Drawing on the case files of the State Training school of Geneva, Illinois, the author presents a history of delinquent girls in the late nineteenth and early twentieth centuries. Focusing on contemporary perceptions of gender, sexuality, class, disability and eugenics, the work examines the involuntary commitment of girls and young women deemed by reformers to be "defective" and shows both the dominant social trends of the day as well as the ways in which the victims of these policies sought to mitigate their conditions.
Mammals of Africa (MoA) is a series of six volumes which describes, in detail, every currently recognized species of African land mammal. This is the first time that such extensive coverage has ever been attempted, and the volumes incorporate the very latest information and detailed discussion of the morphology, distribution, biology and evolution (including reference to fossil and molecular data) of Africa's mammals. With 1,160 species and 16 orders, Africa has the greatest diversity and abundance of mammals in the world. The reasons for this and the mechanisms behind their evolution are given special attention in the series. Each volume follows the same format, with detailed profiles of every species and higher taxa. The series includes some 660 colour illustrations by Jonathan Kingdon and his many drawings highlight details of morphology and behaviour of the species concerned. Diagrams, schematic details and line drawings of skulls and jaws are by Jonathan Kingdon and Meredith Happold. Every species also includes a detailed distribution map. Extensive references alert readers to more detailed information. Volume I: Introductory Chapters and Afrotheria (352 pages) Volume II: Primates (560 pages) Volume III: Rodents, Hares and Rabbits (784 pages) Volume IV: Hedgehogs, Shrews and Bats (800 pages) Volume V: Carnivores, Pangolins, Equids and Rhinoceroses (560 pages) Volume VI: Pigs, Hippopotamuses, Chevrotain, Giraffes, Deer and Bovids (704 pages)
These stories of vampire legends and gruesome nineteenth-century practices is “a major contribution to the study of New England folk beliefs” (The Boston Globe). For nineteenth-century New Englanders, “vampires” lurked behind tuberculosis. To try to rid their houses and communities from the scourge of the wasting disease, families sometimes relied on folk practices, including exhuming and consuming the bodies of the deceased. Folklorist Michael E. Bell spent twenty years pursuing stories of the vampire in New England. While writers like H.P. Lovecraft, Henry David Thoreau, and Amy Lowell drew on portions of these stories in their writings, Bell brings the actual practices to light for the first time. He shows that the belief in vampires was widespread, and, for some families, lasted well into the twentieth century. With humor, insight, and sympathy, he uncovers story upon story of dying men, women, and children who believed they were food for the dead. “A marvelous book.” —Providence Journal Includes an updated preface covering newly discovered cases.
Why do people consider aesthetic qualities as well as utilitarian ones in the making of everyday objects? Why do they maintain traditions? What is the nature of their creative process? These are some of the larger questions addressed by Michael Owen Jones in his book on craftsmen in the Cumberland Mountains of eastern Kentucky. Concentrating on the work of one man, woodworker and chairmaker Chester Cornett, Jones not only describes the tools and techniques employed by Cornett but also his aspirations and values. Cornett possessed a deep knowledge of his materials and a mastery of construction methods. Some of his chairs represent not objects of utility but aesthetic developments of the chair form. Cornett sought to cope with the problems of his life, Jones maintains; their massiveness provided a sense of security, the virtuosity of their design and construction, a feeling of self-esteem. Jones also compares other area craftsmen and their views about their work.
Explores the idea of the nation among internationalist thinkers, suggesting that major figures associated with international labor organizations never underestimated the attraction of nationalism. Each chapter begins with a discussion of main issues that framed the international labor movement's concern with the nation in different periods, then analyzes the ideas of major thinkers who stand for the main trends at each point. Coverage includes the International Working Men's Association of the mid-19th century, the apogee of the Second International between 1895 and the onset of WWI, the Third International, the Comintern--1919-43, and the influence of Stalin and Lenin. Paper edition (unseen), $17.95. Annotation copyrighted by Book News, Inc., Portland, OR
The Perennial Conspiracy Theory is a collection of essays on The Protocols of the Elders of Zion, a fake document which has created a pernicious antisemitic conspiracy theory. The author analyses the murky origins of this notorious forgery and the contested claims of authorship. He explores the impact of the Protocols on various countries during the interwar years including Soviet Russia, the United Kingdom, France, Nazi Germany, and the United States. He also profiles figures closely associated with the dissemination of antisemitic conspiracy theories, such as Sergei Nilus and Leslie Fry, as well as examining the controversies arising from the famous Bern trial related to the Protocols. The book concludes with an assessment of the ongoing influence of the Protocols in post-Soviet Russia. This volume will be of interest to researchers and students working in the fields of antisemitism, conspiracy theories, the far right, Jewish studies, and modern history.
Michael Graubner investigates consultancies' organizational structure in terms of structural differentiation, specialization, centralization, and formalization. He analyzes extensive qualitative and quantitative data obtained during a series of personal interviews in consulting firms with offices in Germany, Austria, and Switzerland. The results show that organizational size and to a lesser degree task uncertainty are closely associated with organizational structure.
We live in a world driven by fear. But should we allow fear to play such a large role in our lives? According to the religions of the world, the answer is no. In this helpful and illuminating book, Michael Kinnamon challenges readers to consider why we find ourselves in this age of fear and what we can do about it. Drawing on support from a diversity of religious traditions and teachers, Kinnamon argues that religious faith is the best way to combat a culture of fear. He explores fear in relation to the Israeli-Palestinian conflict and the American political scene, and he shares courageous examples of individuals from different religions working for peace. Perfect for individuals or group study, this book helps readers understand the manipulative power of fear and how religious beliefs call us to reject fear at all costs. A study guide is included.
She was his second wife—to die. . . Coming off a failed marriage, a beautiful woman named Toni joined an online dating site, hoping to find true and lasting love. Harold Henthorn seemed like her dream come true—a handsome man who said he had “a heart for others.” Only weeks after meeting, they were wed. But Toni’s family began noticing Harold’s dark side—especially his controlling nature, which Toni didn’t seem to mind. Until she met her end at the bottom of a ravine. . . Was he a grieving husband—or a black widower? Harold’s tearful story of his wife’s hiking “accident” just didn’t hold up with Toni’s family—or the police. Then a shocking truth was uncovered: twenty years before, Harold’s first wife had also died suspiciously in a remote area with no witnesses. Soon, more questions arose: Who was Harold Henthorn—a devoted, grief-stricken husband or a cold, calculating killer? Could authorities find a way to connect his wives’ deaths and expose the truth?
First published 30 years ago, Wyatt and Dashwood's European Union Law was a landmark publication, designed and written for students taking degree level courses in EU law. In the intervening years new editions have appeared at regular intervals, firmly establishing the book as a reliable and authoritative text. Besides introducing generations of students to the intricacies of European law it has also been increasingly relied upon by scholars, practitioners and the courts as a valuable source of reference on this complex and ever-expanding body of law. While the book cannot cover every aspect of the subject matter, it nevertheless offers comprehensive coverage of those aspects of EU law most commonly studied at degree level. Part I introduces the history and foundations of the Union's primary law. Part II looks at the Union's institutions, decision-making procedures and competences. It also deals with the Union judiciary, focusing on direct actions before the Union courts and preliminary references from national courts. The constitutional fundamentals of direct effect and supremacy, effective judicial protection before national courts, general principles of Union law and the Charter of Fundamental Rights are dealt with in Part III. Part IV covers the internal market: free movement of goods, Union citizenship, workers, establishment and services, the services directive, mutual recognition of qualifications, corporate establishment and company law harmonisation. Part V deals with competition law: Articles 101 and 102 TFEU, the enforcement of Union competition rules and other related competition law issues. Part VI then includes a brand new chapter concerned with the EU's external relations, together with treatment of the legal effects of international agreements entered into by the EU. As with previous editions the aim is to provide an accurate, critical, pragmatic and original account of the subject, at times also offering unique insiders' insights. The book holds to its reputation as being both broad and profound, the ideal foundation for gaining a deep understanding of EU law. This edition reflects the law post-Lisbon. It has also been re-structured and re-designed, so as to facilitate ease-of-use. Its original authors, Derrick Wyatt and Alan Dashwood, continue to make a significant contribution. Michael Dougan, Eleanor Spaventa and Barry Rodger complete the team of authors working on this invaluable textbook and reference work. The 6th edition has already been cited in the Northern Ireland High Court by The Honourable Mr. Justice Bernard McCloskey [2011] NIQB 61.
This book explores the role of theory and research in criminology. Adopting a unique and refreshing approach to criminological theory, it focuses on the great debates in criminology from its inception as a field to the present day. It explores the debates that have motivated criminological thought, that have represented turning points in theoretical and empirical trajectories, that have offered mini-paradigm shifts, and that have moved the field forward. Coverage includes: Classical debates, including the work of Lombroso, Durkheim, and Sutherland; Sociological vs. psychological debates in criminology; Control theory and cultural deviance theory; Criminal career and trait-based theory; Theory testing in criminology; Critical theories in criminology; Debates on the state of criminology and criminal justice; Policy issues in criminology. Each chapter explores several key debates, summarizes key points, and offers a discussion of the current empirical status. This book is novel in emphasising the role of debate in criminology and offering an enlightening synthesis of theorists and their perspectives. It is essential reading for students taking courses on criminological theory and teachers of those theories.
Unravelling the genealogies and permutations of conspiracist worldviews, this work shows how this web of urban legends has spread among sub-cultures on the Internet and through mass media, and how this phenomenon relates to larger changes in American culture.
In The Supermajority, Michael Waldman explores the tumultuous 2021--2022 Supreme Court term. He draws deeply on history to examine other times the Court veered from the popular will, provoking controversy and backlash. And he analyzes the most important new rulings and their implications for the law and for American society. Waldman asks: What can we do when the Supreme Court challenges the country? Over three days in June 2022, the conservative supermajority overturned the constitutional right to abortion, possibly opening the door to reconsider other major privacy rights, as Justice Clarence Thomas urged. The Court sharply limited the authority of the EPA, reducing the prospects for combatting climate change. It radically loosened curbs on guns amid an epidemic of mass shootings. It fully embraced legal theories such as "originalism" that will affect thousands of cases throughout the country. These major decisions--and the next wave to come--will have enormous ramifications for every American. It was the most turbulent term in memory--with the leak of the opinion overturning Roe v. Wade, the first Black woman justice sworn in, and the justices turning on each other in public, Waldman previews the 2022-2023 term and how the brewing fights over the Supreme Court and its role that already have begun to reshape politics." --
This book synthesizes new information about the environmental advantages of plant resistance, transgenic resistance, the molecular bases of resistance, and the use of molecular markers to map resistance genes. Readers are presented in-depth descriptions of techniques to quantify resistance, factors affecting resistance expression, and the deployment of resistance genes. New information about gene-for-gene interactions between resistant plants and arthropod biotypes is discussed along with the recent examples of using arthropod resistant plants in integrated pest management systems.
The world has seldom been as dangerous as it is now. Rogue regimes—governments and groups that eschew diplomatic normality, sponsor terrorism, and proliferate nuclear weapons—threaten the United States around the globe. Because sanctions and military action are so costly, the American strategy of first resort is dialogue, on the theory that “it never hurts to talk to enemies.” Seldom is conventional wisdom so wrong. Engagement with rogue regimes is not cost-free, as Michael Rubin demonstrates by tracing the history of American diplomacy with North Korea, Iran, Iraq, Libya, the Taliban’s Afghanistan, and Pakistan. Further challenges to traditional diplomacy have come from terrorist groups, such as the PLO in the 1970s and 1980s, or Hamas and Hezbollah in the last two decades. The argument in favor of negotiation with terrorists is suffused with moral equivalence, the idea that one man’s terrorist is another man’s freedom fighter. Rarely does the actual record of talking to terrorists come under serious examination. While soldiers spend weeks developing lessons learned after every exercise, diplomats generally do not reflect on why their strategy toward rogues has failed, or consider whether their basic assumptions have been faulty. Rubin’s analysis finds that rogue regimes all have one thing in common: they pretend to be aggrieved in order to put Western diplomats on the defensive. Whether in Pyongyang, Tehran, or Islamabad, rogue leaders understand that the West rewards bluster with incentives and that the U.S. State Department too often values process more than results.
Abraham Lincoln and Franklin D. Roosevelt are widely considered the two greatest presidents of the past two centuries. How did these two very different men rise to power, run their administrations, and achieve greatness? How did they set their policies, rally public opinion, and transform the nation? Were they ultimately more different or alike? This anthology compares these two presidents and presidencies, examining their legacies, leadership styles, and places in history.
From one of the most prestigious nonprofit organizations devoted to environmental issues comes a clear, practical, and rational overview of the relationship between consumers and the environment. Paper or plastic? Bus or car? Old house or new? Cloth diapers or disposables? Some choices have a huge impact on the environment; others are of negligible importance. To those of us who care about our quality of life and what is happening to the earth, this is a vastly important issue. In these pages, the Union of Concerned Scientists help inform consumers about everyday decisions that significantly affect the environment. For example, a few major decisions--such as the choice of a house or vehicle--have such a disproportionately large affect on the environment that minor environmental infractions shrink by comparison. This book identifies the 4 Most Significant Consumer-Related Environmental Problems, the 7 Most Damaging Spending Categories, 11 Priority Actions, and 7 Rules for Responsible Consumption. Learn what you can do to have a truly significant impact on our world from the people who are at the forefront of scientific research.
Synesthetic design strives to develop products that systematically incorporate all five senses. In future, the current wealth of medical technical insights in psychology, physiology, motor functions, and neurology and the development of innovative materials with astonishing new properties will open up almost unlimited opportunities for the designer’s creativity. Haverkamp brings together for the first time precisely those aspects of this fundamental knowledge that are specifically relevant for designers. The result is a book that offers designers of all schools a clear and well-organized practical handbook and a solid foundation for their own designs.
On the Southern border of the United States in 2018, the decision was made to implement a separation policy among refugees and migrant families arriving at the border – and so a group of government employees left their homes, bidding farewell to their families as they went to work, and began to separate hundreds of children from their families, forcefully taking them to holding centres. Developing Hannah Arendt’s analysis of the banality of evil, The Path to Mass Evil demonstrates how the most educated, sophisticated and advanced societies in human history have the potential to descend into profound inhumanity and in the extreme can turn into enormous killing machines, implementing mass murder on a vast scale. Suitable for undergraduates and graduates in philosophy, sociology, psychology and religion, Michael Hardiman reveals how traditional understandings of morality fail to grasp how ordinary citizens become collaborators and engage in a range of levels of evildoing. He also highlights the necessity of confronting this evil in the increasingly divided and antagonistic world in which we find ourselves today.
The presidency of Ronald Reagan has become a Rorschach Test for politicians and citizens alike. While many conservatives see the Reagan era of the 1980s as the high-water mark for their movement and a time of national recovery from the difficulties of the 1970s, many liberals maintain that the rosy Reagan legacy is based largely on myth, and that in fact his eight years as president caused serious harm to the country. John Ehrman and Michael W. Flamm give due attention to the lasting controversies surrounding the Reagan record and provide a balanced view of the fortieth president's foreign and domestic policies. Students are encouraged to draw their own conclusions by reading key primary documents.
What do UFO believers, Christian millennialists, and right-wing conspiracy theorists have in common? According to Michael Barkun in this fascinating yet disturbing book, quite a lot. It is well known that some Americans are obsessed with conspiracies. The Kennedy assassination, the Oklahoma City bombing, and the 2001 terrorist attacks have all generated elaborate stories of hidden plots. What is far less known is the extent to which conspiracist worldviews have recently become linked in strange and unpredictable ways with other "fringe" notions such as a belief in UFOs, Nostradamus, and the Illuminati. Unraveling the extraordinary genealogies and permutations of these increasingly widespread ideas, Barkun shows how this web of urban legends has spread among subcultures on the Internet and through mass media, how a new style of conspiracy thinking has recently arisen, and how this phenomenon relates to larger changes in American culture. This book, written by a leading expert on the subject, is the most comprehensive and authoritative examination of contemporary American conspiracism to date. Barkun discusses a range of material—involving inner-earth caves, government black helicopters, alien abductions, secret New World Order cabals, and much more—that few realize exists in our culture. Looking closely at the manifestions of these ideas in a wide range of literature and source material from religious and political literature, to New Age and UFO publications, to popular culture phenomena such as The X-Files, and to websites, radio programs, and more, Barkun finds that America is in the throes of an unrivaled period of millennarian activity. His book underscores the importance of understanding why this phenomenon is now spreading into more mainstream segments of American culture.
Introduction to Sociology offers a comprehensive guide that connects traditional sociological concepts and contemporary social phenomena, such as globalization, consumer culture, the internet, and "McDonaldization," to students′ lives in today′s global society. This accessible text encourages learners to apply a sociological perspective and explore how public sociologists address critical modern issues. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
I am unaware of any textbook which provides such comprehensive coverage of the field and doubt that this work will be surpassed in the foreseeable future, if ever!' From the foreword by Robert C. Moellering, Jr., M.D, Shields Warren-Mallinckrodt Professor of Medical Research, Harvard Medical School, USA Kucers' The Use of Antibiotics is the leading major reference work in this vast and rapidly developing field. More than doubled in length compared to the fifth edition, the sixth edition comprises 3000 pages over 2-volumes in order to cover all new and existing therapies, and emerging drugs not yet fully licensed. Concentrating on the treatment of infectious diseases, the content is divided into 4 sections: antibiotics, anti-fungal drugs, anti-parasitic drugs and anti-viral drugs, and is highly structured for ease of reference.Within each section, each chapter is structured to cover susceptibility, formulations and dosing (adult and paediatric), pharmacokinetics and pharmacodynamics, toxicity and drug distribution, detailed discussion regarding clinical uses, a feature unique to this title. Compiled by an expanded team of internationally renowned and respected editors, with a vast number of contributors spanning Europe, Africa, Asia, Australia, South America, the US and Canada, the sixth edition adopts a truly global approach. It will remain invaluable for anyone using antimicrobial agents in their clinical practice and provides in a systematic and concise manner all the information required when treating infections requiring antimicrobial therapy. Kucers' The Use of Antibiotics is available free to purchasers of the books as an electronic version on line or on your desktop: It provides access to the entire 2-volume print material It is fully searchable, so you can find the relevant information you need quickly Live references are linked to PubMed referring you to the latest journal material Customise the contents - you can highlight sections and make notes Comments can be shared with colleagues/tutors for discussion, teaching and learning The text can also be reflowed for ease of reading Text and illustrations copied will be automatically referenced to Kucers' The Use of Antibiotics
Dr. Michael J. Shea’s series on Biodynamic Craniosacral Therapy is based on healthcare providers physically sensing love and accessing a deep sense of warmth and stillness in the heart. He begins this third volume by emphasizing the therapeutic application of touch therapy skills. As in the previous two books, he teaches these skills by explaining the importance of practitioners being able to perceive Primary Respiration, a slow rhythmic tidal movement in the fluids of the body. He goes on to discuss the distinctive influence of human embryology on any therapeutic modality. A number of other experts in the field contribute chapters that illuminate the spiritual and psychological dimensions of human embryonic development, especially the heart. Dr. Shea offers valuable new skills for anyone, from midwives to pediatricians, working therapeutically with infants. In addition, he summarizes current thinking on infant brain development, discusses the long-term consequences of attachment issues between the mother and infant, and explores the importance of understanding the similarities of the mother-infant and the therapistpatient relationships.
Praise for Michael J. Clowes and the money flood "What a fine book! As an active participant in the revolution in pension investing, I could almost feel the times and tides of the past half-century shifting beneath me. Mike Clowes's splendid and articulate tour through the era is destined to become a landmark on the bookshelves of everyone interested in this illuminating history of the past, as well as its portents of the future."-John C. Bogle, founder, The Vanguard Group "The corporate pension fund ranks high among the spectacular financial innovations of the twentieth century. Mike Clowes has built a fascinating story about the impact of this flood of money on the theory and practice of investing, the financial markets, the labor force, corporate management, and the general economy. The far-reaching consequences of these changes make this authoritative and lively book must-reading for everyone."-Peter L. Bernstein, President, Peter L. Bernstein, Inc., author, Against the Gods: The Remarkable Story of Risk "The definitive history of the rise of pension fund capitalism in America."-Keith Ambachtsheer, President, KPA Advisory, author, Pension Fund Excellence: Creating Value for Shareholders "Beautifully written, broad in coverage of all the best parts of a great American story, Mike Clowes's new book gives us an easy-to-read and easy-to-enjoy explanation of who did what and when in the investment revolution of the past half-century."-Charles D. Ellis, Partner, Greenwich Associates, author, The Investor's Anthology: Original Ideas from the Industry's Greatest Minds
This book is a comprehensive overview of multiple nationality in international law, and contains a survey of current State practice covering over 75 countries. It examines the topic in light of the historical treatment of multiple nationality by States, international bodies and commentators, setting out the general trends in international law and relations that have influenced nationality. While the book's purpose is not to debate the merits of multiple nationality, but to present actual state practice, it does survey arguments for and against multiple nationality, and considers States' motivations in adopting a particular attitude toward the topic. As a reference work, the volume includes a detailed examination of the nature of nationality under international law and the concepts of nationality and citizenship under municipal law. The survey of State practice also constitutes a valuable resource for practitioners.
The World and the Word is a fresh introduction to the Old Testament driven largely by the fact that so much Christian preaching and teaching today increasingly ignores what is eighty percent of the Bible. Authors Eugene Merrill, Mark Rooker, and Michael Grisanti work through the world and text of the Old Testament always making three major points: • The Old Testament is a rich source of theology and doctrine that is presupposed by the New Testament. Without it, Christian theology would be seriously deficient. • Mastery of the Old Testament is crucial to an understanding of the New Testament. • The Old Testament offers, by teaching and example, practical principles of belief and behavior for contemporary times. Who God was and what He did then can be replicated in the lives of men and women today. Separating the verifiable biblical and extra-biblical data from the various interpretations of that same information, the book further shows how the Old Testament forms the platform and matrix from which sprang the life, ministry, and teachings of Jesus and the church. The World and the Word will help students see an entry point into the very heart and design of God who loves them and wishes to make them the special object of His grace.
In recent years, there has been an upsurge in interest in "roots music" and "world music," popular forms that fuse contemporary sounds with traditional vernacular styles. In the 1950s and 1960s, the music industry characterized similar sounds simply as "folk music." Focusing on such music since the 1950s, The Never-Ending Revival: Rounder Records and the Folk Alliance analyzes the intrinsic contradictions of a commercialized folk culture. Both Rounder Records and the North American Folk Music and Dance Alliance have sought to make folk music widely available, while simultaneously respecting its defining traditions and unique community atmosphere. By tracing the histories of these organizations, Michael F. Scully examines the ongoing controversy surrounding the profitability of folk music. He explores the lively debates about the difficulty of making commercially accessible music, honoring tradition, and remaining artistically relevant, all without "selling out." In the late 1950s through the 1960s, the folk music revival pervaded the mainstream music industry, with artists such as Bob Dylan and Joan Baez singing historically or politically informed ballads based on musical forms from Appalachia and the South. In the twenty-first century, the revival continues, and it includes a variety of music derived from Cajun, African American, and Mexican traditions, among many others. Even though the mainstream music industry and media largely ignore the term "folk music," a strong allure based on nostalgia, the desire for community, and a sense of exclusiveness augments an enthusiastic following connected by word-of-mouth, numerous festivals, and the Internet. There are more folk festivals now than there were during the original boom of the 1960s, suggesting that music artists, agents, and record label representatives are striking a successful balance between tradition and profitability. Scully combines rich interviews of music executives and practicing folk musicians with valuable personal experience to reveal how this American subculture remains in a "never-ending revival" based on fluid definitions of folk and folk music.
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.
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