Michael Sasser's Books

Unnatural Resources

Energy and Environmental Politics in Appalachia after the 1973 Oil Embargo

By: Michael Camp

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Unnatural Resources

Energy and Environmental Politics in Appalachia after the 1973 Oil Embargo

By: Michael Camp

Unnatural Resources explores the intersection of energy production and environmental regulation in Appalachia after the oil embargo of 1973. The years from 1969 to 1973 saw the passage of a number of laws meant to protect the environment from human destruction, and they initially enjoyed broad public popularity. However, the oil embargo, which caused lines and fistfights at gasoline stations, refocused Americans’ attention on economic issues and alerted Americans to the dangers of relying on imported oil. As a drive to increase domestic production of energy gained momentum, it soon appeared that new environmental regulations were inhibiting this initiative. A backlash against environmental regulations helped inaugurate a bipartisan era of market-based thinking in American politics and discredited the idea that the federal government had a constructive role to play in addressing energy issues. This study connects political, labor, and environmental history to contribute to a growing body of literature on the decline of the New Deal and the rise of pro-market thinking in American politics.

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312

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University of Pittsburgh Press

Published Date

ISBN 10

0822987015

ISBN 13

9780822987017

Marine and Coastal Law

Cases and Materials

By: Dennis W. Nixon,Michael J. Daly,Susan E. Farady,Read D. Porter,Julia B. Wyman

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Marine and Coastal Law

Cases and Materials

By: Dennis W. Nixon,Michael J. Daly,Susan E. Farady,Read D. Porter,Julia B. Wyman

This extensively updated third edition of the classic casebook Marine and Coastal Law provides readers with an authoritative, comprehensive, and up-to-date guide to landmark laws, regulations, and legal decisions governing the United States' vast marine and coastal resources. This thoroughly revised and updated third edition of the prestigious Marine and Coastal Law casebook provides an essential overview of landmark legal decisions and statutory provisions in U.S. marine and coastal law, with a particular emphasis on regulatory changes and legal conflicts involving climate change, coastal resilience/protection, and sea level rise. In addition to a thorough updating of the contents of the second edition (including editorial commentary on every case), this new revised edition features extensive new content, including two entirely new chapters and new "learning objectives" for each chapter. Produced by five experts in U.S. marine law, this third edition stands as an accessible and invaluable resource for both lay readers and legal professionals who are seeking greater understanding of the ever-evolving and frequently contentious laws and regulations governing U.S. and international fisheries, maritime shipping and transport, offshore oil and mineral resources, climate change mitigation strategies, coastal protection, marine pollution, and port and harbor operations.

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539

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440877408

ISBN 13

9781440877407

Jackie Robinson: A Spiritual Biography

The Faith of a Boundary-Breaking Hero

By: Michael G. Long,Chris Lamb

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Jackie Robinson: A Spiritual Biography

The Faith of a Boundary-Breaking Hero

By: Michael G. Long,Chris Lamb

Jackie Robinson believed in a God who sides with the oppressed and who calls us to see one another as sisters and brothers. This faith was a powerful but quiet engine that drove and sustained him as he shattered racial barriers on and beyond the baseball diamond. Jackie Robinson: A Spiritual Biography explores the faith that, Robinson said, carried him through the torment and abuse he suffered for integrating the major leagues and drove him to get involved in the civil rights movement. Marked by sacrifice and service, inclusiveness and hope, Robinson's faith shaped not only his character but also baseball and America itself.

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212

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Westminster John Knox Press

Published Date

ISBN 10

1611648017

ISBN 13

9781611648010

The Court-Martial of Jackie Robinson

The Baseball Legend's Battle for Civil Rights during World War II

By: Michael Lee Lanning

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The Court-Martial of Jackie Robinson

The Baseball Legend's Battle for Civil Rights during World War II

By: Michael Lee Lanning

Eleven years before Rosa Parks resisted going to the back of the bus, a young black second lieutenant, hungry to fight Nazis in Europe, refused to move to the back of a U.S. Army bus in Texas and found himself court-martialed. The defiant soldier was Jack Roosevelt Robinson, already in 1944 a celebrated athlete in track and football and in a few years the man who would break Major League Baseball’s color barrier. This was the pivotal moment in Jackie Robinson’s pre-MLB career. Had he been found guilty, he would not have been the man who broke baseball’s color barrier. Had the incident never happened, he would’ve gone overseas with the Black Panther tank battalion—and who knows what after that. Having survived this crucible of unjust prosecution as an American soldier, Robinson—already a talented multisport athlete—became the ideal player to integrate baseball. This is a dramatic story, deeply engaging and enraging. It’s a Jackie Robinson story and a baseball story, but it is also an army story as well as an American story.

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297

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0811768627

ISBN 13

9780811768627

Managing Hospitality Organizations

Achieving Excellence in the Guest Experience

By: Robert C. Ford,Michael C. Sturman

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Managing Hospitality Organizations

Achieving Excellence in the Guest Experience

By: Robert C. Ford,Michael C. Sturman

Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector. Authors Robert C. Ford and Michael Sturman emphasize the critical importance of focusing on the guest and creating an unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing the guest experience in today’s ultracompetitive environment. Included with this title: LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

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774

Publisher

SAGE Publications

Published Date

ISBN 10

1071876287

ISBN 13

9781071876282

White Robes and Burning Crosses

A History of the Ku Klux Klan from 1866

By: Michael Newton

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White Robes and Burning Crosses

A History of the Ku Klux Klan from 1866

By: Michael Newton

With its fiery crosses and nightriders in pointed hoods and flowing robes, the Ku Klux Klan remains a recurring nightmare in American life. What began in the earliest post-Civil War days as a social group engaging in drunken hijinks at the expense of perceived inferiors soon turned into a murderous paramilitary organization determined to resist the "evils" of radical Reconstruction. For six generations and counting, the Klan has inflicted misery and death on countless victims nationwide and since the early 1920s, has expanded into distant corners of the globe. From the Klan's post-Civil War lynchings in support of Jim Crow laws, to its bloody stand against desegregation during the 1960s, to its continued violence in the militia movement at the turn of the 21st century, this revealing volume chronicles the complete history of the world's oldest surviving terrorist organization from 1866 to the present. The story is told without embellishment because, as this work demonstrates, the truth about the Ku Klux Klan is grim enough.

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315

Publisher

McFarland

Published Date

ISBN 10

1476617198

ISBN 13

9781476617190

Marketing Graffiti

By: Michael Saren

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Marketing Graffiti

By: Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

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305

Publisher

Routledge

Published Date

ISBN 10

1136380094

ISBN 13

9781136380099

The Relational Lens

Understanding, Managing and Measuring Stakeholder Relationships

By: John Ashcroft,Roy Childs,Alison Myers,Michael Schluter

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The Relational Lens

Understanding, Managing and Measuring Stakeholder Relationships

By: John Ashcroft,Roy Childs,Alison Myers,Michael Schluter

This book highlights the importance of stakeholder relationship building to effective organisations using the Relational Proximity® framework.

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253

Publisher

Cambridge University Press

Published Date

ISBN 10

1107155762

ISBN 13

9781107155763

The Impact of the Internet on the Marketing of Travel Intermediaries

By: Michael Ott

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The Impact of the Internet on the Marketing of Travel Intermediaries

By: Michael Ott

Inhaltsangabe:Abstract: In recent years, more and more people expressed their concerns about some companies performance. Mainly not about their financial performance, but about their social performance. About their attitude towards the environment. About the treatment of employees. Consumers, governments, environmentalists, trade unions, but also managers felt that there is a need for change in business life. This paper investigates two questions: In general, how does the marketing of travel intermediaries change when business is conducted over the internet? In detail, how can travel intermediaries build customer loyalty an the internet? Why do these two issues pose problems that require a thorough analysis? First, the internet provides a new platform for dealing with travel services. Although the internet travel market still represents only a small fraction of the total travel market, many travel intermediaries entered it in anticipation of huge profits. The number of travellers who use the internet to obtain travel services and the money they spend on-line for travel purposes is growing rapidly. But competition and marketing in the on-line travel market is strongly affected by the unique characteristics of the internet. In order to stay in business in the long run, a deeper understanding of the effects of the internet an the travel industry and an the marketing of individual travel firms is necessary. Also, the internet threatens to eliminate intermediaries by linking service providers and customers directly. Therefore, an evaluation of the marketing impacts of the internet is even more vital for travel intermediaries. Second, a key element of every on-line marketing strategy is customer loyalty: Many internet travel intermediaries are able to attract a large number of visitors to their web pages. But most of these internet users are not loyal and visit the web page only once. Since a loyal customer base is essential to generate revenues an the internet, the concept of customer loyalty will be analyzed in the on-line context. The first part of this thesis evaluates the influences of the internet an the marketing of on-line travel intermediaries: Chapter 1 highlights the important characteristics of the internet. These unique features have effects an industries and an individual companies, which are analyzed in Chapter 2. Chapter 3 uses the framework of the previous chapter to demonstrate the impacts of the internet an the travel industry and [...]

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189

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diplom.de

Published Date

ISBN 10

3832451625

ISBN 13

9783832451622

Employee Ambassadorship

Optimizing Customer-Centric Behavior from the Inside-Out and Outside-In

By: Michael W. Lowenstein

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Employee Ambassadorship

Optimizing Customer-Centric Behavior from the Inside-Out and Outside-In

By: Michael W. Lowenstein

There have been a number of professional and academic studies, in multiple industries, linking employee attitudes and behaviors with the value customers perceive in their experiences. Through targeted research, and resultant training, communication, process, and reward and recognition programs, what we define as ambassadorship formalizes the direction in which employee engagement has been trending toward for years. Simply, the trend is optimizing employee commitment to the organization and its goals, to the company’s unique value proposition, and to the customer. This is employee ambassadorship, a state beyond satisfaction and engagement where all employees are focused on, and tasked with, delivering customer value as part of their job description, irrespective of location, function or level. There is growing general agreement that both developing employee ambassadors and customer advocates should receive high priority and emphasis if an enterprise is going to be successful. What building ambassadorship does mandate, however, is that having employees focus on the customer will definitely drive more positive experiences and stronger loyalty behavior (for both stakeholder groups). Because antecedent approaches to employee engagement (through research and application) are principally about productivity and alignment, and offer an organization only modest insight about level or degree of customer-centricity, more connection between employee behavior and customer behavior builds focus, effectiveness, and profitability. That is what the content/scope of Employee Ambassadorship will help provide.

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189

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Business Expert Press

Published Date

ISBN 10

1631576658

ISBN 13

9781631576652

Like No Other Time

The 107th Congress and the Two Years That Changed America Forever

By: Tom Daschle,Michael D'Orso

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Like No Other Time

The 107th Congress and the Two Years That Changed America Forever

By: Tom Daschle,Michael D'Orso

Tom Daschle, the Majority Leader of the historic 107th Senate, presents a candid insider’s account of the workings of the U.S. government during two of the most tumultuous years in the nation’s history. The 107th Congress faced a time like no other in the life of the nation. This was the era of the first presidential election to be decided by the United States Supreme Court, the fifty-fifty Senate, the horror of September 11, the anthrax attacks on media and the government (including Daschle’s own office), the war on terrorism, corporate scandals that shook the economy, the inexorable move toward war with Iraq, and other dramatic events, all leading up to the historic midterm elections of 2002. Through it all, Senator Tom Daschle had, with the exception of the President, the most privileged view of these unfolding developments, both in front of and behind the closed doors of government. In Like No Other Time, Daschle offers a riveting account of his singular perspective on a time when the nation faced deadly and elusive external enemies and a level of domestic political contention rarely seen in American history. Senator Daschle is un-flinching in his impressions of the key political figures of our time from both parties. The result is an acutely perceptive assessment of how our government met—and sometimes did not meet—the challenges of a remarkable era. As it was during the years of the 107th Congress, the United States is once again at a critical and historic crossroads. Our choices, based on what we have learned from our recent past, will affect our future in profound ways. For Senator Daschle, the first and perhaps most important choice lies with what kind of representation and leadership we want in government. It is a choice between a political party with a core philosophical belief in the power of our collective will to confront these challenges through our government, and one dominated by a group of people who don’t like and don’t believe in government.

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440

Publisher

Crown

Published Date

ISBN 10

1400053412

ISBN 13

9781400053414

Angry White Men

American Masculinity at the End of an Era

By: Michael Kimmel

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Angry White Men

American Masculinity at the End of an Era

By: Michael Kimmel

[W]e can't come off as a bunch of angry white men.” Robert Bennett, chairman of the Ohio Republican Party One of the enduring legacies of the 2012 Presidential campaign was the demise of the white American male voter as a dominant force in the political landscape. On election night, after Obama was announced the winner, a distressed Bill O'Reilly lamented that he didn't live in “a traditional America anymore.” He was joined by others who bellowed their grief on the talk radio airwaves, the traditional redoubt of angry white men. Why were they so angry? Sociologist Michael Kimmel, one of the leading writers on men and masculinity in the world today, has spent hundreds of hours in the company of America's angry white men – from white supremacists to men's rights activists to young students –in pursuit of an answer. Angry White Men presents a comprehensive diagnosis of their fears, anxieties, and rage. Kimmel locates this increase in anger in the seismic economic, social and political shifts that have so transformed the American landscape. Downward mobility, increased racial and gender equality, and a tenacious clinging to an anachronistic ideology of masculinity has left many men feeling betrayed and bewildered. Raised to expect unparalleled social and economic privilege, white men are suffering today from what Kimmel calls "aggrieved entitlement": a sense that those benefits that white men believed were their due have been snatched away from them. Angry White Men discusses, among others, the sons of small town America, scarred by underemployment and wage stagnation. When America's white men feel they've lived their lives the ‘right' way – worked hard and stayed out of trouble – and still do not get economic rewards, then they have to blame somebody else. Even more terrifying is the phenomenon of angry young boys. School shootings in the United States are not just the work of “misguided youth” or “troubled teens”—they're all committed by boys. These alienated young men are transformed into mass murderers by a sense that using violence against others is their right. The future of America is more inclusive and diverse. The choice for angry white men is not whether or not they can stem the tide of history: they cannot. Their choice is whether or not they will be dragged kicking and screaming into that inevitable future, or whether they will walk openly and honorably – far happier and healthier incidentally – alongside those they've spent so long trying to exclude.

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276

Publisher

Nation Books

Published Date

ISBN 10

1568589646

ISBN 13

9781568589640

The Hundred-Year Marathon

China's Secret Strategy to Replace America as the Global Superpower

By: Michael Pillsbury

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The Hundred-Year Marathon

China's Secret Strategy to Replace America as the Global Superpower

By: Michael Pillsbury

One of the U.S. government's leading China experts reveals the hidden strategy fueling that country's rise – and how Americans have been seduced into helping China overtake us as the world's leading superpower. For more than forty years, the United States has played an indispensable role helping the Chinese government build a booming economy, develop its scientific and military capabilities, and take its place on the world stage, in the belief that China's rise will bring us cooperation, diplomacy, and free trade. But what if the "China Dream" is to replace us, just as America replaced the British Empire, without firing a shot? Based on interviews with Chinese defectors and newly declassified, previously undisclosed national security documents, The Hundred-Year Marathon reveals China's secret strategy to supplant the United States as the world's dominant power, and to do so by 2049, the one-hundredth anniversary of the founding of the People's Republic. Michael Pillsbury, a fluent Mandarin speaker who has served in senior national security positions in the U.S. government since the days of Richard Nixon and Henry Kissinger, draws on his decades of contact with the "hawks" in China's military and intelligence agencies and translates their documents, speeches, and books to show how the teachings of traditional Chinese statecraft underpin their actions. He offers an inside look at how the Chinese really view America and its leaders – as barbarians who will be the architects of their own demise. Pillsbury also explains how the U.S. government has helped – sometimes unwittingly and sometimes deliberately – to make this "China Dream" come true, and he calls for the United States to implement a new, more competitive strategy toward China as it really is, and not as we might wish it to be. The Hundred-Year Marathon is a wake-up call as we face the greatest national security challenge of the twenty-first century.

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Page Count

397

Publisher

Henry Holt and Company

Published Date

ISBN 10

162779011X

ISBN 13

9781627790116

Intrusion Prevention and Active Response

Deploying Network and Host IPS

By: Michael Rash,Angela Orebaugh,Graham Clark

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Intrusion Prevention and Active Response

Deploying Network and Host IPS

By: Michael Rash,Angela Orebaugh,Graham Clark

Intrusion Prevention and Active Response provides an introduction to the field of Intrusion Prevention and provides detailed information on various IPS methods and technologies. Specific methods are covered in depth, including both network and host IPS and response technologies such as port deactivation, firewall/router network layer ACL modification, session sniping, outright application layer data modification, system call interception, and application shims. - Corporate spending for Intrusion Prevention systems increased dramatically by 11% in the last quarter of 2004 alone - Lead author, Michael Rash, is well respected in the IPS Community, having authored FWSnort, which greatly enhances the intrusion prevention capabilities of the market-leading Snort IDS

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Page Count

425

Publisher

Elsevier

Published Date

ISBN 10

008048929X

ISBN 13

9780080489292

Strategy in Crisis

Why Business Urgently Needs a Completely New Approach

By: Michael De Kare-Silver

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Strategy in Crisis

Why Business Urgently Needs a Completely New Approach

By: Michael De Kare-Silver

Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; knowing your customers so well you can anticipate their future needs. This new strategy model will help companies lift themselves to a new level of advantage, growth and profitability in the late 1990s and beyond.

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308

Publisher

Springer

Published Date

ISBN 10

0230378110

ISBN 13

9780230378117

The Art of War in an Age of Peace

U.S. Grand Strategy and Resolute Restraint

By: Michael O'Hanlon

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The Art of War in an Age of Peace

U.S. Grand Strategy and Resolute Restraint

By: Michael O'Hanlon

An informed modern plan for post-2020 American foreign policy that avoids the opposing dangers of retrenchment and overextension Russia and China are both believed to have “grand strategies”—detailed sets of national security goals backed by means, and plans, to pursue them. In the United States, policy makers have tried to articulate similar concepts but have failed to reach a widespread consensus since the Cold War ended. While the United States has been the world’s prominent superpower for over a generation, much American thinking has oscillated between the extremes of isolationist agendas versus interventionist and overly assertive ones. Drawing on historical precedents and weighing issues such as Russia’s resurgence, China’s great rise, North Korea’s nuclear machinations, and Middle East turmoil, Michael O’Hanlon presents a well-researched, ethically sound, and politically viable vision for American national security policy. He also proposes complementing the Pentagon’s set of “4+1” pre-existing threats with a new “4+1”: biological, nuclear, digital, climatic, and internal dangers.

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Page Count

300

Publisher

Yale University Press

Published Date

ISBN 10

0300258631

ISBN 13

9780300258639

2015 Serial Killers True Crime Anthology, Volume II

By: RJ Parker,Peter Vronski,Michael Newton,Katherine Ramsland,Sylvia Perrini,Kelly Banaski

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2015 Serial Killers True Crime Anthology, Volume II

By: RJ Parker,Peter Vronski,Michael Newton,Katherine Ramsland,Sylvia Perrini,Kelly Banaski

This is the second volume of the bestselling annual, Serial Killers True Crime Anthology, a collection of some of the best true crime writing on serial killers over the year. Several of these authors who appeared in Volume 1 of the Anthology, return this year to Volume 2 with new stories. 2015 Serial Killers True Crime Anthology Volume 2: Peter Vronsky in the chilling story "Zebra! The Hunting Humans 'Ninja' Truck Driver Serial Killer" describes the carnage perpetrated in 2007 by Adam Leroy Lane, a long haul truck driving serial killer who after repeatedly watching in his truck cab a serial killer DVD movie he was obsessed with, forayed out in the night from Interstate highway truck-stops dressed in Ninja black to re-enact the movie scenes by killing and mutilating unsuspecting women in their homes until he was captured by a fifteen-year old girl and her parents when he attempted to kill her as she slept in her bedroom.RJ Parker in "Demons" introduces us to the little known story of Canada's serial killer Michael Wayne McGray who murdered men, women and children indiscriminately and whom even prison could not stop from continuing his killing. In the "Grim Sleeper" Parker describes the brutal crimes of Lonnie Franklin, Jr. who over a 23-year killing career, took a fourteen-year hiatus (thus his nickname) before resuming his murders of women in Los Angeles.Katherine Ramsland in "The Babysitter" brings us up to date on the still unsolved horrific1976 mutilation child murders in Detroit that inspired Bill Connington's one-man Broadway play and Joyce Carol Oates 1995 novella Zombie. In "Really! The Other Guy Did It." Ramsland explores the bizarre case of serial killer Douglas Perry who after killing several women underwent a transsexual change into a woman, Donna Perry, who when apprehended, claimed the murders were perpetrated by his former male self who no longer existed. Ramsland asks, "Is guilt in the body or the soul?" Michael Newton in "Bad Medicine" and "Angel of Death" describes two serial killers where we least expect them: health care workers. Physician Dr. Harold Shipman who murdered 250 victims in Britain and might be history's most prolific serial killer, and the smiling mild mannered Ohio medical orderly 'Angel of Death' Donald Harvey, who confessed to murdering 87 helpless patients, stating, "So I played God."Sylvia Perrini, Britain's true crime chronicler of female serial killers in "The House of Horrors" revisits the notorious case of Rosemary West who teamed up with her husband Fred in the rape, torture and murder of ten young women in their rooming house, including her own daughter. In "The Mum Who Killed for Kicks" Perrini looks at the recent case of Joanne Dennehy, a mother of a thirteen-year old who inexplicably went on a thrill kill serial killing spree in which she tortured and murdered three men with a knife and attempted to kill two others.Kelly Banaski, a newcomer to true crime writing, brings us "Stripped of his medals and female panties", the strange case of a Canadian air force base commander, a colonel who piloted senior government officials and even the Queen of England, who suddenly began to commit a series of panty fetish burglaries that eventually escalated to horrific rape-torture murders of women. Enjoy and be horrified!!

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334

Publisher

RJ PARKER PUBLISHING, INC.

Published Date

ISBN 10

1500505161

ISBN 13

9781500505165

Dirty Gold

How Activism Transformed the Jewelry Industry

By: Michael John Bloomfield

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Dirty Gold

How Activism Transformed the Jewelry Industry

By: Michael John Bloomfield

The response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics. Gold mining can be a dirty business. It creates immense amounts of toxic materials that are difficult to dispose of. Mines are often developed without community consent, and working conditions for miners can be poor. Income from gold has funded wars. And consumers buy wedding rings and gold chains not knowing about any of this. In Dirty Gold, Michael Bloomfield shows what happened when Earthworks, a small Washington-based NGO, launched a campaign for ethically sourced gold in the consumer jewelry market, targeting Tiffany and other major firms. The unfolding of the campaign and its effect on the jewelry industry offer a lesson in the growing influence of business in global environmental politics. Earthworks planned a “shame” campaign, aimed at the companies' brands and reputations, betting that firms like Tiffany would not want to be associated with pollution, violence, and exploitation. As it happened, Tiffany contacted Earthworks before they could launch the campaign; the company was already looking for partners in finding ethically sourced gold. Bloomfield examines the responses of three companies to “No Dirty Gold” activism: Tiffany, Wal-Mart, and Brilliant Earth, a small company selling ethical jewelry. He finds they offer a case study in how firms respond to activist pressure and what happens when businesses participate in such private governance schemes as the “Golden Rules” and the “Conflict-Free Gold Standard.” Taking a firm-level view, Bloomfield examines the different opportunities for and constraints on corporate political mobilization within the industry.

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271

Publisher

MIT Press

Published Date

ISBN 10

0262536005

ISBN 13

9780262536004

Climate Change from the Streets

How Conflict and Collaboration Strengthen the Environmental Justice Movement

By: Michael Méndez

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Climate Change from the Streets

How Conflict and Collaboration Strengthen the Environmental Justice Movement

By: Michael Méndez

An urgent and timely story of the contentious politics of incorporating environmental justice into global climate change policy Although the science of climate change is clear, policy decisions about how to respond to its effects remain contentious. Even when such decisions claim to be guided by objective knowledge, they are made and implemented through political institutions and relationships—and all the competing interests and power struggles that this implies. Michael Méndez tells a timely story of people, place, and power in the context of climate change and inequality. He explores the perspectives and influence low‑income people of color bring to their advocacy work on climate change. In California, activist groups have galvanized behind issues such as air pollution, poverty alleviation, and green jobs to advance equitable climate solutions at the local, state, and global levels. Arguing that environmental protection and improving public health are inextricably linked, Mendez contends that we must incorporate local knowledge, culture, and history into policymaking to fully address the global complexities of climate change and the real threats facing our local communities.

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305

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Yale University Press

Published Date

ISBN 10

0300232152

ISBN 13

9780300232158

Reflections of a Mad, Mad World

(Incriminating Commentary on the Insanity of Life on Earth)

By: Michael Jean Nystrom-Schut

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Reflections of a Mad, Mad World

(Incriminating Commentary on the Insanity of Life on Earth)

By: Michael Jean Nystrom-Schut

TRILOGY BOOK FOUR includes three recent books from my twenty years of writing. Being a philosophical book-writer, dealing with world-view and value systems, I get to take time doing something that is considered the work of men of leisure. While it may not be the toughest of jobs, I assure you that most days I am worn out from just thinking about it. And can I conclude anything yet? Sometimes I think I am going in reverse! Reflections of a Mad, Mad World is the title of the book, and it is the headline work followed by two more books, Remaking Michael and Forty Songs. All three were written with you (the reader and fellow life-mate) in mind. If you wonder about the madness and chaos that in the world today, and what you can do about it, maybe you will benefit from reading Reflections of a Mad, Mad World (Book One). This work addresses the nutty, whacky world in which we live, and suggests ways to cope. If you are trying to turn over a new leaf, and need some insight and direction, then Remaking Michael (Book Two) might be for you. In my personal travels through life, I have been remade over and over again its fun! There are always two sides to every coin. My book, Forty Songs, takes on 20 negative points of view, and counterbalances them with 20 more points that are positive. You be the judge as you weigh the evidence when the matter of Life itself is placed on trial. I am hopeful that this three-books-in-one volume will be rewarding and beneficial for you. On my web site, HowISeeTheWorld.com, questions and answers about Life that continue to crop up in the human mind are addressed. Come to the site and see what I am talking about!

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540

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AuthorHouse

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1420850369

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9781420850369

Call Him Jack

The Story of Jackie Robinson, Black Freedom Fighter

By: Yohuru Williams,Michael G. Long

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Call Him Jack

The Story of Jackie Robinson, Black Freedom Fighter

By: Yohuru Williams,Michael G. Long

An enthralling, eye-opening portrayal of this barrier-breaking American hero as a lifelong, relentlessly proud fighter for Black justice and civil rights. According to Martin Luther King, Jr., Jackie Robinson was “a sit-inner before the sit-ins, a freedom rider before the Freedom Rides.” According to Hank Aaron, Robinson was a leader of the Black Power movement before there was a Black Power movement. According to his wife, Rachel Robinson, he was always Jack, not Jackie—the diminutive form of his name bestowed on him in college by white sports writers. And throughout his whole life, Jack Robinson was a fighter for justice, an advocate for equality, and an inspiration beyond just baseball. From prominent Robinson scholars Yohuru Williams and Michael G. Long comes Call Him Jack, an exciting biography that recovers the real person behind the legend, reanimating this famed figure’s legacy for new generations, widening our focus from the sportsman to the man as a whole, and deepening our appreciation for his achievements on the playing field in the process.

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182

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Farrar, Straus and Giroux (BYR)

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0374389969

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9780374389963

The Marketing Book

By: Michael Baker

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The Marketing Book

By: Michael Baker

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

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866

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Routledge

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1136356924

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9781136356926

Tunnel Visions

The Rise and Fall of the Superconducting Super Collider

By: Michael Riordan,Lilian Hoddeson,Arienne W. Kolb

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Tunnel Visions

The Rise and Fall of the Superconducting Super Collider

By: Michael Riordan,Lilian Hoddeson,Arienne W. Kolb

“A detailed and engaging account of the development of the superconducting supercollider, one of the largest scientific undertakings in the United States.” —Journal of American History Starting in the 1950s, US physicists dominated the search for elementary particles; aided by the association of this research with national security, they held this position for decades. In an effort to maintain their hegemony and track down the elusive Higgs boson, they convinced President Reagan and Congress to support construction of the multibillion-dollar Superconducting Super Collider project in Texas—the largest basic-science project ever attempted. But after the Cold War ended and the estimated SSC cost surpassed ten billion dollars, Congress terminated the project in October 1993. Drawing on extensive archival research, contemporaneous press accounts, and over one hundred interviews with scientists, engineers, government officials, and others involved, Tunnel Visions tells the riveting story of the aborted SSC project. The authors examine the complex, interrelated causes for its demise, including problems of large-project management, continuing cost overruns, and lack of foreign contributions. In doing so, they ask whether Big Science has become too large and expensive, including whether academic scientists and their government overseers can effectively manage such an enormous undertaking. “Focusing on the scientific, technical, and political conflicts that led to delays, ever rising costs, and eventually the SSC’s cancelation by Congress, Tunnel Visions is a true techno-thriller.” —Burton Richter, winner of the Nobel Prize in Physics “Most good science stories are tales of discovery and success, but failure can be just as riveting. Here two historians and an archivist describe the greatest particle physics experiment that never was.” —Scientific American

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463

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University of Chicago Press

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ISBN 10

022630583X

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9780226305837

Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

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Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes.

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1027

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Pearson UK

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1292200650

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9781292200651

Marketing Management

Past, Present and Future

By: Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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Marketing Management

Past, Present and Future

By: Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

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901

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Springer Nature

Published Date

ISBN 10

3030669165

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9783030669164

Supply Chain Design (Collection)

By: Marc J. Schniederjans,Stephen B. LeGrand,Arthur V. Hill,Michael Watson,Sara Lewis,Peter Cacioppi,Jay Jayaraman

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Supply Chain Design (Collection)

By: Marc J. Schniederjans,Stephen B. LeGrand,Arthur V. Hill,Michael Watson,Sara Lewis,Peter Cacioppi,Jay Jayaraman

A brand new collection of world-class supply chain design solutions… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver state-of-the-art guidance for designing and optimizing highly competitive global supply chains! This unique 3 eBook package will help you design state-of-the-art supply chains that deliver rapid, quantifiable, and sustainable competitive advantage. The Encyclopedia of Operations Management is the perfect single-volume "field manual" for every supply chain or operations management practitioner and student. Nearly 1,500 well-organized, up-to-date definitions cover every facet of supply chain design, planning, management, and optimization. Next, in Reinventing the Supply Chain Life Cycle, Marc J. Schniederjans and Stephen B. LeGrand show how to optimize supply chains throughout their entire lifecycle: creation, growth, maturity, and decline! Reflecting up-to-the-minute "in-the-trenches" experience and pioneering research, this book illuminates the complex transformational processes associated with managing complex supply chains that incorporate multiple products and services within ever-changing networks. They walk you through: starting, creating, and building new supply chains; realigning them for growth; adjusting to dynamic change, readjusting networks, building flexibility, and managing new risks. Next, they offer practical, realistic guidance for realigning "mature" supply chains, innovating, controlling costs; and smoothly managing declining demand. Throughout, they offer invaluable insights, tools, and examples for negotiation, performance measurement, anticipating change, improving agility, meeting commitments to social responsibility and the law; and more. Finally, in Supply Chain Network Design, four leading IBM and Northwestern University experts show how to use strategic supply chain network design to achieve dramatic new savings. They integrate rigorous principles and practical applications to help you select the right number, location, territory, and size of warehouses, plants, and production lines; and optimize the flow of all products through even the most complex global supply chain. You’ll find better ways to decide what (and where) to manufacture internally; and which products to outsource (and to whom). You’ll get help managing cost vs. service-level tradeoffs; using analytics to improve decision-making; and re-optimizing regularly for even more savings. Whatever your role in supply chain design, this collection will help you systematically optimize performance, customer value, and profitability. From world-renowned supply chain experts Arthur V. Hill, Marc J. Schniederjans, Stephen B. LeGrand, Michael Watson, Sara Lewis, Peter Cacioppi, and Jay Jayaraman

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2415

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FT Press

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ISBN 10

0133091759

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9780133091755

Transforming Corporate Performance

Measuring and Managing the Drivers of Business Success

By: Michael Milgate

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Transforming Corporate Performance

Measuring and Managing the Drivers of Business Success

By: Michael Milgate

Drawing on the experiences of companies leading the field in performance measurement, Milgate pinpoints the significant developments that will drive performance measurement into the millennium. This book discards passing trends and focuses on providing in-depth, international coverage of the issues that count. It analyzes and evaluates new and emerging trends, approaches, models, and methodologies. Milgate explains how these techniques and processes work in practice and how they can add clear, bottom-line benefits to your organization. In recent years, business performance measurement has altered beyond recognition. What used to guarantee success for leading companies now barely ensures average performance. Far too often, business performance measurement is a weakness, lacking focus and coherence. New sources of leverage have emerged and new approaches have been introduced. Only those companies that master the new techniques will reach the top of the league. To achieve a competitive edge, companies must reevaluate business performance, its measurement, and the final result. This book shows you how. Drawing on the experiences of companies leading the field in performance measurement, Milgate pinpoints the significant developments that will drive performance measurement into the millennium. This book discards passing trends and focuses on providing in-depth, international coverage of the issues that count. It analyzes and evaluates new and emerging trends, approaches, models, and methodologies. Milgate explains how these techniques and processes work in practice and how they can add clear, bottom-line benefits to your organization.

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332

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Bloomsbury Publishing USA

Published Date

ISBN 10

0313053618

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9780313053610

Contemporary Tourism

An international approach

By: Chris Cooper,C Michael Hall

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Contemporary Tourism

An international approach

By: Chris Cooper,C Michael Hall

Now in its fourth edition, it presents a new and refreshing approach to the study of tourism, considering issues such as overtourism, advances in AI and its impacts, waste management and environmental crisis, the sharing economy and Airbnb, the tourist experience and product development.

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442

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Goodfellow Publishers Ltd

Published Date

ISBN 10

1911396781

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9781911396789

The House of the Burgesses

By: Michael Burgess,Mary Wickizer Burgess

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The House of the Burgesses

By: Michael Burgess,Mary Wickizer Burgess

A facsimile reprint of the Second Edition (1994) of this genealogical guide to 25,000 descendants of William Burgess of Richmond (later King George) County, Virginia, and his only known son, Edward Burgess of Stafford (later King George) County, Virginia. Complete with illustrations, photos, comprehensive given and surname indexes, and historical introduction.

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732

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Wildside Press LLC

Published Date

ISBN 10

0893704792

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9780893704797

Baffling Baseball Trivia

By: Dom Forker,Wayne Stewart

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Baffling Baseball Trivia

By: Dom Forker,Wayne Stewart

Baseball fans can enjoy fascinating stories about great plays and controversial calls on the diamond, all while testing their own knowledge of the game. Is there a limit to a bat’s length and weight? If a batter swings for his third strike and misses, but the ball gets away from the catcher, can he still run to first? Or is he out? And what happens if the wrong batter comes up to hit—and the right player suddenly realizes that they’re out of order? Through a series of true tales, find out about little-known rules of pitching, batting, and fielding, as well as weird situations that have occurred, smart strategies for winning, and funny things have taken place over the years.

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296

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Sterling Publishing Company, Inc.

Published Date

ISBN 10

140271338X

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9781402713385

E-commerce

A Platform for Integrated Marketing ; Case Study on U.S. Retailing

By: Inga D. Schmidt,Thomas Döbler,Michael Schenk

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E-commerce

A Platform for Integrated Marketing ; Case Study on U.S. Retailing

By: Inga D. Schmidt,Thomas Döbler,Michael Schenk

According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.

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212

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LIT Verlag Münster

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ISBN 10

382584661X

ISBN 13

9783825846619

Build Your Own Security Lab

A Field Guide for Network Testing

By: Michael Gregg

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Build Your Own Security Lab

A Field Guide for Network Testing

By: Michael Gregg

If your job is to design or implement IT security solutions or if you’re studying for any security certification, this is the how-to guide you’ve been looking for. Here’s how to assess your needs, gather the tools, and create a controlled environment in which you can experiment, test, and develop the solutions that work. With liberal examples from real-world scenarios, it tells you exactly how to implement a strategy to secure your systems now and in the future. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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456

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John Wiley & Sons

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ISBN 10

0470379472

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9780470379479

The Last Good Season

Brooklyn, the Dodgers, and Their Final Pennant Race Together

By: Michael Shapiro

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The Last Good Season

Brooklyn, the Dodgers, and Their Final Pennant Race Together

By: Michael Shapiro

A touching chronicle of the Brooklyn Dodgers and their last great season retraces this legendary team's final pennant and their difficult, subsequent move to Los Angeles.

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370

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Doubleday Books

Published Date

ISBN 10

0385501528

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9780385501521

Bloodstained Sands

U.S. Amphibious Operations in World War II

By: Michael G. Walling

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Bloodstained Sands

U.S. Amphibious Operations in World War II

By: Michael G. Walling

Bloodstained Sands tells the untold story of the men who stormed beaches around the globe during World War II, from the Sword and Juno Beaches on D-Day to the sands of Iwo Jima. For the men who served in America's Amphibious Forces during World War II, the conflict was an unceasing series of D-Days. They were responsible for putting men ashore in more than 200 landings throughout the conflict, most against well-entrenched enemy positions. Bloodstained Sands: US Amphibious Operations in World War II tells the story of these forgotten men for the first time, tracing their operational history from Guadalcanal to Casablanca, Sicily, Normandy, Iwo Jima and finally Okinawa. The men's stories are told in their own voices, with fascinating accounts from Underwater Demolition Teams, Attack Transport crews and many other unsung heroes of World War II. First-hand interviews, entries from personal diaries and Action Reports create a unique history, perfectly complemented by historic illustrations and detailed maps. These are timeless tales of determination, sacrifice, and triumph of the human spirit - tales of US Amphibious Forces that for too long have gone forgotten and untold.

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506

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Bloomsbury Publishing

Published Date

ISBN 10

1472814401

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9781472814401

Texas Aggies in Vietnam

War Stories

By: Michael Lee Lanning

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Texas Aggies in Vietnam

War Stories

By: Michael Lee Lanning

From its inception, graduates of the Agricultural and Mechanical College of Texas, now Texas A&M University, have marched off to fight in every conflict in which the United States has been involved. The Vietnam War was no different. The Corps of Cadets produced more officers for the conflict in Southeast Asia than any institution other than the US service academies. Michael Lee Lanning, Texas A&M University class of 1968, has now gathered over three dozen recollections from those who served. As Lanning points out, “anytime Aggie Vietnam veterans get together—whether it is two or two hundred of them—war stories begin.” The tales they relate about the paddies, the jungles, the highlands, the waterways, and the airways provide these veterans with an even greater understanding of the war they survived. They also allow glimpses into the frequent dangers of firefights, the camaraderie of patrol, and often humorous responses to inexplicable situations. These revelations provide insight not only into the realities of war but also speak to the character of the graduates of Texas A&M University. As Lanning concludes, “these war stories are as much a part of service as is that old green duffle bag, a few rows of colorful ribbons, and a pride that does not diminish. In reality, there is only one story about the Vietnam War. We all just tell it differently.”

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328

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Texas A&M University Press

Published Date

ISBN 10

1623494710

ISBN 13

9781623494711

Book's by Michael Sasser

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