This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
This study originates in the observation that improv comedy or improvised theater has such a vast majority of white people practicing it, while other improvisational or comedic art forms (jazz, freestyle rap, stand up) are historically grounded in and marked as Black cultural production. What it is about improv that makes it such a white space? Can an absence be an object of study? If so, what is there to study? Where should one look?
The major French economist offers a new theory of money As the financial crisis reached its climax in September 2008, the most important figure on the planet was Federal Reserve chairman Ben Bernanke. The whole financial system was collapsing, with little to stop it. When a senator asked Bernanke what would happen if the central bank did not carry out its rescue package, he replied, “If we don’t do this, we may not have an economy on Monday.” What saved finance, and the Western economy, was fiscal and monetary stimulus – an influx of money, created ad hoc. It was a strategy that raised questions about the unexamined nature of money itself, an object suddenly revealed as something other than a neutral signifier of value. Through its grip on finance and the debt system, money confers sovereign power on the economy. If confidence in money is not maintained, crises follow. Looking over the last 5,000 years, Michel Aglietta explores the development of money and its close connection to sovereign power. This book employs the tools of anthropology, history and political economy in order to analyse how political structures and monetary systems have transformed one another. We can thus grasp the different eras of monetary regulation and the crises capitalism has endured throughout its history.
Why read Kant’s Critique of Judgment today? Does this classic of aesthetic theory still possess the vitality to prompt those of us engaged with art and criticism to think more deeply about issues that move us, issues such as the force of aesthetic experience, the essence of art, and the relationship of beauty and meaning? It does, if we find the right way into it. Michel Chaouli shows us one such way. He unwraps the gray packing paper of Kant’s prose to reveal the fresh and fierce ideas that dwell in this masterpiece—not just the philosopher’s theory of beauty but also his ruminations on organisms and life. Each chapter in Thinking with Kant’s Critique of Judgment unfolds the complexity of a key concept, to disclose its role in Kant’s thought and to highlight the significance it holds for our own thinking. Chaouli invites all who are interested in art and interpretation—novice and expert alike—to set out on the path of thinking with the Critique of Judgment. The rewards are handsome: we see just how profoundly Kant’s book can shape our own ideas about aesthetic experience and meaning. By thinking with Kant, we learn to surpass the horizon of his thought and find ourselves pushed to the very edge of what can be grasped firmly. That is where Kant’s book is at its most thrilling.
A practical and theoretical guide for field researchers struggling with access Resistance is the bane of all field researchers, who are often viewed as interlopers when they enter a community and start asking questions. People obstruct investigations and hide evidence. They shelve complaints, silence dissent, and even forget their own past and deny having done so. How can we learn about a community when its members resist so strongly? The answer is that the resistance itself is sometimes the key. Michel Anteby explains how community members often disclose more than intended when they close ranks and create obstacles. He draws insights from diverse stories of resistance by uncooperative participants—from Nazi rocket scientists and Harvard professors to Disney union busters and people who secure cadavers for medical school dissection—to reveal how field resistance manifests itself and how researchers can learn from it. He argues that many forms of resistance are retrospectively telling, and that these forms are the routine products, not by-products, of the field. That means that resistance mechanisms are not only indicative of something else happening; instead, they often are the very data points that can shed light on how participants make sense of their worlds. An essential guide for ethnographers, sociologists, and all field researchers seeking access, The Interloper shares practical and theoretical insights into the value of having the door slammed in your face.
The book places this painting in the historical context of Khnopff's times and social milieu and traces the advent of Symbolism as a literary and artistic movement. An analysis of the portrait itself is supported by an array of related paintings, details, and technical photographs. Finally, the author uses Khnopff's portraits as a taking-off point for a broader discussion of Symbolist art."--BOOK JACKET.
Describes Pope Francis's journey to the papacy, identifies the most pressing challenges he faces as leader of the Catholic Church, and presents some of his most significant speeches and writings.
In this comprehensive yet compact monograph, Michel W. Barsoum, one of the pioneers in the field and the leading figure in MAX phase research, summarizes and explains, from both an experimental and a theoretical viewpoint, all the features that are necessary to understand and apply these new materials. The book covers elastic, electrical, thermal, chemical and mechanical properties in different temperature regimes. By bringing together, in a unifi ed, self-contained manner, all the information on MAX phases hitherto only found scattered in the journal literature, this one-stop resource offers researchers and developers alike an insight into these fascinating materials.
Georges Bataille was a philosopher, writer, librarian, pornographer and a founder of the influential journals Critique and Acphale. He has had an enormous impact on contemporary thought, influencing such writers as Barthes, Baudrillard, Derrida, Foucault and Sontag. Many of his books, including the notorious Story of the Eye and the fascinating The Accursed Share, are modern classics. In this acclaimed intellectual biography, Michel Surya gives a detailed and insightful account of Bataille's work against the backdrop of his life - his troubled childhood, his difficult relationship with Andr Breton and the surrealists and his curious position as a thinker of excess, 'potlatch', sexual extremes and religious sacrifice, one who nonetheless remains at the heart of twentieth century French thought-all of it drawn here in rich and allusive prose. While exploring the source of the violent eroticism that laces Bataille's novels, the book is also an acute guide to the development of Bataille's philosophical thought. Enriched by testimonies from Bataille's closest acquaintances and revealing the context in which he worked, Surya sheds light on a figure Foucault described as 'one of the most important writers of the century'.
Comprehensive visual history of the "World's Greatest Rock & Roll Band" as told through the recording of their monumental catalog, including 29 studio and 24 compilation albums, and more than a hundred singles. Since 1963, The Rolling Stones have been recording and touring, selling more than 200 million records worldwide. While much is known about this iconic group, few books provide a comprehensive history of their time in the studio. In The Rolling Stones All the Songs, authors Margotin and Guesdon describe the origin of their 340 released songs, details from the recording studio, what instruments were used, and behind-the-scenes stories of the great artists who contributed to their tracks. Organized chronologically by album, this massive, 704-page hardcover begins with their 1963 eponymous debut album recorded over five days at the Regent Studio in London; through their collaboration with legendary producer Jimmy Miller in the ground-breaking albums from 1968 to 1973; to their later work with Don Was, who has produced every album since Voodoo Lounge. Packed with more than 500 photos, All the Songs is also filled with stories fans treasure, such as how the mobile studio they pioneered was featured in Deep Purple's classic song "Smoke on the Water" or how Keith Richards used a cassette recording of an acoustic guitar to get the unique riff on "Street Fighting Man.
Were you always curious about biology but were afraid to sit through long hours of dense reading? Did you like the subject when you were in high school but had other plans after you graduated? Now you can explore the human genome and analyze DNA without ever leaving your desktop! Bioinformatics For Dummies is packed with valuable information that introduces you to this exciting new discipline. This easy-to-follow guide leads you step by step through every bioinformatics task that can be done over the Internet. Forget long equations, computer-geek gibberish, and installing bulky programs that slow down your computer. You’ll be amazed at all the things you can accomplish just by logging on and following these trusty directions. You get the tools you need to: Analyze all types of sequences Use all types of databases Work with DNA and protein sequences Conduct similarity searches Build a multiple sequence alignment Edit and publish alignments Visualize protein 3-D structures Construct phylogenetic trees This up-to-date second edition includes newly created and popular databases and Internet programs as well as multiple new genomes. It provides tips for using servers and places to seek resources to find out about what’s going on in the bioinformatics world. Bioinformatics For Dummies will show you how to get the most out of your PC and the right Web tools so you'll be searching databases and analyzing sequences like a pro!
The terror continues in the fear-fraught twelfth volume of Vampirella Archives! This collection revisits some of the finest tales of horror hostess Vampirella ever seen in the Warren Publishing library, plus a delightfully devilish selection of the era's best horror and science fiction stories. With space pirates, mermaids, bloodsuckers, and renegade wizards running amok within these pages, fearless readers will thrill to the creative talents of such horror luminaries as Archie Goodwin, Bruce Jones, Jose Gonzalez, Bill DuBay, and many more. This edition of Vampirella Archives collects Vampirella Magazine #80-88, and features a wealth of bonus materials from a bygone era, including the "Feary Tales" feature on urban legends, the monthly "Scarlet Letters" column, "Vampi's Vault" of creator biographies and literary reviews, and intact vintage advertisements.
In recent years, liberal constitutionalism has come under sharp attack. Globalization has caused huge disparities in wealth, identity-based alienation triggered by mass migration, and accompanying erosions of democracy. Liberal populists have also adapted the framework of liberal institutionalism, masking their aim to subvert its core values. These developments bring the links between justice and the constitution to the fore, particularly concerning distributive justice in its three dimensions of redistribution, recognition, and representation. A Pluralist Theory of Constitutional Justice provides a systematic account of the central role of distributive justice in the normative legitimation of liberal constitutions. The requirements of distributive justice are highly contested, and constitutions are susceptible to influencing those they govern. By drawing on Rawls' insight that distributive justice calls for "constitutional essentials", Rosenfeld advances the thesis that liberal constitutions must incorporate certain "justice essentials". This book is divided into three sections. Part one examines the current legal, economic, political and ideological developments that pose challenges to the normative viability of liberal constitutionalism. Part two offers a rereading of philosophical and jurisprudential literature that sheds crucial light on the relationship between constitution and justice. Finally, part three makes a case for using a thoroughly pluralistic approach in the quest for a constitution's justice essentials.
In response to the catastrophic destruction of Syria’s ancient city of Palmyra, a UNESCO world heritage site, a group of major international scholars gathered to focus on the art, archaeology, and history of the beleaguered site and present their latest findings. Their papers, given at a symposium at The Metropolitan Museum of Art in May 2016, have been collected in this fascinating and important publication. They are accompanied by a moving tribute by Waleed Khaled al-Asa‘ad to his father, Khaled al-Asa‘ad, the Syrian archaeologist and head of antiquities for the ancient city of Palmyra who was brutally murdered in 2015 while defending the site. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 14.0px Verdana} Palmyra: Mirage in the Desert, published simultaneously in English and Arabic, is the latest volume in the Metropolitan Museum symposium series. It is a major contribution to the knowledge and understanding of this multicultural desert—located at the crossroads of the ancient world—that will help preserve the memory of this extraordinary place for generations to come.
Through the lens of mimetic theory, distinguished French psychiatrist Jean-Michel Oughourlian shows how to spot and address rivalry in our lives and become open to healthier, more genuine relationships. This important study demonstrates the toxic and pathogenic mechanisms at work in physical ailments and mental disturbances and reveals a common cause: alterity, the other. Oughourlian maintains that the real question in attempting to resolve issues of rivalry is not “What is your problem?” but rather “Who is your problem?” This type of discord with the other—be it a friend, colleague, or family member—becomes visible through generalized stress. This stress manifests in psychosomatic symptoms and may even contribute to the development of organic diseases. The most important factor in healing these maladies, then, is to recognize the other with whom we are in rivalry.
Possibly one of the most significant, yet most overlooked, works of the twentieth century, it was The Order of Things that established Foucault's reputation as an intellectual giant.
Étienne Gilson (1884-1978) was a French philosopher and historian of philosophy, as well as a scholar of medieval philosophy. In 1946 he attained the distinction of being elected an "Immortal" (member) of the Académie française. This major biography of Gilson was first published in France in 2018, and now arrives in a long-anticipated English translation. Florian Michel traces Gilson's life through his time as a professor at the College de France and member of the French Academy. Gilson was a prisoner of war in Germany, was one of the first to describe the horrors of the famine in Ukraine (1922), created an institute of medieval studies in Toronto, published hundreds of articles in the French daily press and took part in the founding conferences of the United Nations.He was neither for Sartre nor for Aron, and advocated, when the NATO agreements were signed, the neutrality and non-alignment of Europe. Gilson did not hesitate to engage in quarrels with the bishops and allows us to understand how one passes from a critical modernism before the First World War to a liberal Thomism and to the Vatican Council II. James G. Colbert, who translated Gilson's The Metamorphosis of the City of God, offers a careful and measured translation to bring this important work to an English speaking audience.
Fundamentals of Ceramics presents readers with an exceptionally clear and comprehensive introduction to ceramic science. This Second Edition updates problems and adds more worked examples, as well as adding new chapter sections on Computational Materials Science and Case Studies. The Computational Materials Science sections describe how today density functional theory and molecular dynamics calculations can shed valuable light on properties, especially ones that are not easy to measure or visualize otherwise such as surface energies, elastic constants, point defect energies, phonon modes, etc. The Case Studies sections focus more on applications, such as solid oxide fuel cells, optical fibers, alumina forming materials, ultra-strong and thin glasses, glass-ceramics, strong and tough ceramics, fiber-reinforced ceramic matrix composites, thermal barrier coatings, the space shuttle tiles, electrochemical impedance spectroscopy, two-dimensional solids, field-assisted and microwave sintering, colossal magnetoresistance, among others.
In the late 1800s, as Japanese leaders mulled over the usefulness of religion in modernizing their country, they chose to invite Unitarian missionaries to Japan. This book spotlights one facet of debates sparked by the subsequent encounter between Unitarianism and Buddhism—an intersection that has been largely neglected in the scholarly literature. Focusing on the cascade of events triggered by the missionary presence of the American Unitarian Association on Japanese soil between 1887 and 1922, Michel Mohr’s study sheds new light on this formative time in Japanese religious and intellectual history. Drawing on the wealth of information contained in correspondence sent and received by Unitarian missionaries in Japan, as well as periodicals, archival materials, and Japanese sources, Mohr shows how this missionary presence elicited unprecedented debates on “universality” and how the ambiguous idea of “universal truth” was utilized by missionaries to promote their own cultural and ethnocentric agendas. At the turn of the twentieth century this notion was appropriated and reformulated by Japanese intellectuals and religious leaders, often to suit new political and nationalistic ambitions.
In The Good Book of Human Nature, evolutionary anthropologist Carel van Schaik and historian Kai Michel advance a new view of Homo sapiens' cultural evolution. The Bible, they argue, was written to make sense of the single greatest change in history: the transition from egalitarian hunter-gatherer to agricultural societies. Religion arose as a strategy to cope with the unprecedented levels of epidemic disease, violence, inequality, and injustice that confronted us when we abandoned the bush--and which still confront us today, "--Amazon.com.
Sometime in the space of the galaxy, the tides turn. Nature makes a swift, unnoticed change and just like that, everything changes. This fantastically ambitious first novel written by Michel F. Bolle, confirms his talent as an outstanding storyteller and entertainer. Captivating from the first moment by adding surprising turnarounds and great characters, this story will definitely keep your attention until the end. "NATURE HITS BACK" is a Book that will make you think, long after you've finished reading. This is the story of Alex, who one day recognises that a tree is growing in his swimming pool. Who would have thought that what started as being a surprising discovery will become a global problem? First plants, then animals start to take back what humans had taken from them in the past centuries. Alex experienced several happenings in his garden and around his house, and from the radio, he kept himself up to date with the news from all over the world. When everyone believed that the world would be lost, Alex might have some ideas on how to solve the problem. But definitely, the world has changed forever.....
This book uses attention as a prism through which to interrogate the literary text. It starts from analyses of the changes that the mediasphere and communication technologies have brought for the contemporary subject, submitting him/her to the tyranny of a new attention economy. My point is that the contemporary novel and memoir resist such influences and evince a great deal of resilience by promoting an “ecology of attention” (Citton) based on poetic options whose pragmatic effect is to develop an ethics of the particularist type. To do this, I draw on critical and theoretical literature hailing from various fields: psychology, but also more prominently phenomenology, political philosophy, and analytical philosophy (essentially Ordinary Language Philosophy), alongside the ethics of care and vulnerability. By using a selection of fictional and non-fictional narratives, I address such issues as social invisibilities, climate change, AI and cognitive disability and end up drafting a poetics of attention.
Since 1960, with the advent of musical electronics, composers and musicians have been using ever more sophisticated machines to create sonic material that presents innovation, color and new styles: electro-acoustic, electro, house, techno, etc. music. The music of Pierre Henry, Kraftwerk, Pink Floyd, Daft Punk and many others has introduced new sounds, improbable rhythms and a unique approach to composition and notation. Electronic machines have become essential: they have built and influenced the music of the most recent decades and set the trend for future productions. This book explores the theory and practice related to the different machines which constitute the universe of musical electronics, omitting synthesizers which are treated in other works. Sequencers, drum machines, samplers, groove machines and vocoders from 1960 to today are studied in their historical, physical and theoretical context. More detailed approaches to the Elektron Octatrack sequencer-sampler and the Korg Electribe 2 groove machine are also included.
The Universe is a Machine is in the form of a treatise, and explores the ‘smoking gun’ clue that a distinct mechanical process was present in the aftermath of the Big Bang, superimposed on the thermodynamic and nuclear processes associated with the evolution of the early Universe. This conjecture challenges the current scientific orthodoxy that antimatter was completely destroyed in the aftermath of the Big Bang. The clues for this conjecture are contained within the cosmic microwave background radiation echo left over from the Big Bang. A novel solution is proposed for what happened to all the antimatter, why it is still extant within the Universe, and why its presence has never been detected. The very profound deduced consequences of this are also explored, revealing new perspectives on aspects of the early Universe, including inflation, conditions surrounding primordial nuclear fusion, the formation of the first spinning galaxies or superstars, the formation of a cold dark zone, the formation of black holes in the centre of galaxies, the conundrum of dark matter, and a possible future doomsday scenario for the fate of the Universe. The Universe is a Machine may offer food for thought for some physicists who claim that aspects of physics are currently in a cul-de-sac and that a totally new perspective may be required. The perspectives contained in this book may be the first step out of that cul-de-sac. This innovative new book will appeal to scientists and engineers who have an interest in cosmology. It assumes prior knowledge of fundamental concepts in mechanics and physics, and a familiarity with elementary differential and integral calculus is required for the appendices. Explanatory illustrations are included.
This comprehensive text provides an excellent introduction to the state of the art in the identification of network-connected systems. It covers models and methods in detail, includes a case study showing how many of these methods are applied in adaptive optics and addresses open research questions. Specific models covered include generic modelling for MIMO LTI systems, signal flow models of dynamic networks and models of networks of local LTI systems. A variety of different identification methods are discussed, including identification of signal flow dynamics networks, subspace-like identification of multi-dimensional systems and subspace identification of local systems in an NDS. Researchers working in system identification and/or networked systems will appreciate the comprehensive overview provided, and the emphasis on algorithm design will interest those wishing to test the theory on real-life applications. This is the ideal text for researchers and graduate students interested in system identification for networked systems.
This book retraces the history of macroeconomics from Keynes's General Theory to the present. Central to it is the contrast between a Keynesian era and a Lucasian - or dynamic stochastic general equilibrium (DSGE) - era, each ruled by distinct methodological standards. In the Keynesian era, the book studies the following theories: Keynesian macroeconomics, monetarism, disequilibrium macro (Patinkin, Leijongufvud, and Clower) non-Walrasian equilibrium models, and first-generation new Keynesian models. Three stages are identified in the DSGE era: new classical macro (Lucas), RBC modelling, and second-generation new Keynesian modeling. The book also examines a few selected works aimed at presenting alternatives to Lucasian macro. While not eschewing analytical content, Michel De Vroey focuses on substantive assessments, and the models studied are presented in a pedagogical and vivid yet critical way.
In this important and original book, Johann Michel paves the way for a greater understanding of Paul Ricoeur's philosophy by exploring it in relation to some major figures of contemporary French thought—Bourdieu, Derrida, Deleuze, Foucault and Castoriadis. Although the fertile dialogue between Ricoeur and various structuralist thinkers is well documented, his position in relation to the post-structuralist movement is less-widely understood. Does Ricoeur's philosophy stand in opposition to post-structuralism in France or, on the contrary, is it in fact a unique variation of that movement? This book defends the latter statement. Michel speaks of post-structuralisms in the plural form and engages them in a dynamic confrontation between Ricoeur and his contemporaries in the French intellectual scene. The result is a better understanding of Ricoeur's thought and also of the distinctive issues that emerge through confrontation between Ricoeur and each of these post-structuralist thinkers.
Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors’ contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
In September 2015, world leaders adopted a new post-2015 development agenda, centered on 17 Sustainable Development Goals intended to transform the world. This report provides basic information about the new agenda—its content, aspirations, and global partnership approach. It describes the complex challenges to the agenda’s effective implementation, including the multiplicity of participants, the growing diversity of financing, the need for better knowledge, and the persistence of state fragility. Throughout, the emphasis is on the importance of new thinking and new behavior that will shift the conversation from a focus on aid to a more comprehensive paradigm of development partnerships, recognizing the crucial need to integrate sustainable development in coherent efforts to preserve our planet and enhance the well-being of all its inhabitants. The author concludes the report with suggestions about priorities for implementation of the 2030 Agenda for Sustainable Development.
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