Michael Beiersdorf's Books

Equity Moves to Support Multilingual Learners in Mathematics and Science, Grades K-8

By: Ivannia Soto,Theodore Ruiz Sagun,Michael Beiersdorf

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Equity Moves to Support Multilingual Learners in Mathematics and Science, Grades K-8

By: Ivannia Soto,Theodore Ruiz Sagun,Michael Beiersdorf

A strengths and assets-based approach to multilingual learner success As the number of multilingual learners (MLLs) in US schools continues to grow, educators need to learn the moves necessary to support the success of these students in mathematics and science. Equity Moves to Support Multilingual Learners in Mathematics and Science, Grades K-8 focuses on the literacy opportunities that MLLs can achieve when language scaffolds are taught alongside rigorous math and science content. It provides a framework teachers can use to develop equity-centered, scaffolded math, science, or STEAM lessons. Readers will find Anchor phenomena that demonstrate issues with lesson design and delivery and highlight areas to include language and content scaffolds Examples for honoring the languages of students, families, and communities Culturally responsive techniques and easy-to-use tables featuring the equity moves Vignettes showcasing the equity move in the classroom setting A focus on four language demands: vocabulary, discourse, multiple modes of representation, and text features With an assets-based approach to what MLLs can do, this book helps teachers unpack the language demands of mathematics and science and encourages reflection of their own practices in scaffolding for language and culture.

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219

Publisher

Corwin Press

Published Date

ISBN 10

1071904078

ISBN 13

9781071904077

Identity-Based Brand Management

Fundamentals—Strategy—Implementation—Controlling

By: Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler

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Identity-Based Brand Management

Fundamentals—Strategy—Implementation—Controlling

By: Christoph Burmann,Nicola-Maria Riley,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehler

This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand platforms (electronic marketplaces). Numerous practical examples illustrate the applicability of the concept of identity-based brand management. The authors show that the concept of identity-based brand management is a valuable management model to make brands successful. In the 2nd edition, all chapters were fundamentally revised and up-to-date practical examples as well as latest research findings were added. Additional material is available via an app: Download the Springer Nature Flashcards App and use exclusive content to test your knowledge.

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322

Publisher

Springer Nature

Published Date

ISBN 10

3658401893

ISBN 13

9783658401894

Consumer Behaviour

A European Perspective

By: Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy

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Consumer Behaviour

A European Perspective

By: Michael R. Solomon,Søren Askegaard,Margaret K. Hogg,Gary Bamossy

La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon

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986

Publisher

Pearson UK

Published Date

ISBN 10

1292245433

ISBN 13

9781292245430

Launch! Advertising and Promotion in Real Time

By: Michael Solomon

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Launch! Advertising and Promotion in Real Time

By: Michael Solomon

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

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316

Publisher

Flat World Knowledge

Published Date

ISBN 10

0982043023

ISBN 13

9780982043028

Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

By: Gordon S. Linoff,Michael J. A. Berry

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Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

By: Gordon S. Linoff,Michael J. A. Berry

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

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890

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118087453

ISBN 13

9781118087459

Winning in 2025

Digital and Data Transformation: The Keys to Success

By: Michael de Kare-Silver

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Winning in 2025

Digital and Data Transformation: The Keys to Success

By: Michael de Kare-Silver

Such is the pace of technology-driven change that companies around the world are scrambling to catch-up, to transform, to get up-to-date, reinvent themselves for this Digital age.

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176

Publisher

Troubador Publishing Ltd

Published Date

ISBN 10

1789019680

ISBN 13

9781789019681

Marketing

Real People, Real Decisions

By: Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Bradley R. Barnes,V.-W. Mitchell,Wendy Tabrizi

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Marketing

Real People, Real Decisions

By: Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart,Bradley R. Barnes,V.-W. Mitchell,Wendy Tabrizi

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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833

Publisher

Pearson UK

Published Date

ISBN 10

129227414X

ISBN 13

9781292274140

CFO Insights

Achieving High Performance Through Finance Business Process Outsourcing

By: Stewart Clements,Michael Donnellan,Cedric Read

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CFO Insights

Achieving High Performance Through Finance Business Process Outsourcing

By: Stewart Clements,Michael Donnellan,Cedric Read

Many CFOs have led their companies to invest in ERP and shared services in order to create leaner, more global organization structures. Today, they seek more radical transformation through business process outsourcing (BPO). CFO Insights is a practical, comprehensive guide to this exciting, fast-growing field. It features expert advice from the CFOs of major companies worldwide, including BP, Procter & Gamble, Dell, and Exel. Step by step, it takes you through the stages of a successful outsourcing solution - from evaluating providers and contracting, through transition planning and risk management. “We have seen cost reductions every year for each of the 13 years of our outsourcing experience – now, finally, we are seeing the outsourcing market mature. The advancement of multi-client centers will create new value. As new low cost centers spring up around the world I want to have easy access to the opportunities.” —Ala n Eilles, CFO Downstream, BP “Outsourcing is not about sitting still. On the one hand, as CFO, you have to be in control, and have the right control mechanisms in place. On the other, this is an evolving relationship where both parties feel empowered and energized to make a real difference in the business.” —John Coghlan, Group Finance Director of Exel “My view of the CFO’s role is relatively simple: How do you add value? The CFO has to be in the forefront in understanding, at a strategic level, the relative economics of different parts of the business model – and vitally play a decisive role in deciding what should be insourced and what should be outsourced.” —Clayton Daley, CFO, Procter & Gamble

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328

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470091770

ISBN 13

9780470091777

Entrepreneurial Strategy

Emerging Businesses in Declining Industries

By: Lucio Cassia,Michael Fattore,Stefano Paleari

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Entrepreneurial Strategy

Emerging Businesses in Declining Industries

By: Lucio Cassia,Michael Fattore,Stefano Paleari

Entrepreneurial Strategy aims to revive the debate on the role of entrepreneurship in the context of mature business. The authors contend that mature and declining industries are increasingly dominated by the negative pressure of external factors but they are also embedded with a potential renewed role for entrepreneurship because the industry forces as a whole tend to break up, leaving space for strategic business innovation.

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330

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1781958165

ISBN 13

9781781958162

Profitable Growth Strategy

7 proven best practices from German companies

By: Thomas Michael Hogg

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Profitable Growth Strategy

7 proven best practices from German companies

By: Thomas Michael Hogg

In this challenging book, Thomas Michael Hogg reveals the success formula of companies with high profitable growth. The typical key success factors of German companies are presented in an inspiring manner to motivate each decision maker taking action immediately. The 7-step profitable growth methodology published in this book is a proven blueprint implemented at leading enterprises in multiple countries and will transform your business mindset. Use this practical framework to scale your company achieving both top- and bottom-line growth. The content is targeted to help CEOs, Directors, and Entrepreneurs reach the next level and overcome the current crisis. "The world's leading economies consist of a wide-ranging source of financially successful companies. The book carries insightful lessons for small and medium-sized companies about the importance of growth and competitiveness." Lucero Alvarez Bloomberg TV / El Financiero The reader of this book will receive valuable insights, such as: -How to make profitable your unprofitable business -How to organize and structure your complex company -How to help a CEO stop being the bottleneck of the business -How to make your employees very productive and mak-ing your business improve sales -How to grow your business In brief, giving structure, fo-cus and profitable growth to a company. Thomas Michael Hogg is the founder of TMH Consulting & Investment Group and 20+ years-experienced advisor to global companies (such as adidas, PepsiCo, Johnson Controls) as well as to small and medium sized enterprises. Thomas Michael has collaborated cross-industry with more than 300 companies and has been featured in Bloomberg TV, CNN Expansión, Reforma, Milenio, and Business Club Magazine. Furthermore, he is a columnist for El Financiero.

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161

Publisher

tredition

Published Date

ISBN 10

3347117832

ISBN 13

9783347117839

Atlas of Cosmetic Surgery with DVD

By: Michael S. Kaminer, MD,Kenneth A. Arndt, MD
MD,Jeffrey S. Dover, MD, FRCPC,Thomas E. Rohrer, MD,Christopher B. Zachary, MD

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Atlas of Cosmetic Surgery with DVD

By: Michael S. Kaminer, MD,Kenneth A. Arndt, MD
MD,Jeffrey S. Dover, MD, FRCPC,Thomas E. Rohrer, MD,Christopher B. Zachary, MD

The new edition of this comprehensive, practical, and richly illustrated atlas covers a broad range of both surgical and medical aspects of cosmetic dermatology, including laser resurfacing, chemical peels, blepharoplasty and face lifts, hair transplantation, hair removal, and so much more. Dr. Kaminer along with an esteemed team of respected leaders in dermatology, oculoplastic surgery, facial plastic surgery, anesthesiology, and ophthalmology provide in-depth, descriptions of today's most widely used techniques. Every nuance of every procedure is clearly defined with more than 700 full-color crisp illustrations and high-quality clinical photographs. And best of all, this remarkable text now includes a DVD containing step-by-step videos demonstrating exactly how to proceed and what outcomes you can expect. Provides a thorough review of each procedure followed by a step-by-step description on how the procedure is performed to help you see exactly how to proceed. Presents extensive information on how to perform laser procedures such as laser hair removal.laser treatment of vascular lesions.and more, so you can offer your patients a wide range of services. Features detailed visual guidance on how to perform liposuction and Botox injections, keeping you on the cusp of cosmetic dermatology. Includes chapters on photoaging and the psychosocial elements of cosmetic surgery to help you handle any challenges that arise. Discusses patient selection, pre- and post-operative care, and how to avoid complications and minimize risks. Reviews local and regional anesthesia techniques so you know precisely which anesthetic to use for what procedure. Features new chapters or expanded coverage of imaging, cosmetic camouflage, non-ablative rejuvenation, non-surgical tissue tightening, ablative and micro-ablative skin resurfacing, soft-tissue augmentation autologous fat transplantation, aesthetic surgical closures, and suture suspension lifts so you can implement the latest techniques into your practice. Includes a DVD with over 60 step-by-step procedural video clips, to help you perform every technique correctly and know what outcomes to expect. Presents a 'pearls' section in each chapter that covers complications and secondary procedures to help you avoid mistakes and perfect your technique.

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584

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

1416036628

ISBN 13

9781416036623

Business Forecasting

The Emerging Role of Artificial Intelligence and Machine Learning

By: Michael Gilliland,Len Tashman,Udo Sglavo

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Business Forecasting

The Emerging Role of Artificial Intelligence and Machine Learning

By: Michael Gilliland,Len Tashman,Udo Sglavo

Discover the role of machine learning and artificial intelligence in business forecasting from some of the brightest minds in the field In Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning accomplished authors Michael Gilliland, Len Tashman, and Udo Sglavo deliver relevant and timely insights from some of the most important and influential authors in the field of forecasting. You'll learn about the role played by machine learning and AI in the forecasting process and discover brand-new research, case studies, and thoughtful discussions covering an array of practical topics. The book offers multiple perspectives on issues like monitoring forecast performance, forecasting process, communication and accountability for forecasts, and the use of big data in forecasting. You will find: Discussions on deep learning in forecasting, including current trends and challenges Explorations of neural network-based forecasting strategies A treatment of the future of artificial intelligence in business forecasting Analyses of forecasting methods, including modeling, selection, and monitoring In addition to the Foreword by renowned researchers Spyros Makridakis and Fotios Petropoulos, the book also includes 16 "opinion/editorial" Afterwords by a diverse range of top academics, consultants, vendors, and industry practitioners, each providing their own unique vision of the issues, current state, and future direction of business forecasting. Perfect for financial controllers, chief financial officers, business analysts, forecast analysts, and demand planners, Business Forecasting will also earn a place in the libraries of other executives and managers who seek a one-stop resource to help them critically assess and improve their own organization's forecasting efforts.

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435

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119782473

ISBN 13

9781119782476

Global Urban Analysis

A Survey of Cities in Globalization

By: Peter J Taylor,Pengfei Ni,Ben Derudder,Michael Hoyler,Jin Huang,Frank Witlox

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Global Urban Analysis

A Survey of Cities in Globalization

By: Peter J Taylor,Pengfei Ni,Ben Derudder,Michael Hoyler,Jin Huang,Frank Witlox

Global Urban Analysis provides a unique insight into the contemporary world economy through a focus on cities. It is based upon a large-scale customised data collection on how leading businesses use cities across the world: as headquarter locations, for finance, for professional and creative services, for media. These data - involving up to 2000 firms and over 500 cities - provide evidence for both how the leading cities, sometimes called global cities, are coming to dominate the world economy, and how hundreds of other cities are faring in this brave new urban world. Thus can the likes of London, New York and Hong Kong be tracked as well as Manchester, Cleveland and Guangzhou, and even Plymouth, Chattanooga and Xi'an. Cities are assessed and ranked in terms of their importance for various functions such as for financial services, legal services and advertising, plus novel findings are reported for the geographical orientations of their connections. This is truly a comprehensive survey of cities in globalization covering global, world-regional, and national scales of analysis: - 4 key chapters outline the global structure of the world economy featuring the leading cities; - 9 regional chapters covering the whole world also feature the level of services provided by 'medium' cities; - 22 chapters on selected countries and sub-regions indicate global-ness and local-ness and feature an even wider range of cities. Written in an easy to understand style, this book is a must read for anybody interested in their own city in the world and how it relates to other cities.

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465

Publisher

Routledge

Published Date

ISBN 10

1136539298

ISBN 13

9781136539299

Athletic and Orthopedic Injury Assessment

Case Responses and Interpretations

By: David C. C Berry,Michael G. Miller,Leisha M. Berry

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Athletic and Orthopedic Injury Assessment

Case Responses and Interpretations

By: David C. C Berry,Michael G. Miller,Leisha M. Berry

Athletic and Orthopedic Injury Assessment: Case Responses and Interpretations is a companion book that provides responses and interpretations to the case studies in Athletic and Orthopedic Injury Assessment: A Case Study Approach. Research, evidence-based practices, and professional experience form the basis of these responses and interpretations. The suggested answers for case questions include information such as identification of differential and clinical diagnoses, explanations of diagnostic tests, relevant anatomical information, and more. We hope you find this book helpful in responding to the case questions, whether you are an instructor leading class discussions and analyzing student work, a preprofessional preparing to interpret the case scenarios on the BOC national certification examination, or a student seeking to compare the suggested answers with your own analyses.

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406

Publisher

Routledge

Published Date

ISBN 10

1351818635

ISBN 13

9781351818636

The European Corporation

Strategy, Structure, and Social Science

By: Richard Whittington,Michael Mayer

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The European Corporation

Strategy, Structure, and Social Science

By: Richard Whittington,Michael Mayer

The evolving strategies and structure of large European firms are examined in a comparative and historical context, and in the context of a range of hypotheses associated with Alfred Chandler.

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292

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0199251045

ISBN 13

9780199251049

Derivatives

An authoritative guide to derivatives for financial intermediaries and investors

By: Michael Bloss,Dietmar Ernst,Joachim Häcker

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Derivatives

An authoritative guide to derivatives for financial intermediaries and investors

By: Michael Bloss,Dietmar Ernst,Joachim Häcker

Options and futures are among the most important tools in todays financial world. While the book focuses on the contracts traded on derivatives exchange, options and futures, we will also scrutinize the OTC-markets and exotic deals. Due to its didactic overall set-up, this book serves as both, a manual for practitioners and a classical textbook for students.

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304

Publisher

Walter de Gruyter

Published Date

ISBN 10

3486592939

ISBN 13

9783486592931

Internet Law

By: Michael O'Doherty

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Internet Law

By: Michael O'Doherty

Shortlisted for DSBA Law Book of the Year Award 2020 The law in Ireland regarding causes of action involving the internet is a rapidly growing area of law and litigation. This book examines issues such as privacy, data protection, defamation, data protection, crime, intellectual property and employment, all through the prism of online behaviour. This book examines key pieces of legislation such as the E-Commerce Directive, GDPR, and Defamation Act 2009; forthcoming legislation such as the Digital Content Directive and proposed Irish legislation to combat harmful online content. With Ireland being the European base of many international IT and tech firms such as Google, Facebook, LinkedIn, Amazon and Twitter, it is anticipated that the Irish courts will be the forum for many important cases in the near future. Internet Law provides a comprehensive overview of the state of the law in Ireland, EU Member States, and other common law countries such as Canada, Australia and New Zealand. And in such a fast-developing area of law, the book also anticipates many of the issues that will face courts in the near future. Key cases that this book considers include: Data protection: Google Spain [2014] – an in depth review of what exactly this case established, and the manner in which it has been interpreted in subsequent case law. Lloyd v Google [2019] – in which the English Court of Appeal made a significant finding about the availability of damages for non-pecuniary loss arising from the breach of a person's data protection rights. Defamation: Monroe v Hopkins [2017] - the first UK case to consider at length defamation on Twitter, with an in-depth analysis of meaning, identification and how to assess the degree of publication via that medium. Eva Glawischnig-Piesczech v Facebook [2019] – a significant recent decision of the CJEU on the liability of social media platforms for content posted by its users. Copyright: Sony Music v UPC [2018] - a Court of Appeal judgment on the duties of internet service providers to restrict the illegal downloading of copyright material by its customers. Land Nordrhein-Westfalen v Renckhoff [2018] - a recent decision of the CJEU on the nature of copyright protection attaching to photographs which are uploaded to the internet. Trade Marks: Interflora Inc v Marks and Spencer plc [2011] - a decision of the CJEU which analyses the rights of an advertiser to use the trade mark of a rival company when promoting its services on the Google Ads service. Employment: Barbulescu v Romania [2017] - a significant CJEU decision which sets out the restrictions to an employer's right to monitor the electronic communications of its employees. Privacy/ Harassment: CG v Facebook [2016], in which the Northern Ireland Court of Appeal considered the tort of harassment via social media, and the potential liability of Facebook for comments made by a user following notification of the alleged harassment. Evidence: Martin & Ors v Gabriele Giambrone P/A Giambrone & Law [2013]- one of several cases to consider the admissibility of evidence taken by a defendant from a plaintiff's social media account in order to question the latter's testimony.

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1227

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1526508028

ISBN 13

9781526508027

Spectroscopic Properties of Inorganic and Organometallic Compounds Volume 12

By: David Michael Adams,Evelyn Algerman Valentine Ebsworth

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Spectroscopic Properties of Inorganic and Organometallic Compounds Volume 12

By: David Michael Adams,Evelyn Algerman Valentine Ebsworth

Annotation. Spectroscopic Properties of Inorganic and Organometallic Compounds provides a unique source of information on an important area of chemistry. Divided into sections mainly according to the particular spectroscopic technique used, coverage in each volume includes: NMR (with reference to stereochemistry, dynamic systems, paramagnetic complexes, solid state NMR and Groups 13-18); nuclear quadrupole resonance spectroscopy; vibrational spectroscopy of main group and transition element compounds and coordinated ligands; and electron diffraction. Reflecting the growing volume of published work in this field, researchers will find this Specialist Periodical Report an invaluable source of information on current methods and applications. Specialist Periodical Reports provide systematic and detailed review coverage in major areas of chemical research. Compiled by teams of leading experts in their specialist fields, this series is designed to help the chemistry community keep current with the latest developments in their field. Each volume in the series is published either annually or biennially and is a superb reference point for researchers. www.rsc.org/spr

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424

Publisher

Royal Society of Chemistry

Published Date

ISBN 10

0851869203

ISBN 13

9780851869209

Regional Opioid Analgesia

Physiopharmacological Basis, Drugs, Equipment and Clinical Application

By: J. de Castro,J. Meynadier,Michael Zenz

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Regional Opioid Analgesia

Physiopharmacological Basis, Drugs, Equipment and Clinical Application

By: J. de Castro,J. Meynadier,Michael Zenz

by E.K. ZSIGMOND, M.D. Department of Anesthesiology University of Illinois Chicago U.S.A. It is, indeed, a distinct honor and privilege to be invited by the authors to write a preface to this monumental monograph, Regional Opioid Analgesia. Regional Opioid Analgesia is a colossal undertaking by Drs. De Castro, Meynadier and Zenz shortly after the introduction of this revolutionary approach to pain relief which opened a new epoch in analgesiology. This is, indeed, the first authentic and comprehensive textbook encompassing the current knowl edge on this novel approach to pain relief. We are indebted to the authors for introducing the new opioids to regional analgesia with the scientists, who de veloped the potent short and ultrashort acting opioids with high therapeutic indices, which many researchers dreamt about but never before materialized. The side effect liabilities of these new opioids are minute as compared to morphine and meperidine. Regional Opioid Analgesia could not have been more authentically written than by Drs. De Castro,Zenz and Meynadier,who have conducted daily clinical investigations on all known opioids for regional analgesia as well as for neurolept analgesia. Therein lies the great value of this monograph: it is the most authentic work on this topic.

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642

Publisher

Springer Science & Business Media

Published Date

ISBN 10

940092321X

ISBN 13

9789400923218

Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)

By: Clayton M. Christensen,Michael E. Raynor,Jeff Dyer,Hal Gregersen

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Disruptive Innovation: The Christensen Collection (The Innovator's Dilemma, The Innovator's Solution, The Innovator's DNA, and Harvard Business Review article "How Will You Measure Your Life?") (4 Items)

By: Clayton M. Christensen,Michael E. Raynor,Jeff Dyer,Hal Gregersen

Clayton Christensen’s definitive works on innovation—offered together for the first time Will you fall victim to disruptive innovation—or become a disruptor yourself? Tip the odds in your favor with the bestselling books that have made Christensen one of the world’s foremost authorities on innovation. You’ll also get his award-winning HBR article, full of inspiration for finding meaning and happiness in your life using the principles of business. The 4-volume collection includes: The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail In one of the most influential business books of our time, Christensen introduced the world to the concept of disruptive innovation, showing how even the most outstanding companies can do everything right—yet still lose market leadership. Don’t repeat their mistakes. The Innovator’s Solution: Creating and Sustaining Successful Growth Citing in-depth research and theories tested in hundreds of companies across many industries, Christensen and co-author Michael Raynor provide the tools organizations need to become disruptors themselves. The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators Christensen and coauthors Jeffrey Dyer and Hal Gregersen identify behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and the Virgin Group—to show how you and your team can unlock the code to generating and executing more innovative ideas. “How Will You Measure Your Life?” (HBR article) At Harvard Business School, Clayton Christensen teaches aspiring MBAs how to apply management and innovation theories to build stronger companies. But he also believes that these models can help people lead better lives. In this award-winning Harvard Business Review article, he explains how, exploring questions everyone needs to ask: How can I be happy in my career? How can I be sure that my relationship with my family is an enduring source of happiness? And how can I live my life with integrity?

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468

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Harvard Business Press

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ISBN 10

1422189988

ISBN 13

9781422189986

Mergers and Acquisitions in the Software Industry

Foundations of due diligence

By: Karl Michael Popp

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Mergers and Acquisitions in the Software Industry

Foundations of due diligence

By: Karl Michael Popp

For mergers and acquisitions in the software industry this book lays the foundation for successful due diligence. Based on methodological foundations, a business model driven approach for due diligence is presented. The key difference between this book and other due diligence books: this book focuses on a business model driven approach, M&A processes, M&A organization and software industry specifics. The book focuses on four goals. First, it focuses on creating a holistic view of acquisition targets using business models. Second, the book defines differences of the software industry to other industries. Third, the book tries to lay the foundation for standardization of due diligence activities. It also analyses the right setup for acquirers to successfully carry out acquisitions. Fourth, it elaborates on typical business models, business ecosystems and partnerships in the software industry. Many examples from real life due diligence activities and many hints make this book a valuable resource for business professionals in mergers and acquisitions in all industries.

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266

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BoD – Books on Demand

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ISBN 10

3732243818

ISBN 13

9783732243815

Steel Inferno

1st SS Panzer Corps in Normandy

By: Michael Reynolds

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Steel Inferno

1st SS Panzer Corps in Normandy

By: Michael Reynolds

Chronicles the rise and fall of Hitler's tank warriors, and provides an account of their role in the three-month battle of Normandy.

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450

Publisher

Dell

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ISBN 10

0440225965

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9780440225966

Technology vs People

How to make sure we put people first

By: Michael de Kare-Silver

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Technology vs People

How to make sure we put people first

By: Michael de Kare-Silver

As machine software develops, it becomes more and more intelligent. More capable of doing things that we humans have been used to doing, have assumed that that is our job, our role, our responsibility. As this Ai Tech age advances, so the world is being faced by a challenge: can Technology and People continue to live harmoniously together, a world where the Tech supports, enables and complements what People can do? Or will the machines take over? Such is the pace of technology-driven change that companies around the world are scrambling to catch-up, to transform, reinvent themselves for this Digital Tech age. FinTech, InsurTech, Blockchain, Bitcoin, Cloud, Artificial Intelligence, Machine Learning, Virtual Reality, Robotics, Cyber Security, Internet of Things…there’s seems no end to what new Tech is generating and with it the substantial challenges, and opportunities, for every organisation. This new book sets out a possible roadmap and blueprint to help companies navigate their way through these changing times. It looks at best practices and lessons learned and aims to distil that into a clear set of guidelines and working advice.

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237

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Troubador Publishing Ltd

Published Date

ISBN 10

1805148990

ISBN 13

9781805148999

Fisher Investments on Consumer Staples

By: Fisher Investments,Michael Cannivet,Andrew Teufel

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Fisher Investments on Consumer Staples

By: Fisher Investments,Michael Cannivet,Andrew Teufel

The third installment of the Fisher Investments On series is a comprehensive guide to the Consumer Staples industry—which includes companies that manufacture and sell food and beverages, tobacco, prescription drugs, and household products, to name a few. This reliable resource provides you with the tools to help you understand and analyze opportunities within today's global Consumer Staples sector. With this book as your guide, you can quickly become familiar with how the Consumer Staples sector is segmented by industries, their respective macroeconomic drivers, and the challenges facing companies in this sector. Additionally, there are chapters dedicated to explaining many of the unique aspects of Consumer Staples products in emerging markets and security analysis techniques focused on Consumer Staples firms. You don't have to be a professional to learn to better invest in the Consumer Staples sector—but you do need to be prepared. Fisher Investments on Consumer Staples can help get you up to speed in this area and help you make better decisions through any market conditions. For more information visit www. consumerstaples.fisherinvestments.com

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246

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John Wiley & Sons

Published Date

ISBN 10

0470416653

ISBN 13

9780470416655

The Globalization of Corporate Governance

By: Alan Dignam,Michael Galanis

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The Globalization of Corporate Governance

By: Alan Dignam,Michael Galanis

The process of economic globalization, as product and capital markets have become increasingly integrated since WWII, has placed huge, and it is argued by some, irresistible pressures on the world's 'insider' stakeholder oriented corporate governance systems. Insider corporate governance systems in countries such as Germany, so the argument goes, should converge or be transformed by global product and capital market pressures to the 'superior' shareholder oriented 'outsider' corporate governance model prevalent in the UK and the US. What these pressures from globalization are, how they manifest themselves, whether they are likely to cause such a convergence/transformation and whether these pressures will continue, lie at the heart of the exploration in this volume. The Globalization of Corporate Governance provides a detailed analysis of the evolution of the key corporate governance systems in the UK, the US and Germany from the perspective of the development of economic globalization. As such it is a valuable resource for those interested in how economic and legal reforms interact to produce change within corporate governance systems.

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458

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Routledge

Published Date

ISBN 10

1317030079

ISBN 13

9781317030072

Earnings Management, Fintech-Driven Incentives and Sustainable Growth

On Complex Systems, Legal and Mechanism Design Factors

By: Michael I. C. Nwogugu

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Earnings Management, Fintech-Driven Incentives and Sustainable Growth

On Complex Systems, Legal and Mechanism Design Factors

By: Michael I. C. Nwogugu

Traditional research about Financial Stability and Sustainable Growth typically omits Earnings Management (as a broad class of misconduct), Complex Systems Theory, Mechanism Design Theory, Public Health, psychology issues, and the externalities and psychological effects of Fintech. Inequality, Environmental Pollution, Earnings Management opportunities, the varieties of complex Financial Instruments, Fintech, Regulatory Fragmentation, Regulatory Capture and real-financial sector-linkages are growing around the world, and these factors can have symbiotic relationships. Within Complex System theory framework, this book analyzes these foregoing issues, and introduces new behaviour theories, Enforcement Dichotomies, and critiques of models, regulations and theories in several dimensions. The issues analyzed can affect markets, and evolutions of systems, decision-making, "nternal Markets and risk-perception within government regulators, operating companies and investment entities, and thus they have Public Policy implications. The legal analysis uses applicable US case-law and statutes (which have been copied by many countries, and are similar to those of many common-law countries). Using Qualitative Reasoning, Capital Dynamics Theory (a new approach introduced in this book), Critical Theory and elements of Mechanism Design Theory, the book aims to enhance cross-disciplinary analysis of the above-mentioned issues; and to help researchers build better systems/Artificial-Intelligence/mathematical models in Financial Stability, Portfolio Management, Policy-Analysis, Asset Pricing, Contract Theory, Enforcement Theory and Fraud Detection. The primary audience for this book consists of university Professors, PHD students and PHD degree-holders (in industries, government agencies, financial services companies and research institutes). The book can be used as a primary or supplementary textbook for graduate courses in Regulation; Capital Markets; Law & Economics, International Political Economy and or Mechanism Design (Applied Math, Operations Research, Computer Science or Finance).

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275

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Routledge

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1317146557

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9781317146551

AAOS Atlas of Orthoses and Assistive Devices E-Book

By: John D. Hsu,John Michael,John Fisk

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AAOS Atlas of Orthoses and Assistive Devices E-Book

By: John D. Hsu,John Michael,John Fisk

Here’s all the guidance you need to overcome the most difficult musculoskeletal problems using orthoses and assistive devices! With new coverage of postpolio syndrome, cranial orthoses, and now incorporating the perspectives of renowned physiatrists, this is a one-stop rehabilitation resource. Tips and Pearls in every chapter and a new 2-color format make accessing information a snap. Includes Chapters on biomechanics of spine, upper limb and hand and lower limb to help you understand the factors that determine the orthoses available for these joints. Incorporates chapters on the Orthotic Prescription, Strength and Materials, and the Normal and Pathologic Gait help you understand your role in the rehabilitative process. Contains information about the specific science behind the construction of orthoses—perfect for the Certified Prosthetist/Orthotist and the interested physician. Carries the authority and approval of AAOS, the preeminent orthopaedic professional society. Uses a new 2-color format to make the book easier to use and information easier to retain. Includes Tips and Pearls boxes in every chapter so you can quickly access expert guidance. Contains new chapters on: Orthoses for Persons with Postpolio Paralysis; Orthoses for Persons with Postpolio Syndromes; and Cranial Orthoses. Incorporates evidence-based recommendations into the chapters on spinal, upper- and lower-limb orthoses to help you select the most proven approach for your patients.

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671

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Elsevier Health Sciences

Published Date

ISBN 10

0323076319

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9780323076319

Strong Supply Chains Through Resilient Operations

Five Principles for Leaders to Win in a Volatile World

By: Suketu Gandhi,Michael F. Strohmer,Marc Lakner,Tiffany Hickerson,Sherri He

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Strong Supply Chains Through Resilient Operations

Five Principles for Leaders to Win in a Volatile World

By: Suketu Gandhi,Michael F. Strohmer,Marc Lakner,Tiffany Hickerson,Sherri He

Future-proof your firm’s supply chains with a renewed focus on resilience In Strong Supply Chains Through Resilient Operations: Five Principles for Leaders to Win in a Volatile World, a team of dedicated, veteran operations strategists delivers a practical and hands-on discussion of how to future-proof your company’s supply chains through a relentless focus on resilience. In the book, you’ll discover how to shift your firm’s emphasis from “low-cost” to “low volatility” as you protect your company against the supply and demand shocks associated pandemics, wars, labor disputes, and trade conflicts. You’ll also learn about: Real-world examples of companies realizing long-term competitive advantage by implementing the shifts advocated by the authors Why seeking to build mutually beneficial, long-term relationships with dependable suppliers is preferable to always choosing the cheapest option How a renewed focus on diversity and new ways of working can create resilient operations teams that pass on value to your customers An effective and essential discussion of one of the most prominent challenges facing contemporary companies around the world, Strong Supply Chains Through Resilient Operations is a need-to-read book for managers, executives, business leaders, entrepreneurs, operations and supply chain professionals, and anyone else with a stake in the smooth operation of their firm.

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262

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John Wiley & Sons

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ISBN 10

1394201583

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9781394201587

Differences in Venture Capital Financing of U S , Uk, German and French Information Technology Start-Ups

By: Michael Jurgen Garbade

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Differences in Venture Capital Financing of U S , Uk, German and French Information Technology Start-Ups

By: Michael Jurgen Garbade

Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase - value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensiv

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301

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GRIN Verlag

Published Date

ISBN 10

3640893166

ISBN 13

9783640893164

Venture Capital Financing of U.S., UK, German and French IT Start-ups

A Comparative Empirical Research of the Investment Process on the Venture Capital Firm Level

By: Michael Jurgen Garbade

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Venture Capital Financing of U.S., UK, German and French IT Start-ups

A Comparative Empirical Research of the Investment Process on the Venture Capital Firm Level

By: Michael Jurgen Garbade

Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Investment and Finance, University of Kassel (Research Group Entrepreneurship), language: English, abstract: Independent Venture Capital (IVC) has been paramount in the emergence of the information technology industry in both the United States and Europe. There are relatively few large global information technology companies in Europe. A widening gap is observable in the success rate of IVC backed start-ups between the U.S. and Europe in the information technology industry. This difference could be attributable to the differences in the venture capital financing of start-ups in the U.S., UK, Germany and France. This book deals with "Differences in Venture Capital Financing of U.S., UK, German and French Information Technology Start-ups". The comparative analysis is conducted on a microeconomic level (managerial venture capital research), i.e. on the venture capital firm level. The differences are analyzed for the whole venture capital investment cycle: contact phase, initial screening phase, due diligence phase, deal structuring and negotiation phase, management phase — value adding services, and exit phase. The research framework model examines the following differences in the venture capital investment cycle: average size of investment in the seed stage, average size of investment in the start-up stage, aver-age size of investment in the growth stage, percentage of start-ups in pre-revenue phase at time of investment, percentage of start-ups not managed by founders but experienced managers, percentage of investment in start-ups with me-too products, percentage of mar-ket analysis due diligence done informal, typical liquidation preference multiple, percent-age syndicated exits that are outperformers, number of tranches per investment round, number of board seats per partner and the cash multiple X that defines an outperformer. The empirical research work is based on an extensive scientific online questionnaire with VCs in the U.S., UK, Germany and France. Before the online questionnaire was drafted, a preliminary face-to-face expert interview was conducted with 24 VCs in Silicon Valley, London, Paris, Hamburg, Berlin and Munich. The primary data collected in the questionnaire served as basis for quantitative parametric and non-parametric statistical analysis. The book is bespokenly written for decision makers in the venture capital industry in the U.S, UK, Germany and France; all entrepreneurs and professionals who want to under-stand the economics and mechanics of venture capital term sheet clauses; venture capital industry professionals; VC associations

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300

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GRIN Verlag

Published Date

ISBN 10

3640893271

ISBN 13

9783640893270

Murray & Nadel's Textbook of Respiratory Medicine E-Book

By: Robert J. Mason,Arthur Slutsky,John F. Murray,Jay A. Nadel,Michael B. Gotway

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Murray & Nadel's Textbook of Respiratory Medicine E-Book

By: Robert J. Mason,Arthur Slutsky,John F. Murray,Jay A. Nadel,Michael B. Gotway

Ideal for fellows and practicing pulmonologists who need an authoritative, comprehensive reference on all aspects of pulmonary medicine, Murray and Nadel’s Textbook of Respiratory Medicine offers the most definitive content on basic science, diagnosis, evaluation and treatment of the full spectrum of respiratory diseases. Full-color design enhances teaching points and highlights challenging concepts. Understand clinical applications and the scientific principles of respiratory medicine. Detailed explanations of each disease entity allow you to work through differential diagnoses. Expert Consult eBook version included with purchase. This enhanced eBook experience offers content updates, videos, review questions, and Thoracic Imaging Cases (TICs), all of which are easily navigable on any device for access on rounds or in the clinic. Includes more than 1,000 figures and over 200 videos and audio files. Key Points and Key Reading sections highlight the most useful references and resources for each chapter. An expanded sleep section now covers four chapters and includes control of breathing, consequences of sleep disruption, as well as obstructive and central apnea. New chapters in the Critical Care section cover Noninvasive Ventilation (NIV) and Extracorporeal Support of Gas Exchange (ECMO). New chapters focusing on diagnostic techniques now include Invasive Diagnostic Imaging and Image-Guided Interventions and Positron Emission Tomography, and a new chapter on Therapeutic Bronchoscopy highlights the interventional role of pulmonologists. Embedded videos feature thoracoscopy, therapeutic bronchoscopy, volumetric chest CT scans, and more. Brand-new audio files highlight normal and abnormal breath sounds and the separate components of cough.

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3047

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Elsevier Health Sciences

Published Date

ISBN 10

0323261930

ISBN 13

9780323261937

Occupational, Industrial, and Environmental Toxicology

By: Michael I. Greenberg

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Occupational, Industrial, and Environmental Toxicology

By: Michael I. Greenberg

This unique text's format makes it easy to diagnose and treat occupational toxicology patients, whether they know the substance of their exposure or not. Organized by occupation, industry, and environment, it covers what agents are plausible for exposure, systemic effects, and suggested treatments. Covers everything needed to understand, diagnose, treat and refer patients of toxic exposure.Provides a chemical agent cross-referencing system.Contains photographs from the Bettmann archives of historical photographs.Addition of new Associate Editor: Gayla McCluskey, CIH - President of the American Industrial Hygiene Association. Revises and updates all chapters with the latest information.Features 25 new chapters.Includes new contributors and new illustrations.

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874

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Elsevier Health Sciences

Published Date

ISBN 10

0323013406

ISBN 13

9780323013406

Book's by Michael Beiersdorf

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