Mika Karhumaa's Books

The Essence of the Music Business

Philosophy

By: Mika Karhumaa

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The Essence of the Music Business

Philosophy

By: Mika Karhumaa

This classic of music business books has received a second edition. The fully revised piece delves even deeper into the most important insight of modern music management – the endearing inter-dependence between the artist and the manager. In accepting this, it is possible to achieve strategically sustainable results – also in terms of music. The music industry is an artist-centered business environment. Many operations are the result of an artist’s management or the artist themselves managing initiatives or reactions. This book deals with the environment and practices affecting it. Where the first volume of this book series dealt with agreements, this second part represents the realities and themes generally perceived to be worth pursuing. The first volume intended to understand agreements, whereas in this book we try to understand the artist. Knowledge of the music industry is central. Reciprocity and understanding the needs of others is a cornerstone to successful operations. When the artist’s management and other background forces are able to imagine themselves in the artist’s position, it is easier to relate their own activities towards achieving common goals. On the other hand, when an artist understands their affiliates’ and their needs, it is easier for them to accept the measures they have to take. The author of this book has had an over two-decade career as an international artist manager and legal advisor. His first book was considered widely throughout the world. This second volume deals with the same topic from another perspective. Although it is specially targeted for artists and managers, it is also suitable for general information needs. The book is well suited also for educational use.

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137

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Mika Karhumaa

Published Date

ISBN 10

9526946928

ISBN 13

9789526946924

The Essence of the Music Business

Strategy

By: Mika Karhumaa

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The Essence of the Music Business

Strategy

By: Mika Karhumaa

The fully revised Second Edition is here. New examples have been added to better reflect the present time. Also, as a main focus, strategic thinking, the ability to create long-term plans and how to prepare for this in everyday activities are also present in this book. Understanding the importance of strategy is the basis for rational advancement. In the music business - strategies are not always perceptible. They are multi-layered, long-lasting, but also instantaneously effective. The ultimate goal often transpires along the way. In order to understand tactics, one has to read between the lines. The reason why different pre-conditions and industrial expectations must always be taken into account is due to conflicts between artistic and economic goals. An artist's progress often depends on their interest groups' comfort to these aspects and is about maintaining the balance between business objectives and the artist's story. This book deals with factors affecting strategy and how it relates to the artist and their management. Although viable passive income generation in the streaming era is what is most sought after, no other aspect, including social media capital, should be ignored, as it is often even more important. All this has an impact on how an artist succeeds in other music business areas. This book illustrates the current state of things in light of new opportunities. 'Strategy' is the final chapter of The Essence of the Music Business Trilogy from Mika Karhumaa.

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339

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Mika Karhumaa

Published Date

ISBN 10

9526946952

ISBN 13

9789526946955

The Art of Music Business Management

For Artists & Managers

By: Mika Karhumaa

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The Art of Music Business Management

For Artists & Managers

By: Mika Karhumaa

THE NEXT GENERATION OF MUSIC BUSINESS BOOKS IS HERE! Karhumaa's seventh book introduces artist management from an unprecedented perspective. Modern artist management can be divided into three compartments. When these are presented to you and reflected onto a transparent wall, you see things from a manager's point of view. Through this, you'll see the four audiences of the music industry. This is the scene, the areas of action, where all of this takes place. This framework has been developed for today's rapidly evolving world. It travels with you everywhere. Whatever you need to do, invest in understanding this framework and start taking action. This book teaches you how to utilize it. Modern artist management is increasingly taking place in the digital realm and resembles screenwriting. As technology evolves, introducing new features almost daily, the management needs to adapt swiftly. This book discusses how success can be achieved in navigating this task. The book is intended for all professionals in the industry. Management is a topic that touches all of us in one way or another. The book is particularly well-suited for educational purposes. A manager needed to write this book. The author has three decades of experience in multiple capacities. Mika Karhumaa is a music business manager - specializing in artist management and contracts & copyright. He lectures on the subject and acts as a strategist in many industrial operations.

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132

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Mika Karhumaa

Published Date

ISBN 10

9526502949

ISBN 13

9789526502946

The Essence of the Music Business

Strategy

By: Mika Karhumaa

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The Essence of the Music Business

Strategy

By: Mika Karhumaa

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N/A

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Solve jigsaw puzzle

Age

Page Count

339

Publisher

Mika Karhumaa

Published Date

ISBN 10

9526946952

ISBN 13

9789526946955

Book's by Mika Karhumaa

The Essence of the Music Business

The Essence of the Music Business

The Essence of the Music Business

The Essence of the Music Business

The Art of Music Business Management

The Art of Music Business Management

The Essence of the Music Business

The Essence of the Music Business

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