This practical guide shows leaders how to implement and sustain a robust microcredentialing program in their school or district. Teachers require rigorous professional learning that ensures mastery rather than simply marking time served. Microcredentials offer a competency-based approach to professional learning that can be tailored to individuals' context, needs, and interests. In this timely book, veteran educators and microcredentialing experts Eric M. Carbaugh, Laura McCullough, Meghan Raftery, and Ebbie Linaburg detail the characteristics of high-quality microcredentials. They explain how leaders can * Set school and district goals for microcredentials. * Select third-party microcredentials or design their own in-house. * Implement a high-quality microcredentialing process. * Structure and support microcredentialing at scale. Building Educator Capacity Through Microcredentials demystifies microcredentialing and shows schools how to take advantage of this powerful approach to professional learning. Readers will acquire the information and tools to launch and scale an effective microcredentialing program that meets the professional learning needs of their staff and, by extension, improves the learning outcomes of their students.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need – and it is a fascinating read for anyone interested in the sociology of generations.
An essential guide to navigating the journey to recovery from critical illness Millions of patients are admitted to intensive care units (ICUs) each year, one third of whom need a ventilator machine to help them breathe. These critically ill patients may develop health problems related to their illness, injury, ventilator or other treatments. Such problems can continue after the patient leaves the hospital. LANGE: After the ICU: Multidisciplinary Perspectives on Supporting Critical Illness Survivors fills a gap in the existing literature on the subject. Arranged in three sections, the book addresses the ways in which care in the ICU can impact life afterwards and provides a framework for the recovery process. The early chapters feature personal stories from patients describing their life-threatening illness, journey to recovery, and the clinicians who helped them along the way. In the following chapters, clinicians, physicians, nurses, and patients' family members share their unique perspectives on the recovery process. Each chapter includes a specific section dedicated to tips for clinicians. • Includes key concepts of care across the arc of the ICU patient encounter • Evidence-based interventions are presented and summarized in a practical stepwise approach • Features accounts from patients, clinicians, physicians, nurses, and others involved in the care and recovery process
This practical guide shows leaders how to implement and sustain a robust microcredentialing program in their school or district. Teachers require rigorous professional learning that ensures mastery rather than simply marking time served. Microcredentials offer a competency-based approach to professional learning that can be tailored to individuals' context, needs, and interests. In this timely book, veteran educators and microcredentialing experts Eric M. Carbaugh, Laura McCullough, Meghan Raftery, and Ebbie Linaburg detail the characteristics of high-quality microcredentials. They explain how leaders can * Set school and district goals for microcredentials. * Select third-party microcredentials or design their own in-house. * Implement a high-quality microcredentialing process. * Structure and support microcredentialing at scale. Building Educator Capacity Through Microcredentials demystifies microcredentialing and shows schools how to take advantage of this powerful approach to professional learning. Readers will acquire the information and tools to launch and scale an effective microcredentialing program that meets the professional learning needs of their staff and, by extension, improves the learning outcomes of their students.
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