Michel Desbordes's Books

Marketing and Football

By: Michel Desbordes

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Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.

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544

Publisher

Routledge

Published Date

ISBN 10

1136380655

ISBN 13

9781136380655

TV Lobotomy

The Scientific Truth about the Effects of Television - Essais - documents

By: Michel Desmurget

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TV Lobotomy

The Scientific Truth about the Effects of Television - Essais - documents

By: Michel Desmurget

• "TV unleashes the imagination and feeds intelligence." • "A child deprived of TV risks social isolation." • "TV dumbs you down." • "TV makes you obese." It seems that everything—and its opposite—has already been said about TV. But what is it really? How can we distinguish between the radical "No TV" of some and the supposedly entertaining virtues touted by others? Michel Desmurget, a doctor in neuroscience, has sifted through and synthesized thousands of research articles published over the last fifty years in the most rigorous international journals. The conclusion is unequivocal—we must stop watching television for good, whatever the program. All content, even that meant to teach, can never come close to any other learning method. The data is clear—television viewing is detrimental to school performance. For a child in elementary school, for example, every hour spent daily watching television increases the likelihood that he or she will one day leave the school system without any qualifications. For specialists, there is no doubt that television has a negative influence, not only on intellectual development but also on behavior. Thus, certain eating disorders (anorexia, bulimia) are related to a frantic consumption of—television programs! In short, watching television has an impact on our life expectancy. However, the harmful impact of this risk is largely underestimated, because of the large sector of the public exposed to television (more than 85% of Western households have at least one television set), and because of a debate on the subject that has become inaudible and confused. Moreover, the results of the research initiated by the big media groups on the subject remain "proprietary," i.e., closed to the general public. Believing that we is facing a real public health problem, Michel Desmurget wants to act as a responsible scientist—with a clear, concise and rigorously referenced book, the message cannot go unnoticed. Michel Desmurget is a doctor of neuropsychology. He attended several major American universities (MIT, Emory, UCSF) and is now a research director at INSERM in cognitive neuroscience. He is particularly interested in the problems of brain organization and plasticity. He is the author of the book TV Lobotomy (Max Milo, 2022), which is based in part on his personal history. Exasperated by having to constantly justify the choice not to have television at home—and to prevent his children from having access to it—and not to be seen as a sociopath in the eyes of those around him, he has done a massive job to argue his point.

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166

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Max Milo

Published Date

ISBN 10

2315011051

ISBN 13

9782315011056

The Possession at Loudun

By: Michel de Certeau

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The Possession at Loudun

By: Michel de Certeau

It is August 18, 1634. Father Urbain Grandier, convicted of sorcery that led to the demonic possession of the Ursuline nuns of provincial Loudun in France, confesses his sins on the porch of the church of Saint-Pierre, then perishes in flames lit by his own exorcists. A dramatic tale that has inspired many artistic retellings, including a novel by Aldous Huxley and an incendiary film by Ken Russell, the story of the possession at Loudun here receives a compelling analysis from the renowned Jesuit historian Michel de Certeau. Interweaving substantial excerpts from primary historical documents with fascinating commentary, de Certeau shows how the plague of sorceries and possessions in France that climaxed in the events at Loudun both revealed the deepest fears of a society in traumatic flux and accelerated its transformation. In this tour de force of psychological history, de Certeau brings to vivid life a people torn between the decline of centralized religious authority and the rise of science and reason, wracked by violent anxiety over what or whom to believe. At the time of his death in 1986, Michel de Certeau was a director of studies at the école des hautes études en sciences sociales, Paris. He was author of eighteen books in French, three of which have appeared in English translation as The Practice of Everyday Life,The Writing of History, and The Mystic Fable, Volume 1, the last of which is published by The University of Chicago Press. "Brilliant and innovative. . . . The Possession at Loudun is [de Certeau's] most accessible book and one of his most wonderful."—Stephen Greenblatt (from the Foreword)

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288

Publisher

University of Chicago Press

Published Date

ISBN 10

0226100359

ISBN 13

9780226100357

Security, Territory, Population

Lectures at the Collège de France 1977--1978

By: Michel Foucault

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Security, Territory, Population

Lectures at the Collège de France 1977--1978

By: Michel Foucault

Foreword - Introduction - 11 January 1978 - 18 January 1978 - 25 January 1978 - 1 February 1978 - 8 February 1978 - 15 February 1978 - 22 February 1978 - 1 March 1978 - 8 March 1978 - 15 March 1978 - 22 March 1978 - 29 March 1978 - 5 April 1978 - Course Summary - Course Context - Index of Notions - Index of Names.

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Page Count

452

Publisher

Macmillan

Published Date

ISBN 10

0312203608

ISBN 13

9780312203603

The Mystic Fable, Volume Two

The Sixteenth And Seventeenth Centuries

By: Michel de Certeau

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The Mystic Fable, Volume Two

The Sixteenth And Seventeenth Centuries

By: Michel de Certeau

More than two decades have passed since Chicago published the first volume of this groundbreaking work in the Religion and Postmodernism series. It quickly became influential across a wide range of disciplines and helped to make the tools of poststructuralist thought available to religious studies and theology, especially in the areas of late medieval and early modern mysticism. Though the second volume remained in fragments at the time of his death, Michel de Certeau had the foresight to leave his literary executor detailed instructions for its completion, which formed the basis for the present work. Together, both volumes solidify Certeau’s place as a touchstone of twentieth-century literature and philosophy, and continue his exploration of the paradoxes of historiography; the construction of social reality through practice, testimony, and belief; the theorization of speech in angelology and glossolalia; and the interplay of prose and poetry in discourses of the ineffable. This book will be of vital interest to scholars in religious studies, theology, philosophy, history, and literature.

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304

Publisher

University of Chicago Press

Published Date

ISBN 10

022620927X

ISBN 13

9780226209272

Death and Identity

By: Michel de M'Uzan

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Death and Identity

By: Michel de M'Uzan

Michel de M'Uzan has derived several innovative notions from his clinical experience that are relevant not only for the psychoanalyst's status of identity, which is sometimes dramatically shaken by his or her patient's unconscious, but also for the artist who is deeply destabilized by his act of creation, as well as for the caring person who lets him/herself be caught in the nets, as it were, of someone who is dying. Such are the extreme examples of the precarious nature of the boundaries of being in which the author discerns, not necessarily a pathological disposition, but rather an opportunity for the mind to construct itself and achieve authenticity. Through this invigorating recognition of the unconscious with the emergence, at the heart of analysis, of 'paradoxical thoughts', the experience of 'blurred frontiers' characteristic of a vacillating sense of identity, the perception of an 'every man's land' in which the analytic treatment unfolds, and the elaboration of an 'original grammar' specific to the formulation of the intervention/interpretation of the analyst during the session.

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285

Publisher

Routledge

Published Date

ISBN 10

0429912552

ISBN 13

9780429912559

The Hermeneutics of the Subject

Lectures at the Collège de France 1981--1982

By: Michel Foucault

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The Hermeneutics of the Subject

Lectures at the Collège de France 1981--1982

By: Michel Foucault

Michel Foucault remains one of the towering intellectual figures of the last 50 years. His works on sexuality, madness, prison and medicine are classics. This book focuses on how the 'self' and the 'care of the self' were conceived during the period of antiquity.

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Page Count

609

Publisher

Macmillan

Published Date

ISBN 10

0312425708

ISBN 13

9780312425708

De la vanidad

By: Michel Eyquen de Montaigne

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De la vanidad

By: Michel Eyquen de Montaigne

He envejecido mucho desde mis primeras publicaciones, que tuvieron lugar en el año 1580. Pero dudo que me haya vuelto una pulgada más sabio. Yo entonces y yo ahora somos por cierto dos: cuál es mejor no puedo decirlo. Sería bonito ser viejo si uno no se encaminara a otra cosa que al mejoramiento. Es un titubeante andar de borracho, vertiginoso, informe, o de juncos que el aire maneja azarosamente según los designios de la brisa.”Todo es relativo. Ésa es la gran lección que sobrevuela este texto, extraído del libro III de los Ensayos de Montaigne. Pilar de un auténtico monumento literario, De la vanidad nos acerca una propuesta esencial: conservar el espíritu crítico, pues ningún conocimiento es absoluto. En un siglo en el cual reinan las guerras de religión, la miseria y la vanidad, Montaigne reclama el derecho a dudar, para defender el eclecticismo y la tolerancia. Michel Eyquem de Montaigne (1533-1592) fue uno de los escritores más influyentes del Renacimiento francés. En sus escritos demuestra una asombrosa habilidad para mezclar la especulación teórica más rigurosa con anécdotas casuales y autobiográficas. Buena parte de la literatura moderna de no ficción debe su génesis a Montaigne, quien dejó su huella en autores como Shakespeare, Rousseau y Nietzsche.

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Page Count

144

Publisher

Libros del Zorzal

ISBN 10

9875992763

ISBN 13

9789875992764

Poésies inédites d'Eugène MANUEL

By: Michel GERARD

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Poésies inédites d'Eugène MANUEL

By: Michel GERARD

Recueil de 112 poésies inédites d'Eugène MANUEL, poéte de la fin du 19éme siécle, auteur "des OUVRIERS". Ces poésies sont issues des manuscrits légués à la biliothèque de La Sorbonne.

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Page Count

290

Publisher

Lulu.com

Published Date

ISBN 10

1291316868

ISBN 13

9781291316865

Gabriel Fauré

A Musical Life

By: Jean-Michel Nectoux

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Gabriel Fauré

A Musical Life

By: Jean-Michel Nectoux

This book traces Fauré's life and the rich cultural milieu in which he lived and worked.

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680

Publisher

Cambridge University Press

Published Date

ISBN 10

0521616956

ISBN 13

9780521616959

Marketing du sport

Une vision internationale

By: Michel Desbordes,André Richelieu

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Marketing du sport

Une vision internationale

By: Michel Desbordes,André Richelieu

L'ouvrage fait le point sur les dernières recherches dans le domaine en matière de gestion de la marque, d'événementiel sportif et de management des enceintes sportives.

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Page Count

226

Publisher

De Boeck Superieur

Published Date

ISBN 10

2807309461

ISBN 13

9782807309463

Marketing du sport

By: Michel Desbordes,Fabien Ohl,Gary Tribou

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Marketing du sport

By: Michel Desbordes,Fabien Ohl,Gary Tribou

Le marketing du sport répond aux problèmes auxquels sont confrontés quotidiennement les producteurs de biens et les prestataires de services sportifs face à une demande en évolution rapide. Les consommations sportives présentent suffisamment de spécificités socio-économiques pour justifier que l'offre développe un marketing adapté aux cultures sportives. A partir d'un repérage socio-économique des nouvelles formes de consommations sportives qui se sont développées dans les années 90, l'ouvrage invite à une analyse marketing de leur prise en compte par les responsables des entreprises. Il permet de comprendre comment les prestataires de services publics ou privés ont dû adapter leur offre à ces changements de comportements (du club de gymnastique volontaire de quartier concurrencé par la salle de remise en forme franchisée, jusqu'à la multinationale Club Méditerranée, en passant par le service municipal des sports devant faire face à la désertion de ses équipements sportifs) ; dans quelle mesure, également, des fabricants de biens sportifs comme Adidas ou Look ont développé des stratégies d'innovation pour accompagner ces nouvelles tendances. Cet ouvrage s'adresse aux fabricants et distributeurs, aux prestataires de services sportifs (entreprises commerciales, fédérations, collectivités locales) ainsi qu'aux enseignants de marketing et à leurs étudiants (filières universitaires de management du sport, écoles de commerce, IUT, etc.). Il fournit de nombreuses données sur le sport, des outils d'analyses et des réflexions indispensables pour permettre d'adapter l'offre à la demande de consommation de biens et services sportifs.

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Page Count

507

Publisher

Economica, Editions (FR)

Published Date

ISBN 10

2717838198

ISBN 13

9782717838190

Book's by Michel Desbordes

Marketing and Football

Marketing and Football

TV Lobotomy

TV Lobotomy

The Possession at Loudun

The Possession at Loudun

Security, Territory, Population

Security, Territory, Population

The Mystic Fable, Volume Two

The Mystic Fable, Volume Two

Death and Identity

Death and Identity

The Hermeneutics of the Subject

The Hermeneutics of the Subject

De la vanidad

De la vanidad

Poésies inédites d'Eugène MANUEL

Poésies inédites d'Eugène MANUEL

Gabriel Fauré

Gabriel Fauré

Marketing du sport

Marketing du sport

Marketing du sport

Marketing du sport

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