The new edition of this leading text atlas on corneal topography has been updated to include the latest advances in technology, such as Pentacam and Orbscan. The principles and theory underlying each technology are first clearly explained, and clinical applications are then examined. The authors describe how to use the different technologies and devices, explain the clinical readout with illustrations of normal corneal topography, discuss applications and findings in common disease states, and present the appearances after various corneal surgical procedures. The pros and cons of each system are highlighted. This up-to-date, superbly illustrated book is the most comprehensive guide to corneal topography currently available. It is anticipated that this second edition will become the seminal corneal topography textbook for all with an interest in corneal disease and its management, and refractive surgery.
Understand the Business Value You’re Getting from Social Media, so You Can Optimize It: Now, Tomorrow, and for Years to Come Four great books show you how to capture the data you need to drive better results from social and online marketing—and use that data to improve ROI, quickly and continuously. In SEO & PPC: Better Together, Melanie Mitchell shows how to use SEO and pay-per-click together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented rapidly by virtually any company. In How to Make Money with Social Media Optimization, Robert Scott Corbett helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. Finally, in Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, top Web marketing consultant Michael Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic action plans for the next three months, six months, and twelve months. Whatever you sell, these books will help you build leads, traffic, sales, market share, and profits! From world-renowned online marketing pioneers and innovators Melanie Mitchell, Jamie Turner, Robert Scott Corbett, and Michael Tasner
Examining the types of loss commonly encountered by health-care professionals, this book explains the nature of the reactions to them, shows how to identify people at special risk, and what to do in order to minimize that risk. It combines a strict regard for scientific evidence with the broad clinical experience that makes for sound advice.
Understand the Business Value You’re Getting from Social Media, so You Can Optimize It: Now, Tomorrow, and for Years to Come Four great books show you how to capture the data you need to drive better results from social and online marketing—and use that data to improve ROI, quickly and continuously. In SEO & PPC: Better Together, Melanie Mitchell shows how to use SEO and pay-per-click together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Next, in How to Use Social Media Monitoring Tools, leading social media marketer Jamie Turner offers a fast-paced primer on social media monitoring and realistic, low-cost methods for getting started. Turner introduces many of today’s most valuable monitoring tools and presents a practical eight-step social media monitoring plan that can be implemented rapidly by virtually any company. In How to Make Money with Social Media Optimization, Robert Scott Corbett helps you master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. Finally, in Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First, top Web marketing consultant Michael Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic action plans for the next three months, six months, and twelve months. Whatever you sell, these books will help you build leads, traffic, sales, market share, and profits! From world-renowned online marketing pioneers and innovators Melanie Mitchell, Jamie Turner, Robert Scott Corbett, and Michael Tasner
The overlooked history of an early appropriation of digital technology: the creation of games though coding and hardware hacking by microcomputer users. From the late 1970s through the mid-1980s, low-end microcomputers offered many users their first taste of computing. A major use of these inexpensive 8-bit machines--including the TRS System 80s and the Sinclair, Atari, Microbee, and Commodore ranges--was the development of homebrew games. Users with often self-taught programming skills devised the graphics, sound, and coding for their self-created games. In this book, Melanie Swalwell offers a history of this era of homebrew game development, arguing that it constitutes a significant instance of the early appropriation of digital computing technology. Drawing on interviews and extensive archival research on homebrew creators in 1980s Australia and New Zealand, Swalwell explores the creation of games on microcomputers as a particular mode of everyday engagement with new technology. She discusses the public discourses surrounding microcomputers and programming by home coders; user practices; the development of game creators' ideas, with the game Donut Dilemma as a case study; the widely practiced art of hardware hacking; and the influence of 8-bit aesthetics and gameplay on the contemporary game industry. With Homebrew Gaming and the Beginnings of Vernacular Digitality, Swalwell reclaims a lost chapter in video game history, connecting it to the rich cultural and media theory around everyday life and to critical perspectives on user-generated content.
Winterton’s book is a good introductory effort on the haptic environment of World War I aviators and their personal artifacts."—The Journal of the Air Force Historical Foundation Archaeology provides a fascinating insight into the lives of the aviators of the First World War. Their descriptions of the sensation of flying in the open cockpits of the primitive warplanes of the day, and the artifacts that have survived from these first years of aerial combat, give us a powerful sense of what their wartime service was like and chart the beginning of our modern understanding of aviation. But the subject hasn’t been explored in any depth before, which is why Melanie Winterton’s pioneering book is so timely. Hers is the first study of the trench art, souvenirs and lucky mascots associated with the Royal Flying Corps which, in an original way, tell us so much about the experience of flying on the Western Front a century ago. Extensive quotations from the memoirs of these early airmen are combined with an analysis of the artifacts themselves. They convey something of the fear and anxiety the airmen had to grapple with on a daily basis and bring out the full significance of the poignant souvenirs they left behind. Pieces of crashed aeroplane – wooden propellers, strips of linen, fragments of metal – were recycled and circulated during the war and afterwards became the focus of attention in the domestic home. As Melanie Winterton demonstrates, these items connected the living with the deceased, which is why they are so strongly evocative even today.
Aspects of pedagogy are frequently researched, but the concept itself is poorly understood. More than just teaching and learning, pedagogy is about values, identities, relationships and interactions bounded by context. As such, researchers of pedagogy face the challenge of working out what constitutes pedagogical texts, data or evidence, and how these can be generated and understood. Research Methods for Pedagogy begins by exploring the different conceptualisations of pedagogy and their implications for how it is researched. The authors reflect on how their sociocultural stance on pedagogy influences the methods they choose to focus on in the book. Moving beyond just schools and formal pedagogies into informal and everyday pedagogies, the authors use a range of case studies across educational sectors and cultures to discuss methods for researching pedagogy. Common approaches such as ethnography and action research are included alongside some quantitative and quasi-experimental methods and often less familiar participatory, multimodal and reflective methods. The authors demonstrate the relationships between theoretical stance, pedagogical context and research approach. Finally, the book addresses the complexity of pedagogy research through discussion of particular ethical and relational aspects as it highlights innovations and developments in research methods for pedagogy. Boxed case studies, reflections on real research projects, a glossary of key terms and an annotated list of further reading all help to guide students and scholars through their research design and choice of methods in this area.
Cameroon Pidgin English (CPE) is an English-lexified Atlantic expanded pidgin/creole spoken in some form by an estimated 50% of Cameroon’s population, primarily in the anglophone west regions, but also in urban centres throughout the country. Primarily a spoken language, CPE enjoys a vigorous oral presence in Cameroon, and the linguistic examples illustrating this description are drawn from a spoken corpus consisting of a range of text types, including oral narratives, radio broadcasts and spontaneous conversation. The authors’ typologically-framed investigation of the features of the language, from its phonetics, phonology and lexicon to its syntax and discourse structure, allows the reader a clear view of the linguistic character of CPE, offering a comprehensive description of the language that will be of interest to creolists as well as linguists interested in African languages, contact linguistics and comparative linguistics.
First Published in 2003. By taking a detailed look at the implementation and management of Intensive Interaction, the authors of this book offer practical guidance on how to get the most from the approach in the school context. This book includes: guidance on managing priorities, training issues, power dynamics and coping with Ofsted; advice on setting up and running evaluation projects; clear links to the National Curriculum for SEN; case studies from special and mainstream school and a glossary of terms. This book is for practitioners, coordinators and managers in schools using Intensive Interaction with pupils who have severe and complex learning difficulties.
First Published in 1998. The authors’ aim in editing Interaction in Action is to follow up on the thinking and practical guidance contained in their previous work on Intensive Interaction: They hope to illustrate that Intensive Interaction is not just something that goes on in hospital schools. Here we see the approach used not only by teachers, but also by speech therapists, occupational therapists, social workers, psychologists and parents. We see the approach used in people's homes as well as in education and day centres. The contributors have been asked to share their insights, the way they think about Intensive Interaction as well as the way that they 'do' it. This means that the chapters contain both reflective analysis and vivid description. The contributions illustrate how Intensive Interaction has grown and developed as an educational approach and as a way of being with people, and they illustrate the impact on all those involved.
This book describes and defines inclusive research, outlining how to recognize it, understand it, do it, and know when it is done well. In doing so it will address the areas of overlap and distinctiveness in relation to participatory, emancipatory, user-led and partnership research as well as exploring the various practices encompassed within each of these inclusive approaches. The book will focus on how and why more inclusive approaches to research have evolved. It will position inclusive research within the key debates and shifts in policy, define key ideas and terms, disuss the contested nature of inclusive research and illustrate a range of approaches using examplars. The aim is to discuss the range of challenges involved and to examine the degree to which these challenges have so far been met.
The second edition of Melanie Bush's acclaimed Everyday Forms of Whiteness looks at the often-unseen ways racism impacts our lives. The author has interviewed and surveyed hundreds of college students and reveals that even though we talk as thoughwe live in a "post-racial" world after the election of Barack Obama, racism is still very much a factor in everyday life. The second edition incorporates new data and interviews to show how the everyday thinking of ordinary people contributes to the perpetuation of systemic racialized inequality. The book introduces key terms for the study for race and ethnicity, reveals the mechanisms that support the racial hierarchy in U.S. society, then outlines ways we can challenge long-standing patterns of racialinequality.
This book examines ‘diversity’, or the lack thereof, in young adult fiction (YA) publishing. It focuses on cultural hegemony in the United Kingdom and explores how literary culture aimed at young adults reproduces and perpetuates ‘racial’ and ethnic cultural hierarchies. Diversity is described by the We Need Diverse Books project as ‘all diverse experiences, including (but not limited to) LGBTQIA, Native, people of color, gender diversity, people with disabilities, and ethnic, cultural, and religious minorities’. This study focuses on people of colour. While previous studies have looked at the representation of ethnic minorities in books for children and young adults, this book examines the experiences of ‘own voice’ cultural producers that create a counter-narrative. Specifically, this book will investigate the output and experiences of British young adult fiction authors of colour (BAME authors) published in the UK during the period 2006-2016, drawing upon semi-structured interviews with a sample of authors.
Women, Politics, and Power: A Global Perspective, Third Edition provides a clear, detailed introduction to women’s political participation and representation across a wide range of countries and regions. Through broad statistical overviews and detailed case-study accounts, authors Pamela Paxton and Melanie M. Hughes document both historical trends and the contemporary state of women’s political strength. Readers see the cultural, structural, political, and international influences on women’s access to political power, and the difference women make once in political office. The text acknowledges differences among women through attention to intersectionality and women from marginalized groups.
The Fourth Edition of a leading resource in the field, this valuable practice tool brings you completely up-to-date on the evolving laws governing banks' securities activities - from regulatory changes in the financial markets and administrative reform to recent court decisions and legislative reform, including the recently enacted Sarbanes-Oxley Act of 2002 and the Gramm-Leach-Bliley Act. Here is everything you need to help build a bank's securities business while avoiding compliance pitfalls. Securities Activities of Banks, Fourth Edition provides: In-depth discussions of the securities activities now permissible for banks, bank holding companies, and financial holding companies, Clear explanations of how securities laws affect banks' securities activities, A complete review of how banks are regulated - including foreign banks and affiliates, Up-to-date analysis of the evolution of the banking laws through agency and court decisions. Detailed descriptions and analyses illuminate the full range of current bank securities activities, including investment and trading activities, brokerage activities, investment advice, underwriting, mutual funds, international securities activities, derivative instruments, deposits and loans, fiduciary activities, and more."--Publisher's website.
Communities and the Clean Energy Revolution: Public Health, Economics, Design, and Transformation is an engaging and interdisciplinary investigation into clean energy systems such as solar and wind power and the need to transform our energy system. Looking at the intersection of clean energy with community engagement, diversity, and economic development, it is a remarkably accessible account from the front lines of the clean energy revolution. Organized as a series of case studies set in eight locations, the author profiles people leading varied renewable energy projects from using solar to survive hurricanes to passing a Green New Deal bill for America’s largest city, the beginnings of the offshore wind industry, modular solar power systems, and changing the culture of an entire utility. Each case study is set into context of broader research, addressing how cities and states meet clean energy goals, howsolar or wind power address blackouts, and how individuals can accelerate clean energy for their home, business, or community. This book goes beyond merely explaining clean energy transition by providing unique insight into the calls for a complete transformation of America’s energy system.
First published Open Access under a Creative Commons license as What is Inclusive Research?, this title is now also available as part of the Bloomsbury Research Methods series. This book describes and defines inclusive research, outlining how to recognize it, understand it, do it, and know when it is done well. In doing so it addresses the areas of overlap and distinctiveness in relation to participatory, emancipatory, user-led and partnership research as well as exploring the various practices encompassed within each of these inclusive approaches. The author, Melanie Nind, focuses on how and why more inclusive approaches to research have evolved. She positions inclusive research within the key debates and shifts in policy, defines key ideas and terms, discusses the contested nature of inclusive research and illustrates a range of approaches using exemplars. The aim is to discuss the range of challenges involved and to examine the degree to which these challenges have so far been met.
The brainchild of children's book mogul Edward Stratemeyer, Nancy Drew was brought to life by two women. In a century- spanning story Rehak traces their roles--and Nancy's--in forging the modern American woman.
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