Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for undergraduate students. This new edition includes up-to-date research; greater coverage of contemporary critical and cultural theories; new treatments of theories such as cultivation theory, the spiral of silence, framing, and social media theories; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.
This theory-based introduction to basic concepts in human communication provides coverage of new and innovative theories as well as the more traditional coverage of an introduction to communication course, giving students an understanding of the discipline and helping them develop strategies for becoming better communicators.
Is the Fountain of Youth a Holy Grail?Michael Corey, a 70-year-old professor in Boston, is about to retire. But his plans are derailed when his wife dies and when he has a severe reaction to an inoculation, is struck by lightening, and receives an overdose of x-rays while undergoing a CAT scan.He recovers and returns to teaching, but his friends and colleagues are puzzled by his changing appearance. As the days pass, he looks younger and younger.His doctor and medical lab conclude that one or more of the traumas have altered the DNA in his bone marrow. Undifferentiated stem cells are replacing tissues in his body that cause aging.When a major pharmaceutical firm and the U.S. Army find out about the reverse aging, Michael becomes the target of a botched abduction. He changes his identity and goes on the run. For Michael, youth has its advantages, including more sex. But as he becomes younger and associates with more younger people, he confronts a dilemma he never anticipated: people seem to be more shallow, poorly informed, and boring. Will Michael want to reverse what is happening to him? Can he find a way to reverse it?A Return to Innocence explores these and other questions in compelling story that will make you reconsider getting that next plastic surgery.
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