Michelle Carvill's Books

Get Social

Social Media Strategy and Tactics for Leaders

By: Michelle Carvill

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Get Social

Social Media Strategy and Tactics for Leaders

By: Michelle Carvill

FINALIST: Business Book Awards 2019 - Leadership Category Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message thus connecting with people on an authentic level. Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the leader you want to be. Along with a social CEO health check, Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.

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Page Count

257

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749482567

ISBN 13

9780749482565

Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

By: Michelle Carvill,Gemma Butler

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Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

By: Michelle Carvill,Gemma Butler

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing. In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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Page Count

289

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1399411217

ISBN 13

9781399411219

Sustainable Marketing

How to Drive Profits with Purpose

By: Michelle Carvill,Gemma Butler,Geraint Evans

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Sustainable Marketing

How to Drive Profits with Purpose

By: Michelle Carvill,Gemma Butler,Geraint Evans

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

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Page Count

321

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

147297915X

ISBN 13

9781472979155

Get Social

Social Media Strategy and Tactics for Leaders

By: Michelle Carvill

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Get Social

Social Media Strategy and Tactics for Leaders

By: Michelle Carvill

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Page Count

257

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Kogan Page Publishers

Published Date

ISBN 10

0749482567

ISBN 13

9780749482565

Myths of Social Media

Dispel the Misconceptions and Master Social Media

By: Michelle Carvill,Ian MacRae

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Myths of Social Media

Dispel the Misconceptions and Master Social Media

By: Michelle Carvill,Ian MacRae

Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work. About the Business Myths series... The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.

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Page Count

305

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398607797

ISBN 13

9781398607798

The Business of Being Social 2nd Edition

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

By: Michelle Carvill,David Taylor

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The Business of Being Social 2nd Edition

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

By: Michelle Carvill,David Taylor

/fontWhat is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness? Learn how to understand and utilize social media for business. font face="Verdana" size="2"From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you’re using social media to its full potential. Whether you’re a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to: Create a viable social media strategy Build and use channels such as Twitter, Facebook and LinkedIn Create customised apps, communities and use keywords Monitor any activity such as paid-for advertising Understand your audience and what content they want Integrate your social media activity into your marketing strategies font face = "Verdana" size="2"Discover the secrets to social media for your business. "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog

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Page Count

447

Publisher

Crimson

Published Date

ISBN 10

1780591403

ISBN 13

9781780591407

Epileptic Syndromes in Infancy, Childhood and Adolescence - 6th edition

By: Michelle Bureau,Pierre Genton,Charlotte Dravet,Antonio V. Delgado-Escueta,Renzo Guerrini,Carlo Alberto Tassinari,Pierre Thomas,Peter Wolf

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Epileptic Syndromes in Infancy, Childhood and Adolescence - 6th edition

By: Michelle Bureau,Pierre Genton,Charlotte Dravet,Antonio V. Delgado-Escueta,Renzo Guerrini,Carlo Alberto Tassinari,Pierre Thomas,Peter Wolf

Since 1984, the year of the publication of its first edition, the famous “Blue Guide” has been the international reference for paediatricians and neuropaediatricians with regard to epileptic syndromes in infants, children and adolescents. This 6th edition reviews some of the most noteworthy developments in the field, particularly in epileptic syndromes, but also focuses on the genetic aspects of the syndromes and their development. Progress brought about by advances in neuroimaging is also discussed in addition to specific etiologies such as parasitic diseases and immune and autoimmune diseases. The different backgrounds of the contributors - coordinators and authors – ensure that the book’s longstanding reputation for objectivity and seriousness, built over almost 35 years, remain well-deserved. This book written by the current leading specialists is recognized worldwide as the international reference in epilepsy.

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Page Count

2360

Publisher

John Libbey Eurotext

Published Date

ISBN 10

2742016090

ISBN 13

9782742016099

Who Built That

Awe-Inspiring Stories of American Tinkerpreneurs

By: Michelle Malkin

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Who Built That

Awe-Inspiring Stories of American Tinkerpreneurs

By: Michelle Malkin

Conservative journalist Malkin provides an eclectic journey of American capitalism, from the colonial period to the Industrial Age to the present, spotlighting little-known "tinkerpreneurs" who achieved their dreams of doing well by doing good. Learn how Paul Revere became America's first tech titan, how famous patent holders Abraham Lincoln and Mark Twain championed the nation's unique system of intellectual property rights, and more.

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Page Count

336

Publisher

Simon and Schuster

Published Date

ISBN 10

1501130838

ISBN 13

9781501130830

The Guinness book of records

By: Peter Matthews,Michelle Dunkley McCarthy

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The Guinness book of records

By: Peter Matthews,Michelle Dunkley McCarthy

Lists records and statistics related to human beings, animals, science, technology, buildings, transportation, business, arts, entertainment, human achievement, and sports

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Page Count

320

Published Date

ISBN 10

0816026440

ISBN 13

9780816026449

Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

By: Michelle Carvill,Gemma Butler

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Can Marketing Save the Planet?

101 Practical Ways to Use Sustainable Marketing as a Force for Good

By: Michelle Carvill,Gemma Butler

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Solve jigsaw puzzle

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Page Count

289

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1399411217

ISBN 13

9781399411219

The Business of Being Social 2nd Edition

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

By: Michelle Carvill,David Taylor

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The Business of Being Social 2nd Edition

A practical guide to harnessing the power of Facebook, Twitter, LinkedIn, YouTube and other social media networks for all businesses

By: Michelle Carvill,David Taylor

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Solve jigsaw puzzle

Age

Page Count

447

Publisher

Crimson

Published Date

ISBN 10

1780591403

ISBN 13

9781780591407

Sustainable Marketing

How to Drive Profits with Purpose

By: Michelle Carvill,Gemma Butler,Geraint Evans

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Sustainable Marketing

How to Drive Profits with Purpose

By: Michelle Carvill,Gemma Butler,Geraint Evans

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Solve jigsaw puzzle

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Page Count

321

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472979125

ISBN 13

9781472979124

Myths of Social Media

Dispel the Misconceptions and Master Social Media

By: Michelle Carvill,Ian MacRae

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Myths of Social Media

Dispel the Misconceptions and Master Social Media

By: Michelle Carvill,Ian MacRae

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Page Count

305

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398607797

ISBN 13

9781398607798

Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

By: Michelle Carvill,Ian MacRae

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Myths of Social Media

Dismiss the Misconceptions and Use Social Media Effectively in Business

By: Michelle Carvill,Ian MacRae

SHORTLISTED: Business Book Awards 2021 - Sales & Marketing Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don't they? The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

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Page Count

241

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749498722

ISBN 13

9780749498726

Book's by Michelle Carvill

Get Social

Get Social

Can Marketing Save the Planet?

Can Marketing Save the Planet?

Sustainable Marketing

Sustainable Marketing

Get Social

Get Social

Myths of Social Media

Myths of Social Media

The Business of Being Social 2nd Edition

The Business of Being Social 2nd Edition

Epileptic Syndromes in Infancy, Childhood and Adolescence - 6th edition

Epileptic Syndromes in Infancy, Childhood and Adolescence - 6th edition

Who Built That

Who Built That

The Guinness book of records

The Guinness book of records

Can Marketing Save the Planet?

Can Marketing Save the Planet?

The Business of Being Social 2nd Edition

The Business of Being Social 2nd Edition

Sustainable Marketing

Sustainable Marketing

Myths of Social Media

Myths of Social Media

Myths of Social Media

Myths of Social Media

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