Micael Dahlen's Books

Creativity Unlimited

Thinking Inside the Box for Business Innovation

By: Micael Dahlen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creativity Unlimited

Thinking Inside the Box for Business Innovation

By: Micael Dahlen

Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

388

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119187389

ISBN 13

9781119187387

Marketing Communications

A Brand Narrative Approach

By: Micael Dahlen,Fredrik Lange,Terry Smith

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Communications

A Brand Narrative Approach

By: Micael Dahlen,Fredrik Lange,Terry Smith

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. ***COMPANION WEBSITE - www.marketing-comms.com ***

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

613

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470319925

ISBN 13

9780470319925

More Numbers Every Day

How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

By: Micael Dahlen,Helge Thorbjørnsen

Write a review Read reviews Take a Quiz Solve Book Puzzle

More Numbers Every Day

How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

By: Micael Dahlen,Helge Thorbjørnsen

Your personal number detox: learn how numbers have taken control of your life—and how to get it back. How many hours of sleep did you get last week? How many steps did you walk today? How many friends do you have? It seems everywhere you go, you’re surrounded by numbers. You depend on them, so you think they’re dependable, neutral, exact. But the truth? Numbers lie. They mislead. They’re tricky, little manipulative devils. And they’re in the process of really messing things up for you. You just don’t know it yet. Today we all strive to quantify everything: calories, likes, website traffic, and even friends. We measure ourselves against others and compare our real experiences to imagined averages. But in our rush to measure, we can lose sight of what matters. From internationally renowned economics professors Micael Dahlen and Helge Thorbjørnsen, More Numbers Every Day is a timely and powerful investigation—and warning—about the trouble numbers can bring us. With groundbreaking, empowering, sometimes frightening, and sometimes funny research, they describe how numbers creep into our heads and bodies, affecting how we think and feel. But numbers aren’t all bad. Sometimes they make us weaker, but sometimes they also make us stronger. More Numbers Every Day is more than just an exploration in to the somewhat mysterious, seemingly infinite pandemic of numbers. It’s a numerical vaccination—for a happier and more integrally healthy life.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

185

Publisher

Hachette Books

Published Date

ISBN 10

0306830868

ISBN 13

9780306830860

Creativity Unlimited

Thinking Inside the Box for Business Innovation

By: Micael Dahlen

Write a review Read reviews Take a Quiz Solve Book Puzzle

Creativity Unlimited

Thinking Inside the Box for Business Innovation

By: Micael Dahlen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

388

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119187389

ISBN 13

9781119187387

More Numbers Every Day

How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

By: Micael Dahlen,Helge Thorbjørnsen

Write a review Read reviews Take a Quiz Solve Book Puzzle

More Numbers Every Day

How Data, Stats, and Figures Control Our Lives and How to Set Ourselves Free

By: Micael Dahlen,Helge Thorbjørnsen

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

185

Publisher

Hachette Books

Published Date

ISBN 10

0306830868

ISBN 13

9780306830860

Marketing Communications

A Brand Narrative Approach

By: Micael Dahlen,Fredrik Lange,Terry Smith

Write a review Read reviews Take a Quiz Solve Book Puzzle

Marketing Communications

A Brand Narrative Approach

By: Micael Dahlen,Fredrik Lange,Terry Smith

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

613

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470319925

ISBN 13

9780470319925

Monster

By: Micael Dahlén

Write a review Read reviews Take a Quiz Solve Book Puzzle

Monster

By: Micael Dahlén

Helt klart är att Micael Dahléns nya bok MONSTER inte är en vanlig fackbok. Flödet är romanlikt. Berättelsen mycket personlig. Men allt är sant: intervjuerna med fem mördare på tre olika kontinenter, liksom Dahléns egna undersökningar och hans resa in i mörkret, och tillbaka.

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

223

Publisher

Volante

Published Date

ISBN 10

9186815679

ISBN 13

9789186815677

Book's by Micael Dahlen

Creativity Unlimited

Creativity Unlimited

Marketing Communications

Marketing Communications

More Numbers Every Day

More Numbers Every Day

Creativity Unlimited

Creativity Unlimited

More Numbers Every Day

More Numbers Every Day

Marketing Communications

Marketing Communications

Monster

Monster

Username

Password

Username

Password

Password again

Birthday

Email