“A much-needed critique of our national obsession of guilt over food choices…exposes the multi-trillion-dollar marketing and misrepresentation of food.”—Dr. David Samadi, urologic oncologist and world-renowned robotic surgeon IPPY Award Gold Medal Winner More than 40,000 products can be found in a grocery store—and there’s a lot of money to be made by those who use misleading marketing to push us into emotion-driven decisions or make us feel like every purchase is a moral or social statement. Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards—rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store. “Engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground.”—Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian
“A much-needed critique of our national obsession of guilt over food choices…exposes the multi-trillion-dollar marketing and misrepresentation of food.”—Dr. David Samadi, urologic oncologist and world-renowned robotic surgeon IPPY Award Gold Medal Winner More than 40,000 products can be found in a grocery store—and there’s a lot of money to be made by those who use misleading marketing to push us into emotion-driven decisions or make us feel like every purchase is a moral or social statement. Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards—rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store. “Engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground.”—Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian
Don't believe everything you're told about food—most of it is highly misleading or completely untrue. Written by a farm and food advocate, this book identifies marketing half-truths and guides you through the aisles of the grocery store to simplify smart food shopping and restore your freedom to enjoy food. What is the only "food" on your dinner table that does not contain hormones? How can animals raised for food also be treated with respect? Is it true that a typical serving of broccoli has more estrogen than a serving of steak? Why is more than 40 percent of food wasted in the United States? Food Truths from Farm to Table: 25 Surprising Ways to Shop & Eat without Guilt answers all of these questions and many more, bringing an unheard voice into the highly emotional food debate. Authored by Michele Payn, a leading farm and food advocate with an in-depth understanding of both sides of the plate, this intriguing book helps readers understand how food is really produced, answers food critics, and points out how food marketing and labels are often half-truths or even "less-than-half truths." These 25 food truths enable an understanding of how food is grown, providing a transparent window into today's farming and ranching practices that empowers you to make informed personal choices and determine what is right for your family. Each chapter presents a farm or ranch story, answers questions around a major issue, provides science-based information, and includes a sidebar section of food truths and myths. Readers will gain insights from a food expert who offers a viewpoint that stands in stark contrast to the typical sensationalist and often negative perspective on fashionable food—accurate information that will help you to better trust the intentions and processes in farming and ranching. The revelations in this book will simplify food shopping, reduce guilt about being a consumer, and give you the freedom to enjoy your food again.
Don't believe everything you're told about food—most of it is highly misleading or completely untrue. Written by a farm and food advocate, this book identifies marketing half-truths and guides you through the aisles of the grocery store to simplify smart food shopping and restore your freedom to enjoy food. What is the only "food" on your dinner table that does not contain hormones? How can animals raised for food also be treated with respect? Is it true that a typical serving of broccoli has more estrogen than a serving of steak? Why is more than 40 percent of food wasted in the United States? Food Truths from Farm to Table: 25 Surprising Ways to Shop & Eat without Guilt answers all of these questions and many more, bringing an unheard voice into the highly emotional food debate. Authored by Michele Payn, a leading farm and food advocate with an in-depth understanding of both sides of the plate, this intriguing book helps readers understand how food is really produced, answers food critics, and points out how food marketing and labels are often half-truths or even "less-than-half truths." These 25 food truths enable an understanding of how food is grown, providing a transparent window into today's farming and ranching practices that empowers you to make informed personal choices and determine what is right for your family. Each chapter presents a farm or ranch story, answers questions around a major issue, provides science-based information, and includes a sidebar section of food truths and myths. Readers will gain insights from a food expert who offers a viewpoint that stands in stark contrast to the typical sensationalist and often negative perspective on fashionable food—accurate information that will help you to better trust the intentions and processes in farming and ranching. The revelations in this book will simplify food shopping, reduce guilt about being a consumer, and give you the freedom to enjoy your food again.
Food fights might seem entertaining, but there's nothing funny about the fight staking place over food production. Resource limitations, animal welfare, and biotechnology are just a few issues cropping up to create confusion in the grocery store. Ultimately, both farmers and food buyers are making a personal choice, and author Michele Payn-Knoper calls for decorum instead of mayhem in the conversation around farm and food. In an effort to break stereotypes, one side of this book describes farmers who don't wear overalls but who do use technology in producing food and preserving the environment, dairy farmers who work on "cow comfort," and how hard farmers work on sustainability. On the other side, the book reminds farmers that only a tiny percentage of the population lives on a farm and urges farmers to tell their stories through social media and everyday conversation to correct mistaken beliefs about food production perpetuated by traditional media. The book's very design lends itself to exploring both sides of the issue. One side of No More Food Fights!is aimed at those who primarily consume food-chefs, health care professionals, foodies, dietitians, and retailers. Flipping the book reveals the other side, which is geared toward those who produce food-farmers, agricultural businesses, and ranchers. Throughout the book, the author intersperses personal stories from farmers, foods cientists, dietitians, and ranchers. She naturally guides readers from both sides to"reach across the plate" to honestly explore food concerns and the critical connection from farm gate to food plate. Bring peace to your plate-and your next trip to the grocery store-with No More Food Fights!as your guide.
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