This lab manual provides students with hands-on experience of programming concepts that are introduced in the introductory programming course. You can try out a number of different things with pre-developed code and guided steps needed to turn the code into successfully working programs, preparing you to later create your own programs. Each lesson set contains a pre-lab reading assignment, pre-lab writing assignment and lesson A and lesson B lab assignment as the learning activities.
Providing hands-on experience with programming concepts presented in the introductory programming course, this lab manual accompaniesStarting Out with C++: From Control Structures to Objects. Pre-developed code and guided steps, for using the code successfully, prepare students to create programs and experiment with different ways to use the code. Each lesson set contains a pre-lab reading assignment, pre-lab writing assignment, and lesson A and B assignments as the learning activities.
This fascinating cultural history of the personal computer explains how user-friendly design allows tech companies to build systems that we cannot understand. Modern personal computers are easy to use, and their welcoming, user-friendly interfaces encourage us to see them as designed for our individual benefit. Rarely, however, do these interfaces invite us to consider how our individual uses support the broader political and economic strategies of their designers. In Transparent Designs, Michael L. Black revisits early debates from hobbyist newsletters, computing magazines, user manuals, and advertisements about how personal computers could be seen as usable and useful by the average person. Black examines how early personal computers from the Tandy TRS-80 and Commodore PET to the IBM PC and Apple Macintosh were marketed to an American public that was high on the bold promises of the computing revolution but also skeptical about their ability to participate in it. Through this careful archival study, he shows how many of the foundational principles of usability theory were shaped through disagreements over the languages and business strategies developed in response to this skepticism. In short, this book asks us to consider the consequences of a computational culture that is based on the assumption that the average person does not need to know anything about the internal operations of the computers we've come to depend on for everything. Expanding our definition of usability, Transparent Designs examines how popular and technical rhetoric shapes user expectations about what counts as usable and useful as much as or even more so than hardware and software interfaces. Offering a fresh look at the first decade of personal computing, Black highlights how the concept of usability has been leveraged historically to smooth over conflicts between the rhetoric of computing and its material experience. Readers interested in vintage computing, the history of technology, digital rhetoric, or American culture will be fascinated in this book.
This lab manual provides students with hands-on experience of programming concepts that are introduced in the introductory programming course. You can try out a number of different things with pre-developed code and guided steps needed to turn the code into successfully working programs, preparing you to later create your own programs. Each lesson set contains a pre-lab reading assignment, pre-lab writing assignment and lesson A and lesson B lab assignment as the learning activities.
Turning an anthropological eye toward cyberspace, Human No More explores how conditions of the online world shape identity, place, culture, and death within virtual communities. Online worlds have recently thrown into question the traditional anthropological conception of place-based ethnography. They break definitions, blur distinctions, and force us to rethink the notion of the “subject.” Human No More asks how digital cultures can be integrated and how the ethnography of both the “unhuman” and the “digital” could lead to possible reconfiguring the notion of the “human.” This provocative and groundbreaking work challenges fundamental assumptions about the entire field of anthropology. Cross-disciplinary research from well-respected contributors makes this volume vital to the understanding of contemporary human interaction. It will be of interest not only to anthropologists but also to students and scholars of media, communication, popular culture, identity, and technology.
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material by topic instead of by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives.With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. This concise edition provides all the features of the complete edition in a more compact and affordable format. Key Features: - Contemporary, cutting-edge readings on relevant topics - Extensive cross-referencing between the rhetoric and the reader to help students make connections - Full-length essays rather than excerpts - Chapter introductions that put readings in context and promote interdisciplinary connections - Sample student essays to demonstrate student contribution - “As You Read” guides to each chapter that encourage readers to locate points of contact among readings - Questions after each reading that enable comprehension, help students identify rhetorical moves, and prompt oral and written response
Academic Writing, Real World Topics fills a void in the writing-across-the-curriculum textbook market. It draws together articles and essays of actual academic prose as opposed to journalism; it arranges material topically as opposed to by discipline or academic division; and it approaches topics from multiple disciplinary and critical perspectives. With extensive introductions, rhetorical instruction, and suggested additional resources accompanying each chapter, Academic Writing, Real World Topics introduces students to the kinds of research and writing that they will be expected to undertake throughout their college careers and beyond. Readings are drawn from various disciplines across the major divisions of the university and focus on issues of real import to students today, including such topics as living in a digital culture, learning from games, learning in a digital age, living in a global culture, our post-human future, surviving economic crisis, and assessing armed global conflict. The book provides students with an introduction to the diversity, complexity and connectedness of writing in higher education today. Part I, a short Guide to Academic Writing, teaches rhetorical strategies and approaches to academic writing within and across the major divisions of the academy. For each writing strategy or essay element treated in the Guide, the authors provide examples from the reader, or from one of many resources included in each chapter’s Suggested Additional Resources. Part II, Real World Topics, also refers extensively to the Guide. Thus, the Guide shows student writers how to employ scholarly writing practices as demonstrated by the readings, while the readings invite students to engage with scholarly content.
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon
This book provides a collection of 44 simple computer and physical laboratory experiments, including some for an artist's studio and some for a kitchen, that illustrate the concepts of fractal geometry. In addition to standard topics — iterated function systems (IFS), fractal dimension computation, the Mandelbrot set — we explore data analysis by driven IFS, construction of four-dimensional fractals, basic multifractals, synchronization of chaotic processes, fractal finger paints, cooking fractals, videofeedback, and fractal networks of resistors and oscillators.
Research topics in the book include complex dynamics, minimal surfaces, fluid flows, harmonic, conformal, and polygonal mappings, and discrete complex analysis via circle packing. The nature of this book is different from many mathematics texts: the focus is on student-driven and technology-enhanced investigation. Interlaced in the reading for each chapter are examples, exercises, explorations, and projects, nearly all linked explicitly with computer applets for visualization and hands-on manipulation.
The relationship between hacking and the law has always been complex and conflict-ridden. This book examines the relations and interactions between hacking and the law with a view to understanding how hackers influence and are influenced by technology laws and policies. In our increasingly digital and connected world where hackers play a significant role in determining the structures, configurations and operations of the networked information society, this book delivers an interdisciplinary study of the practices, norms and values of hackers and how they conflict and correspond with the aims and aspirations of hacking-related laws. Describing and analyzing the legal and normative impact of hacking, as well as proposing new approaches to its regulation and governance, this book makes an essential contribution to understanding the socio-technical changes, and consequent legal challenges, faced by our contemporary connected society.
I Introductory Articles.- 1 Classification Problems in the Representation Theory of Finite-Dimensional Algebras.- 2 Noncommutative Gröbner Bases, and Projective Resolutions.- 3 Construction of Finite Matrix Groups.- II Keynote Articles.- 4 Derived Tubularity: a Computational Approach.- 5 Problems in the Calculation of Group Cohomology.- 6 On a Tensor Category for the Exceptional Lie Groups.- 7 Non-Commutative Gröbner Bases and Anick's Resolution.- 8 A new Existence Proof of Janko's Simple Group J4.- 9 The Normalization: a new Algorithm, Implementation and Comparisons.- 10 A Computer Algebra Approach to sheaves over Weighted Projective Lines.- 11 Open Problems in the Theory of Kazhdan-Lusztig polynomials.- 12 Relative Trace Ideals and Cohen Macaulay Quotients.- 13 On Sims' Presentation for Lyons' Simple Group.- 14 A Presentation for the Lyons Simple Group.- 15 Reduction of Weakly Definite Unit Forms.- 16 Decision Problems in Finitely Presented Groups.- 17 Some Algorithms in Invariant Theory of Finite Groups.- 18 Coxeter Transformations associated with Finite Dimensional Algebras.- 19 The 2-Modular Decomposition Numbers of Co2.- 20 Bimodule and Matrix Problems.
Everyone knows the real numbers, those fundamental quantities that make possible all of mathematics from high school algebra and Euclidean geometry through the Calculus and beyond; and also serve as the basis for measurement in science, industry, and ordinary life. This book surveys alternative real number systems: systems that generalize and extend the real numbers yet stay close to these properties that make the reals central to mathematics. Alternative real numbers include many different kinds of numbers, for example multidimensional numbers (the complex numbers, the quaternions and others), infinitely small and infinitely large numbers (the hyperreal numbers and the surreal numbers), and numbers that represent positions in games (the surreal numbers). Each system has a well-developed theory, including applications to other areas of mathematics and science, such as physics, the theory of games, multi-dimensional geometry, and formal logic. They are all active areas of current mathematical research and each has unique features, in particular, characteristic methods of proof and implications for the philosophy of mathematics, both highlighted in this book. Alternative real number systems illuminate the central, unifying role of the real numbers and include some exciting and eccentric parts of mathematics. Which Numbers Are Real? Will be of interest to anyone with an interest in numbers, but specifically to upper-level undergraduates, graduate students, and professional mathematicians, particularly college mathematics teachers.
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
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