Meenakshi Jain's Books

THE INDIA THEY SAW (VOL-2)

THE INDIA THEY SAW (VOL-2) by MEENAKSHI JAIN: More Views on India

By: Meenakshi Jain

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THE INDIA THEY SAW (VOL-2)

THE INDIA THEY SAW (VOL-2) by MEENAKSHI JAIN: More Views on India

By: Meenakshi Jain

The classical accounts of Greek and Roman writers; and subsequently; the works of Chinese pilgrims portrayed the splendour of civilization in ancient India. By the seventh century; the world scenario had altered significantly with the advent of Islam and the attendant era of Arab expansion. The age of Arab travellers; geographers; merchants and historians commenced with the Islamic ascendancy. India was then at a high point in her intellectual and cultural attainments. The Arabs transmitted knowledge of Indian numerals; mathematics; philosophy and logic; mysticism; ethics; statecraft; military science; medicine; astronomy and astrology to the outside world. Arab travellers described the grandeur and wealth of the kings of India; singling out for special mention the Palas; the Gurjara Pratiharas and the Rashtrakutas. Politically; while north India was being subjected to Arab and Turkish invasions which culminated in the establishment of the Delhi Sultanate in A.D. 1206; the south moved on a different trajectory. In the last quarter of the tenth century; the mighty Cholas on the Coromandel Coast replaced the Rashtrakutas as the paramount kings of India. By A.D. 1200; the Chola kingdom had withered away. In A.D. 1336; was established the Vijayanagar kingdom; which stood as a bulwark against Muslim attacks from the north for over two centuries. Meanwhile; several European missions and missionaries undertook the journey to China; visiting India en route; or on their return journey. European merchants took advantage of the land routes opened by the Mongol conquests and some of them managed to visit India. Besides the works of European travellers; traders and merchants; several Chinese accounts of India are also available from the twelfth century. Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.

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335

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Prabhat Prakashan

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ISBN 10

8184301073

ISBN 13

9788184301076

THE INDIA THEY SAW (VOL-4)

THE INDIA THEY SAW (VOL-4) by MEENAKSHI JAIN: Continuing the Exploration of India

By: Meenakshi Jain

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THE INDIA THEY SAW (VOL-4)

THE INDIA THEY SAW (VOL-4) by MEENAKSHI JAIN: Continuing the Exploration of India

By: Meenakshi Jain

In the wake of the commercial and political expansion of Europe in the eighteenth century; there was a remarkable increase in the number of Europeans visiting India; not merely for trade but also in search of her fabled ancient wisdom. The European rediscovery of India's cultural heritage led to the emergence of Orientalist scholarship and a belief that India was the original home of the arts and sciences. In India the great patron of Indie studies was the Governor-General; Warren Hastings. He gathered around himself a select group that included Charles Wilkins; Nathaniel Halhed; and William Jones; the most famous of the Orientalists. But the growing political ascendancy of the British in India dampened the early exuberance for Indie studies. As conquerors; the British began to feel the need to justify their conquests and exalt their own race and religion. Several other forces were at work to turn the tide against India. The Industrial Revolution in England had created the need to convert India into a market for machine-made British goods. Meanwhile; the Evangelicals pressed for the Christianization and Anglicization of India; which; they felt; would lead to permanent British rule and also change Indian lifestyle to the advantage of British manufacturers. The Evangelicals allied with the Utilitarians to launch a tirade against Indian culture and force the retreat of the Orientalists. This volume covers the period from A.D. 1700 to 1850. A significant number of travellers visited India during this century and a half. The accounts available to us are primarily those written in English. A considerable amount of the work in French and the rich accounts of the early Danish missionaries on the Coromandel Coast; for instance; have yet to be translated into English. Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.

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476

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Prabhat Prakashan

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ISBN 10

818430109X

ISBN 13

9788184301090

THE INDIA THEY SAW (VOL-3)

THE INDIA THEY SAW (VOL-3) by MEENAKSHI JAIN: Further Glimpses of India

By: Meenakshi Jain

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THE INDIA THEY SAW (VOL-3)

THE INDIA THEY SAW (VOL-3) by MEENAKSHI JAIN: Further Glimpses of India

By: Meenakshi Jain

The arrival of Vasco da Gama on the western coast of India; near Calicut; on 27 May 1498; heralded the restoration of Europe’s links with the subcontinent after an interval of almost eight centuries. With his landing; India became accessible to Portuguese conquistadors; traders; travellers; scholars and clergymen. The sixteenth century could; in a sense; be termed the Portuguese century; for no European power could challenge its mastery of the sea route to India. The defeat of the Spanish Armada in 1588 by Holland and England; however; signaled the end of this monopoly and in 1595; the first Dutch fleet entered the Indian Ocean. In the seventeenth century; the Dutch; with their British camp followers; seriously undermined the Portuguese. The French also entered the Indian trade in the second half of this century. While several Portuguese accounts of India in the sixteenth century are available; for the seventeenth century; we also have the writings of travellers; scholars and missionaries from the latter three countries. Additionally; Jesuits of various nationalities wrote regular letters to home; providing valuable information on facets of Indian life; albeit tempered by their religious bias. This volume confines itself to European writings of sixteenth and seventeenth centuries. It does not claim to be exhaustive but presents glimpses of the Indian reality as recorded by contemporary European visitors. Only English translations have been used. A sizeable number of accounts in European languages still await translation. Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.

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440

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Prabhat Prakashan

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ISBN 10

8184301081

ISBN 13

9788184301083

Subaltern Saints in India

Women and Sudras in Bhakti Movement

By: Meenakshi Jha

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Subaltern Saints in India

Women and Sudras in Bhakti Movement

By: Meenakshi Jha

The present era of complexity, anxiety and moral turpitude is in need of spiritual solace and God's grace more than ever before. The established frameworks of religion have not entirely been successful in streamlining the rapport between the maker and the creation. The emergence and progression of bhakti saints is a significant power in this direction. Living exemplary, realised lives on their own terms mostly in opposition to the given frame of life, the bhakti saints heralded a new possibility of the egalitarian order without any bigotry or dogmatism. The book undertakes a probe into the specific contributions made by two hitherto neglected sections of the Indian society, namely women and Sudras. The precepts and lives of these subaltern saints reiterate the possibility of personal salvation and social regeneration, having transformative potential for breaking the barriers of iniquitous, hierarchical structures.

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265

Publisher

Motilal Banarsidass

Published Date

ISBN 10

8120842995

ISBN 13

9788120842991

Geeta Krishan Ki, Siddhant Karm Ka

By: Meenakshi Jain

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Geeta Krishan Ki, Siddhant Karm Ka

By: Meenakshi Jain

I have not read so far any such philosophical literature or epic such as the Bhagvad Gita. It consists of lots of hidden mysteries of human life. Although few of them are visible but lots of them are being shrouded and invisible like as myriad air particles in this mysterious atmosphere of the mundane world. I felt like a major part of my life became worthless after glancing through this pious epic, the Bhagvad Gita. Undoubtedly, it is difficult not only to understand its assence and also almost impossible to inbibe its essence. When I read it, then I realized that due to the lack of ease in understanding its language, though people read the Gita but not able to understand its essence. Perhaps it was also the grace and instructions of the Supreme Power that I should make it available to all. I have done my best to make it lucid and easy to understand, so that everyone will be acquainted with its true and hidden message. Also, I have tried to make it ease in the poetic form so that it could be imbibed easily. In true sense, the purpose of both my writing and life will be fulfilled if I could get success in exploring the principles of karma to reach everyone.

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301

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Diamond Pocket Books Pvt Ltd

Published Date

ISBN 10

9354864090

ISBN 13

9789354864094

Apache Spark 2: Data Processing and Real-Time Analytics

Master complex big data processing, stream analytics, and machine learning with Apache Spark

By: Romeo Kienzler,Md. Rezaul Karim,Sridhar Alla,Siamak Amirghodsi,Meenakshi Rajendran,Broderick Hall,Shuen Mei

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Apache Spark 2: Data Processing and Real-Time Analytics

Master complex big data processing, stream analytics, and machine learning with Apache Spark

By: Romeo Kienzler,Md. Rezaul Karim,Sridhar Alla,Siamak Amirghodsi,Meenakshi Rajendran,Broderick Hall,Shuen Mei

Build efficient data flow and machine learning programs with this flexible, multi-functional open-source cluster-computing framework Key FeaturesMaster the art of real-time big data processing and machine learning Explore a wide range of use-cases to analyze large data Discover ways to optimize your work by using many features of Spark 2.x and ScalaBook Description Apache Spark is an in-memory, cluster-based data processing system that provides a wide range of functionalities such as big data processing, analytics, machine learning, and more. With this Learning Path, you can take your knowledge of Apache Spark to the next level by learning how to expand Spark's functionality and building your own data flow and machine learning programs on this platform. You will work with the different modules in Apache Spark, such as interactive querying with Spark SQL, using DataFrames and datasets, implementing streaming analytics with Spark Streaming, and applying machine learning and deep learning techniques on Spark using MLlib and various external tools. By the end of this elaborately designed Learning Path, you will have all the knowledge you need to master Apache Spark, and build your own big data processing and analytics pipeline quickly and without any hassle. This Learning Path includes content from the following Packt products: Mastering Apache Spark 2.x by Romeo KienzlerScala and Spark for Big Data Analytics by Md. Rezaul Karim, Sridhar AllaApache Spark 2.x Machine Learning Cookbook by Siamak Amirghodsi, Meenakshi Rajendran, Broderick Hall, Shuen MeiCookbookWhat you will learnGet to grips with all the features of Apache Spark 2.xPerform highly optimized real-time big data processing Use ML and DL techniques with Spark MLlib and third-party toolsAnalyze structured and unstructured data using SparkSQL and GraphXUnderstand tuning, debugging, and monitoring of big data applications Build scalable and fault-tolerant streaming applications Develop scalable recommendation enginesWho this book is for If you are an intermediate-level Spark developer looking to master the advanced capabilities and use-cases of Apache Spark 2.x, this Learning Path is ideal for you. Big data professionals who want to learn how to integrate and use the features of Apache Spark and build a strong big data pipeline will also find this Learning Path useful. To grasp the concepts explained in this Learning Path, you must know the fundamentals of Apache Spark and Scala.

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604

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Packt Publishing Ltd

Published Date

ISBN 10

1789959918

ISBN 13

9781789959918

Under the Spell of Bacchus

By: Meenakshi Gautam Chaturvedi

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Under the Spell of Bacchus

By: Meenakshi Gautam Chaturvedi

When you love someone, you accept the complete package including their flaws, and then apply your wisdom and courage to change the things you can! Many spouses are caught unawares, when faced with the disease of alcoholism in the family, and our protagonist Gauri is no exception. She is an urban educated middle class Indian woman who comes from a disciplined fau i family. At the age of twenty five, she aspires for a career, and growing on a diet of Mills and Boons, she dreams of finding her hero and falling in love. But real life is different! This romantic comedy is about Gauri’s arranged marriage to Siddharth who turns out to be an alcoholic. In this interesting battle with the bottle, the conflict arises when on a work assignment abroad, Siddharth’s billionaire Harvard educated boss (straight out of a Mills & Boon) proposes to Gauri and she is well and truly caught between the devil and the deep sea!

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149

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Ukiyoto Publishing

Published Date

ISBN 10

9354903746

ISBN 13

9789354903748

Work, Family and Integration

Indian Migrant Farmers in Northern Italy

By: Meenakshi Thapan

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Work, Family and Integration

Indian Migrant Farmers in Northern Italy

By: Meenakshi Thapan

This book examines the migration of Indians (mainly from the Punjab region in north India) to parts of northern Italy, especially the Emilia-Romagna region. It analyzes the mobility patterns of migrants who occupy a niche in the labour market and unpacks the forward and backward linkages that migrants imagine, experience, and endure, not only in the context of the materiality of livelihood opportunities and income generation in Italy but also through affect, as potential immigrants and then as migrants, in a territorial and imagined space. The book unravels uncertainties and anxieties about identity among youth, women, and men through in-depth interviews. It also examines a reassertion of cultural tropes that portray identity in marked and vexed ways. The book brings a mutual recognition and acceptance of diversity, or its lack, in a European nation. It stands out for its nuanced ethnographic detail, its attention to the voices of youth and women, and exploration of their relationship with the host community. The book, therefore, is a must-read for everybody interested in a better understanding of migration and the culture of migration in different countries.

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156

Publisher

Springer Nature

Published Date

ISBN 10

9819955815

ISBN 13

9789819955817

Apache Spark 2.x Machine Learning Cookbook

By: Siamak Amirghodsi,Meenakshi Rajendran,Broderick Hall,Shuen Mei

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Apache Spark 2.x Machine Learning Cookbook

By: Siamak Amirghodsi,Meenakshi Rajendran,Broderick Hall,Shuen Mei

Simplify machine learning model implementations with Spark About This Book Solve the day-to-day problems of data science with Spark This unique cookbook consists of exciting and intuitive numerical recipes Optimize your work by acquiring, cleaning, analyzing, predicting, and visualizing your data Who This Book Is For This book is for Scala developers with a fairly good exposure to and understanding of machine learning techniques, but lack practical implementations with Spark. A solid knowledge of machine learning algorithms is assumed, as well as hands-on experience of implementing ML algorithms with Scala. However, you do not need to be acquainted with the Spark ML libraries and ecosystem. What You Will Learn Get to know how Scala and Spark go hand-in-hand for developers when developing ML systems with Spark Build a recommendation engine that scales with Spark Find out how to build unsupervised clustering systems to classify data in Spark Build machine learning systems with the Decision Tree and Ensemble models in Spark Deal with the curse of high-dimensionality in big data using Spark Implement Text analytics for Search Engines in Spark Streaming Machine Learning System implementation using Spark In Detail Machine learning aims to extract knowledge from data, relying on fundamental concepts in computer science, statistics, probability, and optimization. Learning about algorithms enables a wide range of applications, from everyday tasks such as product recommendations and spam filtering to cutting edge applications such as self-driving cars and personalized medicine. You will gain hands-on experience of applying these principles using Apache Spark, a resilient cluster computing system well suited for large-scale machine learning tasks. This book begins with a quick overview of setting up the necessary IDEs to facilitate the execution of code examples that will be covered in various chapters. It also highlights some key issues developers face while working with machine learning algorithms on the Spark platform. We progress by uncovering the various Spark APIs and the implementation of ML algorithms with developing classification systems, recommendation engines, text analytics, clustering, and learning systems. Toward the final chapters, we'll focus on building high-end applications and explain various unsupervised methodologies and challenges to tackle when implementing with big data ML systems. Style and approach This book is packed with intuitive recipes supported with line-by-line explanations to help you understand how to optimize your work flow and resolve problems when working with complex data modeling tasks and predictive algorithms. This is a valuable resource for data scientists and those working on large scale data projects.

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658

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Packt Publishing Ltd

Published Date

ISBN 10

1782174605

ISBN 13

9781782174608

Activated Carbon Adsorption

By: Roop Chand Bansal,Meenakshi Goyal

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Activated Carbon Adsorption

By: Roop Chand Bansal,Meenakshi Goyal

High surface area, a microporous structure, and a high degree of surface reactivity make activated carbons versatile adsorbents, particularly effective in the adsorption of organic and inorganic pollutants from aqueous solutions. Activated Carbon Adsorption introduces the parameters and mechanisms involved in the activated carbon adsorption

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498

Publisher

CRC Press

Published Date

ISBN 10

1420028812

ISBN 13

9781420028812

Shooting Terror

Terrorism in Hindi Films

By: Meenakshi Bharat

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Shooting Terror

Terrorism in Hindi Films

By: Meenakshi Bharat

Shooting Terror highlights the disturbing immediacy of acts of terror and how cinema responds to them. It follows the changing representations of terrorism in Hindi cinema by fielding in-depth textual analyses of films such as Roja, Maachis, Black Friday, Tere Bin Laden, Uri: The Surgical Strike, among others. It traces how terror and the terrorist have come to be viewed in the Indian cultural space and lays the grounds for a multivalent, perspectival reading of cinema and terrorism. Moving from the threat of terror condensed in the Mogambo-esque villain in Mr. India, to the showcasing of terror and the terrorist in their lived-in realities in Haider and Shahid, the book explores the fraught connections between terror and the themes of devastation and trauma; between terror and the urban cityscape. It also seeks to highlight the place of humour and satire in films on terrorism and the presence of the reactionary far right in these films. One of the first books to present a composite picture of terrorism in contemporary Hindi cinema, this volume will be of interest to researchers and academics of cultural studies, media and film studies, and the study of sociopsychological violence in media and culture.

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175

Publisher

Taylor & Francis

Published Date

ISBN 10

1000024938

ISBN 13

9781000024937

Taxmann's Gold & Taxation – The first-of-its-kind book in clear language with abundant examples, case studies, and tax-saving tips from Income-tax & GST angles

By: Meenakshi Subramaniam

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Taxmann's Gold & Taxation – The first-of-its-kind book in clear language with abundant examples, case studies, and tax-saving tips from Income-tax & GST angles

By: Meenakshi Subramaniam

The first-of-its-kind book on Gold & Taxes is the first book in this domain, written in simple & lucid language, with plenty of examples, case studies & tables. This book analyses the intricate relationship between gold and the tax system, particularly within the Indian context. It aims to provide complete guidance on how to save taxes on gold. Any person, whether a buyer, seller, or investor, would not like to face a heavy tax burden while fondly handling the shining, yellow gold. This book will be helpful for all tax practitioners, advocates, trade associations, jewellers, investors, and the common man & woman. The Present Publication is the 3rd Edition, amended up to April 2024. This book is authored by Meenakshi Subramaniam, with the following noteworthy features: • [New Additions] include the following: o New Cases o Updated Tables o Amended Laws are written in an easy-to-understand format • [Complete Coverage] of all aspects of Gold & Taxation • [Relevant GST Principles] such as composition scheme and input tax credit, have also been incorporated in the discussions • [Examples, Cases and Tables] are included for easy understanding • [Tips to Save Taxes] at the end of various chapters have also been incorporated The detailed contents of this book are as follows: • How Much Gold Can You Hold o Overview of CBDT Instruction No. 1916 and its application o Analysis through case studies o Discussion on broader implications and frequently asked questions about gold possession limits • Search, Seizure & Income-Tax o Details on search and seizure operations related to gold under income tax laws o Examination of the powers of the Assessing Officer and relevant case studies o Insights into penalties and documentation required for substantiating gold holdings • Digital Search o Discussion on digital evidence and its relevance to income tax provisions related to gold o Case studies illustrating the handling of digital evidence in tax assessments • Gold Monetization Scheme o Explanation of the scheme's benefits, objectives, and the tax advantages offered o Comparative analysis between old and new monetisation schemes • Sovereign Gold Bonds o Insights into why these bonds were issued and their benefits over physical gold o Tax advantages and potential disadvantages, with practical tips for investors • Undisclosed & Unexplained Gold o Legal framework concerning undisclosed gold and penalties associated with it o Various case laws and practical tips for handling scenarios involving undisclosed gold • Gold ETFs o Tax implications of investing in Gold ETFs o Comparison with Sovereign Gold Bonds and Practical Investment Tips • Gold Coins o Taxation aspects of gifting gold coins and capital gains tax on them o Legal and practical insights into the handling of seized gold coins • Capital Gains Tax o Comprehensive guide on handling short-term and long-term capital gains tax on gold o Discussion on deductible expenses, tax exemptions, and case laws • Valuation of Gold o Guidelines on when and how gold valuation should be done, including legal perspectives and case studies • Traders & Gold o Examination of the accounting practices for gold traders and related case studies • Inheriting Gold o Legal insights into the inheritance of gold and methods to establish proof of inheritance • Gold & Silver Utensils o Tax considerations for gold and silver utensils, focusing on personal use and exemptions • Stridhan o An exploration of how income tax views Stridhan and related legal cases • Gold & GST o Detailed analysis of GST implications on gold transactions, including making charges, sales, and exchanges • GST & Gold Traders o Extensive coverage of GST regulations affecting gold traders, including registration requirements, input tax credits, etc. • Appendices o Historical rates of gold and silver o Cost Inflation Index for Gold post-2017 o A comprehensive guide on GST tariff and specialised forms for gold traders

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Taxmann Publications Private Limited

Published Date

ISBN 10

9357787291

ISBN 13

9789357787291

Financial Access of the Urban Poor in India

A Story of Exclusion

By: Meenakshi Rajeev,B. P. Vani

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Financial Access of the Urban Poor in India

A Story of Exclusion

By: Meenakshi Rajeev,B. P. Vani

This book focuses on the issue of financial exclusion with particular reference to the urban informal sector in India. Continuing the work of its predecessor, the current Government of India is also placing considerable importance on driving policy initiatives for financial inclusion. However, financial exclusion in urban areas, especially of the lower strata of the society has not received the attention it deserves from researchers and policymakers, even though urban poverty and deprivations are of considerable importance in the present Indian context. The challenges of financial inclusion and accessibility in the urban areas differ substantially from those found in the rural regions given the fact that the possibility of physical access to financial services is much higher in urban areas. In order to provide a macro perspective, the book begins with an analysis of the unit record data on nature and extent of financial inclusion and access to credit in urban India, based on Debt and Investment survey data (59th and 70th rounds) provided by the National Sample Survey Office (NSSO). In subsequent steps, the book discusses findings from a primary survey carried out in the state of Karnataka of self-employed persons engaged in informal services sector. This exercise has helped to comprehend the ways in which they currently meet their financial needs for different income generating purposes, the terms and conditions under which they do so, and the challenges that remained for possible interventions. Experiences of other developing nations in their attempts to ensure financial inclusion and the lesson learnt thereby are the other highlights of the book.

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105

Publisher

Springer

Published Date

ISBN 10

8132237129

ISBN 13

9788132237129

Meta-cognitive Strategies and Learning Approaches: Usability in the Educational Context

By: Dr. Meenakshi Ingole & Prof. Shefali Pandya

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Meta-cognitive Strategies and Learning Approaches: Usability in the Educational Context

By: Dr. Meenakshi Ingole & Prof. Shefali Pandya

Introduction According to Sterner (2015)1, “Very few people are really aware of their thoughts. Their minds run all over the place without their permission, and they go along for the ride unknowingly and without making a choice.” Thinking requires the ability to represent and manipulate ideas in the head. It can be distracted by intense direct emotion and sensations as well as pressure to act quickly. Engagement in thinking can be enhanced by practicing theoretical model building and the creation of scenarios for action. Analytical skills of theory building, quantitative data analysis and technology management can aid in the development and expression of the thinking mode of learning.

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342

Publisher

Ashok Yakkaldevi

Published Date

ISBN 10

1387894900

ISBN 13

9781387894901

MeToo

The Impact of Rape Culture in the Media

By: Meenakshi Gigi Durham

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MeToo

The Impact of Rape Culture in the Media

By: Meenakshi Gigi Durham

In the wake of the MeToo movement, revelations of sexual assault and harassment continue to disrupt sexual politics across the globe. Reports of widespread misconduct—in workplaces from doctors’ offices to factory floors—precipitate firings, legal actions, street protests, and policy punditry. Meenakshi Gigi Durham situates media culture as a place in which these broader social struggles are produced and reproduced. The media figures whose depravity sparked the #MeToo movement are symbols of the complexities of sexual desire and consent. Pop culture fuels controversies about rape culture; social media users have launched feminist resistance that turned to real-world activism; and investigative journalists have broken stories of assault, offering a platform for survivors to speak truth to patriarchal power. Arguing that the media are a linchpin in these events, Durham provides a feminist account of the interrelated contexts of media production, representation, and reception. She situates the media as the key site where the establishment of sexuality and social relations takes place, and traces the media's powerful role in both reifying and challenging rape culture. This timely and stimulating book will be of interest to students and scholars of media, communication, gender studies, and sociology, as well as to anyone concerned by the current state of sexual politics.

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160

Publisher

John Wiley & Sons

Published Date

ISBN 10

1509547789

ISBN 13

9781509547784

Cold Feet

By: Meenakshi Reddy Madhavan

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Cold Feet

By: Meenakshi Reddy Madhavan

Sometimes, you have to run away to find yourself. Sometimes, you find yourself where you aren’t looking. Sometimes, you find yourself only after you lose yourself. Amisha has found her perfect man and is going to marry him, but suddenly feels the need to push the boundaries of their relationship. Akshara is in love with her best friend, but while he will give her benefits, he won’t give her his love. Ladli has had her heart broken, so she runs away, only to find it waiting for her at the other side. Shayna knows what she wants in a man, but the man she wants is nothing like that. And finally, the girl who wants Shayna, actually just needs a friend. Cold Feet is the story of the strangely entwined lives of five women who live in Mumbai and deal differently with the same thing—love.

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250

Publisher

Penguin UK

Published Date

ISBN 10

8184758685

ISBN 13

9788184758689

Marketing Management, 3rd Edition

By: Kumar Arun & Meenakshi N.

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Marketing Management, 3rd Edition

By: Kumar Arun & Meenakshi N.

In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

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Page Count

690

Publisher

Vikas Publishing House

ISBN 10

9325982404

ISBN 13

9789325982406

Symphonies of Life

By: Meenakshi Mohan

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Symphonies of Life

By: Meenakshi Mohan

Discover the enchanting world of Dr. Meenakshi Mohan in her latest collection of poems, Symphonies of Life. This exquisite anthology weaves a tapestry of life's vicarious experiences through the poet's masterful use of rhetorical, epistemological, and ontological perspectives. Each poem in this collection is a lyrical journey through the peaks and valleys of existence, capturing both joy and sorrow with poetic finesse. Dr. Mohan, a distinguished poet, painter, and academic, infuses her verses with rich imagery drawn from Greek and Indian mythology, seamlessly blending natural and human elements. Her evocative language paints vivid pictures, making her poetry resonate with imagistic and impressionistic beauty. Themes of transcendentalism and naturalism are intertwined, offering readers a profound exploration of life’s multifaceted nature. Metaphors and symbols such as the protective chrysalis, blossoming gardens, and celestial references create a vibrant tapestry of life's diverse melodies. The poems are a harmonious blend of aestheticism and spiritualism, reflecting the poet's diasporic experiences and deep connection to her homeland. Symphonies of Life is a testament to hope, faith, and the enduring human spirit. It invites readers to embark on a poetic odyssey, celebrating the full spectrum of life's cadences. Don't miss this captivating collection by Dr. Meenakshi Mohan, a masterful poet-painter whose work transcends the ordinary and touches the sublime.

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158

Publisher

Penprints Publication

ISBN 10

8196793251

ISBN 13

9788196793258

Multifarious Fuzzy Cellular Spaces: Theoretical Foundations and Frameworks

By: Dr.J.Tamilmani,Dr.D.Amsaveni,Dr.S.Meenakshi,Dr.R.Nandhini,Dr.T.Lavanya

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Multifarious Fuzzy Cellular Spaces: Theoretical Foundations and Frameworks

By: Dr.J.Tamilmani,Dr.D.Amsaveni,Dr.S.Meenakshi,Dr.R.Nandhini,Dr.T.Lavanya

Dr.J.Tamilmani, Assistant Professor, Department of Mathematics, Sri Sarada College for Women (Autonomous), Salem, Tamil Nadu, India. Dr.D.Amsaveni, Associate Professor, PG and Research Department of Mathematics, Sri Sarada College for Women (Autonomous), Salem, Tamil Nadu, India. Dr.S.Meenakshi, Assistant Professor, Department of Mathematical and Computational Sciences, Sri Sathya Sai University for Human Excellence, Kalaburagi, Karnataka, Bengaluru, India. Dr.R.Nandhini, Guest Lecturer, Department of Mathematics, Arignar Anna Government Arts College, Attur, Salem, Tamil Nadu, India. Dr.T.Lavanya, Guest Lecturer, Department of Mathematics, Bharat Ratna Puratchi Thalaivar Dr.MGR Government Arts and Science College, Dharmapuri, Tamil Nadu, India.

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Page Count

142

Publisher

Leilani Katie Publication

Published Date

ISBN 10

9363487148

ISBN 13

9789363487147

Unravelling Supply Chain Networks of Fisheries in India

The Transformation of Retail

By: Meenakshi Rajeev,Supriya Bhandarkar

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Unravelling Supply Chain Networks of Fisheries in India

The Transformation of Retail

By: Meenakshi Rajeev,Supriya Bhandarkar

This book on the fisheries sector in India, through primary surveys as well as secondary literature, brings out various nuances of the sector and its trade opportunities, the complexities surrounding the supply chain of fish, as well as the evolution of its marketing channels. A distinctive feature of this book is that it carries out a comprehensive mapping of the fisheries supply chain, by taking into account both marine and freshwater fish. It identifies various players, especially traders who take part in the product flow, irrespective of the impact each of them has on the value provided to the end customer. While members of the supply chain include all individuals or organisations between whom interaction takes place, directly or indirectly from the point of production to consumption, this study also distinguishes between primary and peripheral members to make a complex network more manageable. Moreover, the book provides a comprehensive analysis of the emerging marketing channels- both organised and unorganised- in this highly perishable food segment. It provides important insights into the current scenario, focusing on the emergence of newer forms of marketing such as multinationals and e-retailing, while highlighting how traditional forms such as ‘mom-and-pop’ shops have continued to sustain, despite the challenges they face. The findings from India are also compared to global experiences of other fish producing and exporting countries such as Bangladesh, Indonesia, and Thailand to offer a comparison of the differences and similarities in the supply chains of various countries. The book provides important takeaways for researchers and PhD scholars working in the area of fisheries as well as supply chains. Since this book is based on field visits to different parts of the country it brings out the ground realities along with interesting insights and important policy implications for the sector, and should, therefore, appeal to policymakers as well.

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Page Count

138

Publisher

Springer Nature

Published Date

ISBN 10

9811676038

ISBN 13

9789811676031

Book's by Meenakshi Jain

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