Michael R. Solomon's Books

Social Media Marketing

By: Tracy L. Tuten,Michael R. Solomon

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**Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users."—TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights. The authors outline the "Four Zones" of social media that marketers can use to achieve their strategic objectives. These include: 1. Community (e.g. Instagram) 2. Publishing (e.g. Tumblr) 3. Entertainment (e.g. Candy Crush Saga) 4. Commerce (e.g. Groupon) This Second Edition contains new examples, industry developments and academic research to help students remain current in their marketing studies, as well as a new and improved user-friendly layout to make the text easy to navigate. The textbook also provides a free companion website that offers valuable additional resources for both instructors and students. Visit: study.sagepub.com/smm. Readers of the book are also invited to join the authors and others online by using the hashtag: #smm

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Page Count

419

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SAGE

Published Date

ISBN 10

1473916496

ISBN 13

9781473916494

Consumer Behavior: Buying, Having, and Being, Global Edition

By: Michael R. Solomon

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Consumer Behavior: Buying, Having, and Being, Global Edition

By: Michael R. Solomon

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence h.

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641

Publisher

Pearson UK

Published Date

ISBN 10

1292318201

ISBN 13

9781292318202

The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

By: Michael R. Solomon

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The Truth About Finding and Using Customer Momentum and the Wisdom of Crowds

By: Michael R. Solomon

This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats. How you and your customers are influenced by others (from celebrities to experts to groups)...and what that means for marketing. In Like Mike, the main character believes that he can fly higher when he dons his magical Air Jordans. Even those of us who would need a rocket pack to jump higher still get caught up in beliefs like this–if we didn’t, all those sweet celebrity endorsement deals would be nothing but net. Many of our product choices are strongly influenced by what others do.

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FT Press

Published Date

ISBN 10

0132480697

ISBN 13

9780132480697

Consumer Behaviour

Buying, Having, and Being, Sixth Canadian Edition,

By: Michael Solomon,Katherine White,Darren W. Dahl

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Consumer Behaviour

Buying, Having, and Being, Sixth Canadian Edition,

By: Michael Solomon,Katherine White,Darren W. Dahl

Explore the "act of buying" and beyond. A long-standing leader in the field, Solomon goes beyond the discussion of why people buy things and explores how products, services and consumption activities contribute to shape people’s social experiences. A new author team introduces a uniquely Canadian perspective, and integrates cutting-edge topics and research in the ever-changing field of consumer behaviour. Note: the Companion Website is not included with the purchase of this product.

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Page Count

543

Publisher

Pearson Education Canada

Published Date

ISBN 10

013312326X

ISBN 13

9780133123265

Consumer Behaviour

By: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

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Consumer Behaviour

By: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.

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Page Count

553

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1442564997

ISBN 13

9781442564992

Consumer Behaviour

A European Perspective

By: Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy

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Consumer Behaviour

A European Perspective

By: Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon

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Page Count

986

Publisher

Pearson UK

Published Date

ISBN 10

1292245433

ISBN 13

9781292245430

Virtual Social Identity and Consumer Behavior

By: Natalie T. Wood,Michael R. Solomon

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Virtual Social Identity and Consumer Behavior

By: Natalie T. Wood,Michael R. Solomon

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt to reach and entice the growing flood of consumers occupying these virtual worlds. Despite this huge potential, however, experts know very little about the best way to talk to consumers in these online environments. How will well-established research findings from the offline world transfer to CMEs? That's where "Virtual Social Identity and Consumer Behavior" comes in. Written by two of the leading experts in the field, it presents cutting-edge academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments. The book provides special insight into the largest and fastest growing group of users - kids and teens. There is no better source for understanding the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

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Page Count

230

Publisher

Routledge

Published Date

ISBN 10

1317452577

ISBN 13

9781317452577

Consumer Behaviour

By: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

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Consumer Behaviour

By: Michael Solomon,Rebekah Russell-Bennett,Josephine Previte

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553

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Pearson Higher Education AU

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ISBN 10

1442564997

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9781442564992

The Generalized Fitting Subsystem of a Fusion System

By: Michael Aschbacher

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The Generalized Fitting Subsystem of a Fusion System

By: Michael Aschbacher

Here, the author seeks to build a local theory of fusion systems, analogous to the local theory of finite groups, involving normal subsystems and factor systems.

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Page Count

122

Publisher

American Mathematical Soc.

Published Date

ISBN 10

0821853031

ISBN 13

9780821853030

The New Chameleons

How to Connect with Consumers Who Defy Categorization

By: Michael R. Solomon

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The New Chameleons

How to Connect with Consumers Who Defy Categorization

By: Michael R. Solomon

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

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Page Count

293

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1398600059

ISBN 13

9781398600058

Launch! Advertising and Promotion in Real Time

By: Michael Solomon

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Launch! Advertising and Promotion in Real Time

By: Michael Solomon

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

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Page Count

316

Publisher

Flat World Knowledge

Published Date

ISBN 10

0982043023

ISBN 13

9780982043028

The Truth About What Customers Want

By: Michael R. Solomon

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The Truth About What Customers Want

By: Michael R. Solomon

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior Simply the best thinking THE TRUTH AND NOTHING BUT THE TRUTH This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers “Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.” Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

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Page Count

223

Publisher

FT Press

Published Date

ISBN 10

0132701200

ISBN 13

9780132701204

Love, Marriage, and Family in Jewish Law and Tradition

By: Michael Kaufman

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Love, Marriage, and Family in Jewish Law and Tradition

By: Michael Kaufman

Love, Marriage, and Family in the JewishLaw and Tradition is everything you wanted to know about the Jewish view on marriage, sexuality, and child bearing in clear and concise language. This comprehensive book looks to inform the reader about all the Jewish laws concerning family, marriage, procreation, and child rearing.

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Page Count

418

Publisher

Jason Aronson, Incorporated

Published Date

ISBN 10

1461733359

ISBN 13

9781461733355

Fashion & Luxury Marketing

By: Michael R. Solomon,Mona Mrad

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Fashion & Luxury Marketing

By: Michael R. Solomon,Mona Mrad

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

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Page Count

517

Publisher

SAGE

Published Date

ISBN 10

1529765404

ISBN 13

9781529765403

Marketing

Real People, Real Decisions

By: Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Bradley R. Barnes,V.-W. Mitchell,Wendy Tabrizi

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Marketing

Real People, Real Decisions

By: Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Bradley R. Barnes,V.-W. Mitchell,Wendy Tabrizi

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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Page Count

833

Publisher

Pearson UK

Published Date

ISBN 10

129227414X

ISBN 13

9781292274140

Easy Access

The Reference Handbook for Writers

By: Michael L. Keene,Katherine H. Adams

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Easy Access

The Reference Handbook for Writers

By: Michael L. Keene,Katherine H. Adams

Easy Access is the only handbook organized by the types of help student writers need. Part One (red tabs) provides a guide to writing processes and products. Solutions to common writing problems and ESL troublespots are found in Part Two (blue tab). Part Three (yellow tab) offers alphabetically organized definitions and examples of grammar, mechanics, and punctuation terms.

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Page Count

364

Publisher

McGraw-Hill Humanities, Social Sciences & World Languages

Published Date

ISBN 10

0767421892

ISBN 13

9780767421898

Marketing: Real People, Real Choices

By: Michael Solomon,Andrew Hughes,Bill Chitty,Greg Marshall,Elnora Stuart

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Marketing: Real People, Real Choices

By: Michael Solomon,Andrew Hughes,Bill Chitty,Greg Marshall,Elnora Stuart

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.

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Page Count

562

Publisher

Pearson Higher Education AU

Published Date

ISBN 10

1486014380

ISBN 13

9781486014385

Consumer Behaviour PDF eBook

A European Perspective

By: Michael R. Solomon,Gary Bamossy,Soren Askegaard,Margaret K. Hogg

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Consumer Behaviour PDF eBook

A European Perspective

By: Michael R. Solomon,Gary Bamossy,Soren Askegaard,Margaret K. Hogg

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Søren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph’s University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Søren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

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