This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.
This successful book, now in its third edition, continues to provide a comprehensive introduction to the role of epidemiology in veterinary medicine. Since the publication of the second edition there has been considerable expansion in the application of veterinary epidemiology: more quantitative methods are available, challenges such as the epidemic of foot-and-mouth disease in Europe in 2001 have required epidemiological investigation, and epidemiological analyses have taken on further importance with the emergence of evidence-based veterinary medicine. In this edition: Completely revised and expanded chapters; Increased attention given to the principles and concepts of epidemiology, surveillance, and diagnostic-test validation and performance; Many examples are drawn from both large and small animal medicine, and from the developing as well as the developed world This paperback edition includes a new section on risk analysis. Veterinary Epidemiology is an invaluable reference source for veterinary general practitioners, government veterinarians, agricultural economists and members of other disciplines interested in animal disease. It will also be essential reading for undergraduate and intermediate-level postgraduate students of epidemiology.
The need for continued vigilance in the post-anaesthetic recovery period following general or regional anaesthesia is paramount. This book brings together in one volume the major issues that one should consider in the management of the patient during this period. Improvements in modern surgical techniques continue to stimulate great advances in anaesthetic management. Large groups of patients who until recently would not have been candidates for surgery are now able to benefit from such surgery because of improved know ledge of anaesthetic pharmacology, the physiology of pain transmis sion and cardiopulmonary monitoring. The first chapter concentrates on the organisation of the recovery room; it deals with management from the standpoint of the United Kingdom but is equally applicable to the rest of the world. The nursing and medical procedures for normal recovery are discussed in Chapter 2. In the later chapters there is a comprehensive review of complications in the post-anaesthetic' period and a discussion of specific aspects of recovery from specialised surgical procedures. Finally, a unique chapter deals with the pre-operative factors that will affect the recovery period.
Psychology Around Us, Fourth Canadian Edition offers students a wealth of tools and content in a structured learning environment that is designed to draw students in and hold their interest in the subject. Psychology Around Us is available with WileyPLUS, giving instructors the freedom and flexibility to tailor curated content and easily customize their course with their own material. It provides today's digital students with a wide array of media content — videos, interactive graphics, animations, adaptive practice — integrated at the learning objective level to provide students with a clear and engaging path through the material. Psychology Around Us is filled with interesting research and abundant opportunities to apply concepts in a real-life context. Students will become energized by the material as they realize that Psychology is "all around us.
In a long-forgotten era - an age of slavery, of glorious new scientific innovations, revolutionary wonders, warrior heroes, Titans, Druids and bards, magicians, dragons and serpents, of angels and gods; an age of immortality and sacrificial death, of oppression, exploitation, social upheaval, indeed the age of the catastrophic biblical flood and, the fulcrum to social structure, of the struggle for control of the closely guarded secret and eternal wisdom of the undying Holy Elect of Paradise - in a long forgotten era, a man, just a mortal man, may have escaped his death by usurping the power of the goddess and her people to his own ends in a political coup that changed his world, and produced ours... Join Dr Michael Cahill as he explores the origins of civilisation, using information from history, archaeology, mythology, linguistics, geology, astronomy and philosophy to learn more about who we are. Paradise Rediscovered will challenge your intellect and spur your imagination, as you journey with him to uncover secrets, solve mysteries and consider the foundations that shaped our modern society and may yet change its face again. Note: This title is published as a two volume work in its physical edition, and as a complete work in its digital editions.
Explores the influence of domesticity on the writing and career of Samuel Clemens, reframing with rich biographical detail and historical context Twain's major late-nineteenth century work
Health and Illness provides a comprehensive, concise and accessible introduction to the topic, presented in an attractive manner, with relevant activities and exercises to ensure that students' learning is as active as possible. The activities, which are a central feature of the book, develop study skills such as essay writing, note-taking and responding to data/stimulus questions.
An Introduction to Applied Cognitive Psychology offers an accessible review of recent research in the application of cognitive methods, theories, and models. Using real-world scenarios and engaging everyday examples this book offers clear explanations of how the findings of cognitive psychologists have been put to use. The book explores all of the major areas of cognitive psychology, including attention, perception, memory, thinking and decision making, as well as some of the factors that affect cognitive processes, such as drugs and biological cycles. Now in full colour, this new edition has been thoroughly updated to include cutting-edge research and theories. There are also new chapters on perceptual errors and accidents, the influence of emotion, and the role of cognitive factors in music and sport. Written by well-respected experts in the field, this textbook will appeal to all undergraduate students of cognitive psychology, as well as professionals working in the areas covered in the book, such as education, police work, sport, and music.
This work explores a generational history from America's Colonial period to the United States of contemporary times. A novel historical approach will rely on generational markers every 15th year, rather than yearly astronomical dates. This method will make history more accessible and its patterns more apparent. Identified from cultures presented in an earlier volume, the phasings are: 1) "Invisible" Beginnings; 2) Establishment and Testing; 3) Novel Consolidation and Opening Up, 4) Crisis and Creativity; 5) Empire and Inclusion, and 6) Rigidification or Renewal. This history does not seek to hide or obscure the shadow side of America, nor does it fail to present beauty and light, especially during the 30s generational phase. One discovery prompted by this generational time chart was to more fully consider the importance of New Spain in understanding U.S. history. A second and related theme is inclusion of the Indigenous, whose influence extends to all phases of American history. Come journey with us and experience historical events and people's lives generation by generation, and see how they fit into historical phases. Such an awareness, the author contends, will help us to make the generational choice of our times.
The premier single-volume reference in the field of anesthesia, Clinical Anesthesia is now in its Sixth Edition, with thoroughly updated coverage, a new full-color design, and a revamped art program featuring 880 full-color illustrations. More than 80 leading experts cover every aspect of contemporary perioperative medicine in one comprehensive, clinically focused, clear, concise, and accessible volume. Two new editors, Michael Cahalan, MD and M. Christine Stock, MD, join Drs. Barash, Cullen, and Stoelting for this edition. A companion Website will offer the fully searchable text, plus access to enhanced podcasts that can be viewed on your desktop or downloaded to most Apple and BlackBerry devices. This is the tablet version which does not include access to the supplemental content mentioned in the text.
The field of applied cognitive psychology represents a new emphasis within cognitive psychology. Although interesting applied research has been published over the last several decades, and more frequently in the last dozen years, this is the first comprehensive book written about the progress in this new applied area. This text presents the theory and methodology of cognitive psychology that may be applied to problems of the real world and describes the current range of cognitive applications to real-world situations. In addition, Applied Cognitive Psychology: *identifies the rudimentary principles of basic theory (e.g., perception, comprehension, learning, retention, remembering, reasoning, problem solving, and communication) that lend themselves to application; *examines a range of cognitive products and services; *begins with an explanation of the differences between basic and applied science, especially in cognitive psychology across discipline areas; *is the first cognitive text to familiarize students with the institutional and social factors that affect communication between basic and applied researchers and, therefore, determine the success of application efforts; *presents applications important to many problems in society and demonstrates the value of basic research in leading to these important applications; and *cites a substantial number of references to help readers who want to apply cognitive psychology to do so. The text is intended to be used by students who are concurrently studying cognitive psychology or applied cognitive psychology. It could be used with graduate students as well as with undergraduates.
A blueprint for a better future that offers a unified theory of human behavior, culture, and society. Playing on the phrase “a theory of everything” from physics, Michael Muthukrishna’s ambitious, original, and deeply hopeful book A Theory of Everyone draws on the most recent research from across the sciences, humanities, and the emerging field of cultural evolution to paint a panoramic picture of who we are and what exactly makes human beings different from all other forms of life on the planet. Muthukrishna argues that it is our unique ability to create culture, a shared body of knowledge, skills, and experience passed on from generation to generation, that has enabled our current dominance. But it is only by understanding and applying the laws of life—the need for energy, innovation, cooperation, and evolution—that we can solve the practical and existential challenges we face as a species. A Theory of Everyone attempts to provide solutions for the most pressing problems of our collective future, such as polarization, inequality, the “great stagnation” in productivity, and the energy crisis. Casting a bold and wide net, Muthukrishna’s book is a must-read for anyone interested in a better future for ourselves and for generations to come.
Making up 14.2 percent of the American population, Hispanics are now the largest minority group in the United States. Clearly, securing the Hispanic vote is more important to political parties than ever before. Yet, despite the current size of the Hispanic population, is there a clear Hispanic politics? Who are Hispanic voters? What are their political preferences and attitudes, and why? The first comprehensive study of Hispanic voters in the United States, New Faces, New Voices paints a complex portrait of this diverse and growing population. Examining race, politics, and comparative political behavior, Marisa Abrajano and R. Michael Alvarez counter the preconceived notion of Hispanic voters as one homogenous group. The authors discuss the concept of Hispanic political identity, taking into account the ethnic, generational, and linguistic distinctions within the Hispanic population. They compare Hispanic registration, turnout, and participation to those of non-Hispanics, consider the socioeconomic factors contributing to Hispanics' levels of political knowledge, determine what segment of the Hispanic population votes in federal elections, and explore the prospects for political relationships among Hispanics and non-Hispanics. Finally, the authors look at Hispanic opinions on social and economic issues, factoring in whether these attitudes are affected by generational status and ethnicity. A unique and nuanced perspective on the Hispanic electoral population, New Faces, New Voices is essential for understanding the political characteristics of the largest and fastest growing group of minority voters in the United States.
Schumpeter's Venture Money examines the role of financial innovation and monetary thought throughout economic history, following the unique perspective of the leading scholar of a monetary theory of economic development Joseph A. Schumpeter.
Reading Poetry offers a comprehensive and accessible guide to the art of reading poetry. Discussing more than 200 poems by more than 100 writers, ranging from ancient Greece and China to the twenty-first century, the book introduces readers to the skills and the critical and theoretical awareness that enable them to read poetry with enjoyment and insight. This third edition has been significantly updated in response to current developments in poetry and poetic criticism, and includes many new examples and exercises, new chapters on ‘world poetry’ and ‘eco-poetry’, and a greater emphasis throughout on American poetry, including the impact traditional Chinese poetry has had on modern American poetry. The seventeen carefully staged chapters constitute a complete apprenticeship in reading poetry, leading readers from specific features of form and figurative language to larger concerns with genre, intertextuality, Caribbean poetry, world poetry, and the role poetry can play in response to the ecological crisis. The workshop exercises at the end of each chapter, together with an extensive glossary of poetic and critical terms, and the number and range of poems analysed and discussed – 122 of which are quoted in full – make Reading Poetry suitable for individual study or as a comprehensive, self-contained textbook for university and college classes.
Ecological and economic considerations recently increased the interest in growing valuable broadleaved tree species. Although the demand for valuable timber is growing, and there is a notable interest among forest owners and farmers to grow valuable broad leaved tree species, the current level of knowledge about these species is insufficient. More information on how to grow valuable broadleaved species to obtain high-quality wood and more research on new options for forest management is needed. This book covers various relevant aspects of growing valuable broadleaved trees in an interdisciplinary approach. The disciplines are represented by a consortium of experts and professionals in different disciplines of forest sciences and related areas. They describe the state of the art in their research fields.
Latinos in the New Millennium is a comprehensive profile of Latinos in the United States: looking at their social characteristics, group relations, policy positions and political orientations. The authors draw on information from the 2006 Latino National Survey (LNS), the largest and most detailed source of data on Hispanics in America. This book provides essential knowledge about Latinos, contextualizing research data by structuring discussion around many dimensions of Latino political life in the US. The encyclopedic range and depth of the LNS allows the authors to appraise Latinos' group characteristics, attitudes, behaviors and their views on numerous topics. This study displays the complexity of Latinos, from recent immigrants to those whose grandparents were born in the United States.
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.
Business firms have employed strategic alliances with other firms to effectively manage costs, overcome resource and technology constraints, and enhance competitive position. The principle and practice of strategic alliances can be applied as well for productive and beneficial institutional collaborations in rural financial markets to expand the array of financial products and to scale up access of rural households and micro-businesses to financial services. Strategic alliances comprise a new theme in rural finance. The institutions in the study used strategic alliances to tap new capital resources, manage transaction costs, access banking technology and infrastructure and acquire new skills to provide an expanding array of financial services to wider markets. The authors carefully examine the experiences of selected rural finance institutions and their strategic allies or development partners in Guatemala, the Philippines, Ghana and India to draw out the main findings and share the lessons that may be gainfully applied in other country settings. The study addressed a number of key questions: - What motivated the rural finance institution to structure its alliance or partnership with a bank, commercial or development organization? - How are gains from and costs of alliances and partnerships shared between collaborating institutions? - What are the key elements that make partnerships or alliances successful, and which conditions lead to unproductive ones? - Which financial products and services are best introduced through strategic alliances?
Pocket Neurology, a bestseller in the Pocket Notebook series, delivers highly relevant neurologic clinical information in an easily portable source. Drs. Marcelo Matiello, Michael P. Bowley, Sahar F. Zafar, and M. Brandon Westover edit this book by overseeing the work of current neurology residents, fellows and neurology attendings at Harvard Medical School who provide must-know information on hospital- and clinic-based neurologic workup, diagnosis, and management. This thoroughly revised third edition puts key clinical information about a broad range of issues in neurology at your fingertips in seconds.
Written by clinicians, for clinicians, Cardiovascular Medicine and Surgery offers a comprehensive, authoritative, and multidisciplinary approach to this rapidly evolving field. Covering every area relevant to the daily practice of cardiovascular medicine, this new and innovative reference text, led by Drs. Debabrata Mukherjee and Richard A. Lange, brings together a stellar team of cardiovascular specialists from leading medical centers worldwide who focus on cutting-edge strategies for the clinical and surgical management of patients. Both medicine and surgery are highlighted in chapters along with follow-up care and changing technology to equip the clinician for optimal patient care. Highly structured and templated chapters cover pathogenesis, diagnosis, management, special considerations/limitations, follow-up care, and on-going and future research.
Is it possible to learn something without being aware of it? How does emotion influence the way we think? How can we improve our memory? Fundamentals of Cognition, Fourth Edition, provides a basic, reader-friendly introduction to the key cognitive processes we use to interact successfully with the world around us. Our abilities in attention, perception, learning, memory, language, problem solving, thinking, and reasoning are all vitally important in enabling us to cope with everyday life. Understanding these processes through the study of cognitive psychology is essential for understanding human behaviour. This edition has been thoroughly updated and revised with an emphasis on making it even more accessible to introductory-level students. This new edition includes: updated references for readers who are looking for more detailed information; checks to make sure that statements made in the previous version are still valid, given recent findings on replication issues; extended research activities and "In the Real World" case studies to make it easy for students to engage with the material; real-world topics such as discussions of attention-deficit/hyperactivity disorder, the reading problems of individuals with dyslexia, why magic tricks work, and why we cannot remember the Apple logo accurately; an extensive set of "Key term" definitions; supporting Instructor and Student Resources containing multiple choice questions, flashcards, simulations of key experiments, and instructor resources. The book provides a perfect balance between traditional approaches to cognition and cutting-edge cognitive neuroscience and cognitive neuropsychology. Covering all the key topics within cognition, this comprehensive overview is essential reading for all students interested in psychology.
ALASKA SHIPWRECKS 1750-2015 is an encyclopedic accounting of all shipwrecks and losses of life in the Alaska Marine environment. Compiled and written by Captain Warren Good with research assistance and extensive consultation provided by maritime historian Michael Burwell this book is filled with a wealth of information for those interested in Alaska maritime history and the multitude of associated tragedies. Included are details of all known wrecks including vessel information, crew member and passenger names, locations, first hand descriptions of events and sources of all information. In addition, comprehensive comments by Captain Warren Good further elaborate on the location and disposition of many of the disasters.
Immigrants come to the United States from all over Latin America in search of better lives. They obtain residency status, find jobs, pay taxes, and they have children who are American citizens by birth; yet decades may go by before they seek citizenship for themselves or become active participants in the American political process. Between Two Nations examines the lack of political participation among Latin American immigrants in the United States to determine why so many remain outside the electoral process. Michael Jones-Correa studied the political practices of first-generation immigrants in New York City's multiethnic borough of Queens. Through intensive interviews and participant observation, he found that immigrant participation was stymied both by lack of encouragement to participate and by the requirement to renounce former citizenship, which raised the fear of never being able to return to the country of origin. The hesitation to naturalize as American citizens can extend over decades, leaving immigrants adrift in a political limbo. Between Two Nations is the first qualitative study of how new immigrants assimilate into American political life. Jones-Correa reexamines assumptions about Latino politics and the diversity of Latino populations in the United States, about the role of informal politics in immigrant communities, and about gender differences in approaches to political activity.
With your heavy case load, you can't afford to waste time searching for answers. Cardiology, 3rd Edition, by Drs. Crawford, DiMarco, and Paulus, offers you just the practical, problem-based guidance you need to quickly overcome any clinical challenge. 8 color-coded sections cover the 8 major clinical syndromes of cardiovascular disease—each section a virtual "mini textbook" on its topic! 40 new chapters keep you up to date with the latest advances in the field, while more than 2,000 lavish, high-quality illustrations, color photographs, tables, and ECGs capture clinical manifestations as they present in practice. It’s current, actionable information that you can put to work immediately for your patients! Offers a problem-based approach that integrates basic science, diagnostic investigations, and therapeutic management in one place for each cardiovascular disease so you can quickly find all of the actionable knowledge you need without flipping from one section to another. Features introductory bulleted highlights in each chapter that present the most pertinent information at a glance. Presents abundant algorithms to expedite clinical decision making. Includes more than 2,000 lavish, high-quality illustrations, color photographs, tables, and ECGs that capture clinical manifestations as they present in practice, and promote readability and retention. Includes 40 new chapters including Inherited Arrhythmia Syndromes, Implantable Cardioverter-Defibrillators and Cardiac Resynchronization Therapy in CHD, Management of the Cyanotic Patient with CHD, Special Problems for the Cardiology Consultant Dealing with Bariatric/Gastric Bypass — and many more — that equip you with all of the latest knowledge. Presents "Special Problem" sections—many new to this edition—that provide practical advice on problems that can be difficult to treat.
This latest volume in the Current Topics in Medical Mycology series brings together internationally recognized researchers to summarize current topics of interest to medical mycologists and other scientists who are working in microbiology and immunology. A blend of contemporary, authoritative reviews and summaries of new advancements and future directions, Volume 3 aims to promote the interdisciplinary use of medically important fungi in pathogenesis, epidemiology, mycotoxins, taxonomy, and other areas where basic, applied, and clinical science are used.
Inspired by actual events, The Bling Ring tells the story of a group of fame-obsessed teenagers living in the suburbs of Los Angeles who use the Internet to track celebrities whereabouts in order to rob their empty homes. Ringleader Rebecca leads the group of misfits including Marc, Nicki, Sam, and Chloe on the ultimate heist for designer clothes and jewelry. What starts out as teenage fun quickly spins out of control.
Neuroimaging techniques are crucial in the management of stroke patients. This book is an important resource in the quest to better understand stroke and its heterogeneity. After a first chapter on the classification of stroke, it outlines that neuroimaging techniques are not only useful to diagnose stroke, its mechanisms, and its causes, but are also an important tool to improve our knowledge on the pathophysiology of stroke and of its recovery. This book has involved prestigious contributors who have a great knowledge on this topic, and are skilled at describing the current state of knowledge, and also at projecting developments that are likely to occur in the future. This book is useful for all those who have to manage stroke patients at the acute stage, or later, and for those who are in search of a focused, authoritative review on this subject. It will assume a prominent place as a reference.
Can fiction teach us how to live? This study offers a fresh take on the North American short story, exploring how the genre has engaged in the construction and circulation of 'life knowledge'. Echoing the resurgence of short story scholarship in recent years, it thus contributes a genre-focused perspective to the growing field of 'literature and knowledge' studies. Drawing on stories from the late 19th century to the present by authors such as Henry James, F. Scott Fitzgerald, Eudora Welty, Junot Díaz, and Alice Munro, Michael Basseler examines how knowledge about life and how to live it is generically constituted and, vice versa, how literary genres such as the short story are embedded in broader cultural frameworks of knowledge production.
This book offers the first comprehensive investigation of ethics in the canon of William Faulkner. As the fundamental framework for its analysis of Faulkner’s fiction, this study draws on The Methods of Ethics, the magnum opus of the utilitarian philosopher Henry Sidgwick. While Faulkner’s Ethics does not claim that Faulkner read Sidgwick’s work, this book traces Faulkner’s moral sensitivity. It argues that Faulkner’s language is a moral medium that captures the ways in which people negotiate the ethical demands that life places on them. Tracing the contours of this evolving medium across six of the author’s major novels, it explores the basic precepts set out in The Methods of Ethics with the application of more recent contributions to moral philosophy, especially those of Jacques Derrida and Derek Parfit.
This book examines the literature of African-American author Richard Wright and the philosophy of Immanuel Kant, arguing that Wright was not only the foremost proponent of minoritarian protest literature, but also a groundbreaking minoritarian exponent of philosophical literature. In presenting this argument, the volume defends trolley problems from the criticism that some philosophers level against them by promoting their use as an interpretive tool for literary scholars. Starting with Martha C. Nussbaum’s interventions in literary theory concerning Henry James and perceptive equilibrium, this book draws on the philosophical thoughts of her contemporaries—Philippa Foot, John Rawls, Judith Jarvis Thomson, and Derek Parfit—to analyze Uncle Tom’s Children, especially “Down by the Riverside,” alongside other works by Wright. This approach emphasizes Wright’s recognition of the importance and integrity of Kant’s concept of dignity.
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