Michael McDonald's Books

McDonald's Blood Flow in Arteries

Theoretical, Experimental and Clinical Principles

By: Charalambos Vlachopoulos,Michael O'Rourke,Wilmer W. Nichols

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McDonald's Blood Flow in Arteries

Theoretical, Experimental and Clinical Principles

By: Charalambos Vlachopoulos,Michael O'Rourke,Wilmer W. Nichols

For over fifty years, McDonald's Blood Flow in Arteries has remained the definitive reference work in the field of arterial hemodynamics, including arterial structure and function with special emphasis on pulsatile flow and pressure. Prestigious, authoritative and comprehensive, the sixth edition has been totally updated and revised with several ne

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758

Publisher

CRC Press

Published Date

ISBN 10

1444128787

ISBN 13

9781444128789

Somebody Help Me

I'm Too Heavy and Hungry - Fighting Flab With Fibre

By: Dr Michael Cooper

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Somebody Help Me

I'm Too Heavy and Hungry - Fighting Flab With Fibre

By: Dr Michael Cooper

How to lose weight without feeling hungry. Are you trying to lose weight? Tried all the diets and read all the books - and you're still too heavy and hungry? Experienced obesity consultant Doctor Michael Cooper explains clearly and simply which foods to eat and which foods to avoid in order to achieve your goal weight without feeling constant pangs of hunger. Easy-to-understand text and an index of specific foods to enjoy or avoid, plus top tips for success. Professor Harvey White, Director of Coronary Care and Greenlane Cardiovascular Research Unit at Auckland City Hospital, wrote of Somebody Help Me!: ‘The book is written in such a way that is easy to read with a lovely turn of phrase which compelled me to want to turn the page and read the next section. I highly recommend the extensive and practical appendix.’ Associate Professor Clifford Tasman-Jones, former Head of Human Nutrition, Auckland Medical School, University of Auckland, and past Chairman, New Zealand Nutrition Foundation, said that the way questions were addressed reflected ‘the clinical acumen and confidence the author has acquired from the successful management of individuals with an excess weight issue’. Professor Emeritus Ranginui Walker recommended the book as ‘a lucid layman’s guide to healthy eating as a solution to the problem of morbid obesity and its downstream effects of type 2 diabetes that is so prevalent among the Maori sector of our population’.

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107

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Penguin Random House New Zealand Limited

Published Date

ISBN 10

1775531805

ISBN 13

9781775531807

Organizational Behavior

By: Michael A. Hitt,C. Chet Miller,Adrienne Colella,Maria Triana

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Organizational Behavior

By: Michael A. Hitt,C. Chet Miller,Adrienne Colella,Maria Triana

People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people. This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case studies are combined in an engaging manner to blend together the critical concepts and skills needed to successfully manage others and build a strong organization across all levels of a company. Featuring an in-depth view of the process and practice of managing individuals, teams, and entire organizations, the text provides a solid foundation for students and future managers.

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578

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119391733

ISBN 13

9781119391739

US Supreme Court Doctrine in the State High Courts

By: Michael P. Fix,Benjamin J. Kassow

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US Supreme Court Doctrine in the State High Courts

By: Michael P. Fix,Benjamin J. Kassow

Presenting a new theoretical perspective, Fix and Kassow show how law and politics shape state high court use of Supreme Court precedent. This book approaches this complex topic in an accessible way that will appeal to anyone interested in law and politics or traditional approaches to legal decision-making.

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209

Publisher

Cambridge University Press

Published Date

ISBN 10

1108835635

ISBN 13

9781108835633

Mastering Strategy

Workshops for Business Success

By: Michael R. Braun,Scott F. Latham

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Mastering Strategy

Workshops for Business Success

By: Michael R. Braun,Scott F. Latham

Fun to read yet full of powerful business information, this guide provides a comprehensive toolkit for crafting winning strategies in today's competitive environment. Mastering Strategy: Workshops for Business Success uses a series of workshops to strip away confusion and present popular and proven strategy frameworks in an easy-to-understand, straightforward, and entertaining manner. Using everyday language that avoids jargon, the workshops in this comprehensive toolkit help readers identify the competitive patterns of any industry, understand any company's competitive position in its market, formulate a set of strategic solutions for a company, and recognize the risk-return trade-offs of those strategic solutions. The authors cover introductory competitive strategy concepts while also providing guidance for business people intent on taking their strategic thinking skills to the next level. From business professionals seeking to quickly grasp and employ strategy essentials, to would-be entrepreneurs sizing up the potential of their business opportunity, to scientists pursuing commercialization of their inventions, this book is the ideal resource to make each a more effective strategic thinker.

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182

Publisher

Bloomsbury Publishing USA

Published Date

ISBN 10

1440829543

ISBN 13

9781440829543

A Branded World

Adventures in Public Relations and the Creation of Superbrands

By: Michael Levine

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A Branded World

Adventures in Public Relations and the Creation of Superbrands

By: Michael Levine

The head of a celebrity public relations firm offers expert advice on the art of PR and branding In A Branded World, renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding.

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274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0471432881

ISBN 13

9780471432883

Queen Square: A History of the National Hospital and its Institute of Neurology

By: Simon Shorvon,Alastair Compston,Martin Rossor,Andrew Lees,Michael J. Clark

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Queen Square: A History of the National Hospital and its Institute of Neurology

By: Simon Shorvon,Alastair Compston,Martin Rossor,Andrew Lees,Michael J. Clark

A comprehensive history of the National Hospital, Queen Square, and its Institute, placed within the context of British neurology.

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577

Publisher

Cambridge University Press

Published Date

ISBN 10

1107100828

ISBN 13

9781107100824

Successful Nonverbal Communication

Principles and Applications

By: Michael Eaves,Dale G. Leathers

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Successful Nonverbal Communication

Principles and Applications

By: Michael Eaves,Dale G. Leathers

Successful Nonverbal Communication: Principles and Applications demonstrates how knowledge of nonverbal messages can affect successful communication in the real world. Now with fifteen chapters, the fifth edition draws students in through applications of the latest nonverbal communication research and through current examples of celebrities, sports, and politicians. This extensive revision describes nonverbal cues and their desirable and undesirable functions while offering original tests for measuring and developing nonverbal communication skills. Updates include new attention to Donald Trump, Hillary Clinton, and Barack Obama, and discussion of nonverbal communication within same-sex partnerships.

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557

Publisher

Routledge

Published Date

ISBN 10

1134881258

ISBN 13

9781134881253

Strategic Management: Competitiveness and Globalisation

By: Dallas Hanson,Michael A. Hitt,R. Duane Ireland,Robert E. Hoskisson

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Strategic Management: Competitiveness and Globalisation

By: Dallas Hanson,Michael A. Hitt,R. Duane Ireland,Robert E. Hoskisson

With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. The text takes a 'resource-based' approach, which requires the examining of a firm's unique bundling of its internal resources. This text is appropriate for upper-level undergrad, usually third year; post grad in Masters courses.

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Page Count

608

Publisher

Cengage AU

Published Date

ISBN 10

0170373150

ISBN 13

9780170373159

Evidence in Focus

A Practitioner's Approach

By: Michael L. Tumposky

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Evidence in Focus

A Practitioner's Approach

By: Michael L. Tumposky

Primary text for the law school Evidence course for law school students"--

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744

Publisher

Aspen Publishing

Published Date

ISBN 10

1543859321

ISBN 13

9781543859324

Serbia and Montenegro

By: Michael Schuman

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Serbia and Montenegro

By: Michael Schuman

In 2003, the Federal Republic of Yugoslavia, comprised of the two republics that had chosen to remain within the Yugoslav Federation, was renamed Serbia and Montenegro.Since the nation's founding, the country has frequently be.

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177

Publisher

Infobase Publishing

Published Date

ISBN 10

1438122527

ISBN 13

9781438122526

Have Not Been the Same

The CanRock Renaissance 1985-1995

By: Michael Barclay,Ian A. D. Jack,Jason Schneider

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Have Not Been the Same

The CanRock Renaissance 1985-1995

By: Michael Barclay,Ian A. D. Jack,Jason Schneider

When first published in 2001, Have Not Been The Same became the first book to comprehensively document the rise of Canadian underground rock from 1985 to 1995. 10 years on, the 650-page book is still regarded by critics and musicians as the definitive history of the era. To mark this milestone, the authors have updated many key areas of the book through new interviews, further illuminating the ongoing influence of this generation of artists.

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512

Publisher

ECW Press

Published Date

ISBN 10

1550229923

ISBN 13

9781550229929

Strategic Management: Competitiveness and Globalisation

By: Dallas Hanson,Kim Backhouse,David Leaney,Michael A. Hitt,R. Duane Ireland,Robert E. Hoskisson

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Strategic Management: Competitiveness and Globalisation

By: Dallas Hanson,Kim Backhouse,David Leaney,Michael A. Hitt,R. Duane Ireland,Robert E. Hoskisson

Strategic Management 7th Edition offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. This edition includes new coverage on the public sector, not-for-profit organisations, Australian legal frameworks and corporate social responsibility as well as examples and cases from Australia, New Zealand and Asia-Pacific. This coverage of localised content serves to engage students and reflects the current climate of strategic management while updated international content demonstrates how strategic management is used in the global economy. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools au.cengage.com/mindtap

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Cengage AU

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ISBN 10

0170451119

ISBN 13

9780170451116

Globaloney 2.0

The Crash of 2008 and the Future of Globalization

By: Michael Veseth

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Globaloney 2.0

The Crash of 2008 and the Future of Globalization

By: Michael Veseth

Globalization is in retreat, but history tells us that this is but a temporary reversal. Globalization will return, but in what form? More cycles of boom and bust? Or can globalization be rebuilt on a more feasible and sustainable platform? These are the compelling questions that Michael Veseth tackles in this thoroughly revised and updated edition of his award-winning book. Veseth shows how pre-crash visions of globalization were based on three powerful myths: that global finance was a stable foundation for a global economy, that global markets homogenized and Americanized the world, and that globalization itself was irresistible—impossible to shape or oppose at any level from the grassroots on up. The world economic crisis has revealed globalization's Achilles heel: the fundamental instability of global financial markets and the unsettled foundation of economic globalization generally. This realization is a necessary first step, but it alone is not enough. We must rethink the rest of globalization's myths, Veseth persuasively argues, if we want to move beyond boom and bust to a sustainable global future.

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Page Count

240

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742567478

ISBN 13

9780742567474

Globaloney

Unraveling the Myths of Globalization

By: Michael Veseth

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Globaloney

Unraveling the Myths of Globalization

By: Michael Veseth

Veseth separates rhetoric from reality by taking close-ups of classic globalization images and comparing them with unexpected alternative visions.

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286

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742536580

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9780742536586

How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

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How to Innovate in Marketing (Collection)

By: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon

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Page Count

1817

Publisher

FT Press

Published Date

ISBN 10

0133443116

ISBN 13

9780133443110

Academic Writing, Real World Topics - Concise Edition

By: Michael Rectenwald,Lisa Carl

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Academic Writing, Real World Topics - Concise Edition

By: Michael Rectenwald,Lisa Carl

Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material by topic instead of by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives.With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. This concise edition provides all the features of the complete edition in a more compact and affordable format. Key Features: - Contemporary, cutting-edge readings on relevant topics - Extensive cross-referencing between the rhetoric and the reader to help students make connections - Full-length essays rather than excerpts - Chapter introductions that put readings in context and promote interdisciplinary connections - Sample student essays to demonstrate student contribution - “As You Read” guides to each chapter that encourage readers to locate points of contact among readings - Questions after each reading that enable comprehension, help students identify rhetorical moves, and prompt oral and written response

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394

Publisher

Broadview Press

Published Date

ISBN 10

1554813301

ISBN 13

9781554813308

The Eisenhower Years

By: Michael S. Mayer

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The Eisenhower Years

By: Michael S. Mayer

The 34th U.S. president to hold office, Dwight D. Eisenhower won America over with his irresistible I like Ike slogan. Bringing to the presidency his prestige as a commanding general during World War II, he worked incessantly during his two terms to ease the tensions of the cold war. Pursuing the moderate policies of Modern Republicanism, he left a legacy of a stronger and more powerful nation. From his crucial role in support of Brown v. Board of Education to the National Defense Education Act, The Eisenhower Years provides a well-balanced study of these politically charged years. Biographical entries on key figures of the Eisenhower era, such as Allen W. Dulles, Joseph R. McCarthy, and Rosa Parks, combine with speeches such as the Military Industrial Complex speech, the Open Skies proposal, the disturbance at Little Rock address, Eisenhower Doctrine, and his speech after the Soviet launch of Sputnik to give an in-depth look at the executive actions of this administration.

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Page Count

1025

Publisher

Infobase Publishing

Published Date

ISBN 10

1438119089

ISBN 13

9781438119083

Building the High-Trust Organization

Strategies for Supporting Five Key Dimensions of Trust

By: Pamela S Shockley-Zalabak,Sherwyn Morreale,Michael Hackman

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Building the High-Trust Organization

Strategies for Supporting Five Key Dimensions of Trust

By: Pamela S Shockley-Zalabak,Sherwyn Morreale,Michael Hackman

Based on IABC sponsored research in over 60 organizations, this guide provides an easy-to-administer model and instrument for measuring and managing trust in organizations. An explanation and practical applications accompany each of the model's five critical dimensions of trust: Competence, Openness and Honesty, Concern for Others, Reliability, and Identification. Using rich case examples and interviews, the book examines diverse approaches and opportunities for building trust--in peer groups, virtual environments, and with managers/supervisors, and top management. Individual interviews represent diverse organizational positions, responsibilities, perspectives, and geographic locations. Note: CD-ROM/DVD and other supplementary materials are not included in the digital editions of this book.

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274

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470583304

ISBN 13

9780470583302

Strategic Marketing

Concepts and Cases

By: Russell Abratt,Michael Bendixen

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Strategic Marketing

Concepts and Cases

By: Russell Abratt,Michael Bendixen

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

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Page Count

214

Publisher

Routledge

Published Date

ISBN 10

0429951558

ISBN 13

9780429951558

Mystery Fanfare

A Composite Annotated Index to Mystery and Related Fanzines, 1963-1981

By: Michael L. Cook

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Mystery Fanfare

A Composite Annotated Index to Mystery and Related Fanzines, 1963-1981

By: Michael L. Cook

This work is a composite index of the complete runs of all mystery and detective fan magazines that have been published, through 1981. Added to it are indexes of many magazines of related nature. This includes magazines that are primarily oriented to boys' book collecting, the paperbacks, and the pulp magazine hero characters, since these all have a place in the mystery and detective genre.

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456

Publisher

Popular Press

Published Date

ISBN 10

0879722304

ISBN 13

9780879722302

Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

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Marketing

An Introduction

By: Gary Armstrong,Philip Kotler,Michael Harker,Ross Brennan

La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes.

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1027

Publisher

Pearson UK

Published Date

ISBN 10

1292200650

ISBN 13

9781292200651

The Empire of Mind

Digital Piracy and the Anti-Capitalist Movement

By: Michael Strangelove

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The Empire of Mind

Digital Piracy and the Anti-Capitalist Movement

By: Michael Strangelove

Where many critics see the Internet as an instrument of corporate hegemony, Michael Strangelove sees something else: an alternative space inhabited by communities dedicated to anarchic freedom, culture jamming, alternative journalism, and resistance to authoritarian forms of consumer capitalism and globalization. In The Empire of Mind, "Dr. Strangelove," the scholar Canadian Business referred to as the "acknowledged dean of Internet entrepreneurs" and Wired called "the Canadian guru of Internet advertising," presents the compelling argument that the Internet and new digital communication technology actually undermine the power of capital, producing an alternative symbolic economy. Strangelove contends that the Internet breaks with the capitalist logic of commodification and that, while television produces a passive consumer audience, Internet audiences are more active, creative, and subversive. Writers, activists, and artists on the Internet undermine commercial media and its management of consumer behaviour, a behaviour that is challenged by the Web's tendency toward the disintegration of intellectual property rights. Case studies describe the invention of new meaning given to cultural and consumer icons like Barbie and McDonald's and explore how novel modes of online news production alter the representation of the world as it is produced by the mainstream, corporate press. In the course of exploring new media, The Empire of Mind also makes apparent that digital piracy will not be eliminated. The Internet community effectively converts private property into public, thereby presenting serious obstacles for the management of consumer behaviour and significantly eroding brand value. Much to the dismay of the corporate sector, online communities are disinterested in the ethics of private property. In fact, the entire philosophical framework on which capitalism is based is threatened by these alternative means of cultural production.

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458

Publisher

University of Toronto Press

Published Date

ISBN 10

1442659440

ISBN 13

9781442659445

Annual Franchise and Distribution Law Developments 2006

By: Michael D. Joblove,Scott E. Korzenowski

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Annual Franchise and Distribution Law Developments 2006

By: Michael D. Joblove,Scott E. Korzenowski

Written by two seasoned franchise law professionals, this book includes extensively researched case law from August 2005 to August 2006. Compiled into an easy-to-use reference, this book will cut timely research out of your day by putting the latest review and analysis on franchise and distribution law at your fingertips.

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236

Publisher

American Bar Association

Published Date

ISBN 10

1590317335

ISBN 13

9781590317334

China 2020

How Western Business Can—and Should—Influence Social and Political Change in the Coming Decade

By: Michael A. Santoro

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China 2020

How Western Business Can—and Should—Influence Social and Political Change in the Coming Decade

By: Michael A. Santoro

Chinese society is plagued by many problems that have a direct impact on its current and future business and political environment-worker rights, product safety, Internet freedom, and the rule of law. Drawing on knowledge gained through personal interviews, documentary sources, and almost two decades of visits to China, Michael A. Santoro offers a clear-eyed view of the various internal forces—such as regionalism, corruption, and growing inequality—that will determine the direction and pace of economic, social, and political change. Of special interest is Santoro's assessment of the role of multinational corporations in fostering or undermining social and political progress. Santoro offers a fresh and innovative way of thinking about two questions that have preoccupied Western observers for decades. What will be the effect of economic reform and prosperity on political reform? How can companies operate with moral integrity and ethics in China? In China 2020, Santoro unifies these hitherto separate questions and demonstrates that moral integrity (or lack of it) by Western business will have a profound impact on whether economic privatization and growth usher in greater democracy and respect for human rights. Offering a novel vision of China's future economic and political development, Santoro rejects the conventional view that China will muddle through the next decade with incremental social and political changes. Instead he argues that China will follow one or two widely divergent potential outcomes. It might continue to progress steadily toward greater prosperity, democracy, and respect for human rights, but it is also highly likely that China will instead fall backward economically and into an ever more authoritarian regime. The next decade will be one of the most important in the history of China, and, owing to China's global impact, the history of the modern world. China 2020 describes various tectonic social and political battles going on within China. The outcomes of these struggles will depend on a number of powerful indigenous forces as well as the decisions and actions of individual Chinese citizens. Santoro strongly believes that Western businesses can-and should-influence these developments.

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179

Publisher

Cornell University Press

Published Date

ISBN 10

0801459230

ISBN 13

9780801459238

Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page,Niek Brunsveld

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Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page,Niek Brunsveld

In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

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508

Publisher

Routledge

Published Date

ISBN 10

0429511957

ISBN 13

9780429511950

Direct and Allosteric Control of Glutamate Receptors

By: Michael G. Palfreyman,Ian J. Reynolds,Phil Skolnick

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Direct and Allosteric Control of Glutamate Receptors

By: Michael G. Palfreyman,Ian J. Reynolds,Phil Skolnick

Direct and Allosteric Control of Glutamate Receptors describes in detail recent research that has demonstrated that glutamate receptors are subject to numerous modulatory controls. Significant new insights into the physiology and pathophysiology of the nervous system have been obtained by these discoveries. The sites on the receptor proteins where modulation occurs have provided a platform of opportunities for medicinal chemists to design new therapeutic modalities. These new drugs will be of major significance in treating diseases (such as stroke, Alzheimer's, epilepsy, Parkinson's, Huntington's, neurotrauma, schizophrenia, pain, and anxiety) associated with abnormal excitatory amino acid neurotransmission and function.

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192

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CRC Press

Published Date

ISBN 10

0849383072

ISBN 13

9780849383076

Food Law

Cases and Materials

By: Jacob E. Gersen,Margot J. Pollans,Michael T. Roberts

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Food Law

Cases and Materials

By: Jacob E. Gersen,Margot J. Pollans,Michael T. Roberts

Food Law and Policy surveys the elements of modern food law. It broadens the coverage of traditional food and drug law topics of safety, marketing, and nutrition, and includes law governing environment, international trade, and other legal aspects of the modern food system. The result is the first casebook that provides a comprehensive treatment of food law as a unique discipline. Key Features: Draws together cases with other regulatory materials such as rulemaking documents and agency requests for proposals for grant funding. Focuses on federal law and includes discussion of innovations in food law happening at the municipal, state and federal level. Covers the latest developments in food law.

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Page Count

903

Publisher

Aspen Publishing

Published Date

ISBN 10

1454898410

ISBN 13

9781454898412

The Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page

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The Essentials of Business Research Methods

By: Joe F. Hair Jr.,Michael Page

Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.

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507

Publisher

Routledge

Published Date

ISBN 10

1317508270

ISBN 13

9781317508274

Molecular Basis of Insulin Action

By: Michael P. Czech

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Molecular Basis of Insulin Action

By: Michael P. Czech

One day, in a moment of weakness, I fell prey to the temptation to organize and edit this volume on the mechanism of insulin action. The major reason for attempting to resist, of course, is the amazing speed at which advances are being made in this field. The usefulness of books such as this is often quickly compromised by new findings obtained during and just after publication. Happily for the contributors to this volume and myself, this unfortunate fate does not appear to be in store for us. New and important findings will undoubtedly continue to flow in this field during the next few years, but I believe this will increase rather than decrease the usefulness of this volume. As a matter of fact, as we go to press, I am delighted both that I was tempted and that I failed to resist. There are two basic reasons for my enthusiasm about this book, and they both relate to this issue of timeliness. First, each of the contributors has had an opportunity to update the scientific content of the various chapters only a few months before actual publication of this volume. The material presented in this volume is, at publication, contemporary with the current original literature. This volume thus provides an ex cellent framework for assessing new discoveries in this field for some time to come.

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