Michael Z. Brooke's Books

International Management

A Review of Strategies and Operations

By: Michael Z. Brooke

Write a review Read reviews Take a Quiz Solve Book Puzzle

International Management

A Review of Strategies and Operations

By: Michael Z. Brooke

Contains a general overview of the strategic context and options faced by international managers, from licensing and franchising to foreign direct investment.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

332

Publisher

Nelson Thornes

Published Date

ISBN 10

0748722459

ISBN 13

9780748722457

The Management of International Tourism (RLE Tourism)

By: Stephen F Witt,Michael Z Brooke,Peter J. Buckley

Write a review Read reviews Take a Quiz Solve Book Puzzle

The Management of International Tourism (RLE Tourism)

By: Stephen F Witt,Michael Z Brooke,Peter J. Buckley

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

218

Publisher

Routledge

Published Date

ISBN 10

1135083177

ISBN 13

9781135083175

New Product Development

Successful Innovation in the Marketplace

By: Erdener Kaynak,Nicholas Mills,Michael Z Brooke

Write a review Read reviews Take a Quiz Solve Book Puzzle

New Product Development

Successful Innovation in the Marketplace

By: Erdener Kaynak,Nicholas Mills,Michael Z Brooke

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

246

Publisher

Routledge

Published Date

ISBN 10

1136400354

ISBN 13

9781136400353

Handbook of International Trade

By: Michael Z Brooke,Peter J Buckley

Write a review Read reviews Take a Quiz Solve Book Puzzle

Handbook of International Trade

By: Michael Z Brooke,Peter J Buckley

Designed for the businessman, this is a handbook of international trade.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

463

Publisher

Springer

Published Date

ISBN 10

1349098744

ISBN 13

9781349098743

Handbook of International Financial Management

By: Michael Z Brooke

Write a review Read reviews Take a Quiz Solve Book Puzzle

Handbook of International Financial Management

By: Michael Z Brooke

The Handbook of International Financial Management brings together a wide range of topical expertise on issues of immediate relevance to finance directors, bankers, advisers and consultants with the support of a powerful editorial board representing international financial institutions. The book is divided into 6 parts. The first looks at the world scene in which international finance is operated, the second at capital structures and financing, part 3, insurance and compensation trading. Part 4 covers investment appraisal and corporate financial policies, followed by an assessment of risks involved in part 5. The final section deals with international tax planning.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

675

Publisher

Springer

Published Date

ISBN 10

1349117951

ISBN 13

9781349117956

Global Business

By: Michael R. Czinkota

Write a review Read reviews Take a Quiz Solve Book Puzzle

Global Business

By: Michael R. Czinkota

This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years. This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

660

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0030006597

ISBN 13

9780030006593

International Marketing

By: Michael R. Czinkota,Ilkka A. Ronkainen

Write a review Read reviews Take a Quiz Solve Book Puzzle

International Marketing

By: Michael R. Czinkota,Ilkka A. Ronkainen

The second best selling text which is well known for its extremely current coverage, unique chapter coverage, and prestigious author team who have consulted or taught all over the world. Features: * Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects with the U.S. Department of State and organizations all over the world. * The text reflects both the theory and application of international marketing by offering research insights from around the globe and showing how corporate practices are adjusting to the marketplace realities of today. * Marketing is examined from a truly global perspective rather than just from the U.S. point of view. By addressing, confronting, and analyzing the existence of different environments, the need for awareness, sensitivity, and adaptation is highlighted. * Students receive a full-colour world map free inside each copy of the text. New to this edition: * The fifth edition is now divided into four parts instead of three, with the separation of marketing in transition. This is designed to pay appropriate attention to emerging markets, changing marketing

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

930

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0030244013

ISBN 13

9780030244018

Book's by Michael Z. Brooke

International Management

International Management

The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism)

New Product Development

New Product Development

Handbook of International Trade

Handbook of International Trade

Handbook of International Financial Management

Handbook of International Financial Management

Global Business

Global Business

International Marketing

International Marketing

Username

Password

Username

Password

Password again

Birthday

Email