Michael M. Saren's Books

The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

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The Marketing Pathfinder

Key Concepts and Cases for Marketing Strategy and Decision Making

By: David W. Stewart,Michael M. Saren

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

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Page Count

293

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119961769

ISBN 13

9781119961765

Critical Marketing

By: Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall

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Critical Marketing

By: Pauline Maclaran,Michael Saren,Christina Goulding,Richard Elliott,Miriam Caterall

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

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Page Count

268

Publisher

Routledge

Published Date

ISBN 10

1136412921

ISBN 13

9781136412929

Marketing Theory

A Student Text

By: Michael J Baker,Michael Saren

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Marketing Theory

A Student Text

By: Michael J Baker,Michael Saren

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

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Page Count

449

Publisher

SAGE Publications

Published Date

ISBN 10

1849204667

ISBN 13

9781849204668

Marketing Graffiti

By: Michael Saren

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Marketing Graffiti

By: Michael Saren

Rejecting the managerially-driven structures normally imposed on the subject, Saren explains marketing from the perspective of the pivotal figure in the process: the consumer. He addresses readers as active consumers and producers of marketing, and therefore already well-equipped to appreciate the rationale and practice behind the process. Critically examining the wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing in its social and cultural context that we all experience. By taking this alternative approach - linking the abstract concepts to the everyday world the reader already knows -Marketing Graffiti explains marketing as consumers experience it, as active participants in it reflecting the variety in the bricollage subject that is marketing.

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Page Count

306

Publisher

Routledge

Published Date

ISBN 10

1136380086

ISBN 13

9781136380082

Marketing

A Critical Textbook

By: Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski

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Marketing

A Critical Textbook

By: Nick Ellis,James Fitchett,Matthew Higgins,Gavin Jack,Ming Lim,Michael Saren,Mark Tadajewski

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

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Page Count

258

Publisher

SAGE

Published Date

ISBN 10

1446243958

ISBN 13

9781446243954

Nonprofit Management

Principles and Practice

By: Michael J. Worth

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Nonprofit Management

Principles and Practice

By: Michael J. Worth

Michael J. Worth’s best-seller, Nonprofit Management: Principles and Practice, provides a comprehensive, insightful overview of key topics nonprofit leaders encounter daily. Worth covers both the governance and management of nonprofit organizations—the scope and structure of the nonprofit sector, leadership of nonprofits, management, fundraising, earned income strategies, financial management, lobbying and advocacy, managing international and global organizations, and social entrepreneurship—helping readers understand what they are and how they work. The text balances research, theory, and practitioner literature with current cases and the most recent data available, making it appropriate for undergraduates, graduate students, and nonprofit professionals.

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Page Count

844

Publisher

CQ Press

Published Date

ISBN 10

1071884107

ISBN 13

9781071884102

Business Process Blueprinting

A Method for Customer-Oriented Business Process Modeling

By: Michael Hewing

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Business Process Blueprinting

A Method for Customer-Oriented Business Process Modeling

By: Michael Hewing

Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company’s processes. To ensure a long-lasting requirement of a firm’s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers’ perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer’s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.

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Page Count

239

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3658037296

ISBN 13

9783658037291

Book's by Michael M. Saren

The Marketing Pathfinder

The Marketing Pathfinder

Critical Marketing

Critical Marketing

Marketing Theory

Marketing Theory

Marketing Graffiti

Marketing Graffiti

Marketing

Marketing

Nonprofit Management

Nonprofit Management

Business Process Blueprinting

Business Process Blueprinting

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