Love us. Hate us. Read us." That was the slogan of The Trentonian, the scrappy underdog tabloid newspaper from Trenton, N.J. The newspaper combined a mix of hard-hitting news, steamy sex stories and solid sports to produce massive sales in competitive market. The paper represented the heart and soul of the city. It was truly "No. 1 in the hearts of the people." In 1998, The Trentonian took a tragic turn -- a turn in which the paper likely will never recover. It ditched its core readers. It turned its back on Trenton. TABLOID FROM HELL chronicles the rise and fall of a beloved newspaper. It details how a once relevant newspaper turned irrelevant. How a newspaper everybody talked about transformed into a dull, lifeless and awkward product on the decline. The Trentonian lost its voice. So did its readers.
Advocacy journalism is decimating newspapers. Since Watergate, newspapers have lost touch with the readers by turning into boring, preachy and lifeless publications. Today's editors want to win awards, not connect with readers. As newspaper executives are trying to save the world, they are killing an industry. And fewer readers are relying on newspapers as their primary source of information. Editors around the country are desperately scrambling for answers by turning to conferences, readership studies and surveys for help. But the drastic drop continues. In the IRON EDITOR, author Michael A. Raffaele provides a pull-no-punches analysis of the newspaper industry and offers vital steps needed to boost sales at the newsstands. Raffaele reveals his concept of an ideal editor, the "Iron Editor." Time is running out for editors. The industry is in peril. Only an "Iron Editor" can save it.
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