This book for middle grade readers recreates the story of the blockbuster film Night At the Museum. A security guard at the museum, Larry Daly, has settled into his role as caretaker of the museum's magical inhabitants, but he's about to face his biggest challenge yet as he and his friends discover that the mysterious source that brings them to life is fading. It's up to Larry to figure out how and why his friends exist before it's too late! Includes 8 page full color insert with photographs from the movie.
Part detective story, part exposé and part travelogue, this book investigates one of the signature biotech stories of our time and, in doing so, opens a window onto the world of genome science. Fortun examines how deCODE Genetics in Iceland became one of the wealthiest, and most scandalous, companies of its kind.
This book presents an introduction to more than a dozen different types of Balinese gamelan, each with its own established tradition, repertoire and social or religious context. The instruments and basic principles underlying the gamelan are introduced, thus providing listeners with the means to better appreciate the music. Scores of beautiful color photographs, a discography, and a brief guide to studying and hearing the music in Bali, will prove indispensible to visitors and gamelan afficionados around the world.
This revision of a classic volume presents state-of-the-art reviews of established and emerging areas of communication science and provides an intellectual compass that points the way to future theorizing about communication processes. In this Second Edition of The Handbook of Communication Science, editors Charles R. Berger, Michael E. Roloff, and David Roskos-Ewoldsen bring together an impressive array of communication scholars to explore and synthesize the varying perspectives and approaches within the dynamic field of communication science. After first addressing the methods of research and the history of the field, the Handbook then examines the levels of analysis in communication (individual to macro-social), the functions of communication (such as socialization and persuasion), and the contexts in which communication occurs (such as couples, families, organizations, and mass media). Key Features: Draws on the scholarship and expertise of leading communication scholars who explore different aspects of the field Covers all facets of communication science, from the historical and theoretical to the practical and applied Covers the latest theoretical developments in the field, as well as alternative methodologies and levels of analysis Explores key communication contexts of the 21st century, including interpersonal dimensions of health communication, the scientific investigation of marital and family communication, and computer-mediated communication Includes incisive analyses, literature reviews, bibliographies, and suggestions for future research The Handbook of Communication Science, Second Edition, is an essential reference resource for scholars, practitioners, and students. It is appropriate for upper-level undergraduate or graduate courses in Communication and Media Studies and Mass Communication.
The Balinese gamelan, with its shimmering tones, breathless pace, and compelling musical language, has long captivated musicians, composers, artists, and travelers. Here, Michael Tenzer offers a comprehensive and durable study of this sophisticated musical tradition, focusing on the preeminent twentieth-century genre, gamelan gong kebyar. Combining the tools of the anthropologist, composer, music theorist, and performer, Tenzer moves fluidly between ethnography and technical discussions of musical composition and structure. In an approach as intricate as one might expect in studies of Western classical music, Tenzer's rigorous application of music theory and analysis to a non-Western orchestral genre is wholly original. Illustrated throughout, the book also includes nearly 100 pages of musical transcription (in Western notation) that correlate with 55 separate tracks compiled on two accompanying compact discs. The most ambitious work on gamelan since Colin McPhee's classic Music in Bali, this book will interest musicians of all kinds and anyone interested in the art and culture of Southeast Asia, Indonesia, and Bali.
A classic historical mystery from award-winning Michael Pearce, in which the body of a young woman washes up in the Nile and the Mamur Zapt is drawn into the seedy world of Egyptian politics.
Michael Bevan has been responsible for the some of the most remarkable and exciting performances in the history of one-day cricket. His uncanny knack to work the ball into the narrowest gaps, his quick and aggressive running, and his ability to stay calm and focused in a crisis have seen him dubbed the world's finest limited-overs batsman. In The Best of Bevan, Michael writes about the 30 matches he considers the most memorable of his career. Not all are one-day games, a few even ended in defeat, but each says something about the way he thinks the game should be played, how he approaches the art of batting and how he deals with the highs and lows of playing international cricket. For much of his career, Michael has been content to let his performances speak for him. Now, in this thought-provoking, wide-ranging book, he answers his critics, reveals what motivates him to succeed at the highest level and explains why he and his famous teammates have enjoyed so much success in recent times.
This ground-breaking book is the first-ever study of the role played in musical history by song collectors.This is the first-ever book about song collectors, music''s unsung heroes. They include the Armenian priest who sacrificed his life to preserve the folk music which the Turks were trying to erase in the 1915 Genocide; the prisoner in a Nazi concentration camp who secretly noted down the songs of doomed Jewish inmates; the British singer who went veiled into Afghanistan to learn, record and perform the music the Taliban wanted to silence. Some collectors have been fired by political idealism - Bartok championing Hungarian peasant music, the Lomaxes bringing the blues out of Mississippi penitentiaries, and transmitting them to the world. Many collectors have been priests - French Jesuits noting down labyrinthine forms in eighteenth-century Beijing, English vicars tracking songs in nineteenth-century Somerset. Others have been wonderfully colourful oddballs.Today''s collectors are striving heroically to preserve endangered musics, whether rare forms of Balinese gamelan, the wind-band music of Chinese villages, or the sophisticated polyphony of Central African Pygmies. With globalisation, urbanisation and Westernisation causing an irreversible erosion of the world''s musical diversity, Michael Church suggests we may be seeing folk music''s ''end of history''. Old forms are dying as the conditions for their survival - or replacement - disappear; the death of villages means the death of village musical culture.This ground-breaking book is the sequel to the author''s award-winning The Other Classical Musics, and it concludes with an inventory of the musics now under threat, or already lost for ever.rve endangered musics, whether rare forms of Balinese gamelan, the wind-band music of Chinese villages, or the sophisticated polyphony of Central African Pygmies. With globalisation, urbanisation and Westernisation causing an irreversible erosion of the world''s musical diversity, Michael Church suggests we may be seeing folk music''s ''end of history''. Old forms are dying as the conditions for their survival - or replacement - disappear; the death of villages means the death of village musical culture.This ground-breaking book is the sequel to the author''s award-winning The Other Classical Musics, and it concludes with an inventory of the musics now under threat, or already lost for ever.rve endangered musics, whether rare forms of Balinese gamelan, the wind-band music of Chinese villages, or the sophisticated polyphony of Central African Pygmies. With globalisation, urbanisation and Westernisation causing an irreversible erosion of the world''s musical diversity, Michael Church suggests we may be seeing folk music''s ''end of history''. Old forms are dying as the conditions for their survival - or replacement - disappear; the death of villages means the death of village musical culture.This ground-breaking book is the sequel to the author''s award-winning The Other Classical Musics, and it concludes with an inventory of the musics now under threat, or already lost for ever.rve endangered musics, whether rare forms of Balinese gamelan, the wind-band music of Chinese villages, or the sophisticated polyphony of Central African Pygmies. With globalisation, urbanisation and Westernisation causing an irreversible erosion of the world''s musical diversity, Michael Church suggests we may be seeing folk music''s ''end of history''. Old forms are dying as the conditions for their survival - or replacement - disappear; the death of villages means the death of village musical culture.This ground-breaking book is the sequel to the author''s award-winning The Other Classical Musics, and it concludes with an inventory of the musics now under threat, or already lost for ever.sic''s ''end of history''. Old forms are dying as the conditions for their survival - or replacement - disappear; the death of villages means the death of village musical culture.This ground-breaking book is the sequel to the author''s award-winning The Other Classical Musics, and it concludes with an inventory of the musics now under threat, or already lost for ever.
This book for middle grade readers is a continuation of the blockbuster film Night At the Museum where every night an ancient Egyptian tablet brings the museum exhibits to life! It follows the adventures of Nick as he learns the ropes at the strangest museum in the world. Things at the museum just got weirder... In this story, a new exhibit brings new dangers and unleashes an evil force on the Museum of Natural History. Soon, Nick is up to his ears in trouble. With his father sidelined by a strange new magic, the boy must face giant dragons and an evil sorcerer determined to take over the museum...and then the world!
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on "High Performance Shoes" with supporting materials and data. Additional resources including case studies, PowerPoint slides, and test bank are available on the authors’ website.
It’s World War I. Britain’s shadow government, headed by its Agent and Consul General under the nominal authority of Egypt’s hereditary ruler the Khedive, has ruled Egypt since 1881. The head of the Secret Police is the Mamur Zapt, an office currently held by a Welshman, Captain Gareth Cadwallader Owen. And as the clouds of the war further darken Egypt’s sun-lit skies, he has his hands full. On the professional front, there’s all that commotion that started in Cairo’s Camel Market. On the personal side, Owen has married his longtime lover, the lovely Pasha’s daughter, Zeinab. Their union comes with serious consequences for both of them and is riddled with political and social pitfalls. Neither can be fully accepted by the other’s culture and community. Against this, the perils of the Great War pale....
From the #1 New York Times bestselling author of Jurassic Park and Timeline comes a gripping thriller about the shocking demise of eight American geologists in the darkest region of the Congo. “Thrilling.” —The New York Times Book Review Deep in the African rainforest, near the ruins of the Lost City of Zinj, a field expedition is brutally killed. At the Houston-based Earth Resources Technology Services, Inc., a horrified supervisor watches a gruesome video transmission of that ill-fated group and sees a haunting, grainy, man-like blur moving amongst the bodies. In San Francisco, an extraordinary gorilla named Amy, who has a 620-sign vocabulary, may hold the secret to that fierce carnage. Immediately, a new expedition is sent to the Congo with Amy in tow, descending into a secret, forbidden world where the only escape may be through the grisliest death.
News discourse helps us understand society and how we respond to traumatic events. News Framing of School Shootings: Journalism and American Social Problems provides insights into how we come to understand broad societal issues like gun control, the influence of violent media on children, the role of parents, and the struggles of teenagers dealing with bullying. This book evaluates the news framing of eleven school shootings in the United States between 1996 and 2012, including the traumatic Columbine and Sandy Hook events. Michael McCluskey explores reasons behind news coverage patterns, including differences in medium, news audience political ideology, the influence of political actors and other sources, and the contextual elements of each shooting.
“Pearce’s engrossing story successfully juxtaposes the volatile atmosphere of early twentieth-century Cairo against a tale full of culture, history, charm, humor, and romance. A fine addition to this excellent series” Booklist Starred Review The kidnapping of an innocent schoolgirl throws a glaring light on the tensions and injustices of pre-War Egyptian society in this absorbing historical mystery. Cairo, Egypt, 1913. When schoolgirl Marie Kewfik is kidnapped, snatched away as she strolled through the bustling bazaars of the Souk, the Khedive insists that the Mamur Zapt, Head of the Secret Police, takes charge of the negotiations for her safe return. The Kewfiks are one of the wealthiest and most powerful families in Egypt but, as the Mamur Zapt discovers, not everyone thinks it’s worth the trouble to secure the release of a mere girl. He also learns that there is more to Marie’s kidnapping than meets the eye – and the subsequent fallout will shine a glaring light on the dangerous tensions running through Egyptian society.
The Great War has ended, and the army is keen to be demobbed. But Willoughby, the new British High Commissioner in Egypt, has managed to affront the Khedive by refusing to receive rival delegations fueled by rising nationalism. Then, when some Armenians, Copts, and English civil servants are attacked, a state of emergency is declared. Gareth Cadwallader Owen is the Mamur Zapt, the Head of the Khedive’s Secret Police. Unlike his British colleagues, Owen works for the Khedive. His is an uncomfortable perch as agitation for political and social restructuring grows. Furthermore, Owen is married to a pasha’s daughter, Zeinab, herself straddling a cultural divide. The Khedive has declared a procession: he’ll drive around Cairo with his Ministers. Owen, who has spent his career defusing political time bombs, learns the streets have been made dangerous by threats of real bombs. The first order of business is to ward them off. The second is to ensure the safety of an impending major European delegation to the capital. But what does it all have to do with Owen’s shiny new motor car?
With extensive photographs and an audio CD, this guide to Balinese music showcases the history, culture and art of the gamelan ceremony. Bali has developed and nourished an astonishing variety of musical ensembles--called gamelan--comprising dozens of instruments mainly made of bronze or bamboo, and organized into groups with as many as 30 to 40 players. In Balinese Gamelan Music, Michael Tenzer, a noted Professor of Music at the University of British Columbia, Vancouver, presents an introduction to many types of Balinese gamelan ensembles, each with its own established tradition, repertoire and context. The instruments and basic principles underlying the music are introduced, providing listeners with the means to better appreciate the music--and its importance not only in Bali but around the world. The gamelan music of Bali is a centuries-old kaleidoscope of sound and rhythm that is recognized today as one of the world's most sophisticated musical traditions. Despite rapid changes in contemporary village life, hundreds of groups still perform regularly around this tiny island--from isolated mountain hamlets to the bustling precincts of Denpasar, Kuta and Ubud. The primary function of gamelan music in Bali is to accompany religious rituals. Each village typically maintains several different gamelan sets, using each one for a different set of occasions. Music is memorized and rehearsed in village meeting halls, temples, or private homes. When a gamelan group accompanies a Balinese dance performance, the close coordination between the dancers' movements and the music is established through a complex system of interactive cues and responses. Performance standards are extremely high and even with Bali's rapid modernization in recent years, the gamelan tradition remains vital and largely undiminished by outside musical influences.
The Contemporary History of Drug-Based Organised Crime in Scotland provides insight into the development of drug based organised crime in the region, and how this process has subsequently shaped the wider criminal landscape of Scotland.
New Jersey shaped folk revival music into an art form. The saga began with the bawdy tunes sung in colonial-era taverns and continued with the folk songs that echoed through the Pine Barrens. "Guitar Mania" became a phenomenon in the 1800s, and twentieth-century studio recordings in Camden were monumental. Performances by legendary artists like Woody Guthrie, Pete Seeger, Joan Baez and Bob Dylan spotlighted the state's folk revival movement and led to a flourishing community of folk organizations, festivals and open-mic nights at village coffeehouses. Author Michael Gabriele traces the evolution and living history of folk revival music in the Garden State and how it has changed the lives of people on stage and in the audience.
Examining one of the most popular and enduring genres of American music, this encyclopedia of classic rock from 1965 to 1975 provides an indispensable resource for cultural historians and music fans. More than movies, literature, television, or theater, rock music set the stage for the cultural shifts that occurred from 1965 to 1975. Led by The Beatles and Bob Dylan, rock became a self-conscious art form during these years, daring to go places unimaginable to earlier rock and roll musicians. The music and outspokenness of classic rock artists inspired and moved the era's social, cultural, and political developments with a power once possessed by authors and playwrights—and influenced many artists in younger generations of rock musicians. This single-volume work tracks the careers of well-known as well as many lesser-known but influential rock artists from the period, providing readers with a handy reference to the music from a critical, groundbreaking period in popular culture and its enduring importance. The book covers rock artists who emerged or came to prominence in the period ranging 1965–1975 and follows their careers through the present. It also specifically defines the term "classic rock" and identifies the criteria that a song must meet in order to be considered as within the genre. While the coverage naturally includes the cultural importance and legacy of most well-known American and British bands of the era, it also addresses the influence of artists from Western and Eastern Europe, Africa, Asia, and Latin America. Readers will grasp how the music of the classic rock era was notably more sophisticated than what preceded it—an artistic peak from which most of contemporary rock has descended.
An elegant, eccentric novel of love, loneliness, and lepidoptera . . . Worthy company for work by other naturalist/novelists: Nabokov, Matthiessen, Kingsolver." —Kirkus Reviews In Magdalena Mountain, Robert Michael Pyle's first and long–awaited novel, the award–winning naturalist proves he is as at home in an imagined landscape as he is in the natural one. At the center of this story of majesty and high mountain magic are three Magdalenas—Mary, a woman whose uncertain journey opens the book; Magdalena Mountain, shrouded in mystery and menace; and the all–black Magdalena alpine butterfly, the most elusive of several rare and beautiful species found on the mountain. And high in the Colorado Rocky Mountain wilderness, sharing the remote territory of the Erebia magdalena butterfly, lives the enigmatic Oberon, a reluctant de facto leader of the Grove, a diverse community of monks who share a devotion to nature. Converging in the same wilderness are October Carson, a beachcomber–wanderer in pursuit of the alpine butterflies he collects for museums; James Mead, a young graduate student intent upon learning the ecology of this seductive creature; and Mary Glanville, who also seeks the butterfly but can't remember why. While the mystery surrounding Mary takes a menacing turn, their shared quest pulls them deeper into the high mountain wilderness, culminating in a harrowing encounter on the stony slopes of Magdalena Mountain.
TOPICS IN THE BOOK Contributions and Challenges Associated with Measurement and Evaluation of Public Relations in Selected Kenyan Parastatals Practices, Approaches and Tools Used in Measurement and Evaluation of Public Relations In Selected Kenyan Parastatals Could the Perceptions Surrounding the Emergence of Public Relations Globally have had an Effect on the Existing Mistrust and Misconception about the Profession in Kenya? Chamas as Stable Organisations: A Binding Proposition to Mcphee and Zaug’s Four Flows
This engaging short book is both a mathematician's reflections on grief and a mathematically-informed theory of grieving. Michael Frame retired in 2016 as a professor of mathematics at Yale University, where students fought for a place in his course on fractal geometry. Students appreciated his use of accessible examples- decalcomania paintings and illustrations of cats to explain mathematical concepts-and stories of his work and friendship with the founder of fractal geometry, Benoit Mandelbrot. In this book, he continues his work to make mathematics accessible, using his experiences with grief to give uninitiated readers insights into advanced topics in geometry. The inability to repeat an "aha moment", when you first learn something, is one type of grief that Frame examines. He connects this irreversible loss of perspective to more consequential grief-loss of a career or of a loved one-and explains ways he has thought mathematically about grieving and coping with grief. Frame is an authentic and sympathetic voice. He retired after discovering that he had an inoperable brain tumor and feeling the effects of his cancer on his teaching career. His connections and insights make this a timely and moving book in our time of personal and collective grief"--
From the bestselling author of Jurassic Park, Timeline, and Sphere comes a neurological thriller about the dangers of cutting-edge medical experimentation. Harry Benson suffers from violent seizures. So violent that he often blackouts when they take hold. Shortly after severely beating two men during an episode, the police escort Benson to a Los Angeles hospital for treatment. There, Dr. Roger McPherson, head of the prestigious Neuropsychiatric Research Unit, is convinced he can cure Benson with an experimental procedure that would place electrodes deep in his brain’s pleasure centers, effectively short-circuiting Harry's seizures with pulses of bliss. The surgery is successful, but while Benson is in recovery, he discovers how to trigger the pulses himself. To make matters worse his violent impulses have only grown, and he soon escapes the hospital with a deadly agenda. . .
Genetic Algorithms and Genetic Programming: Modern Concepts and Practical Applications discusses algorithmic developments in the context of genetic algorithms (GAs) and genetic programming (GP). It applies the algorithms to significant combinatorial optimization problems and describes structure identification using HeuristicLab as a platform for al
In WWI Egypt, a murdered girl and her runaway sister lead the Khedive’s head investigator to an underground slave trade in this “deftly plotted” mystery (Booklist, starred review). Cairo, 1913. Pasha Ali Maher has received an unexpected gift: a traditional Bride Box. But what should contain treasures anticipating a marriage instead contains the body of the would-be bride herself. At the same time, a little girl is discovered riding under a train from Luxor—having escaped from her captors—and the Mamur Zapt, Head of the Khedive’s Secret Police, is called in to investigate. Though the two girls are discovered to be sisters, the Pasha and his lady insist they have no connection to the crimes. And as British rule begins to falter, throwing the Mamur Zapt into political turmoil, his investigations uncover a still-thriving slave trade that was supposed to have been stamped out in Egypt long ago. “This is a deftly plotted, cleverly written, highly entertaining mystery, but it’s the gentle humor and the warmth of the characters that earns it two thumbs decisively up.” —Booklist, starred review
A glorious plum-pudding of a book, to be consulted, with pleasure and profit, over and over again' Sir Jeremy Isaacs Michael Steen's 'Great Composers' was originally published in 2003. A lifetime's work and almost 1000 pages long, it has since become 'the' reference point and key read on the biographical backgrounds to classical music's biggest names. Authoritative and hugely detailed - but nonetheless a joy to read - this new edition will expand its readership further and capitalise on a newfound popular interest in classical music. Steen's book helps you explore the story of Bach, the respectable burgher much of whose vast output was composed amidst petty turf disputes in Lutheran Leipzig; or the ugly, argumentative Beethoven in French-occupied Vienna, obsessed by his laundry; or Mozart, the over-exploited infant prodigy whose untimely death was shrouded in rumour. Read about Verdi, who composed against the background of the Italian Risorgimento; or about the family life of the Wagners; and, Brahms, who rose from the slums of Hamburg to become a devotee of beer and coffee in fin-de-siecle Vienna, a cultural capital bent on destroying Mahler ... and much, much more.
From Chicago to L.A. begins the task of defining an alternative agenda for urban studies and examines the case for shifting the focus of urban studies from Chicago to Los Angeles. The authors, experienced scholars from a variety of disciplines, examine: The concepts that have blocked our understanding of Southern California cities The imaginative structures that people have been using to understand and explain Los Angeles The utility of the "Los Angeles School" of urbanism
Michael Buckland offers an examination of information systems that is comparative rather than narrowly technical in approach. With careful attention to different meanings of information, Buckland examines the nature of retrieval-based information systems such as archives, databases, libraries, and museums, and their relationships to their social context. The introductory material examines difficulties of definition and terminology in relation to information systems. There is a systematic overview of the concepts and processes involved in the provision and use of information systems. Buckland's attention to unusual examples, to how different aspects interact with each other, and to how information systems are influenced by their contents and their context yields interesting insights and conclusions which force reconsideration of common assumptions in information science. This volume, with its subject index and bibliography, provides for students and professionals a valuable and readable introduction to this rapidly expanding field.
This is the fascinating story of Mary Maguire, a 1930s Australian ingenue who sailed for Hollywood and a fabulous life, only to have her career cut short by scandal and tragedy. Packed with celebrity, history and gossip, AUSTRALIA'S SWEETHEART is perfect for readers of SHEILA and THE RIVIERA SET. Mary Maguire was Australia's first teenage movie star and she captivated Hollywood in the mid 1930s. Mary lived on three continents and was celebrated in Melbourne, Brisbane, Sydney, Los Angeles and London. Her life was lived in parallel with seminal incidents of the twentieth century: the Spanish Flu; the Great Depression; the Bodyline series; Australia's early radio, talkies and aviation; Hollywood's Golden Era; the British aristocracy's embrace of European fascism; London's Blitz; and post-war American culture and politics. Mary knew everyone, from Douglas Jardine, Don Bradman, Errol Flynn and Ronald Reagan, to William Randolph Hearst, Maureen O'Sullivan, Judy Garland and Queen Elizabeth II. AUSTRALIA'S SWEETHEART in an irresistible never-before-told story that captures the glamour of Hollywood and the turbulent times of the twentieth century, with a young woman at its centre. If you loved THE AMAZING MRS LIVESEY, Robert Wainwright's SHEILA and MISS MURIEL MATTERS, you will adore AUSTRALIA'S SWEETHEART.
This new edition includes more links, connections, and transitions to provide better unity between chapters, making it easier for readers to draw comparisons between and among ethnic groups on specific issues.
A classic murder mystery from the award-winning Michael Pearce, in which The Mamur Zapt races to prevent an explosion of religious violence in the Cairo of the 1900s.
Afterlives of war documents the lives and historical pursuits of the generations who grew up in Australia, Britain and Germany after the First World War. Although they were not direct witnesses to the conflict, they experienced its effects from their earliest years. Based on ninety oral history interviews and observation during the First World War Centenary, this pioneering study reveals the contribution of descendants to the contemporary memory of the First World War, and the intimate personal legacies of the conflict that animate their history-making.
A counterfeit stallion lures a Virginia horseman into a billion-dollar conspiracy Vicky Clay awakes with chills. She’s still glowing from her victory in last night’s steeplechase—the genteel form of horseracing for which the Virginia gentry lives and dies—but that’s not why her skin tingles. She has been poisoned, and within seconds, she’s as useless to the world as a thoroughbred with a broken leg. The stakes are high in the world of Virginia horseracing, where fortunes are won and lost by a hair. Captain David Showers, whose family has bred racing horses since before the Revolutionary War, knows how quickly luck can change. When he gets the chance to buy the descendant of a legendary mare, he leaps at the opportunity to revitalize his family stables. But the horse’s bloodline turns out to be a fabrication of the mafia, and Showers will have to ride faster than ever if he wants to stay alive.
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
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