Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand and building successful innovations around it. Most innovators are stuck, whether or not they realize it. They want their innovations to become part of the lives of their customers, clients, or beneficiaries. But people are already coping with their busy lives; new ideas and inventions rarely spark any change at all. At the Center for Deliberate Innovation at Georgia Tech, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation. Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative. If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
Cancer of the Skin, edited by Drs. Rigel, Robinson, Ross, Friedman, Cockerell, Lim, Stockfleth, and Kirkwood, is your complete, multimedia guide to early diagnosis and effective medical and surgical treatment of melanoma and other skin cancers. Thoroughly updated with 11 new chapters, this broad-based, comprehensive reference provides you with the latest information on clinical genetics and genomics of skin cancer, targeted therapy for melanoma, the Vitamin D debate concerning the risks and benefits of sun exposure, and other timely topics. A new, multi-disciplinary team of contributors and editors comprised of leading experts in this field offers truly diverse perspectives and worldwide best practices. - Broaden your understanding of all aspects of skin cancer—from the underlying biology to clinical manifestations of the disease to diagnosis, and medical and surgical treatment—with this easy-to-use, comprehensive, multimedia reference. - See conditions as they appear in practice with guidance from detailed full-color images and step-by-step procedural videos. - Stay current with the latest advancements and therapies! 11 new chapters cover clinical genetics and genomics of skin cancer, targeted therapy for melanoma, the Vitamin D debate concerning the risks and benefits of sun exposure, and other essential topics. - Get truly diverse perspectives and worldwide best practices from a new, multi-disciplinary team of contributors and editors comprised of the world's leading experts Access the complete text online—including image bank and video library—at www.expertconsult.com
Four innovation experts from the startup world, large enterprises, nonprofits, and academia come together to reveal the secret of uncovering authentic demand and building successful innovations around it. Most innovators are stuck, whether or not they realize it. They want their innovations to become part of the lives of their customers, clients, or beneficiaries. But people are already coping with their busy lives; new ideas and inventions rarely spark any change at all. At the Center for Deliberate Innovation at Georgia Tech, the authors have worked with scores of startups and large companies, developing a unique methodology that unpacks the black box of authentic demand and shows innovators how to search for it, recognize it, and create situations for their customers that catalyze it. They explore the differences, and different challenges, to the three types of innovation-incremental improvement, company transformation, and radical formative innovation. Authors Chanoff, Furst, Sabbah, and Wegman take innovators and people who work with them on a new journey through innovation. Their fresh case studies, from IBM's entry to the Web, to a single mother in a slum in Kenya, make The Heart of Innovation as obsessively readable as it is informative. If customers are already pulling your innovation from your hands, you don't need this book. Otherwise, reach for The Heart of Innovation.
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