The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
A must for novices. Great for old hands who'd like to learn some new techniques. Two pros guide readers through the ins and outs of attracting TV cover, speech writing, damage control, and a variety of other PR projects.
The second edition of the Public RelationsWriters Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
Integrated Risk Management for Leisure Services provides both students and professionals with a systematic approach to safety. By integrating risk management, accident prevention, and emergency response with information on legal liability, Integrated Risk Management for Leisure Services enables leisure service providers to implement strategies to reduce or eliminate bodily injury, property damage, and financial loss. Integrated Risk Management for Leisure Services uses a four-phase integrated risk management model. The first three phases focus on negligence, the accident process, and risk management plans to reduce or eliminate injury, damage, or loss. The fourth phase focuses on what to do after an incident occurs to reduce the impact of injury, damage, or loss. Integrated Risk Management for Leisure features several unique aspects for students and professionals in the recreation and park field. It covers safety prevention and accident processes in the recreation and parks field. Then it addresses how to manage the post-incident situation to reduce impacts. Last, the text integrates these two new areas with the traditional areas of legal liability and risk management planning in an effort to provide safer recreation and park programs.
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