From Apple's iPhone to Uber's ride-sharing service to ChatGPT, over recent decades we’ve seen ‘big ideas’ turn the world on its head. Yet what about those big, everyday ideas that can give your business an edge? Those little hinges that swing big doors, each of which can be worth thousands to business owners? You’ll find 7 of these ideas inside "The Big Ideas Book," which is based on the three legs of a stool every business needs to thrive: lead generation, systematisation/automation, and sales. Each chapter is a masterclass in its own right, from seasoned experts who are masters of their specialised fields. : Chapter 1: Scott Bywater reveals how to book your calendar solid with speed emails written by AI (and actually turn those emails into booked appointments with highly qualified prospects). Chapter 2: John North illustrates why thinking like a media company is the 21st-century blueprint for building trust and enhancing visibility. Chapter 3: Alan Carniol teaches you to apply Pareto’s 80/20 principle to attract and retain top-tier customers while avoiding time-wasters. Chapter 4: Peter Butler shares his strategies for working 'on' the business, not 'in' it, emphasizing the power of effective systems for scalability. Chapter 5: Melanie MacDonald dives into how cutting-edge AI and technology can streamline operations without overwhelming your mental bandwidth. Chapter 6: Keith Banfield debunks the myth of the ‘born salesperson’ and introduces the M.A.N roadmap for focusing on high-conversion prospects. Chapter 7: Ari Galper (the world’s leading authority on trust-based selling) challenges aggressive sales tactics that prioritise closing deals over building genuine relationships. Why should this book be your next read? Because within these pages, one idea, one strategy, and even one shifted perspective could be the catalyst that helps your business achieve a breakthrough. For instance, you’ll be introduced to… Game Changing Marketing Strategies: Each chapter is a deep dive into actionable tactics tested in the trenches of modern marketing. From email marketing to trust-based selling and strategic publishing, these aren’t just theories but practical, scalable strategies. Tailored Advice to Scale Your Business: Whether you're a startup entrepreneur, a small business owner, or a seasoned marketing professional, this book provides tailored advice on scaling your operations, boosting your sales conversion, and maximising your marketing ROI. Learn how to leverage AI in email campaigns, build customer trust at scale, and automate your marketing processes to maximise efficiency. Practical Implementation: Every chapter concludes with clear, actionable steps you can implement immediately. This hands-on approach ensures you can directly apply what you learn, and see real results quickly. Future-Proof Your Marketing: Stay ahead in today’s rapidly changing digital landscape. "The Big Ideas Book" equips you with cutting-edge knowledge to not only keep pace with technological advancements like AI but to harness them to your advantage. Derived from the collective wisdom of the Elite Marketers tribe, “The Big Ideas Book” is packed with outside-the-box strategies you can implement into your business right away. Implement just one of the strategies inside, and you'll see firsthand the transformative power of a great idea in action. Why not start today?
Melanie was a millionaire in her mid 20's, she was broke by her early 30's and has rejoined the millionaire club by her 40th birthday. Her company Line Mangement is in Queensland's top 400 businesses and set to break into Australia's 100 fastest growing companies. This book is a rare look at the brighter side of doing business.
Some of the country’s most admired authors—including Andre Dubus III, Mark Doty, Marianne Leone, Michael Patrick MacDonald, Richard Blanco, Abigail Thomas, Kate Bornstein, Jerald Walker, and Kyoko Mori—describe their treks through dark memories and breakthrough moments and attest to the healing power of putting words to experience. What does it take to write an honest memoir? And what happens to us when we embark on that journey? Melanie Brooks sought guidance from the memoirists who most moved her to answer these questions. Called an essential book for creative writers by Poets & Writers, Writing Hard Stories is a unique compilation of authentic stories about the death of a partner, parent, or child; about violence and shunning; and about the process of writing. It will serve as a tool for teachers of writing and give readers an intimate look into the lives of the authors they love. Authors profiled in Writing Hard Stories: Andre Dubus III, Sue William Silverman, Michael Patrick MacDonald, Joan Wickersham, Kyoko Mori, Richard Hoffman, Suzanne Strempek Shea, Abigail Thomas, Monica Wood, Mark Doty, Edwidge Dantict, Marianne Leone, Jerald Walker, Kate Bornstein, Jessica Handler, Richard Blanco, Alysia Abbott, and Kim Stafford Insights from Writing Hard Stories “Why we endeavor collectively to write a book or paint a canvas or write a symphony...is to understand who we are as human beings, and it’s that shared knowledge that somehow helps us to survive.”—Richard Blanco “Here’s what you need to understand: your brothers [or family or friends] are going to have their own stories to tell. You don’t have to tell the family story. You have to tell your story of being in that family.”—Andre Dubus III “We all need a way to express or make something out of experiences that otherwise have no meaning. If what you want is clarity and meaning, you have to break the secrets over your knee and make something of those ingredients.”—Abigail Thomas “What we remember and how we remember it really tells us how we became who we became.”—Michael Patrick MacDonald “The reason I write memoir is to be able to see the experience itself...I hardly know what I think until I write...Writing is a way to organize your life, give it a frame, give it a structure, so that you can really see what it was that happened.”—Sue William Silverman “After a while in the process, you have some distance and you start thinking of it as a story, not as your story...It was a personal grief, but no longer personal...[It’s] something that has not just happened to me and my family, but something that’s happened in the world.”—Edwidge Danticat “Tibetan Buddhists believe that eloquence is the telling of a truth in such a way that it eases suffering...The more suffering that is eased by your telling of the truth, the more eloquent you are. That’s all you can really hope for—being eloquent in that fashion. All you have to do is respond to your story honestly, and that’s the ideal.”—Kate Bornstein “You can never entirely redeem the experience. You can’t make it not hurt anymore. But you can make it beautiful enough so that there’s something to balance it in the other scale. And if you understand that word beautiful as not necessarily pretty, then you’re getting close to recognizing the integrative power of restoring the balance, which is restoring the truth.”—Richard Hoffman
Abby’s big break-up just went viral. When Abby Boyko agrees to go on a morning TV show as part of a Valentine’s Day special, she’s in for a big surprise. Instead of promoting their new phone app, her business partner—and boyfriend—breaks up with her on live TV. Then the video goes viral. Now Abby’s lost her relationship, her fledgling business, and her self-esteem. Still reeling from the humiliation, Abby would prefer to stay swaddled in her cozy colourful apartment with her rescue cat, Oscar—but determined to develop a competing app, she arranges a meeting with tech genius, Mason Harrington. From the moment he saw Abby's video, Mason's gentle heart was filled with sympathy for her. He can't believe he's getting a chance to actually help her. Unfortunately, his nervous awkwardness makes their first encounter a complete disaster when he accidentally makes her cry, insults her business idea, and harasses her. But what Mason lacks in suaveness, he makes up for in determination. He's going to apologize and make things right. Can he be the knight in wrinkled Dockers who helps Abby heal her broken heart? My Viral Valentine is the first book in the Holiday Hat Trick trilogy. These romcoms feature three close girlfriends, crazy hijinks in the pursuit of love, and beer league hockey—all set in the wintry capital city of Ottawa. Each story is set around a holiday.
Welcome to the world of high school cheerleading. At the start of their freshman year, Chloe Davis, Kate MacDonald, and Emily Arellano have just one thing on their minds -- cheerleading. The girls are excited to join the Northside High JV squad, and Chloe is a lock for captain. Or so she thinks... When newcomer Devin Isle arrives on the scene, she unwittingly shakes up the girls' tight friendship and rattles Chloe's confidence. But with regional competitions right around the corner, this is no time for the squad to fall apart. Building a human pyramid takes teamwork, after all!
Access the essential information you need to understand and apply theory in practice, research, education, and administration/management. The most concise and contemporary nursing theory resource available, Theoretical Basis for Nursing, 5th Edition, clarifies the application of theory and helps you become a more confident, well-rounded nurse. This acclaimed text is extensively researched and easy to read, giving you an engaging, approachable guide to developing, analyzing, and evaluating theory in your nursing career.
It's widely assumed that Britain in the 1950s experienced a return to traditional gender roles. Popular cinema has typically been seen to represent this era through the dominant image of the 'happy housewife'. "Femininity in the Frame" is a sharply observant account of how British cinema engaged with femininity and women's roles during this important period. Written in a lively and accessible manner, it challenges received understandings, arguing that the period was marked by social unease and anxiety about gender roles and femininity, with much British cinema producing ambiguous messages about feminine identities and the role of women. Through analysing marginalized figures, such as prostitutes, criminals and femmes fatales, and addressing central themes, notably sexuality, marriage and female friendship, Melanie Bell examines how British popular cinema imagined and constructed femininity in this era of rapid social and cultural change. She draws together sources ranging from official reports to film reviews, with case studies of films across genres, including "The Perfect Woman", "Young Wives' Tale", "The Weak and the Wicked" and "A Town Like Alice", to show how new ideas and understandings of femininity were seeping into the cultural imagery at this time. She demonstrates how such films expressed proto-feminist ideas and how they ultimately explored new forms of femininity in a manner that has not until now been recognised.
Mediation Theory and Practice, Third Edition introduces you to the process of mediation by using practical examples that show you how to better manage conflicts and resolve disputes. Authors Suzanne McCorkle and Melanie J. Reese help you to understand the research and theory that underlie mediation, as well as provide you with the foundational skills a mediator must possess in any context, including issue identification, setting the agenda for negotiation, problem solving, settlement, and closure. New to the Third Edition: Expanded content on the role of evaluative mediation reflects the latest changes to the alternative dispute resolution field, helping you to distinguish between various approaches to mediation. Additional discussions around careers in conflict management familiarize you with employment opportunities for mediators, standards of professional conduct, and professional mediator competencies. New activities and case studies throughout each chapter assist you in developing their mediation competency.
A RELUCTANT PSYCHIC, A TROUBLED DETECTIVE... AND A DEEPLY TWISTED SERIAL KILLER CASS THOUGHT SHE HAD EXPERIENCED EVERY KIND OF DEATH Moving to the city, Cass Lehman hoped to leave her recent notoriety behind her. Her ability to experience the final moments of a violent death helped the local police capture a serial killer, but also meant she was almost his final victim... With a place of her own and a new job, things are looking up for Cass. But just as she starts to feel settled, Cass is targeted by a deranged stalker. Are the personal attacks linked to a string of unsettling deaths that have left the police stumped? Her 'gift' is called on yet again by the one man she vowed she would never contact. Cass and Detective Ed Dyson are thrown back into each other's lives but can they overcome their feelings to put an end to the terror? A RELUCTANT PSYCHIC, A TROUBLED DETECTIVE... AND A DEEPLY TWISTED SERIAL KILLER.
Welcome to the world of high school cheerleading. At the start of their freshman year, Chloe Davis, Kate MacDonald, and Emily Arellano have just one thing on their minds -- cheerleading. The girls are excited to join the Northside High JV squad, and Chloe is a lock for captain. Or so she thinks... When newcomer Devin Isle arrives on the scene, she unwittingly shakes up the girls' tight friendship and rattles Chloe's confidence. But with regional competitions right around the corner, this is no time for the squad to fall apart. Building a human pyramid takes teamwork, after all!
Women, Politics, and Power: A Global Perspective, Third Edition provides a clear, detailed introduction to women’s political participation and representation across a wide range of countries and regions. Through broad statistical overviews and detailed case-study accounts, authors Pamela Paxton and Melanie M. Hughes document both historical trends and the contemporary state of women’s political strength. Readers see the cultural, structural, political, and international influences on women’s access to political power, and the difference women make once in political office. The text acknowledges differences among women through attention to intersectionality and women from marginalized groups.
Canada's residential school system for aboriginal young people is now recognized as a grievous historic wrong committed against First Nations, Metis, and Inuit peoples. This book documents this subject in a format that will give all young people access to this painful part of Canadian history. In 1857, the Gradual Civilization Act was passed by the Legislature of the Province of Canada with the aim of assimilating First Nations people. In 1879, Prime Minister Sir John A. Macdonald commissioned the "Report on Industrial Schools for Indians and Half-Breeds." This report led to native residential schools across Canada. First Nations and Inuit children aged seven to fifteen years old were taken from their families, sometimes by force, and sent to residential schools where they were made to abandon their culture. They were dressed in uniforms, their hair was cut, they were forbidden to speak their native language, and they were often subjected to physical and psychological abuse. The schools were run by the churches and funded by the federal government. About 150,000 aboriginal children went to 130 residential schools across Canada. The last federally funded residential school closed in 1996 in Saskatchewan. The horrors that many children endured at residential schools did not go away. It took decades for people to speak out, but with the support of the Assembly of First Nations and Inuit organizations, former residential school students took the federal government and the churches to court. Their cases led to the Indian Residential Schools Settlement Agreement, the largest class-action settlement in Canadian history. In 2008, Prime Minister Harper formally apologized to former native residential school students for the atrocities they suffered and the role the government played in setting up the school system. The agreement included the Truth and Reconciliation Commission, which has since worked to document this experience and toward reconciliation. Through historical photographs, documents, and first-person narratives from First Nations, Inuit, and Metis people who survived residential schools, this book offers an account of the injustice of this period in Canadian history. It documents how this official racism was confronted and finally acknowledged.
Throughout history, Western women have inhabited a conceptual space divorced from the world of business. But women have always engaged in business. Who were these women, and how were they able to justify their work outside the home? The Business of Women explores the world of those women who embraced British Columbia’s frontier ethos in the early twentieth-century. In this detailed examination of case studies and quantitative sources, Buddle reveals that, contrary to expectation, the typical businesswoman was not unmarried or particularly rebellious, but a woman reconciling her entrepreneurship with her identity as a wife, mother, or widow. This groundbreaking study not only incorporates women into the history of business, it challenges commonly held beliefs about women, business, and the marriage between the two.
Tales of Speculative Fiction from this century's most creative and paranoid minds. If Secret Societies exist, ILLUMINATI AT MY DOOR offers an unrestricted view of their playbook while explaining their need to control every aspect of our lives... Short Stories inspired by Secret Society rumor and folklore.
The Essential Guide to Contemporary Dance Techniques explores the multifaceted learning processes and underlying principles behind the technical skills and abilities of a contemporary dancer. The depth and complexity of this challenging sensorial, intellectual, reflective and creative process is presented with clarity, to support every training dancer in achieving the most from their learning experiences. Insights into three major technical forms: Graham technique, Cunningham technique and Release-based technique, reveal the distinct approaches, processes and experiences possible in contemporary dance training. Essential technical and performance considerations are covered, including: breath; alignment; core activation; connectivity; dynamic qualities of motion; use of the body; use of space; action and finally, relationships to the audience. With personal contributions from respected teachers at top dance institutions, this practical guide offers a unique insight into the expectations and processes of professional training classes as well as the success you can achieve with them. With images from real-life technique classes and dynamic performances, this is an essential companion for all contemporary dance students.
Confronting a prowler in the backyard, Dinah is determined to find out why someone has taken an interest in her older sister and herself. Who is the buck-tooth burglar? Why are the Rinaldi's tomatoes always involved? And what is the connection between Madge's boyfriend and GASP, a group of well-intentioned anti-smoking activists? When it becomes apparent that Wellman Talent, the modeling agency Madge works for, is making deals with an unscrupulous tobacco company, and that the spy is out to sabotage GASP’s plans to expose the connection, Dinah has to call on all her talents, both sleuthing and singing, to solve the case. In the spirit of Sammy Keyes, Dinah gets by on pluck, courage and an irrepressible sense of humor as she is catapulted into a mystery that twists and turns from the blackberry patch to the corporate boardroom.
This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. The ‘bog bodies’ of north-western Europe have captured the imaginations of poets and archaeologists alike, allowing us to come face-to-face with individuals from the past. Their exceptional preservation permits us to examine minute details of their lives and deaths, making us reflect poignantly on our own mortality. But, as this book argues, the bodies must be resituated within a turbulent world of endemic violence and change. Reinterpreting the latest continental research and new discoveries, and featuring a ground-breaking ‘cold case’ forensic study of Worsley Man, Manchester Museum’s ‘bog head’, it brings the bogs to life through both natural history and folklore, revealing them as places that were rich and fertile yet dangerous. The book also argues that these remains do not just pose practical conservation problems but also philosophical dilemmas, compounded by the critical debate on if – and how – they should be displayed.
Not just an anthology, this extensive index offers keyword, title, and author name access to more than 1,800 quotations from nearly 500 classic, award-winning, and popular works for children. Pearls of humor and wisdom from authors such as the Brothers Grimm, Dr. Seuss, Judith Viorst, and Shel Silverstein are at your fingertips. Very few quotations have been indexed in other works, making this a unique tool to find that elusive quote. A sure-to-please reference tool for school and public libraries-not just in children's departments-this book helps you identify the source of unusual terms or names such as tesseract or Who-ville and makes a great resource for locating quotes addressing special occasions. Fun for browsing!
Confronting a prowler in the backyard, Dinah is determined to find out why someone has taken an interest in her older sister and herself. Who is the buck-tooth burglar? Why are the Rinaldi's tomatoes always involved? And what is the connection between Madge's boyfriend and GASP, a group of well-intentioned anti-smoking activists? When it becomes apparent that Wellman Talent, the modeling agency Madge works for, is making deals with an unscrupulous tobacco company, and that the spy is out to sabotage GASPís plans to expose the connection, Dinah has to call on all her talents, both sleuthing and singing, to solve the case. In the spirit of Sammy Keyes, Dinah gets by on pluck, courage and an irrepressible sense of humor as she is catapulted into a mystery that twists and turns from the blackberry patch to the corporate boardroom.
Combining a rigorous and academic theoretical framework with practical case studies and real-life examples, initiatives and projects from both the developed and developing world, this wide-ranging yet detailed book examines the phenomenon of cultural tourism in its broadest sense. It explores many issues including, amongst others: the development of cultural tourism and its impacts sustainable cultural tourism policies the role of cultural tourism in urban regeneration the organizational framework of European cultural tourism. In addition, individual chapters make reference to the problems of exclusion and discrimination. Drawing on post-modern perspectives, this informative text emphasizes the importance of popular cultural tourism, alternative or ethnic tourism, and that of working class heritage and culture. It focuses on the role cultural tourism plays in the globalization process and the impacts of global development on culture, traditions and identity, especially for regional, ethnic and minority groups. It argues that the future development and management of cultural tourism relies on a greater degree of mutual understanding between the sectors involved in its development, and on further communication, if it is to be sustainable, integrative and democratic.
The third edition of Issues in Cultural Tourism Studies provides a vital framework for analysing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. It focuses in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions. The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. Since the second edition of this book there have been many important developments in this field and this third edition has been completely revised and updated to include: New content on: demand and motivation for cultural tourism, sustainable cultural tourism, and ethnic cultural tourism New and updated case studies from an even wider global perspective A revised, up-to-date framework for global cultural tourism studies in the light of recent research, publications, and industry developments. New pedagogical features within the text to aid understanding and critical thinking including: questions at the end of case studies and a further reading section. At the interface between the global and the local, a sustainable and people-centred approach to cultural tourism planning and development is advocated to ensure that benefits are maximized for local areas, a sense of place and identity are retained, and the tourist experience is enhanced to the full. The text is unique in that it provides a summary and a synthesis of all of the major issues in global cultural tourism, which are presented in an accessible way using a diverse range of international case studies. It is essential and valuable reading for all tourism students.
Aspects of pedagogy are frequently researched, but the concept itself is poorly understood. More than just teaching and learning, pedagogy is about values, identities, relationships and interactions bounded by context. As such, researchers of pedagogy face the challenge of working out what constitutes pedagogical texts, data or evidence, and how these can be generated and understood. Research Methods for Pedagogy begins by exploring the different conceptualisations of pedagogy and their implications for how it is researched. The authors reflect on how their sociocultural stance on pedagogy influences the methods they choose to focus on in the book. Moving beyond just schools and formal pedagogies into informal and everyday pedagogies, the authors use a range of case studies across educational sectors and cultures to discuss methods for researching pedagogy. Common approaches such as ethnography and action research are included alongside some quantitative and quasi-experimental methods and often less familiar participatory, multimodal and reflective methods. The authors demonstrate the relationships between theoretical stance, pedagogical context and research approach. Finally, the book addresses the complexity of pedagogy research through discussion of particular ethical and relational aspects as it highlights innovations and developments in research methods for pedagogy. Boxed case studies, reflections on real research projects, a glossary of key terms and an annotated list of further reading all help to guide students and scholars through their research design and choice of methods in this area.
Close relationships and mental health are two key ingredients to living a meaningful, fulfilled life. These two domains are the central focus of Treating Relationship Distress and Psychopathology in Couples: A Cognitive-Behavioural Approach. As expert clinicians, trainers, and researchers in the field of cognitive-behavioural couple therapy and couple-based interventions for psychopathology, the authors offer a highly accessible volume for experienced clinicians and trainees alike. This book details the most recent innovations in CBCT, a principle-based, flexible treatment approach for couples with a wide range of relationship concerns, circumstances, and stages of life. Based on a clear conceptual framework, readers learn how to address individual and couple functioning in an integrated, comprehensive manner and how to apply principle-based interventions that directly flow from this framework. Treating Relationship Distress and Psychopathology in Couples was written by a team of five authors, born in four different countries and working together as a team for a number of years, providing a cohesive framework based on work in a variety of contexts. While staying close to research findings that inform treatment, they provide a text for clinicians at all levels of training and experience in working with couples.
First Published in 1998. This book sets the foundations for educational dance in relation to pupils with wide-ranging learning needs. It takes seriously the notion of 'dance for all' and explores a developmental approach for taking movement into dance, with strategies to enable learners of all abilities to progress in the context of National Curriculum requirements. It is grounded in the work of Veronica Sherborne and dovetails her developmental creative movement programme with the framework for educational dance pioneered by Rudolf Laban.
Although stardom and celebrity have sometimes been seen as antithetical to traditional British notions of restraint and modesty, female stars have nenetheless always been an important attraction for audiences of British cinema, offering specifically British takes on ideas of glamour, acting prowess and femininity. This book will explore in detail the history of British female stardom from the 1940's to the present day through an examination of careers and star personae, from Anna Neagle, who enjoyed record-breaking popularity in the immediate post-war years, to key contemporary figures such as Keira Knightley and Helen Mirren. This is a major new study of stardom in British cinema and the first to focus on female stars.
This may be the single most important book you ever buy during your medical training. Rotations come and go, exams come and go, but regardless of specialty, patient-care will be at the heart of your practice. It is no exaggeration to say that motivational interviewing (MI) has transformed the way doctors engage with patients, families, and colleagues alike. MI is among the most powerful tools available to promote behavior change in patients. In an age of chronic diseases (diabetes, hypertension, heart disease, obesity), behavior change is no longer limited to substance use or the field of psychiatry - maladaptive choices and behaviors that negatively impact health outcomes are rampant. There is an explosion of research projects using MI or adaptations of MI in the behavioral health medicine field in the past decade. Hospitalizations can't make people change. How marvelous is it that an evidence-based health behavior change approach (MI) can help people change the outcomes of their illnesses and the course of their lives. This therapeutic approach is not a form of psychotherapy and is not the stuff of cobwebs and old leather couches. MI is readily integrated into regular ward rounds and office visits and provides an effective and efficient approach to patients clinical encounters. Written by experts in the field and medical trainees across medicine, the second edition of the MI guide explores how MI enhances contact with patients from every level of training, following an accessible, succinct approach. This book covers the application of MI method and skills into practice and also includes numerous clinical scenarios, personal reflections and online animated clinical vignettes (video clips) that share the challenges and successes the authors have focused. Furthermore this book is endorsed by the pioneers of MI: William R. Miller & Stephen Rollnick.
Public Health for the 21st Century is a comprehensive consideration of the emerging challenges for public health policy makers. Its structure makes it accessible to those wishing to dip into specific areas as well as being both coherent and comprehensible to those who may wish to read the whole volume. It is a valuable addition to any public health library." Journal of Environmental Health Research "This is a timely and comprehensive review of the new public health. The book demonstrates a capacity and readiness of the public health community to engage the population to achieve the 'fully engaged scenario' that remains the major health challenge for the UK. Replacing 'political restlessness' with political resolve might be the key ingredient that has been missing." Tribune "The second edition of this text is a very welcome addition to the public health library. The sweep of its interests and the vision it encapsulates marks it out as a true standard bearer for public health into the 21st Century. Its approach is comprehensive and its subject matter compelling. In spite of the challenges ahead for public health, the book reminds us of the quality of those practicing and writing about the subject in the UK today." Mike Kelly, Director of the Centre for Public Health Excellence, The National Institute for Health and Clinical Excellence (NICE) This bestselling book has been substantially updated to take account of changing policy and practice. The introduction has been re-written to form a new chapter giving a comprehensive overview of the field of public health, making the book much more accessible to a wider audience. Throughout this book, the authors analyse and reflect upon the influence of history, research and procedures upon contemporary public health practice. The text explores the debates surrounding the meaning of public health and looks at the policy changes that are reshaping its context. Also examined are the contributions that epidemiology and health economics make to public health. Public Health for the 21st Century is essential reading for those involved in developing and implementing policies for health improvement, health protection and the reduction of inequalities in health. It also appeals to a wider audience of professionals, lay people and students who are interested in the wider health and well being of their communities.
The patterns and fabrics of American knitting are an intricate, and intimate, part of the nations history, reflecting the styles and the interests, the concerns and the comforts that touched every homebody, every newborn and newlywed, every homesick patriot in the field. This is the history that Knitting America celebrates. The first fully detailed, full-color, comprehensive history of knitting in America from colonial times to the present, the book conveys the social and historical realities that the craft embodied as well as the emotional narrative that unfolded at the hands of the nations knitters. With vintage patterns and designs typical of each era, Knitting America comprises a knitted history of American society. Here are the trends and the shortages, the historical happenings and the social movements, the advertising and economic developments that affected knitting and style. Also included are 20 historic knitting patterns for todays knitters. Beautifully illustrated with vintage pattern booklets, posters, postcards, black-and-white historical photographs, and contemporary color photographs of knitted pieces in private collections and in museums, this book is a treasure of history and craft, an exquisite view of America through the handiwork of its knitters.
This book will take you on a journey to awaken a spiritual relationship with the seal, familiarizing you with the seal's anima as well as its history with the Gaelic ancestors of the British Isles. The Clan of the Seal on North Uist, and the traditional oral storytellers, were the transmitters and custodians of folklore, who told tales about the kindly selchie and revered seals as sacred, akin to their own family. The gentle seal will help reclaim what is lost within as we remember our Celtic heritage and identity in this fragile world. Seal lore teaches valuable lessons in integrity and kindness, and ignites our imagination, leading us to the seal's inner landscape of presence and peace - inevitably towards our own inner peace. This is the magic of the seal; not lost, but found.
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