Michael Z Brooke's Books

New Product Development

Successful Innovation in the Marketplace

By: Erdener Kaynak,Nicholas Mills,Michael Z Brooke

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New Product Development

Successful Innovation in the Marketplace

By: Erdener Kaynak,Nicholas Mills,Michael Z Brooke

Keep ahead of your competitors! New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you’re in! This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility. Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an “executive summary” that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!

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Page Count

245

Publisher

Routledge

Published Date

ISBN 10

1136400281

ISBN 13

9781136400285

The Management of International Tourism (RLE Tourism)

By: Stephen F Witt,Michael Z Brooke,Peter J. Buckley

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The Management of International Tourism (RLE Tourism)

By: Stephen F Witt,Michael Z Brooke,Peter J. Buckley

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

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Page Count

218

Publisher

Routledge

Published Date

ISBN 10

1135083177

ISBN 13

9781135083175

Handbook of International Trade

By: Michael Z Brooke,Peter J Buckley

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Handbook of International Trade

By: Michael Z Brooke,Peter J Buckley

Designed for the businessman, this is a handbook of international trade.

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Page Count

463

Publisher

Springer

Published Date

ISBN 10

1349098744

ISBN 13

9781349098743

Handbook of International Financial Management

By: Michael Z Brooke

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Handbook of International Financial Management

By: Michael Z Brooke

The Handbook of International Financial Management brings together a wide range of topical expertise on issues of immediate relevance to finance directors, bankers, advisers and consultants with the support of a powerful editorial board representing international financial institutions. The book is divided into 6 parts. The first looks at the world scene in which international finance is operated, the second at capital structures and financing, part 3, insurance and compensation trading. Part 4 covers investment appraisal and corporate financial policies, followed by an assessment of risks involved in part 5. The final section deals with international tax planning.

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Page Count

675

Publisher

Springer

Published Date

ISBN 10

1349117951

ISBN 13

9781349117956

International Management

A Review of Strategies and Operations

By: Michael Z. Brooke

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International Management

A Review of Strategies and Operations

By: Michael Z. Brooke

Contains a general overview of the strategic context and options faced by international managers, from licensing and franchising to foreign direct investment.

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Page Count

332

Publisher

Nelson Thornes

Published Date

ISBN 10

0748722459

ISBN 13

9780748722457

Neuromuscular Diseases

A Practical Approach to Diagnosis and Management

By: Michael Swash,Martin S. Schwartz

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Neuromuscular Diseases

A Practical Approach to Diagnosis and Management

By: Michael Swash,Martin S. Schwartz

In the seven years since the first edition of this book was published there have been many important developments in knowledge of neuromuscular diseases. These are reflected in this new edition. We have taken the opportunity to add much new clinical and scientific material to the book, particularly in relation to metabolic myopathies and neuropathies, and to include more information on genetic aspects of neuromuscular diseases, quantitative electromyo graphic techniques, plexus and root lesions and cardiomyopathies. The aim of the book remains unchanged, but we have rearranged some of the material so that there are several new chapters. The illustrations have also been extensively revised and there are many new references. We hope that it will continue to provide a convenient source of practical and theoretical information that will not only be useful in managing patients with neuromuscular diseases, but will stimulate research. London, May 1987 Michael Swash Martin S. Schwartz Preface to the First Edition Neuromuscular diseases are common in clinical practice. Patients with these disorders may be referred to neurologists, rheumatologists, orthopaedic surgeons, paediatricians or to general physicians, and their investigation, utilising electromyography (EM G) and muscle biopsy, often requires the help of the clinical neurophysiologist and of the pathologist.

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Page Count

467

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1447135261

ISBN 13

9781447135265

Global Business

By: Michael R. Czinkota

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Global Business

By: Michael R. Czinkota

This text offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years. This abridged version of "International Business" offers a combination of research and practicality, with an emphasis on aspects of culture and how they affect business decisions in marketing. In this edition dedicated coverage is given to the impact that technology has had on the world of business in recent years, while the most up-to-date market developments are reflected in the text's boxes, tables, figure, chapter content, and case material. The book includes new Internet research activities and a revised video case package, and assesses the impact of technology and e-commerce on business communications, channels, logisitics and research.

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Page Count

660

Publisher

South Western Educational Publishing

Published Date

ISBN 10

0030006597

ISBN 13

9780030006593

The Cuckoos

By: Robert B. Payne,Michael D. Sorensen

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The Cuckoos

By: Robert B. Payne,Michael D. Sorensen

Publisher Description

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Page Count

682

Publisher

Bird Families of the World

Published Date

ISBN 10

0198502133

ISBN 13

9780198502135

A-to-Z of African-American History

By: Michael R. Strickland

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A-to-Z of African-American History

By: Michael R. Strickland

An encyclopedic listing of major persons and events in Afro-American history.

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Page Count

116

Publisher

Gramercy

Published Date

ISBN 10

0517163004

ISBN 13

9780517163009

Maingot's Abdominal Operations, 12th Edition

By: Michael Zinner,Jr Stanley Ashley

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Maingot's Abdominal Operations, 12th Edition

By: Michael Zinner,Jr Stanley Ashley

THE DEFINITIVE ILLUSTRATED GUIDE TO ABDOMINAL OPERATIONS FOR GENERAL, COLORECTAL, AND GASTROINTESTINAL SURGEONS--NOW IN FULL COLOR! With each edition, Maingot's Abdominal Operations has built a legacy of expertise, currency, and clinical rigor acclaimed by surgical trainees and practicing surgeons. Presented in full-color for the first time, the 63 streamlined chapters of the twelfth edition offer a concise, yet complete, survey of the diagnosis and management of benign and malignant digestive diseases. This authoritative resource has everything you need to understand congenital, acquired, and neoplastic disorders--and optimize surgical outcomes for any type of abdominal procedure. FEATURES Contemporary focus on operative procedures, and new concepts in the diagnosis and management of abdominal disease Convenient organ/procedure presentation provides a seamless review of surgical protocols, as well as pre- and postoperative strategies and techniques Thirteen new "Perspective" chapters feature expert commentary and alternative viewpoints on the most clinically relevant topics Added chapters on gastrointestinal bleeding, abdominal trauma, and abdominal vascular emergencies--along with minimally invasive surgery chapters woven throughout the text--present current, ready-to-use insights designed to enhance surgical care and recovery More than 1,250 illustrations (most in full color)

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Page Count

1329

Publisher

McGraw Hill Professional

Published Date

ISBN 10

007163388X

ISBN 13

9780071633888

Book's by Michael Z Brooke

New Product Development

New Product Development

The Management of International Tourism (RLE Tourism)

The Management of International Tourism (RLE Tourism)

Handbook of International Trade

Handbook of International Trade

Handbook of International Financial Management

Handbook of International Financial Management

International Management

International Management

Neuromuscular Diseases

Neuromuscular Diseases

Global Business

Global Business

The Cuckoos

The Cuckoos

A-to-Z of African-American History

A-to-Z of African-American History

Maingot's Abdominal Operations, 12th Edition

Maingot's Abdominal Operations, 12th Edition

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