Michael Naraine's Books

Strategic Sport Marketing

By: Adam Karg,David Shilbury,Hans Westerbeek,Daniel C Funk,Michael L. Naraine

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Strategic Sport Marketing

By: Adam Karg,David Shilbury,Hans Westerbeek,Daniel C Funk,Michael L. Naraine

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.

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319

Publisher

Routledge

Published Date

ISBN 10

1000551202

ISBN 13

9781000551204

Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

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Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

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402

Publisher

Human Kinetics

Published Date

ISBN 10

1718200943

ISBN 13

9781718200944

Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

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Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including: Strategic planning Human resource management Leadership and governance Marketing and sponsorship Sport and the media Sport policy Sport law The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

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333

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Routledge

Published Date

ISBN 10

1000567435

ISBN 13

9781000567434

Trump Revealed

The Definitive Biography of the 45th President

By: Michael Kranish,Marc Fisher

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Trump Revealed

The Definitive Biography of the 45th President

By: Michael Kranish,Marc Fisher

Who is Donald J. Trump? To discover Trump in full, the Washington Post assembled a team of award-winning reporters and researchers to investigate every aspect of his life, from his privileged upbringing in Queens to his hundreds of lawsuits, his infamous womanizing, his shifting position on abortion rights, his dizzying seven changes in party affiliation, and his astonishing, disruptive election as president in November 2016" -- Page [4] of cover.

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Page Count

464

Publisher

Simon and Schuster

Published Date

ISBN 10

1501156527

ISBN 13

9781501156526

Cyber Persistence Theory

Redefining National Security in Cyberspace

By: Michael P. Fischerkeller,Cyber Persistence Subject Matter Expert Emily O Goldman,Emily O. Goldman,Richard J. Harknett

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Cyber Persistence Theory

Redefining National Security in Cyberspace

By: Michael P. Fischerkeller,Cyber Persistence Subject Matter Expert Emily O Goldman,Emily O. Goldman,Richard J. Harknett

In 'Cyber Persistence Theory', Michael P. Fischerkeller, Emily O. Goldman, and Richard J. Harknett argue that this current theory only works well in the cyber strategic space of armed conflict but it is completely misaligned for conflict outside of war - where most state-sponsored adversarial cyber activity occurs. As they show, the reigning paradigm of deterrence theory cannot fully explain what is taking place with respect to cyber conflict. Therefore, the authors develop a novel approach to national cyber security strategy and policy that realigns theory and practice."--

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Page Count

273

Publisher

Oxford University Press

Published Date

ISBN 10

0197638252

ISBN 13

9780197638255

Heuristic Risk Management

Be Aware, Get Prepared, Defend Yourself

By: Michael Lines

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Heuristic Risk Management

Be Aware, Get Prepared, Defend Yourself

By: Michael Lines

In the relentless cyber war, understanding that every individual and organization is a target is crucial. In this book, I offer a groundbreaking perspective on cybersecurity risk management, addressing a core issue: despite increased legislation and frameworks, massive breaches continue. Why? The problem often lies in ineffective or non-existent risk assessment and management, resulting in an ineffective cybersecurity program. Enter Heuristic Risk Management (HRM), a method I developed that is simple, intuitive, and highly effective. HRM cuts through the complexity of quantitative approaches and overbearing government regulations, providing a clear, easily implementable strategy that genuinely reduces risk. This book is a must-read for security leaders in organizations of all sizes, from SMBs with minimal security programs to large, heavily regulated companies. It's especially valuable for small businesses, often the most vulnerable and least prepared for cyber threats. Structured into three parts - Strategic, Tactical, and Operational Risk Management - the book builds a comprehensive understanding of cybersecurity threats and how to combat them. You'll learn how to identify your enemies, prepare defenses, and adjust your strategies in an ever-evolving threat landscape. I've kept the book concise and to the point, focusing on practical, actionable advice rather than overloading it with unnecessary details. For those who want more, numerous footnotes link to additional resources and information. Don't let compliance traps and the complexity of traditional frameworks hold you back. Embrace HRM and turn your cybersecurity efforts into a robust defense mechanism that outsmarts and outpaces your adversaries. Your enemies aren't waiting – why should you?

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Page Count

140

Publisher

Michael Lines

Published Date

ISBN 10

196443100X

ISBN 13

9781964431000

Cannabis Pharmacy

The Practical Guide to Medical Marijuana

By: Michael Backes

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Cannabis Pharmacy

The Practical Guide to Medical Marijuana

By: Michael Backes

The most comprehensive and approachable book available on understanding and using medical marijuana. Revised and updated with the latest information on varietals, delivery, dosing, and treatable conditions, Cannabis Pharmacy is "a well-designed and -illustrated and easy-to-use resource"(Booklist) for those considering medical marijuana as a treatment option. In Cannabis Pharmacy, expert Michael Backes offers evidence-based information on using cannabis to treat an array of ailments and conditions. He provides information on how cannabis works with the body's own system, how best to prepare and administer it, and how to modify and control dosage. This newly revised edition is now completely up-to-date with the latest information on the body's endocannabinoid system, which is understood to control emotion, appetite, and memory. Delivery methods including e-cigarette and vape designs are also covered here, along with information on additional varietals and a new system for classification. Cannabis Pharmacy covers more than 50 ailments and conditions, including anxiety, ADHD, Depression, Gastrointestinal disorders, Insomnia, Menopause, Migraine, Pain, PTSD, and more, that can be alleviated with marijuana.

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Page Count

801

Publisher

Hachette+ORM

Published Date

ISBN 10

031655572X

ISBN 13

9780316555722

The Empire of Mind

Digital Piracy and the Anti-Capitalist Movement

By: Michael Strangelove

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The Empire of Mind

Digital Piracy and the Anti-Capitalist Movement

By: Michael Strangelove

Where many critics see the Internet as an instrument of corporate hegemony, Michael Strangelove sees something else: an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarian forms of consumer capitalism and globalization. In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred to as the "acknowledged dean of Internet entrepreneurs" and Wired called "the Canadian guru of Internet advertising," presents the compelling argument that the Internet and new digital communication technology actually undermine the power of capital, producing an alternative symbolic economy. Strangelove contends that the Internet breaks with the capitalist logic of commodification and that, while television produces a passive consumer audience, Internet audiences are more active, creative, and subversive. Writers, activists, and artists on the Internet undermine commercial media and its management of consumer behaviour, a behaviour that is challenged by the Web's tendency toward the disintegration of intellectual property rights. Case studies describe the invention of new meaning given to cultural and consumer icons like Barbie and McDonald's and explore how novel modes of online news production alter the representation of the world as it is produced by the mainstream, corporate press. In the course of exploring new media, The Empire of Mind also makes apparent that digital piracy will not be eliminated. The Internet community effectively converts private property into public, thereby presenting serious obstacles for the management of consumer behaviour and significantly eroding brand value. Much to the dismay of the corporate sector, online communities are disinterested in the ethics of private property. In fact, the entire philosophical framework on which capitalism is based is threatened by these alternative means of cultural production.

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458

Publisher

University of Toronto Press

Published Date

ISBN 10

1442659440

ISBN 13

9781442659445

InfoSecurity 2008 Threat Analysis

By: Craig Schiller,Seth Fogie,Colby DeRodeff,Michael Gregg

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InfoSecurity 2008 Threat Analysis

By: Craig Schiller,Seth Fogie,Colby DeRodeff,Michael Gregg

An all-star cast of authors analyze the top IT security threats for 2008 as selected by the editors and readers of Infosecurity Magazine. This book, compiled from the Syngress Security Library, is an essential reference for any IT professional managing enterprise security. It serves as an early warning system, allowing readers to assess vulnerabilities, design protection schemes and plan for disaster recovery should an attack occur. Topics include Botnets, Cross Site Scripting Attacks, Social Engineering, Physical and Logical Convergence, Payment Card Industry (PCI) Data Security Standards (DSS), Voice over IP (VoIP), and Asterisk Hacking. Each threat is fully defined, likely vulnerabilities are identified, and detection and prevention strategies are considered. Wherever possible, real-world examples are used to illustrate the threats and tools for specific solutions.* Provides IT Security Professionals with a first look at likely new threats to their enterprise * Includes real-world examples of system intrusions and compromised data * Provides techniques and strategies to detect, prevent, and recover * Includes coverage of PCI, VoIP, XSS, Asterisk, Social Engineering, Botnets, and Convergence

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481

Publisher

Elsevier

Published Date

ISBN 10

0080558690

ISBN 13

9780080558691

Technology, Crime and Justice

The Question Concerning Technomia

By: Michael McGuire

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Technology, Crime and Justice

The Question Concerning Technomia

By: Michael McGuire

As technology comes to characterize our world in ever more comprehensive ways there are increasing questions about how the 'rights' and 'wrongs' of technological use can be adequately categorized. To date, the scope of such questions have been limited – focused upon specific technologies such as the internet, or bio-technology with little sense of any social or historical continuities in the way technology in general has been regulated. In this book, for the first time, the 'question of technology' and its relation to criminal justice is approached as a whole. Technology, Crime and Justice analyzes a range of technologies, (including information, communications, nuclear, biological, transport and weapons technologies, amongst many others) in order to pose three interrelated questions about their affects upon criminal justice and criminal opportunity: to what extent can they really be said to provide new criminal opportunity or to enhance existing ones? what are the key characteristics of the ways in which such technologies have been regulated? how does technology itself serve as a regulatory force – both in crime control and social control more widely? Technology, Crime and Justice considers the implications of contemporary technology for the practice of criminal justice and relates them to key historical precedents in the way technology has been interpreted and controlled. It outlines a new ‘social’ way of thinking about technology – in terms of its affects upon our bodies and what they can do, most obviously the ways in which social life and our ability to causally interact with the world is ‘extended’ in various ways. It poses the question – could anything like a ‘Technomia’ of technology be identified – a recognizable set of principles and sanctions which govern the way that it is produced and used, principles also consistent with our sense of justice? This book provides a key resource for students and scholars of both criminology and technology studies.

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Page Count

294

Publisher

Routledge

Published Date

ISBN 10

1136464115

ISBN 13

9781136464119

Silicon Alley

The Rise and Fall of a New Media District

By: Michael Indergaard

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Silicon Alley

The Rise and Fall of a New Media District

By: Michael Indergaard

The 1990s dawned with a belief that the digital revolution would radically transform our traditional notion of cities as places of commerce and industry. Many predicted that digital technology would render cities--or at least their economies--obsolete. Instead, precisely the opposite happened. The IT-intensive firms of the new economy needed to be plugged into a sizeable network of talent, something that established cities like New York and San Francisco provided in abundance. In addition to creating new types of jobs and luring thousands of workers back into the city, new media districts created a new technobohemian urban culture. With vignettes of the high-rollers in New York's new media economy and stories of wild parties in downtown lofts, Michael Indergaard introduces us to the players in this new economy, and explores this intersection of commerce and culture in 1990s New York. He also reveals how the dot-com crash laid bare the hidden connections between the so-called new economy of new media, and the ages old engines of New York wealth: real estate speculators and Wall Street. Chronicling the go-go years and ultimate crash of the new media district, Silicon Alley is a brilliant account of how hype forged a marriage of technology and finance, which in turn generated a new urban culture.

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244

Publisher

Routledge

Published Date

ISBN 10

113595075X

ISBN 13

9781135950750

Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

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Fishman's Pulmonary Diseases and Disorders, 2-Volume Set, 5th edition

By: Michael A. Grippi,Jack A. Elias,Jay A. Fishman,Allan I. Pack,Robert M. Senior,Robert Kotloff

Turn to the field's definitive text for a thoroughunderstanding of the clinical and scientific aspects of pulmonary medicine Since 1980, Fishman's Pulmonary Diseases and Disorders has delivered unparalleled coverage of pulmonary medicine and the underlying basic and applied science upon which clinical practice is based. The Fifth Edition, with 270 contributing authors, includes over 2,000 illustrations, 60 videos, and 18,000 references. The book opens with a comprehensive overview of the scientific basis of lung function in health and disease. It then provides detailed coverage of the broad array of diseases and disorders affecting the respiratory system, including obstructive and restrictive diseases, pulmonary vascular disorders, sleep-disordered breathing, lung neoplasms,respiratory infections, and respiratory failure, among others. The Fifth Edition has been completely updated to reflect the many advancements that have been made in pulmonary medicine over the past few years, including: Molecular development of the lung Stem cells and respiratory disease Genetics of pulmonary disease and the growth of personalized medicine Technical advances in lung transplantation Growth in immunology and immunosuppressive management Diagnosis and treatment of pulmonary hypertension Circadian rhythms and sleep biology Rapid evolution in lung imaging techniques, including functional imaging Contemporary interventional bronchoscopic techniques You will also find state-of-the-art coverage of thelatest topics in critical care medicine, including: Early diagnosis and management of sepsis Multiple organ dysfunction syndrome (MODS) Acute respiratory distress syndrome (ARDS) Management of agitation and delirium in the ICU The newly defined entity of "chronic critical illness

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2451

Publisher

McGraw Hill Professional

Published Date

ISBN 10

1259589129

ISBN 13

9781259589126

Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

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Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

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Page Count

402

Publisher

Human Kinetics

Published Date

ISBN 10

1718200951

ISBN 13

9781718200951

Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

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Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

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333

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Routledge

Published Date

ISBN 10

1000567435

ISBN 13

9781000567434

Oh Captain, My Captain! Using Social Network Analysis to Help Coaching Staff Identify the Leadership of a National Sports Team

By: Michael Naraine,Shannon Kerwin,Milena M. Parent

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Oh Captain, My Captain! Using Social Network Analysis to Help Coaching Staff Identify the Leadership of a National Sports Team

By: Michael Naraine,Shannon Kerwin,Milena M. Parent

This case study explores the issue of team leadership among players who have been selected to play for their national team in an international tournament. After the coaching staff had solidified the roster, a total of 12 (fictional) players were chosen to represent Canada Basketball on the senior women's development team. With some players having known their teammates for only 2 weeks, the coaching staff has asked the team's analytics specialist to gather data regarding the network of players within the team and present potential captains of the team to the coaching staff. Students will take on the role of the analytics specialist and provide the summary of the analysis to the coaching staff. Specifically, using a social network analysis approach, students will use the team's network of players to determine which individual players are involved in the team's leadership structure as captains. The primary objective of this case study is to afford students an opportunity to be acquainted with social network analysis in a sport management setting.

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ISBN 10

1526436345

ISBN 13

9781526436344

Ambush by Dre

The National Football League and the Challenges Arising from Conflicting Sponsorship Strategies

By: Michael L. Naraine,Benoit Séguin,Eric W. MacIntosh

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Ambush by Dre

The National Football League and the Challenges Arising from Conflicting Sponsorship Strategies

By: Michael L. Naraine,Benoit Séguin,Eric W. MacIntosh

In this case study, students are exposed to the issue of stakeholder management through the lens of the National Football League (NFL), using a contemporary example of ambush marketing and player endorsement deals as the primary context. The case depicts nonfictitious events that involve players and their disdain for league policies regarding donning brands and products that violate exclusivity agreements the league has with other companies. After identifying the origins of the circumstances, the case profiles the three principal stakeholder groups involved (i.e., the players, the ambushed sponsor, and the focal organization) through their respective leaders (i.e., DeMaurice Smith, executive director of the NFL players association, Bob Maresca, president of Bose Corporation, and Roger Goodell, Commissioner of the NFL). Using fictitious commentary, the case culminates with the three actors utilizing the services of a sports consultancy firm as they work together to determine the best course of action. Learning objectives include understanding collegiality in a professional setting, and mitigating conflicting sponsorship strategies.

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ISBN 10

152643279X

ISBN 13

9781526432797

New to the Board

A Case Study of Canadian Tire Corporation and the Potential Purchase of the Forzani Group Limited

By: Michael L. Naraine,Jess C. Dixon,Candice Horton

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New to the Board

A Case Study of Canadian Tire Corporation and the Potential Purchase of the Forzani Group Limited

By: Michael L. Naraine,Jess C. Dixon,Candice Horton

This case study explores the potential purchase of the Forzani Group Limited by the Canadian Tire Corporation. Students take on the role of Sara Brown, a new member of Canadian Tire's board of directors. With an emergency meeting scheduled for the following morning to decide the fate of the proposed acquisition, Brown has been called upon to provide input to the board given her aptitude for corporate acquisitions and mergers. The case profiles both companies and details the state of the retail sport industry in Canada. Notably, there is emphasis on company product offerings (e.g., merchandise), financials (e.g., balance sheets), and goodwill (e.g., charities) to provide students with pertinent information to develop their argument(s) for and/or against the acquisition. Primary learning objectives include engaging in environmental scanning exercises (e.g., SWOT analyses) and evaluating market forces present in the retail sporting goods industry.

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ISBN 10

1526432811

ISBN 13

9781526432810

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