Michelle Krasniak's Books

Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

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Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be. These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite. Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more Blend your social side with your traditional marketing presence Become more engaging and metric your success Get to know your fans with user data Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.

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Page Count

791

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119696879

ISBN 13

9781119696872

CityVille For Dummies

By: Kyle Orland,Michelle Oxman

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CityVille For Dummies

By: Kyle Orland,Michelle Oxman

Get started in CityVille, a free Internet game. You'll learn to build your own virtual city and make it prosper, discover creative ways to design and beautify your community, and interact with other CityVille players around the world.

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Page Count

288

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118083377

ISBN 13

9781118083376

Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

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Social Media Marketing All-in-One For Dummies

By: Michelle Krasniak,Jan Zimmerman,Deborah Ng

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Solve jigsaw puzzle

Age

Page Count

791

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119696879

ISBN 13

9781119696872

Social Media Optimization For Dummies

By: Ric Shreves

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Social Media Optimization For Dummies

By: Ric Shreves

Optimize, optimize, optimize to get the most out of your company's social media presence As it turns out, social media is good for a lot more than funny cat videos, memes, and sharing what you're eating for lunch with the world. As the social media sphere continues to grow and be redefined, it's more important than ever to arm yourself with the latest information on how you can use it to drive traffic to your website, raise awareness of your brand, and promote your products or services. If you're a marketer who has asked yourself how you can possibly stay afloat in these newly chartered and oft overcrowded waters, Social Media Optimization For Dummies serves as your roadmap to smart marketing in the digital age. So, what is Social Media Optimization (SMO), exactly? Well, it's comprised of two closely related practices. First, SMO refers to a set of techniques in which social media is used to drive traffic to a website and create an interest in a product or service. Second, SMO concerns the optimization of the social media presence itself with the goal of building followers, increasing engagement, and, again, generating interest in a product or service. Each of these parts supports the other and, when the channels are managed efficiently, enhances the other's effectiveness. In this plain English, easy-to-follow guide, you'll quickly discover how to apply SMO practices to your marketing plan to accomplish those goals. Integrate social media into your website Drive traffic to your website Build followers and generate a buzz Increase engagement with customers From integrating social media into your website to building your social media presence to everything in between, Social Media Optimization For Dummies points your business toward success.

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Age

Page Count

368

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119016096

ISBN 13

9781119016090

Book's by Michelle Krasniak

Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

CityVille For Dummies

CityVille For Dummies

Social Media Marketing All-in-One For Dummies

Social Media Marketing All-in-One For Dummies

Social Media Optimization For Dummies

Social Media Optimization For Dummies

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