Michael L. Naraine's Books

Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

Write a review Read reviews Take a Quiz Solve Book Puzzle

Canadian Sport Marketing

By: Norm O'Reilly,Benoit Seguin,Gashaw Abeza,Michael L. Naraine

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

402

Publisher

Human Kinetics

Published Date

ISBN 10

1718200951

ISBN 13

9781718200951

Strategic Sport Marketing

By: Adam Karg,David Shilbury,Hans Westerbeek,Daniel C Funk,Michael L. Naraine

Write a review Read reviews Take a Quiz Solve Book Puzzle

Strategic Sport Marketing

By: Adam Karg,David Shilbury,Hans Westerbeek,Daniel C Funk,Michael L. Naraine

Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

319

Publisher

Routledge

Published Date

ISBN 10

1000551164

ISBN 13

9781000551167

Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

Write a review Read reviews Take a Quiz Solve Book Puzzle

Sport Management

Principles and Applications

By: Russell Hoye,Katie Misener,Michael L. Naraine,Catherine Ordway

Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real world. It covers every core area of management, including: Strategic planning Human resource management Leadership and governance Marketing and sponsorship Sport and the media Sport policy Sport law The sixth edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. With useful ancillary material for instructors, including slides and case diagnostic exercises, this is an ideal textbook for first- and second-year students in sport management degree programs and for business students seeking an overview of applied sport management principles.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

333

Publisher

Routledge

Published Date

ISBN 10

1000567435

ISBN 13

9781000567434

Book's by Michael L. Naraine

Canadian Sport Marketing

Canadian Sport Marketing

Strategic Sport Marketing

Strategic Sport Marketing

Sport Management

Sport Management

Username

Password

Username

Password

Password again

Birthday

Email