Michael D. Hartline's Books

Internal Relationship Management

Linking Human Resources to Marketing Performance

By: Michael D Hartline,David Bejou

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Internal Relationship Management

Linking Human Resources to Marketing Performance

By: Michael D Hartline,David Bejou

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee performance, andultimatelyexternal marketing performance. This useful resource contains many special features to augment the text, including tables, figures, and models. Internal Relationship Management explores key issues, such as: internal relationship managementmanaging relationships with internal customers human resources activitiesactions taken to influence employee attitudes and work-related behaviors career entrythe initial stages of the internal relationship management process organizational supportservices provided to employees in an effort to support them With this book, you’ll gain a better understanding of: boundary spanners’ appraisals of career entry transitionfrom telecommunications, insurance, manufacturing, accounting, and retail firms the recruitment, selection, and retention of customer-contact service employees how internal communication processes affect boundary spanners’ satisfaction with organizational support services employee brandingemployees internalize the firm’s desired brand image to project it to customers and external stakeholders the internal customer mindsetthe importance employees place on serving internal customers The authors of Internal Relationship Management are established scholars in both marketing and management, providing an integrated, state-of-the-art perspective on how internal relations affect marketing performance. This book presents extensive research and case studies to emphasize how employee satisfaction results in customer satisfaction.

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Page Count

119

Publisher

Routledge

Published Date

ISBN 10

113642380X

ISBN 13

9781136423802

Marketing Strategy, 1st Edition

By: O. C. Ferrell,Michael Hartline,Bryan W. Hochstein,Marc Boivin

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Marketing Strategy, 1st Edition

By: O. C. Ferrell,Michael Hartline,Bryan W. Hochstein,Marc Boivin

Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.

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Publisher

Cengage Canada

Published Date

ISBN 10

1774749645

ISBN 13

9781774749647

Biological Psychology

By: Stephen B. Klein,B. Michael Thorne

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Biological Psychology

By: Stephen B. Klein,B. Michael Thorne

This is a comprehensive and up-to-date presentation of the processes by which biological systems, most notably the nervous system, affect behaviour. A fantastic art program, an applauded accessible writing style and a host of pedagogical features make the text relevant to the lives of the students taking biological psychology.

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Page Count

728

Publisher

Macmillan

Published Date

ISBN 10

0716799227

ISBN 13

9780716799221

Retailing Management

By: Michael Levy,Barton A. Weitz

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Retailing Management

By: Michael Levy,Barton A. Weitz

Retailing has become a high-tech, global industry. "Retailing Management "covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers additional resources for the reader.

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Page Count

936

Publisher

McGraw-Hill/Irwin

Published Date

ISBN 10

0072315776

ISBN 13

9780072315776

Book's by Michael D. Hartline

Internal Relationship Management

Internal Relationship Management

Marketing Strategy, 1st Edition

Marketing Strategy, 1st Edition

Biological Psychology

Biological Psychology

Retailing Management

Retailing Management

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