Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall. How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics Many organizations today have already evolved into social brands. They may be active on Twitter and Facebook; they may have corporate blogs and communities and they are trying hard to engage effectively with the social customer. However, behind the firewall, chaos, anarchy, and conflict reign. In Smart Business, Social Business, leading enterprise social business consultant shows how to build an internal framework based on change management that will lead to success with social media: one that will make external engagement more effective, meaningful, and sustainable. Michael Brito systematically identifies the internal culture, process and technology obstacles to long-term success with social media, and offer best practice solutions. He discusses a wide spectrum of issues, offering actionable intelligence and helping decision-makers build strategies and plans that deliver value. Topics addressed include change management, organizational models and dynamics, internal communications, collaboration, governance, metrics, training, employee activation, policies, technology integration, workflows, social CRM, and much more. Drawing on his own experience working for Silicon Valley companies, HP, Yahoo! and Intel, Brito presents dozens of examples and case studies. Using this book, companies can begin to transform their organizations from just a "social brand" to a fully collaborative and dynamic "social business.”
Functional Diversity of Mycorrhiza and Sustainable Agriculture is the first book to present the core concepts of working with Arbuscular mycorrhizal fungi to improve agricultural crop productivity. Highlighting the use of indigenous AM fungi for agriculture, the book includes details on how to maintain and promote AM fungal diversity to improve sustainability and cost-effectiveness. As the need to improve production while restricting scarce inputs and preventing environmental impacts increases, the use of AMF offers an important option for exploiting the soil microbial population. It can enhance nutrient cycling and minimize the impacts of biotic and abiotic stresses, such as soil-borne disease, drought, and metal toxicity. The book offers land managers, policymakers, soil scientists, and agronomists a novel approach to utilizing soil microbiology in improving agricultural practices. Provides a new approach to exploiting the benefits of mycorrhizas for sustainable arable agricultural production using indigenous AMF populations and adopting appropriate crop production techniques Bridges the gap between soil microbiology, including increasing knowledge of mycorrhiza and agronomy Presents real-world practical insights and application-based results, including a chapter focused primarily on case studies Includes extensive illustrative diagrams and photographs
For anyone who has ever wanted to learn a language but has been intimidated by the process, Oxford presents this new enjoyable and efficient language learning series. Based on the idea that the easiest and most effective way to learn a foreign language is by developing the key skills of listening and comprehension, each volume in Oxford's new Take off... series features 5 hours of audio content, fully reinforced by a clearly laid-out, grammatically structured course book, giving learners a unique and innovative approach to language learning. Each Take off... unit is designed specifically to meet the needs of anyone learning a language on their own. The series gives learners the confidence to communicate from the very first lesson by offering more practice in listening to and speaking the language than any comparable course. Here are some of the outstanding features of this series: * Listening and speaking skills, the building blocks of language learning, are emphasized in 5 hours of audio content * No prior knowledge of the language is required--this course is designed to be used by an absolute beginner or by anyone who needs to brush up on lost language skills * The course is made up of carefully structured learning blocks within each unit to break the learning process up into manageable sections * A continuous story runs throughout the course, showcasing everyday life in the culture, and making language learning more fun * Cultural information is included in every lesson * Regular self-assessment sections show learners instantly how far they've progressed * The course is backed up by a solid grammatical toolkit, which builds step-by-step on the knowledge learners gain as they move through the course * Business vocabulary and customs are covered as well as general and social vocabulary and situations
Speeches and columns Michael Clayton wrote for the mayor of New Orleans, scripts for television shows, interviews and profiles of celebrities, book and film reviews, news stories written for newspapers in Las Vegas, New Orleans and Los Angeles, as well as material Clayton wrote for stand-up comedians, and social commentary Clayton published throughout the United States...THE WORKS!!!
The Society of Jesus – the Jesuits – is the largest religious order in the Roman Catholic Church. Distinguished by their obedience and their loyalty to the Holy See, they have never, during nearly five hundred years’ history, produced a pope until now: Pope Francis is the first Jesuit Pope. Michael Walsh tells the story of the Society through the stories and exploits of its members over five hundred years, from Ignatius of Loyola to Pope Francis himself. He explores the Jesuits' commitment to humanist philosophy, which over the centuries has set it at odds with the Vatican, as well as the hostility towards the Jesuits both on the part of Protestants and also Roman Catholics - a hostility which led one pope to attempt to suppress the Society worldwide towards the end of the eighteenth century. Drawing on the author’s extensive inside knowledge, this narrative history traces the Society’s founding and growth, its impact on Catholic education, its missions especially in the Far East and Latin America, its progressive theology, its clashes with the Vatican, and the emergence of Jorge Bergoglio, the first Jesuit to become Pope. Finally, it reflects on the Society's present character and contemporary challenges.
Broken Machines is a gritty mystery in the tradition of Robert Parker and Elmore Leonard. James Joseph Donovan stares out his own window, watching as the rain soaks Manhattan and puts a damper on his thirty-ninth birthday. J.J. Donovan is a private consultant - an expert people turn to when they've run out of options. Before the day is out, Janet Fein, a social worker friend, will ask Donovan to help a little boy named Clifford Brice. Clifford's mother Ruby - a prostitute and a heroin addict - has been brutally murdered. The police have a suspect in custody, but Janet and Clifford don't think it's the right man. The police don't seem to care. Janet wants Donovan and his eccentric partner, Doctor Boris Koulomzin, to find out the truth. Neither man can abandon the bright young boy. As they are formulating a plan, there is a second murder... and an attempt on Clifford himself. Donovan finds himself going undercover at a dank manufacturing plant in Brooklyn, where the rats, the criminals, and the immigrant laborers all struggle to make ends meet. It is a place where the people, like the machines, are broken. In this place, there is little room for repair or redemption, but Donovan pushes on. In the process, he and Boris expose a fraud, catch a murderer, and manage to blow up the better part of a city block.
This book addresses a central problem often ignored by students of twentieth-century Mexico: the breakdown of the old order during the first years of the revolutionary era. That process was more contested and gradual in Yucatan than in any other Mexican region, and this close examination of the Yucatan experience sheds light on an issue of particular relevance to students of Central America, South America’s southern cone, and other postcolonial societies: the capacity of national oligarchies to “hang on” in the face of escalating social change, the outbreak of local rebellions, and the mobilization of multiclass coalitions. Latin American historiography has generally failed to integrate the study of popular movements and rebellions with examinations of the determined efforts of elite establishments to prevent, contain, crush, and, ultimately, ideologically appropriate such rebellions. Most often, these problems are treated separately. This volume seeks to redress this imbalance by probing a set of linkages that is central to the study of Mexico’s modern past: the complex, reciprocal relationship between modes of contestation and structures and discourses of power.
Pope Francis is the first member of the Society of Jesus, the Catholic Church’s largest religious order of men, to be elected to the papacy in its nearly five-hundred-year existence, even though the Society is known for the special vow of obedience to the papacy taken by its leading members. Yet despite that oath of loyalty, Jesuits and popes have frequently been at loggerheads, eventually leading to one pope imprisoning the Jesuit superior general and entirely abolishing the Society. While recounting the more significant events in the history of the Jesuit order, this book pays particular attention to the controversies that have surrounded it, especially those concerning human freedom.
Dragonflies are among the most familiar and popular of all insects, deeply embedded in human cultural history. They are iconic and tell us much about the environments in which we and they live. Their conservation is an important part of biodiversity conservation. One modern dragonfly species is listed as extinct, with many others currently threatened. It is now essential to increase conservation efforts towards saving these threatened species, with strategies now available for doing this. Recovery of dragonfly populations goes hand in hand with improvements to both freshwater conditions and bank vegetation quality. In contrast, some other dragonfly species have benefitted greatly from human transformation of the landscape, with artificial ponds in particular, increasing the population levels of many species. In turn, climate change is seeing many geographical range shifts. Conservation of Dragonflies: Sentinels for Freshwater Conservation is for naturalists, citizen scientists, entomologists and conservation scientists, as well as practitioners and policy makers around the world.
Michael Dixon applies rhetorical theory to The Faerie Queene, highlighting the importance of rhetoric and locating the inventio, or organizing principle, of Spenser's epic narrative in the conception of justice. He demonstrates how Spenser adapts classical rhetoric to the poetics of romance-epic and illustrates the usefulness of rhetorical analysis as a complement to allegorical studies and the New Critical and new historicist approaches that currently dichotomize Spenserian scholarship.
Offers twenty-four reproducible passages from "high interest" non-fiction sources, and provides a prereading question to assist students to focus on what they read, along with a standarized practice test for grades six through eight
Will all evil finally turn to good, or does some evil remain stubbornly opposed to God and God's goodness? Will even the devil be redeemed? Addressing a theological issue of perennial interest, this comprehensive book (in two volumes) surveys the history of Christian universalism from the second to the twenty-first century and offers an interpretation of how and why universalist belief arose. The author explores what the church has taught about universal salvation and hell and critiques universalism from a biblical, philosophical, and theological standpoint. He shows that the effort to extend grace to everyone undermines the principle of grace for anyone.
The most widely used periodontics text, Carranza's Clinical Periodontology provides both print and online access to basic procedures as well as the latest in advanced procedures and techniques in reconstructive, esthetic, and implant therapy. Not only does this book show how to do periodontal procedures, it describes how to best manage the outcomes and explains the evidence supporting each treatment. Written by leading experts Michael Newman, Henry Takei, Perry Klokkevold, and Fermin Carranza, along with a pool of international contributors, this edition also discusses the close connection between oral health and systemic disease. A new Expert Consult website includes the entire, fully searchable contents of the book, and takes learning to a whole new level with content updates, videos, a drug database, and much more. Comprehensive coverage describes all aspects of periodontics in a single volume, including periodontal pathology, the etiology of periodontal diseases, the relationship between periodontal disease and systemic health, treatment of periodontal diseases, oral implantology, supportive treatment, and ethics, legal, and practical matters. Problem-solving, scenario-based learning opportunities use well-documented case reports to help you learn both basic and advanced procedures and techniques. 'Speed to competence' is enhanced with access to print, online, and mobile platforms. A unique approach combines evidence-based decision-making, science transfer, and classification/nomenclature throughout every chapter. A one-of-a-kind Genetic Factors and Periodontal Disease chapter examines the role of genetic factors in gum disease. In-depth information serves as an excellent foundation in preparing for the National Board Dental Exam. Expert Consult website offers fast, reliable online access to advanced material, videos, an image collection, a drug database, interactive flash cards, multiple-choice test questions, interactive references, and Pathology Consult -- plus, the entire contents of the book are fully searchable. Find core information in the book; additional, advanced information is provided online. Consult your book from any computer, anywhere in the world, for the entire life of this edition. Keep current with regular updates of the latest periodontal news and information. Follow links from biographical citations to the corresponding MEDLINE abstracts. See a comprehensive library of pathology photos. Coverage of the latest advances includes the emerging link between periodontal disease and systemic health. Full-color illustrations depict the newest developments in surgical technology. A new Multidisciplinary Approach to Dental and Periodontal Problems chapter discusses the importance of collaborative care in the practice of periodontics. Etiology of Periodontal Diseases (Part 4) provides a more comprehensive background in periodontal anatomy, physiology, and pathogenesis.
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