During the Vietnam War, the Que Son Valley region was a very bad place with a very bad reputation. More U.S. Army infantrymen and Marines died there than at any other location in Vietnam. More Medals of Honor were awarded in this region than in any other single combat zone, ever. On 5 May 1968, the downing of two U.S. helicopters in the Que Son Valley marked the beginning of the North Vietnamese Army’s second Tet offensive, with the goal of destroying all U.S. forces. At 1728 hours, Delta Company, 1st Battalion, 20th Infantry conducted a combat air assault to join Bravo Company, 1st Battalion, 6th Infantry at the helicopters' fatally downed location. Their experiences during the next six days set the stage for a three-month long battle that lasted only hours for some. In the end, there would be more than 2,300 dead and wounded, and one American Soldier missing in action. It will take over 44 years to find his location; UNACCOUNTED is his story. Keywords: Missing in Action, MIA, Infantryman, Vietnam, POW, Mission, Unaccounted, War
During the Vietnam War, the Que Son Valley region was a very bad place with a very bad reputation. More U.S. Army infantrymen and Marines died there than at any other location in Vietnam. More Medals of Honor were awarded in this region than in any other single combat zone, ever. On 5 May 1968, the downing of two U.S. helicopters in the Que Son Valley marked the beginning of the North Vietnamese Army’s second Tet offensive, with the goal of destroying all U.S. forces. At 1728 hours, Delta Company, 1st Battalion, 20th Infantry conducted a combat air assault to join Bravo Company, 1st Battalion, 6th Infantry at the helicopters' fatally downed location. Their experiences during the next six days set the stage for a three-month long battle that lasted only hours for some. In the end, there would be more than 2,300 dead and wounded, and one American Soldier missing in action. It will take over 44 years to find his location; UNACCOUNTED is his story. Keywords: Missing in Action, MIA, Infantryman, Vietnam, POW, Mission, Unaccounted, War
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
Features include: online polling features; strategic planning; expanded coverage of online research practices; consumer relationship planning; marketing concepts such as database marketing, integrated marketing communications, social responsibility and ethical decision-making and e-commerce; and coverage of m-commerce.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.