In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.
Whether it’s our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interpersonal communication. In a field that has fascinated scholars since Plato, the book addresses the key questions across cognitive, social and emotional domains: When do arguments become persuasive? What influence do role models have? What role do simple rules of thumb, social norms or emotions play? Which behaviours are difficult to influence, and why? Covering topics from attraction, prejudice and discrimination to reward, punishment and unconscious bias, The Psychology of Influence will be invaluable reading for students and researchers across a range of areas within applied and social psychology, as well as those in political science, communications, marketing and business and management.
Wine tourism is a rapidly growing field of industry and academic interest with changes in the consumer markets in recent years, showing an enormous interest in 'experiential' travel. Wine Tourism Around the World is therefore an invaluable text for both students and practitioners alike and provides: * The first comprehensive introduction to wine tourism from a business, social science and policy perspective * An international perspective on wine tourism and includes detailed examples from Australia, Canada, France, Greece, Hungary, New Zealand, Portugal, South Africa, Spain, Switzerland, UK and the USA * Detailed information on the growth and development of wine tourism from both supply, demand, marketing and management perspectives Academic researchers and students in tourism and hospitality fields, as well as anyone connected with the wine industry, will find this book an essential guide to understanding the global impacts of wine tourism and the consequent economic, social and environmental impacts and opportunities. C.Michael Hall is based at the University of Otago in New Zealand and is Visiting Professor in the School of Leisure and Food Management, Sheffield Hallam University. He has written widely on wine, food and rural tourism and has a major interest in cool-climate wine tourism. Liz Sharples is a lecturer in the School of Leisure and Food Management, Sheffield Hallam University. She has extensive practical and academic experience in the hospitality industry and has major research interests in the interrelationships between cuisine, tourism and rural production. Brock Cambourne is the owner/operator of multiple tourism award winning National Capital Wine Tours and principal of Benchmark Tourism Consulting. He has researched and published extensively on wine and culinary tourism and is a member of the Australian National Wine Tourism Working Party. Niki Macionis is a lecturer at the University of Canberra's Cooperative Research Centre for Sustainable Tourism. Her graduate studies focussed on the development of wine tourism and she has researched and published extensively on wine and culinary tourism.
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon
Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary practices and trends in food and wine tourism marketing. International in scope, the book draws on studies from Canada, England, France, New Zealand, South Africa, and Scotland for analyses of contemporary practices and trends that help you develop, implement, and maintain strategic competitive advantages. The book looks at case studies of business operations, seasonality, destination image, and the development of business networks. Equally valuable as a professional resource for practitioners and as a textbook for upper-level and graduate students in tourism, hospitality, and wine and food studies, Wine, Food, and Tourism Marketing examines the importance of food and wine tourism to rural regional development. The book presents destination management planning and marketing initiatives for specific markets that can be easily adapted and applied to a wider range of wine tourism settings. Tourism marketing researchers and academics address vital issues such as the importance of collective marketing strategies, viticulture, design factors for online tourism information, and the use of food images in promotional material and positioning strategies. The book includes: a 2001 research study on French public sector management of wine tourism an examination of the cider industry in Somerset, England a look at the implications of non resident tourist markets on British Columbia’s emerging wine tourism industry an analysis of the types of food images used in French regional tourism brochures a national study of seasonality issues on wine tourism in New Zealand a look at post-apartheid tourism trends on South Africa’s Western Cape a survey of eight wineries on the Niagara Falls wine route with implications for marketing strategies a study of the use of local and regional food for destination marketing of South Africa a look at how food-related tourism in the United Kingdom is being promoted using the World Wide Web Wine, Food, and Tourism Marketing is an essential read for practitioners and educators involved in tourism and hospitality, marketing, food and wine studies, and rural regional development.
Explore the many changes in hip and knee arthroplasty in recent years with completely new information on implants, bearing surfaces, surgical approaches, alternate approaches, risk reduction, and blood management. Expand your knowledge with the standard in adult hip and knee reconstruction, while you advance patient care with the best practices available.
Explore the many changes in hip and knee arthroplasty in recent years with completely new chapters on thromboprophylaxis, outpatient surgery, pain management, retrieval—hip and knee, medical and biologic treatment of arthritis, nonarthroplasty management, infection, periprosthetic fracture, anatomy and surgical approaches, and dual-mobility cups and large-diameter heads for primary and revision total hip arthroplasty. Expand your knowledge with the standard in adult hip and knee reconstruction, while you advance patient care with the best practices available. Developed in partnership with The Hip Society and The Knee Society, OKU® Hip and Knee Reconstruction 6 examines current research and reviews of the most relevant topics chosen by recognized authorities. Find a wealth of information on cutting-edge developments and approaches for surgically challenging conditions. Orthopaedic surgeons with a specialty interest in hip and knee reconstruction, and physicians and allied health interested in staying up to date on best practices will benefit from this edition. Residents in training can review key topics paired with helpful guidelines and images.
This book "is a pioneering text that recognises the importance of this area of the tourism industry. It brings together an international contributor team of experts and uses leading research to examine the specialist nature of the food and wine festival/event and the linkages that exist between food, festivity and place. Divided into three parts, the book looks at Food Festivals, Wine /Drink Festivals and Farmers Markets. Each section has an introductory chapter which will set the context and provide an overview of current activity in that particular area." - product description.
Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company’s processes. To ensure a long-lasting requirement of a firm’s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers’ perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer’s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.
This book is written for the users and designers of joint replacements. In its second extended edition it conveys to the reader the knowledge accumulated by the authors during their forty year effort on the development of replacement devices for the lower limb for the purpose of aiding the reader in their design and evaluation of joint replacement devices. The early chapters describe the engineering, scientific and medical principles needed for replacement joint evaluation. One must understand the nature and performance of the materials involved and their characteristics in vivo, i.e. the response of the body to implant materials. It is also essential to understand the response of the implants to applied loading and motion, particularly in the hostile physiological environment. A chapter describes the design methodology now required for joint replacement in the USA and EU countries. The remaining chapters provide a history of joint replacement, an evaluation of earlier and current devices and sample case histories of some of the authors’ devices. The present second edition includes various additional case reports as well as a new chapter devoted to the shoulder. Drs. Buechel, an orthopaedic surgeon, and Pappas, a professor of Mechanical Engineering, are the designers of several successful joint replacement systems. The most well-known of these is the pioneering LCS knee replacement.
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand′s identity.In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems.Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland′s rebrand as The Netherlands. Online resources for instructors and students: study.sagepub.com/beverland2e
Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporates our responsibility to consider how marketingactivities impact stakeholders:Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways thatbenefit the organization and its stakeholders. Thus the AMA has recognised the core role of stakeholder thinking. While there is an increased interest in stakeholder thinking in marking, anexamination of the literature would seem to suggest that there is no unified view ofhow stakeholder thinking can be or should be integrated into theory or practice. Manyof the stakeholder works, marketing and in other disciplines, still focus on the socialand ethical impacts of stakeholders. This may have been where much off stakeholderthinking initially gained its prominence, but it is a broader strategic tool that canbenefit a range of areas and was in fact the focus of Freeman's (1984) original work inthe area. This is not to suggest that the general strategic implications of stakeholderthinking are not being consider, as an increasingly number of works are looking atstakeholder implications in regards to exchange networks, relationship marketing, andother issues related to strategy development. The papers in this special issue have considered a range of varying perspectivesincluding: corporate social responsibility, the impact of interacting with stakeholders, relationship issues, and broader discussions of stakeholder theory as a strategic tool. These papers have taken a diverse range of perspectives including conceptual works, case studies, qualitative approaches, and various empirical approaches to examiningthe issues of interest within various pieces. The scope of papers included in the special, as well as those not included, identifies the breadth of relevance stakeholder thinkinghas for the application of all aspects of marketing theory and practice. The question of how stakeholders and stakeholder theory can be considered inorganisational activities and marketing theory is an issue that most certainly seems towarrant further consideration. The works in this special issue have advanced thisdebate and identified some directions that could be considered. Stakeholder thinking ishowever not necessarily a paradigm shift in marketing thinking, although some mightbelieve it is, but rather it broadens existing concepts such as relationship marketing, network theory, organisational social responsibility and other areas. Hopefully thepapers presented in this special issue will encourage others to consider the inclusion ofstakeholders into broader areas of marketing. Any special issue editor has to thank a range of people for assistance withdeveloping the special issue. I would like to thank Audrey Gilmore and David Carson, editors of EJM, for allowing the special issue to be developed. Their input through theprocess has been invaluable. I would also like to thank the many authors ofunsuccessful papers for submitting their work. It was of course impossible to includeall papers in the special issue, but the breadth of coverage, in regards to topics andgeographic areas would seem to demonstrate the growing interest in stakeholderthinking within marketing. Lastly, it is imperative that I thank the reviewers, withouttheir assistance the special issue would not have been possible. The following peoplereviewed papers for the special issue:. Anupam Jaju - Gorge Mason University;. Bill Kilbourn - Clemson University;. Bob Heiser - New Mexico State University;. Catherine Elder, eabode@visi.net . ;. Cathy L. Hartman - Utah State University;. David Waller - University of Technology Sydney;. David Stewart - Monash University;. Devashish Pujari - McMaster University;. Dr Russell Casey - Clayton State University;. Duane Windsor - Rice University;. Edwin R. Stafford - Utah State University;. Felix Mavondo - Monsah University;. Frank de Bakker - University of Amsterdam;. Hamish Ratten - University of Queensland;. J. Tomas Gomez Arias - St Mary's College of California;. Jeanne M. Logsdon - University of New Mexico; . John F. Mahon - University of Main;. John Stanton - University of Western Sydney;. Kamal Ghose - University of South Australia;. Kelly Strong - Iowa State University;. Kirk Davidson - Mount St Mary's University;. Kim E. Schatzel - University of Michigan-Dearborn;. Les Carlson - Clemson University;. Linda McGilvray - Massey University;. Marie-Louise Fry - University of Newcastle, Australia;. Mary McKinley - ESCEM School of Business and Management;. Michael Beverland - Monsah University;. Michael Hyman - New Mexico State University;. Mike McCardle - Western Michigan University;. Mike Reid - Monash University;. Nick Grigoriou - Royal Melbourne Institute of Technology;. Peter Scholem - Monash University;. Rita Ferreira - University of Navarra;. Romana Garma - Victoria University, Australia;. Ruhi Yahan - Victoria University, Australia;. Rujirutana Mandhachitara - Long Island University;. Sabrina Helm - Heinrich-Heine University, Duesseldorf;. Scott Vitell - The University of Mississippi;. Sema Sakarya - Bogazici University;. Srikanth Beldona - University of Delaware;. Stacey Hills - Utah State University;. Taras Danko - National Technical University;. Ulrich Orth - Oregon State University; and. William E. Martello - St Edwards University. Michael Jay PolonskyGuest EditorPreviously published in: European Journal of Marketing, Volume 39, Number 9/10, 2005
Knee surgeons world wide have been aware that a beautifully illustrated book on diagnostic evaluation of the knee existed. What we in the English speaking world did not appreciate was the superb quality of the text that ac companied these splendid illustrations. Now, Dr. Michael Strobel and Dr. Hans-Werner Stedtfeld's work, Diagnostic Evaluation of the Knee, has been translated by Mr. Terry Telger into an English text that is clear and cogent. The authors' message is comprehensive and straight forward. They show how diagnosis of knee disorders lends itself to a disciplined, orderly thought pro cess based on a substantial body of scientific knowledge. This book, through effective illustrations, clarity of text and thought, and subject organization, leads the reader through the diagnostic evaluation of the knee in an enjoy able and unforgettable way. Some may think the diagnostic process is dead with the advent of magnetic resonance imaging. They are wrong: the diagnostic process has never been more alive, and M. Strobel and H.-W. Stedtfeld capture the excitement of modern day diagnosis through the integration of many disciplines - anato my, pathophysiology, general examination, special examinations, and special studies. This is the unique character of this book and why it will be a text ap preciated by all who care for the knee-injured patient.
Turn to the field's definitive text for a thoroughunderstanding of the clinical and scientific aspects of pulmonary medicine Since 1980, Fishman's Pulmonary Diseases and Disorders has delivered unparalleled coverage of pulmonary medicine and the underlying basic and applied science upon which clinical practice is based. The Fifth Edition, with 270 contributing authors, includes over 2,000 illustrations, 60 videos, and 18,000 references. The book opens with a comprehensive overview of the scientific basis of lung function in health and disease. It then provides detailed coverage of the broad array of diseases and disorders affecting the respiratory system, including obstructive and restrictive diseases, pulmonary vascular disorders, sleep-disordered breathing, lung neoplasms,respiratory infections, and respiratory failure, among others. The Fifth Edition has been completely updated to reflect the many advancements that have been made in pulmonary medicine over the past few years, including: Molecular development of the lung Stem cells and respiratory disease Genetics of pulmonary disease and the growth of personalized medicine Technical advances in lung transplantation Growth in immunology and immunosuppressive management Diagnosis and treatment of pulmonary hypertension Circadian rhythms and sleep biology Rapid evolution in lung imaging techniques, including functional imaging Contemporary interventional bronchoscopic techniques You will also find state-of-the-art coverage of thelatest topics in critical care medicine, including: Early diagnosis and management of sepsis Multiple organ dysfunction syndrome (MODS) Acute respiratory distress syndrome (ARDS) Management of agitation and delirium in the ICU The newly defined entity of "chronic critical illness
Manufacturing in the UK has an image problem. Although this image problem is more fiction than fact, it nonetheless has an impact on the sector's ability to attract staff, capital, and policy interest. This book redresses this situation by focusing on the real successes of the sector and the strategies used by makers to achieve sustainable results.
In recent decades, authenticity has become an American obsession. It animates thirty years' worth of reality TV programming and fuels the explosive virality of one hot social media app after another. It characterizes Donald Trump's willful disregard for political correctness (and proofreading) and inspires multinational corporations to stake activist claims in ways that few "woke" brands ever dared before. It buttresses a multibillion-dollar influencer industry of everyday folks shilling their friends with #spon-con and burnishes the street cred of rock stars and rappers alike. But, ironically, authenticity's not actually real: it's as fabricated as it is ubiquitous. In The Authenticity Industries, journalist and scholar Michael Serazio combines eye-opening reporting and lively prose to take readers behind the scenes with those who make "reality"—and the ways it tries to influence us. Drawing upon dozens of rare interviews with campaign consultants, advertising executives, tech company leadership, and entertainment industry gatekeepers, the book slyly investigates the professionals and practices that make people, products, and platforms seem "authentic" in today's media, culture, and politics. The result is a spotlight on the power of authenticity in today's media-saturated world and the strategies to satisfy this widespread yearning. In theory, authenticity might represent the central moral framework of our time: allaying anxieties about self and society, culture and commerce, and technology and humanity. It infects and informs our ideals of celebrity, aesthetics, privacy, nostalgia, and populism. And Serazio reveals how these pretenses are crafted, backstage, for audiences, consumers, and voters.
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