Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
This text presents foundations of correctional intervention, including overviews of the major systems of therapeutic intervention, diagnosis of mental illness, and correctional assessment and classification. Its detailed descriptions and cross-approach comparisons can help professionals better determine which of several techniques might be especially useful in their particular setting. Includes key concepts and terms as well as discussion questions.
Lonely Planet: The world's leading travel guide publisher Whether exploring your own backyard or somewhere new, discover the freedom of the open road with Lonely Planet's Civil War Trail Road Trips. Featuring& four amazing road trips, plus up-to-date advice on the destinations you'll visit along the way, you can visit Civil War battlefields where it all took place and immerse yourself in the lively music culture of the South, all with your trusted travel companion. Jump in the car, turn up the tunes, and hit the road! Inside Lonely Planet's Civil War Trail Road Trips: Lavish color and gorgeous photography throughout Itineraries and planning advice to pick the right tailored routes for your needs and interests Get around easily - easy-to-read, full-color route maps, detailed directions Insider tips to get around like a local, avoid trouble spots and be safe on the road - local driving rules, parking, toll roads Essential info at your fingertips - hours of operation, phone numbers, websites, prices Honest reviews for all budgets - eating, sleeping, sight-seeing, hidden gems that most guidebooks miss Useful features - including Stretch Your Legs, Detours Covers Washington, Virginia, South Carolina, Mississippi, Tennessee and more eBook Features: (Best viewed on tablet devices and smartphones) Downloadable PDF and offline maps prevent roaming and data charges Effortlessly navigate and jump between maps and reviews Add notes to personalise your guidebook experience Seamlessly flip between pages Bookmarks and speedy search capabilities get you to key pages in a flash Embedded links to recommendations' websites Zoom-in maps and images Inbuilt dictionary for quick referencing The Perfect Choice: Lonely Planet's Civil War Trail Road Trips is perfect for exploring the Civil War Trail in the classic American way - by road trip! Planning a Civil War trip sans a car? Lonely Planet's USA guide, our most comprehensive guide to the Civil War regions, is perfect for exploring both top sights and lesser-known gems, or check out Best of USA, a photo-rich guide to the destination's most popular attractions. About Lonely Planet: Lonely Planet is a leading travel media company and the world’s number one travel guidebook brand, providing both inspiring and trustworthy information for every kind of traveler since 1973. Over the past four decades, we’ve printed over 145 million guidebooks and grown a dedicated, passionate global community of travelers. You’ll also find our content online, and in mobile apps, video, 14 languages, nine international magazines, armchair and lifestyle books, ebooks, and more. Important Notice: The digital edition of this book may not contain all of the images found in the physical edition.
This 1986 book is a major socio-political study of the fate of Portugal in the decade since the coup d'état. In over ninety hours of tape-recorded interviews, the authors have conducted discussions with officers of both left and right involved in the shaping of Portugal's political evolution.
Since scaling of CMOS is reaching the nanometer area serious limitations enforce the introduction of novel materials, device architectures and device concepts. Multi-gate devices employing high-k gate dielectrics are considered as promising solution overcoming these scaling limitations of conventional planar bulk CMOS. Variation Aware Analog and Mixed-Signal Circuit Design in Emerging Multi-Gate CMOS Technologies provides a technology oriented assessment of analog and mixed-signal circuits in emerging high-k and multi-gate CMOS technologies.
Verification of arms control treaties is an important function of the national security community, & has been a key concern of arms negotiators as well as members of the Congress for a number of years. New types of verification procedures have been introduced recently, giving a prominent role to various types of on-site inspections. Such inspections can improve the verifiability of treaties & contribute to a better spirit of cooperation among treaty signatories. There have been concerns, however, that such measures could prove costly. This study addresses the costs of verification & compliance of five pending arms control accords. Charts & tables.
The Advance Earned Income Tax Credit (AEITC) allows individuals to receive a portion of the Earned Income Tax Credit (EITC) in their paychecks, instead of receiving all of it when filing their year-end tax return. Limited research has been conducted on the AEITC since it was last examined it in the early 1990s. This report determines: (1) how many individuals received the AEITC compared with the EITC in tax years 2002 through 2004, what actions, if any, have been taken to increase use, and the potential for increases in use in the future; (2) the extent of noncompliance, if any, associated with the AEITC; and (3) how well the IRS¿s procedures address the areas of noncompliance. Includes recommendations. Charts and tables.
Wyeth-14,643 is a chemical that was developed by the pharmaceutical industry to lower serum cholesterol. It is not used in clinical applications. This study examined the effects of Wyeth-14,643 on rats, mice, & hamsters because it was known that this chemical promotes the production of peroxisomes, organelles that contain a variety of enzymes involved in metabolism of lipids & cholesterols. Results show that exposure to Wyeth-14,6453 caused changes in the livers of male rats, mice, & hamsters, including increased liver weights, increases in cytoplasmic alteration of the liver, & some liver foci. Wyeth-14,643 also had effects on the testes of exposed male rodents, decreasing the spermatid counts & the weights of the cauda epididymis. Illus.
An in-depth understanding of the complexities, dynamics, and emerging trends in community college libraries today. Handbook for Community College Librarians covers all aspects of librarianship that apply to community colleges in a one-stop reference book. It provides information that enables the librarian to become more successful in the community college environment and reflects on its unique qualities, identifying the specific skills required and the differences from other library settings. The authors address instructional design and highlight the distinctions in the types of information literacy appropriate to the specialized curriculum and certification needs of a community college. Besides being an outstanding professional development tool, this handbook will also be useful to library and information science students studying service in community college libraries as a career option.
King Kong and The Thing from Another World are among the most popular horror and science fiction films of all time and both were made by RKO Radio Pictures. Between 1929 and 1956, RKO released more than 140 genre features, including The Most Dangerous Game, The Phantom of Crestwood, Before Dawn, The Monkey's Paw, The Hunchback of Notre Dame, You'll Find Out, The Spiral Staircase, The Enchanted Cottage, It's a Wonderful Life, Captive Women and Killers from Space. RKO is remembered for its series of psychological horror movies produced by Val Lewton, including Cat People, I Walked with a Zombie, The Seventh Victim and The Body Snatcher. The studio also produced films in the adventure, comedy, fantasy, mystery and western genres. They released many Walt Disney classics--Snow White and the Seven Dwarfs, Fantasia, Pinocchio, Cinderella, Peter Pan--as well as several "Tarzan" features. This volume covers these movies in detail with critical and historical analysis, in-depth plot synopsis and numerous contemporary reviews.
Etzel, Walker, Stanton's Marketing, 12th Edition will continue to be a low-cost alternative in a paperback format, now including free access to PowerWeb. It incorporates technology throughout; in-text and boxed examples, chapter opening cases, and part-ending cases. This book was the first to incorporate WWW addresses and in this edition the authors go well beyond that with an in-depth look at how companies are making technology an important part of their successful marketing strategies. The authors have also made it a priority to integrate other important and current themes such as global marketing, customer relationships, small business and entrepreneurship. In this edition, the global marketing chapter was moved to the first part of the book (chapter 3) to introduce its importance early. Global examples and coverage are then integrated throughout. This edition offers a completely new design, a revised supplements package, a new interactive web page and a special package with Annual Edition online.
Since the island-hopping campaign in the Pacific Ocean during World War II, the Marine Corps has viewed the ability to conduct amphibious assaults -- attacks launched from the sea against targets on land -- as its primary mission. In support of this mission, the U.S. Navy operates a fleet of 63 amphibious warfare ships that have been specially designed for amphibious operations. The Admin¿s. goal is to provide enough capacity to transport the assault echelons of one Marine Expeditionary Force & one Marine Expeditionary Brigade. This analysis addresses the Admin¿s. goals for amphibious ships & its plan for meeting those goals. Also discusses alternative strategies that require less funding, Illustrations.
An expansive guide for resistance and solidarity across this storied region. Richmond and Central Virginia are a historic epicenter of America’s racialized history. This alternative guidebook foregrounds diverse communities in the region who are mobilizing to dismantle oppressive systems and fundamentally transforming the space to live and thrive. Featuring personal reflections from activists, artists, and community leaders, this book eschews colonial monuments and confederate memorials to instead highlight movements, neighborhoods, landmarks, and gathering spaces that shape social justice struggles across the history of this rapidly growing area. The sites, stories, and events featured here reveal how community resistance and resilience remain firmly embedded in the region’s landscape. A People’s Guide to Richmond and Central Virginia counters the narrative that elites make history worth knowing, and sites worth visiting, by demonstrating how ordinary people come together to create more equitable futures.
Choosing child care is one of the most important decisions millions of working parents will ever make. "How to Find the Best Quality Child Care" gives sound, usable advice on evaluating, investigating, and selecting child care arrangements of all types. Parents are guided through all important aspects of making good child care decisions.
Borgo Cataloging Guides are written by catalogers for catalogers. These guides provide surveys of cataloging practice and science in the Library of Congress classification scheme. Each book surveys a specific subject area, with comprehensive coverage of the actual subject headings and classification numbers.
The Fifth Edition of Greenfield's Surgery has been thoroughly revised, updated, and refocused to conform to changes in surgical education and practice. Reflecting the increasingly clinical emphasis of residency programs, this edition features expanded coverage of clinical material and increased use of clinical algorithms. Key Points open each chapter, and icons in the text indicate where Key Points are fully discussed. Many of the black-and-white images from the previous edition have been replaced by full-color images. This edition has new chapters on quality assessment, surgical education, and surgical processes in the hospital. Coverage of surgical subspecialty areas is more sharply focused on topics that are encountered by general surgeons and included in the current general surgery curriculum and ABSITE exam. The vascular section has been further consolidated. A new editor, Diane M. Simeone, MD, PhD, has joined the editorial team. This edition is available either in one hardbound volume or in a four-volume softbound set. The lightweight four-volume option offers easy portability and quick access. Each volume is organized by organ system so you can find the facts you need within seconds. The companion website presents the fully searchable text, an instant-feedback test bank featuring over 800 questions and answers, and a comprehensive image bank. Unique to this new edition's website are 100 "Morbidity and Mortality" case discussions. Each case reviews a specific surgical complication, how the complication was addressed, and reviews the literature on approaches and outcomes.
In the modern period of American constitutional law--the period since the U.S. Supreme Court outlawed racially segregated public schooling in Brown v. Board of Education (1954)--there has been a persistent and vigorous debate in the United States about whether the Court has merely been enforcing the Constitution or whether, instead, in the guise of enforcing the Constitution, the Court has really been usurping the legislative prerogative of making political choices about controversial issues. In this book, Professor Perry carefully disentangles and then thoughtfully addresses the various fundamental issues at the heart of the controversy: What is the argument for "judicial review"? What approach to constitutional interpretation should inform the practice of judicial review? How large or small a role should the Court play in bringing the interpreted Constitution to bear in resolving constitutional conflicts? To what extent are the Court's most controversial modern decisions--for example, decisions about racial segregation, discrimination based on sex, abortion, and homosexuality--sound; to what extent are they problematic? The Constitution in the Courts is a major contribution to one of the most fundamental controversies in modern American politics and law.
Freemasons are accused of worshipping Lucifer. This book examines the concept of Lucifer, and its effect on everyday life. There is more than meets the eye, so we present the true purpose and meaning of Lucifer.
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
Tracing the sectionalization of American politics in the 1840s and 1850s, Michael Morrison offers a comprehensive study of how slavery and territorial expansion intersected as causes of the Civil War. Specifically, he argues that the common heritage of the American Revolution bound Americans together until disputes over the extension of slavery into the territories led northerners and southerners to increasingly divergent understandings of the Revolution's legacy. Manifest Destiny promised the literal enlargement of freedom through the extension of American institutions all the way to the Pacific. At each step--from John Tyler's attempt to annex Texas in 1844, to the Kansas-Nebraska Act, to the opening shots of the Civil War--the issue of slavery had to be confronted. Morrison shows that the Revolution was the common prism through which northerners and southerners viewed these events and that the factor that ultimately made consensus impossible was slavery itself. By 1861, no nationally accepted solution to the dilemma of slavery in the territories had emerged, no political party existed as a national entity, and politicians from both North and South had come to believe that those on the other side had subverted the American political tradition.
This is the true story of Andrew and Annie Dott, 19th century Scottish Immigrants in America. After experiencing life in New York, Kentucky and Mississippi, the married couple ventured to the newly formed state of California where they settled in San Francisco. Both Andrew and his wife were entrepreneurs and pioneers. He was a merchant, an investor and gold miner; she took in boarders and eventually managed Sausalito's upscale Alta Mira Villa. The accounts of their lives are drawn from personal letters, newspaper articles and advertisements as well as from historical events relevant to the time period in which they lived. The well documented lives of Andrew and Annie Dott provide a unique perspective into the human experience in 19th century America.
Proceedings of the Joint Workshop on Sustained Simulation Performance, High-Performance Computing Center Stuttgart (HLRS), University of Stuttgart and Tohoku University, May and October 2022
Proceedings of the Joint Workshop on Sustained Simulation Performance, High-Performance Computing Center Stuttgart (HLRS), University of Stuttgart and Tohoku University, May and October 2022
Zusammenfassung: This book presents the state of the art in High-Performance Computing on modern supercomputer architectures. It addresses trends in hardware and software development in general. The contributions cover a broad range of topics, from performance evaluations in context with power efficiency to Computational Fluid Dynamics and High-Performance Data Analytics. In addition, they explore new topics like the use of High-Performance Computers in the field of Artificial Intelligence and Machine Learning. All contributions are based on selected papers presented in 2022 at the 33rd Workshop on Sustained Simulation Performance, WSSP33, held at HLRS in Stuttgart, Germany, and WSSP34, held at Tohoku University in Sendai, Japan
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