The history of the heart of the high-tech world Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community. These stories form a picture of a place at the center of cultural, economic, and technological advancement and the people who live there, from dot.com millionaires to everyday working people just trying to get by. Not confined to its present technological significance, the book looks at the rich history of the Valley and the future that awaits it. Meticulously researched and broad in scope, The Valley of Heart's Delight is the definitive biography of a place of massive cultural and political significance. Michael S. Malone (Palo Alta, CA) joined the San Jose Mercury News in 1980 as the nation's first daily high-tech reporter. His writings on Silicon Valley earned him two Pulitzer Prize nominations. He has also written for the New York Times, the Boston Globe, the Dallas Morning News, the Wall Street Journal, and the Los Angeles Times. He is currently the Editor at Large for ASAP.
Starting college can be an intimidating step in anyone’s life, and The Everything College Survival Book is here to get you right into the swing of things. From deciding on a major and succeeding in your academics to joining clubs and socializing, this updated guide will keep you stress-free and ready for anything! This completely revised book shows you how to: • Pack for the residence halls and live in peace with your roommate • Beat the Freshman 15 and stay healthy • Manage your study time and social life • Avoid common pitfalls—such as drugs and alcohol • Land a rewarding internship No matter what stage of college you’re in, The Everything College Survival Book helps you overcome the challenges and appreciate the joys of this once-in-a-lifetime experience!
The only contemporary history of the birth of Silicon Valley—from the reporter who had a ringside seat to it all Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley—replete with sprawling office parks, sky-high rents, and countless self-made millionaires—is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began. One of the first reporters on the tech industry beat at the San Jose Mercury-News, Michael S. Malone recounts the feverish efforts of young technologists and entrepreneurs to build something that would change the world—and score them a big payday. Starting with the birth of Hewlett-Packard in the 1930s, Malone illustrates how decades of technological innovation laid the foundation for the meteoric rise of the Valley in the 1970s. Drawing on exclusive, unvarnished interviews, Malone punctuates this history with incisive profiles of tech’s early luminaries—including Nobelist William Shockley and Apple’s Steve Jobs—when they were struggling entrepreneurs working 18-hour days in their garages. And he plunges us into the darker side of the Valley, where espionage, drugs, hellish working conditions, and shocking betrayals shaped the paths for winners and losers in a booming industry. A decades-long story with individual sacrifice, ingenuity, and big money at its core, The Big Score recounts the history of today's most dynamic sector through its upstart beginnings.
The bestselling authors of The Virtual Corporation describe how the rise of AI and virtual environments are ushering in an epic cultural transformation. We are at the dawn of the Autonomous Revolution, a turning point in human history as decisive as the Agricultural and Industrial Revolutions. More and more, AI-based machines are replacing human beings, and online environments are gathering our data and using it to manipulate us. This loss of human autonomy amounts to nothing less than a societal phase change, a fundamental paradigm shift. The same institutions will remain—schools, banks, churches, and corporations—but they will radically change form, obey new rules, and use new tools. William H. Davidow and Michael S. Malone go deeply into the enormous implications of these developments. They show why increases in productivity no longer translate into increases in the GDP and how zero cost, one-to-many communications have been turned into tools for cybercrime and propaganda. Many of the book’s recommendations—such as using taxes to control irresponsible internet behavior and enabling people to put their data into what are essentially virtual personal information “safety deposit boxes”—are bold and visionary, but we must figure out how we will deal with these emerging challenges now, before the Autonomous Revolution overcomes us. “Lots of books talk about what’s happening. This book talks about the why behind the what. It will transform your view of the future.” —Geoffrey Moore, bestselling author of Crossing the Chasm “A provocative work combining historical inquiry, present-day technology crises, and possible future solutions.”—Library Journal
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archivesThis is the most authoritative version ever of the most famous start-up story in business history. In 1938, working out of a small garage in Palo Alto, California, two young Stanford graduates named Bill Hewlett and Dave Packard built their first product, an audio oscillator. It was the start not only of a legendary company but of an entire way of life in Silicon Valley'and, ultimately, our modern digital age. Others have written about the rise of Hewlett-Packard, including Packard himself in a bestselling memoir. But acclaimed journalist Michael S. Malone is the first to get the full story, based on unlimited and exclusive access to corporate and private archives, along with hundreds of employee interviews. Malone draws on his new material to show how some of the most influential products of our time were invented, and how a culture of innovation led HP to unparalleled success for decades. He also shows what was really behind the groundbreaking management philosophy'the HP Way'that put people ahead of products or profits. There have been attempts in recent years to discredit the HP Way as soft and outdated. But Malone argues that the HP Way was a hard-nosed business philosophy that combined simple objectives, trust in employees to make the right choices, and ruthless self-appraisal. It created an innovative and ferociously competitive company'arguably the world's greatest company. This business adventure story will be perfect for entrepreneurs, young managers, and students, not to mention the tens of thousands of current and former HP employees.
Explores the history of memory and human civilization, examining how human ideas, inventions, and transformations have been documented in venues ranging from cave drawings, and oral histories to libraries and the Internet.
Now more than ever health care professionals play an increased role in the promotion of health to populations. Unique and innovative, Interprofessional Perspectives for Community Practice: Promoting Health, Well-being and Quality of Life weaves everyday care into prevention, community, and population health, creating a new and more expansive vision of health for all without compromising traditional practices. Authors and editors Drs. Pizzi and Amir discuss and illustrate a client-centered preventive and health, well-being and quality of life approach rooted in best practice principles from interprofessional literature and firsthand experience. The text illustrates how allied health professionals implement those principles in their everyday and traditional practices with an emphasis on exploring health and well-being issues. Interprofessional Perspectives for Community Practice provides detailed guidance in program development and implementation. What’s included in Interprofessional Perspectives for Community: Clinical anecdotes on successful community practices A focus on primary and secondary prevention Assessments, interventions, and community practice examples Descriptions of community-based practice settings such as adult day care, independent living programs, hospice, and home health care Health and wellness across the lifespan Bonus chapters available online as PDFs for readers The first text of its kind to weave interprofessionalism, community practice, and health, well-being, and quality of life, Interprofessional Perspectives for Community Practice: Promoting Health, Well-being and Quality of Life is for all health care workers and students who wish to transfer practice skills from the clinical setting to a population-based program development model.
In The Unseen Realm, Dr. Michael Heiser examines the ancient context of Scripture, explaining how its supernatural worldview can help us grow in our understanding of God. He illuminates intriguing and amazing passages of the Bible that have been hiding in plain sight. You'll find yourself engaged in an enthusiastic pursuit of the truth, resulting in a new appreciation for God's Word. Why wasn't Eve surprised when the serpent spoke to her? How did descendants of the Nephilim survive the flood? Why did Jacob fuse Yahweh and his Angel together in his prayer? Who are the assembly of divine beings that God presides over? In what way do those beings participate in God's decisions? Why do Peter and Jude promote belief in imprisoned spirits? Why does Paul describe evil spirits in terms of geographical rulership? Who are the "glorious ones" that even angels dare not rebuke? After reading this book, you may never read your Bible the same way again. Endorsements "There is a world referred to in the Scripture that is quite unseen, but also quite present and active. Michael Heiser's The Unseen Realm seeks to unmask this world. Heiser shows how important it is to understand this world and appreciate how its contribution helps to make sense of Scripture. The book is clear and well done, treating many ideas and themes that often go unseen themselves. With this book, such themes will no longer be neglected, so read it and discover a new realm for reflection about what Scripture teaches." --Darrell L. Bock, Executive Director for Cultural Engagement, Senior Research Professor of New Testament Studies, Howard G. Hendricks Center for Christian Leadership and Cultural Engagement "'How was it possible that I had never seen that before?' Dr. Heiser's survey of the complex reality of the supernatural world as the Scriptures portray it covers a subject that is strangely sidestepped. No one is going to agree with everything in his book, but the subject deserves careful study, and so does this book." --John Goldingay, David Allan Hubbard Professor of Old Testament, School of Theology, Fuller Theological Seminary "This is a 'big' book in the best sense of the term. It is big in its scope and in its depth of analysis. Michael Heiser is a scholar who knows Scripture intimately in its ancient cultural context. All--scholars, clergy, and laypeople--who read this profound and accessible book will grow in their understanding of both the Old and New Testaments, particularly as their eyes are opened to the Bible's 'unseen world.'" --Tremper Longman III, Robert H. Gundry Professor of Biblical Studies, Westmont College
The third edition of Media Law and Ethics features a complete updating of all major U.S. Supreme Court cases and lower court decisions through 1998; more discussion throughout the book on media ethics and the role of ethics in media law; and an updated appendix that now features a copy of the U.S. Constitution, new sample copyright and trademark registration forms, and the current versions of major media codes of ethics, including the new code of the Society of Professional Journalists. Extensively updated and expanded chapters provide: *more detailed explanations of the legal system, the judicial process, and the relationship between media ethics and media law; *new cases in this developing area of the law that has attracted renewed attention from the U.S. Supreme Court; *the new Telecommunications Act and the Communications Decency Act; *a discussion of telecommunications and the Internet; *new developments in access to courts, records, and meetings such as recent court decisions and statutory changes; and *more information about trademark and trade secret laws and recent changes in copyright laws, as well as major court decisions on intellectual property. The book has also been updated to include new developments in obscenity and indecency laws, such as the Communications Decency Act, and the U.S. Supreme Court decision in Reno vs. ACLU. In addition, the instructor's manual includes a listing of electronic sources of information about media law, sample exams, and a sample syllabus.
The UN Security Council and International Law explores the legal powers, limits and potential of the United Nations Security Council, offering a broadly positive (and positivist) account of the Council's work in practice. This book aims to answer questions such as 'when are Council decisions binding and on whom?', 'what legal constraints exist on Council decision making?' and 'how far is the Council bound by international law?'. Defining the controlling legal rules and differentiating between what the Council can do, as opposed to what it should do as a matter of policy, this book offers both a tool for assessment of the Council as well as realistic solutions to address its deficiencies, and, most importantly, evaluates its potential for maintaining international peace and security, to the benefit of us all.
Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating selfforming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities. So how can businesses reach new customers, win their trust, and earn their loyalty? Tom Hayes and Michael S. Malone urge an entirely new approach, embracing small, trust-based online groups as powerful vehicles for creating customers and gathering invaluable feedback. But what they call “marketing 3.0” isn’t as simple as setting up a YouTube channel. Drawing on many case studies, the authors offer a new set of tools for a world where attention is harder than ever to capture, but even more lucrative to hold. They explain how to use social media for a new kind of marketing—bottom-up instead of top-down, personal rather than public, subtle rather than full frontal. The payoff is a return to the power of oldfashioned handselling—turbocharged by bleedingedge technology.
“Much of what we experience in life results from a combination of skill and luck.” — From the Introduction The trick, of course, is figuring out just how many of our successes (and failures) can be attributed to each—and how we can learn to tell the difference ahead of time. In most domains of life, skill and luck seem hopelessly entangled. Different levels of skill and varying degrees of good and bad luck are the realities that shape our lives—yet few of us are adept at accurately distinguishing between the two. Imagine what we could accomplish if we were able to tease out these two threads, examine them, and use the resulting knowledge to make better decisions. In this provocative book, Michael Mauboussin helps to untangle these intricate strands to offer the structure needed to analyze the relative importance of skill and luck. He offers concrete suggestions for making these insights work to your advantage. Once we understand the extent to which skill and luck contribute to our achievements, we can learn to deal with them in making decisions. The Success Equation helps us move toward this goal by: • Establishing a foundation so we better understand skill and luck, and can pinpoint where each is most relevant • Helping us develop the analytical tools necessary to understand skill and luck • Offering concrete suggestions about how to take these findings and put them to work Showcasing Mauboussin’s trademark wit, insight, and analytical genius, The Success Equation is a must-read for anyone seeking to make better decisions—in business and in life.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Leading Schools Through Trauma is a data-driven resource for education leaders and administrators preparing to help students heal from acute traumas. Traumatizing experiences are inevitable and cyclical, and we see them at individual, local and large-scale levels. As a school leader you need concrete tools to help learners flourish in their wake, especially amid the challenges of our current moment. This book offers a strategic approach to sustaining community wellness and stability, using real-time, short-term data sets accessible to teachers, and guiding students toward incremental, progressive goal-setting. Evidence-based practices for recognizing traumas, scaling formative assessments and providing teachers with problem-based professional development will help you and your staff develop growth plans that are collaborative with and individualized for students.
The Craft of Professional Writing, 2nd edition is the most complete manual ever written for every form of professional (and professional quality) writing. Its chapters range from toasts and captions to every form of journalism to novel writing, book authorship and screenplays. The book offers techniques for the writing of each form, sample templates, and the advice on navigating a career in each writing field, including public relations and commercial writing, journalism in all media and self-employment as a freelancer. It also offers sections on the tools of writing, including pacing, editing, pitching, invoicing and managing the highs and lows of the different writing careers.
The letter to the Hebrews is arguably the most perplexing book in the New Testament. Understanding it requires familiarity with the Levitical sacrifices and Old Testament passages. Its method of argumentation can seem strange and difficult to follow. It abounds with ominous warnings about falling from grace and contains an odd cast of characters such as the mysterious Melchizedek. But for all of its confusion and mystery, one theme plainly unites the book: the supremacy of Jesus Christ, the Son of God. THE SON’S SUPREMACY will guide you passage-by-passage through the letter to the Hebrews. This first-century epistle will convict, encourage, and exhort you. Most of all, Hebrews will bring you to your knees in worship of your Priest and King.
The healthcare field is rapidly evolving, compelled by technological strides, pressure to increase efficiency, and demand to contain costs. Pharmacy and the U.S. Health Care System, Third Edition is the classic text used to prepare pharmacists for independent practice in today's unpredictable environment since the first edition was published in 1991. This new edition is now streamlined and tailored for a one-semester course, completely updated with the most recent data, statistics, and emerging issues relevant to today's pharmacy professional, with new chapters devoted to the political realities of the industry and the future of pharmacy.
The book covers challenging clinical radiological cases spanning the central nervous system, respiratory and cardiovascular systems, gastrointestinal system, genitourinary system, musculoskeletal system, as well as multi-organ cases in paediatric patients. Each case includes pathognomonic images followed by a quiz to test the reader and a discussion of the case with a focus on key diagnostic features to help the reader recognise the case in working and examination environments. It combines the expertise of radiology consultants and trainees in order to provide pertinent information conducive to better clinical practice and focused specialty exam preparation in paediatric radiology
China’s economic development has become a matter of world-wide interest since the boom that began in the 1980s. Key Papers in Chinese Economic History since 1949 offers a selection of outstanding articles that trace the origins of the modern Chinese economy. Topics covered include agriculture and the rural economy; industrialisation and urbanisation; finance and capital; political economy and international connections.
Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and how it has employed the techniques of "judo strategy" in its pitched battle with Microsoft, the world's largest software producer. From on-site observation and more than 50 in-depth interviews at Netscape and other companies, Cusumano and Yoffie construct a blueprint meticulously detailing how the fastest-growing software company in history has competed on Internet time by moving rapidly to new products and markets, staying flexible, and exploiting leverage that uses the weight of its giant rival Microsoft against it. The main source of Netscape's leverage, they argue, has been its skill in designing products that run on multiple operating systems. Microsoft has responded with judo techniques in kind. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale-up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. The lessons that Cusumano and Yoffie derive from Netscape's contest with Microsoft go far beyond start-ups and Internet software. Small companies in any industry and powerful, established firms alike will welcome the principles the authors formulate from this David-and-Goliath-like struggle. Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets.
In his recent book How Jesus Became God: The Exaltation of a Jewish Preacher From Galilee historian Bart Ehrman explores a claim that resides at the heart of the Christian faith— that Jesus of Nazareth was, and is, God. According to Ehrman, though, this is not what the earliest disciples believed, nor what Jesus claimed about himself. The first response book to this latest challenge to Christianity from Ehrman, How God Became Jesus features the work of five internationally recognized biblical scholars. While subjecting his claims to critical scrutiny, they offer a better, historically informed account of why the Galilean preacher from Nazareth came to be hailed as “the Lord Jesus Christ.” Namely, they contend, the exalted place of Jesus in belief and worship is clearly evident in the earliest Christian sources, shortly following his death, and was not simply the invention of the church centuries later.
America's cities are being rapidly transformed by a sinister and homogenous design. A new Kind of urbanism--manipulative, dispersed, and hostile to traditional public space--is emerging both at the heart and at the edge of town in megamalls, corporate enclaves, gentrified zones, and psuedo-historic marketplaces. If anything can be described as a paradigm for these places, it's the theme park, an apparently benign environment in which all is structured to achieve maximum control and in which the idea of authentic interaction among citizens has been thoroughly purged. In this bold collection, eight of our leading urbanists and architectural critics explore the emblematic sites of this new cityscape--from Silicon Valley to Epcot Center, South Street Seaport to downtown Los Angeles--and reveal their disturbing implications for American public life.
This study provides the first exclusive analysis of disabled First World War veterans who returned to Ireland. With a case study of mental illness, it foregrounds how the treatment and experiences of disabled communities in past societies is shaped by the existing socio-economic, cultural and political context.
Using a critical theory approach to analyze the globalization of the world economy, this provocative and topical new book presents economic globalization not as a recent development, but rather as a familiar process that has occurred throughout history. Michael McKinley argues that it is ultimately a self-serving, arbitrary and destructive imperial project that should be viewed as a religious war.
Only when we grasp the need for true repentance can we fully understand the gospel Jesus preached. In this NSBT volume, Michael Ovey comments on the relevant biblical material in Luke–Acts and systematic-theological aspects of repentance, then gives a pastoral theology for the corporate life of the people of God today with regard to self-righteousness, hypocrisy, humility, forgiveness, and justice.
Gospel-Centered Theology for Today Evangelical Theology, Second Edition helps today's readers understand and practice the doctrines of the Christian faith by presenting a gospel-centered theology that is accessible, rigorous, and balanced. According author Michael Bird the gospel is the fulcrum of Christian doctrine; the gospel is where God meets us and where we introduce the world to God. And as such, an authentically evangelical theology is the working out of the gospel in the various doctrines of Christian theology. The text helps readers learn the essentials of Christian theology through several key features, including: A "What to Take Home" section at end of every part that gives readers a run-down on all the important things they need to know. Tables, sidebars, and questions for discussion to help reinforce key ideas and concepts A "Comic Belief" section, since reading theology can often be dry and cerebral, so that readers enjoy their learning experience through some theological humor added for good measure. Now in its second edition, Evangelical Theology has proven itself in classrooms around the world as a resource that helps readers not only understand the vital doctrines of Christian theology but one that shows them how the gospel should shape how they think, pray, preach, teach, and minister in the world.
This offers an insight into the minds of sixteen famous contemporary high-tech entrepreneurs through a series of intimate, frank interviews. A look at their childhood, their dreams, their inspirations, and their unwavering ambition to achieve their goals-no matter the risks involved.
Since humans first appeared on the earth, we've been cutting down trees for fuel and shelter. Indeed, the thinning, changing, and wholesale clearing of forests are among the most important ways humans have transformed the global environment. With the onset of industrialization and colonization the process has accelerated, as agriculture, metal smelting, trade, war, territorial expansion, and even cultural aversion to forests have all taken their toll. Michael Williams surveys ten thousand years of history to trace how, why, and when human-induced deforestation has shaped economies, societies, and landscapes around the world. Beginning with the return of the forests to Europe, North America, and the tropics after the Ice Ages, Williams traces the impact of human-set fires for gathering and hunting, land clearing for agriculture, and other activities from the Paleolithic through the classical world and the Middle Ages. He then continues the story from the 1500s to the early 1900s, focusing on forest clearing both within Europe and by European imperialists and industrialists abroad, in such places as the New World and India, China, Japan, and Latin America. Finally, he covers the present-day and alarming escalation of deforestation, with the ever-increasing human population placing a possibly unsupportable burden on the world's forests. Accessible and nonsensationalist, Deforesting the Earth provides the historical and geographical background we need for a deeper understanding of deforestation's tremendous impact on the environment and the people who inhabit it.
I am unaware of any textbook which provides such comprehensive coverage of the field and doubt that this work will be surpassed in the foreseeable future, if ever!' From the foreword by Robert C. Moellering, Jr., M.D, Shields Warren-Mallinckrodt Professor of Medical Research, Harvard Medical School, USA Kucers' The Use of Antibiotics is the leading major reference work in this vast and rapidly developing field. More than doubled in length compared to the fifth edition, the sixth edition comprises 3000 pages over 2-volumes in order to cover all new and existing therapies, and emerging drugs not yet fully licensed. Concentrating on the treatment of infectious diseases, the content is divided into 4 sections: antibiotics, anti-fungal drugs, anti-parasitic drugs and anti-viral drugs, and is highly structured for ease of reference.Within each section, each chapter is structured to cover susceptibility, formulations and dosing (adult and paediatric), pharmacokinetics and pharmacodynamics, toxicity and drug distribution, detailed discussion regarding clinical uses, a feature unique to this title. Compiled by an expanded team of internationally renowned and respected editors, with a vast number of contributors spanning Europe, Africa, Asia, Australia, South America, the US and Canada, the sixth edition adopts a truly global approach. It will remain invaluable for anyone using antimicrobial agents in their clinical practice and provides in a systematic and concise manner all the information required when treating infections requiring antimicrobial therapy. Kucers' The Use of Antibiotics is available free to purchasers of the books as an electronic version on line or on your desktop: It provides access to the entire 2-volume print material It is fully searchable, so you can find the relevant information you need quickly Live references are linked to PubMed referring you to the latest journal material Customise the contents - you can highlight sections and make notes Comments can be shared with colleagues/tutors for discussion, teaching and learning The text can also be reflowed for ease of reading Text and illustrations copied will be automatically referenced to Kucers' The Use of Antibiotics
O'Donnell et al.'s Educational Psychology provides pre-service teachers with a comprehensive framework for implementing effective teaching strategies aimed at enhancing students' learning, development, and potential. Through a meticulous examination of relevant psychological theories, supplemented by contemporary local case studies, and detailed analysis of lesson plans, the text offers a nuanced understanding of educational psychology without resorting to specialised terminology. Central to the text is a reflective practice framework, equipping readers with the essential skills to bridge theoretical concepts with real-world classroom scenarios. Emphasising critical thinking and reflective practice, the text underscores their significance in fostering sustained professional growth and success. By integrating reflective practice into the fabric of the narrative, utilising real classroom examples, Educational Psychology cultivates a deep-seated understanding of the practical applications of psychological principles in educational contexts.
The only contemporary history of the birth of Silicon Valley—from the reporter who had a ringside seat to it all Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley—replete with sprawling office parks, sky-high rents, and countless self-made millionaires—is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began. One of the first reporters on the tech industry beat at the San Jose Mercury-News, Michael S. Malone recounts the feverish efforts of young technologists and entrepreneurs to build something that would change the world—and score them a big payday. Starting with the birth of Hewlett-Packard in the 1930s, Malone illustrates how decades of technological innovation laid the foundation for the meteoric rise of the Valley in the 1970s. Drawing on exclusive, unvarnished interviews, Malone punctuates this history with incisive profiles of tech’s early luminaries—including Nobelist William Shockley and Apple’s Steve Jobs—when they were struggling entrepreneurs working 18-hour days in their garages. And he plunges us into the darker side of the Valley, where espionage, drugs, hellish working conditions, and shocking betrayals shaped the paths for winners and losers in a booming industry. A decades-long story with individual sacrifice, ingenuity, and big money at its core, The Big Score recounts the history of today's most dynamic sector through its upstart beginnings.
A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it. But Michael Malone–the author who, when the Internet was still the domain of technical experts, enabled his readers to see clearly the opportunities of the then-emerging digital age–is back and once again making sense of a future just around the corner. Business considerations such as the wireless World Wide Web, billions of new consumers, and an entrepreneurial ethos are all converging. How a corporation is organized and how people will be managed and employed will change more quickly than anyone realizes. With technology poised to connect a billion new consumers from the most remote parts of the globe, corporations will enter a volatile economic era marked by unprecedented threats and opportunities. Survival will require companies to be “protean”–nimble shape-shifters able to change direction and identity in response to a rapidly evolving international marketplace. They must, in other words, act like perpetual entrepreneurial start-ups. In our Web 2.0 world “the future arrived yesterday,” since the tools for success already exist and are the means for companies becoming protean. Malone provides remarkable insights into how this emerging corporate form will work and why it’s the key to competitiveness. Find out: • Why the traditional CEO as master of the universe will be extinct. The CEO will be a chameleon, adapting management style and attitude to each company’s constituency. • How to identify a core group of employees who will provide stability through their knowledge of the company's history, values, and culture. • How to effectively recruit, manage, and retain the best talent in an increasingly nontraditional, entrepreneurial, and peripatetic workforce. • Who stakeholders are, why they matter, and how they will extend beyond any comparable business organization to this point. • Why the rigid boundaries between for-profit and nonprofit ventures are likely to dissolve through alternate forms of value creation, resulting in hybrid enterprises. By embracing impermanence and becoming true shape-shifters, protean businesses will not only endure, they’ll come to dominate large segments of the global economy. Provocative and pragmatic, The Future Arrived Yesterday is a dynamic blueprint for a tumultuous economic age.
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