Michael F. Weigold's Books

Sociology

The Core

By: Michael D. Hughes,Carolyn J. Kroehler,James Wilfrid Vander Zanden

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Sociology

The Core

By: Michael D. Hughes,Carolyn J. Kroehler,James Wilfrid Vander Zanden

This text seeks to make sociology come alive as a vital and exciting field, to relate principles to real-world circumstances, and to attune students to the dynamic processes of the rapidly changing contemporary society.

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Page Count

604

Publisher

McGraw-Hill Companies

Published Date

ISBN 10

0070311447

ISBN 13

9780070311442

Contemporary Advertising Loose Leaf

By: William F. Arens,Michael F. Weigold

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Contemporary Advertising Loose Leaf

By: William F. Arens,Michael F. Weigold

This product is the “big version” (18 chapters) intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. The rate of change in advertising and IMC over the past several years has been MASSIVE, so this revision is the most significant to date. All data, examples,statistics, images and vignettes updated to reflect the latest information available. There is also significantly more coverage of digital and social media, consumer privacy and data protection, ethics, diversity and global.

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Page Count

736

Publisher

McGraw-Hill Education

Published Date

ISBN 10

1264020716

ISBN 13

9781264020713

Loose Leaf for M: ADVERTISING

By: Christian Arens,William F. Arens,David H. Schaefer,Michael F. Weigold

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Loose Leaf for M: ADVERTISING

By: Christian Arens,William F. Arens,David H. Schaefer,Michael F. Weigold

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.

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Page Count

480

Publisher

McGraw-Hill Education

Published Date

ISBN 10

1264058551

ISBN 13

9781264058556

Loose Leaf M: ADVERTISING

By: Michael F. Weigold,Christian Arens

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Loose Leaf M: ADVERTISING

By: Michael F. Weigold,Christian Arens

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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Page Count

480

Publisher

McGraw-Hill Education

Published Date

ISBN 10

1260152014

ISBN 13

9781260152012

Book's by Michael F. Weigold

Sociology

Sociology

Contemporary Advertising Loose Leaf

Contemporary Advertising Loose Leaf

Loose Leaf for M: ADVERTISING

Loose Leaf for M: ADVERTISING

Loose Leaf M: ADVERTISING

Loose Leaf M: ADVERTISING

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