“I sailed my life on a ship” it’s not just a book; it’s a story that demands to be told. Ship may be romantic in movies like titanic but in real life, for a sailor it’s a test of his mental and physical strength. The only romance there is the romance between sweaty engine rooms, pipelines, bilges and swearing seniors. Amid all this is a guy who is phobic, afraid and bound. But he does this one daring act. And this one act changes his course of life, it changes his thought process, it even changes his fears. Now he becomes something he always wanted to be. “I sailed my life on a ship” is not just a romantic book or an adventure. It’s a story of change, self-discovery and one’s fight with him.
Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
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