Michela Addis's Books

Engaging Brands

A Customer-Centric Approach for Superior Experiences

By: Michela Addis

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Engaging Brands

A Customer-Centric Approach for Superior Experiences

By: Michela Addis

How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands. Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding. Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.

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Page Count

277

Publisher

Routledge

Published Date

ISBN 10

0429996381

ISBN 13

9780429996382

Engaging Brands

A Customer-Centric Approach for Superior Experiences

By: Michela Addis

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Engaging Brands

A Customer-Centric Approach for Superior Experiences

By: Michela Addis

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Page Count

256

Publisher

Routledge

Published Date

ISBN 10

0429996373

ISBN 13

9780429996375

Do Not Disturb

The Story of a Political Murder and an African Regime Gone Bad

By: Michela Wrong

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Do Not Disturb

The Story of a Political Murder and an African Regime Gone Bad

By: Michela Wrong

A powerful investigation into a grisly political murder and the authoritarian regime behind it: Do Not Disturb upends the narrative that Rwanda sold the world after one of the deadliest genocides of the twentieth century. We think we know the story of Africa’s Great Lakes region. Following the Rwandan genocide, an idealistic group of young rebels overthrew the brutal regime in Kigali, ushering in an era of peace and stability that made Rwanda the donor darling of the West, winning comparisons with Switzerland and Singapore. But the truth was considerably more sinister. Vividly sourcing her story with direct testimony from key participants, Wrong uses the story of the murder of Patrick Karegeya, once Rwanda’s head of external intelligence and a quicksilver operator of supple charm, to paint the portrait of a modern African dictatorship created in the chilling likeness of Paul Kagame, the president who sanctioned his former friend’s assassination.

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Page Count

528

Publisher

PublicAffairs

Published Date

ISBN 10

1610398432

ISBN 13

9781610398435

Ethicmentality - Ethics in Capitalist Economy, Business, and Society

By: Michela Betta

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Ethicmentality - Ethics in Capitalist Economy, Business, and Society

By: Michela Betta

Ethicmentality is an innovative book. It blends ethics with mentality to capture the interdependence of ethical life and social life creatively. The book is also innovative because of the way this interdependence is explored. By focusing on practical ethical behavior in today’s economy, business, and society, Michela Betta has advanced an understanding of ethics freed from the burden of moral theory. By introducing a new type of analysis this book also contributes to methodological innovation. Familiar issues are revisited through the notion of ethicmentality. Capitalist economy is presented in terms of a mentality embedded in society, culture, and politics. Government is revealed as mentality about how to govern economically through market freedom rather than human rights. The rise of the financial economy is described as challenging the traditional capitalist mentality of equal opportunities. A money mentality around debts and owing is perceived as having replaced credit and owning, and the rise of corporation managers as having destroyed the old mentality of ownership. Ethicmentality shows the potential of constructive critique from economic, business, and society perspectives. It also breaches traditional limits by developing the idea of ethical capital and entrepreneurial ethics. Ethical thinking is infused with the Aristotelian notion of virtues and moderation to reflect about modern work. Ethicmentality helps us see the complexity of social and personal life. Given the pervasive nature of mentality and ethics’ focus on individual deliberation, ethicmentality represents their productive combination, a new blend for ethical and social analysis.

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Page Count

192

Publisher

Springer

Published Date

ISBN 10

9401775907

ISBN 13

9789401775908

I Didn't Do It for You

How the World Betrayed a Small African Nation

By: Michela Wrong

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I Didn't Do It for You

How the World Betrayed a Small African Nation

By: Michela Wrong

“Contemporary history on a grand scale . . . Wrong has given us another essential contribution to understanding the postcolonial scramble for Africa.” —John le Carré, #1 New York Times–bestselling author Scarred by decades of conflict and occupation, the craggy African nation of Eritrea has weathered the world’s longest-running guerrilla war. The dogged determination that secured victory against Ethiopia, its giant neighbor, is woven into the national psyche, the product of cynical foreign interventions. Fascist Italy wanted Eritrea as the springboard for a new, racially pure Roman empire; Britain sold off its industry for scrap; the United States needed a base for its state-of-the-art spy station; and the Soviet Union used it as a pawn in a proxy war. In I Didn’t Do It for You, Michela Wrong reveals the breathtaking abuses this tiny nation has suffered and, with a sharp eye for detail and a taste for the incongruous, tells the story of colonialism itself and how international power politics can play havoc with a country’s destiny. “Vivid, penetrating, wonderfully detailed. Michela Wrong has written the biography of a nation and more—she has excavated the very heart and soul of the Eritrean people and their country.” —Aminatta Forna, author of The Devil That Danced on Water “Engrossing, vividly written in the style of the best thrillers . . . I’ve read nothing that’s told me as much about either Eritrea or Ethiopia. It should become that standard work on the region.” —Anthony Sampson, author of Mandela: The Authorized Biography “Wrong excels as a storyteller, providing evocative descriptions of Eritrea’s dramatic topography and gripping dollops of military history.” —The Washington Post

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Page Count

579

Publisher

Harper Collins

Published Date

ISBN 10

0061860662

ISBN 13

9780061860669

I Didn’t Do It For You: How the World Used and Abused a Small African Nation (Text Only)

By: Michela Wrong

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I Didn’t Do It For You: How the World Used and Abused a Small African Nation (Text Only)

By: Michela Wrong

One small East African country embodies the battered history of the continent: patronised by colonialists, riven by civil war, confused by Cold War manoeuvring, proud, colorful, with Africa's best espresso and worst rail service. Michela Wrong brilliantly reveals the contradictions and comedy, past and present, of Eritrea.

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Page Count

464

Publisher

HarperCollins UK

Published Date

ISBN 10

0007370016

ISBN 13

9780007370016

Book's by Michela Addis

Engaging Brands

Engaging Brands

Engaging Brands

Engaging Brands

Do Not Disturb

Do Not Disturb

Ethicmentality - Ethics in Capitalist Economy, Business, and Society

Ethicmentality - Ethics in Capitalist Economy, Business, and Society

I Didn't Do It for You

I Didn't Do It for You

I Didn’t Do It For You: How the World Used and Abused a Small African Nation (Text Only)

I Didn’t Do It For You: How the World Used and Abused a Small African Nation (Text Only)

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