This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
This book emphasizes that leadership is a task, one that has left evolutionary – and thereby enduring – traces in us. From this perspective the author develops the key elements of successful leadership. The reader is taken on an exciting journey through time and is granted a clear overview of the topic. Clear recommendations are given for application into practice, leadership diagnostics and development. The book gives numerous examples and is a valuable basis to support everyday hands-on leadership. „Without question a fascinating reading. Alznauer provides an unusual approach, which promotes exciting ideas on the topic of leadership. Content: Excellent.“ (Book of the week Hamburger Abendblatt) „The book allows unusual approaches to the topic of leadership. It is an exciting reading both for leaders and their staff.“ (Controller News) „All in all Alznauer provides an interesting contribution to demystify the notion of leadership.“(Swiss magazine Cash) „The book provides an unusual amount of suggestions and a valuable basis for constructive leadership work. “ (Niedersächsische Rundschau) „Michael Alznauer turns the core of successful leadership upside down. His theories could trigger a revolution in the executive suites.“ (Magazine Nobilis).
Why did capitalism and colonialism arise in Europe and not elsewhere? Why were parliamentarian and democratic forms of government founded there? What factors led to Europe’s unique position in shaping the world? Thoroughly researched and persuasively argued, Why Europe? tackles these classic questions with illuminating results. Michael Mitterauer traces the roots of Europe’s singularity to the medieval era, specifically to developments in agriculture. While most historians have located the beginning of Europe’s special path in the rise of state power in the modern era, Mitterauer establishes its origins in rye and oats. These new crops played a decisive role in remaking the European family, he contends, spurring the rise of individualism and softening the constraints of patriarchy. Mitterauer reaches these conclusions by comparing Europe with other cultures, especially China and the Islamic world, while surveying the most important characteristics of European society as they took shape from the decline of the Roman empire to the invention of the printing press. Along the way, Why Europe? offers up a dazzling series of novel hypotheses to explain the unique evolution of European culture.
The third edition of this work sets out a comprehensive and analytical manual of international humanitarian law, accompanied by case analysis and extensive explanatory commentary by a team of distinguished and internationally renowned experts.
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
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