Meenakshi Chopra's Books

Hindi Cinema and Pakistan

Screening the Idea and the Reality

By: Meenakshi Bharat

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Hindi Cinema and Pakistan

Screening the Idea and the Reality

By: Meenakshi Bharat

Ever since the 1947 partition of the Indian subcontinent, Mumbai-based Hindi cinema has been returning compulsively to the idea of Pakistan, sometimes as the desirable other, sometimes as the horrifying antagonist. Hindi Cinema and Pakistan traces the genesis and development of this theme in Hindi cinema in the 1950s, showcasing its relevance as a tool that both reflects and shapes how India sees its neighbour, the India–Pakistan relationship, and itself. The book is a serious, multi-platform, multi-pronged exploration of the appearances, invocations, representations and treatment of Pakistan and Pakistanis in Hindi cinema. It follows Hindi cinema’s efforts to come to terms with the ‘idea’ and ‘reality’ of Pakistan. Through in-depth analyses of the enmity and rivalry between the two subcontinental nations in Partition films, thrillers, epic war films and sports films, to screen depictions of the shared cultural past and similarities in films on cross-border love or in films that show a reaching out through humour, this book investigates the visualization of Pakistan and contextualizes these representations within the broader frameworks of India’s political, socio-cultural and popular discourse. The extensive reach of the in-depth textual analyses of Hindi cinema will make this volume interesting and valuable both to the lay reader and to researchers and academics of cultural studies, media and film studies, and the study of socio-psychological violence in media and culture.

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175

Publisher

Taylor & Francis

Published Date

ISBN 10

1040118119

ISBN 13

9781040118115

Living the Body

Embodiment, Womanhood and Identity in Contemporary India

By: Meenakshi Thapan

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Living the Body

Embodiment, Womanhood and Identity in Contemporary India

By: Meenakshi Thapan

This is a book about embodiment and identity in the context of particular women’s lives in an urban setting. It is concerned with the development of a sociology of embodiment in the context of women’s lives in contemporary, urban India. The focus on embodiment is mediated by gender and class, two critical elements that constitute identity in relation to embodiment. The study is based on material collected from interviews with working class women in an urban slum and with professional, upper class women, with young women in secondary schools and from material from a women’s magazine.

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Page Count

214

Publisher

SAGE Publications

Published Date

ISBN 10

8178299011

ISBN 13

9788178299013

Marketing Management, 2nd Edition

By: Arun Kumar & N. Meenakshi

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Marketing Management, 2nd Edition

By: Arun Kumar & N. Meenakshi

Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

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969

Publisher

Vikas Publishing House

Published Date

ISBN 10

8125942599

ISBN 13

9788125942597

THE INDIA THEY SAW (VOL-3)

THE INDIA THEY SAW (VOL-3) by MEENAKSHI JAIN: Further Glimpses of India

By: Meenakshi Jain

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THE INDIA THEY SAW (VOL-3)

THE INDIA THEY SAW (VOL-3) by MEENAKSHI JAIN: Further Glimpses of India

By: Meenakshi Jain

The arrival of Vasco da Gama on the western coast of India; near Calicut; on 27 May 1498; heralded the restoration of Europe’s links with the subcontinent after an interval of almost eight centuries. With his landing; India became accessible to Portuguese conquistadors; traders; travellers; scholars and clergymen. The sixteenth century could; in a sense; be termed the Portuguese century; for no European power could challenge its mastery of the sea route to India. The defeat of the Spanish Armada in 1588 by Holland and England; however; signaled the end of this monopoly and in 1595; the first Dutch fleet entered the Indian Ocean. In the seventeenth century; the Dutch; with their British camp followers; seriously undermined the Portuguese. The French also entered the Indian trade in the second half of this century. While several Portuguese accounts of India in the sixteenth century are available; for the seventeenth century; we also have the writings of travellers; scholars and missionaries from the latter three countries. Additionally; Jesuits of various nationalities wrote regular letters to home; providing valuable information on facets of Indian life; albeit tempered by their religious bias. This volume confines itself to European writings of sixteenth and seventeenth centuries. It does not claim to be exhaustive but presents glimpses of the Indian reality as recorded by contemporary European visitors. Only English translations have been used. A sizeable number of accounts in European languages still await translation. Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.

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Page Count

440

Publisher

Prabhat Prakashan

Published Date

ISBN 10

8184301081

ISBN 13

9788184301083

Under the Spell of Bacchus

By: Meenakshi Gautam Chaturvedi

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Under the Spell of Bacchus

By: Meenakshi Gautam Chaturvedi

When you love someone, you accept the complete package including their flaws, and then apply your wisdom and courage to change the things you can! Many spouses are caught unawares, when faced with the disease of alcoholism in the family, and our protagonist Gauri is no exception. She is an urban educated middle class Indian woman who comes from a disciplined fau i family. At the age of twenty five, she aspires for a career, and growing on a diet of Mills and Boons, she dreams of finding her hero and falling in love. But real life is different! This romantic comedy is about Gauri’s arranged marriage to Siddharth who turns out to be an alcoholic. In this interesting battle with the bottle, the conflict arises when on a work assignment abroad, Siddharth’s billionaire Harvard educated boss (straight out of a Mills & Boon) proposes to Gauri and she is well and truly caught between the devil and the deep sea!

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Page Count

149

Publisher

Ukiyoto Publishing

Published Date

ISBN 10

9354903746

ISBN 13

9789354903748

Shooting Terror

Terrorism in Hindi Films

By: Meenakshi Bharat

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Shooting Terror

Terrorism in Hindi Films

By: Meenakshi Bharat

Shooting Terror highlights the disturbing immediacy of acts of terror and how cinema responds to them. It follows the changing representations of terrorism in Hindi cinema by fielding in-depth textual analyses of films such as Roja, Maachis, Black Friday, Tere Bin Laden, Uri: The Surgical Strike, among others. It traces how terror and the terrorist have come to be viewed in the Indian cultural space and lays the grounds for a multivalent, perspectival reading of cinema and terrorism. Moving from the threat of terror condensed in the Mogambo-esque villain in Mr. India, to the showcasing of terror and the terrorist in their lived-in realities in Haider and Shahid, the book explores the fraught connections between terror and the themes of devastation and trauma; between terror and the urban cityscape. It also seeks to highlight the place of humour and satire in films on terrorism and the presence of the reactionary far right in these films. One of the first books to present a composite picture of terrorism in contemporary Hindi cinema, this volume will be of interest to researchers and academics of cultural studies, media and film studies, and the study of sociopsychological violence in media and culture.

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Page Count

175

Publisher

Taylor & Francis

Published Date

ISBN 10

1000024938

ISBN 13

9781000024937

Work, Family and Integration

Indian Migrant Farmers in Northern Italy

By: Meenakshi Thapan

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Work, Family and Integration

Indian Migrant Farmers in Northern Italy

By: Meenakshi Thapan

This book examines the migration of Indians (mainly from the Punjab region in north India) to parts of northern Italy, especially the Emilia-Romagna region. It analyzes the mobility patterns of migrants who occupy a niche in the labour market and unpacks the forward and backward linkages that migrants imagine, experience, and endure, not only in the context of the materiality of livelihood opportunities and income generation in Italy but also through affect, as potential immigrants and then as migrants, in a territorial and imagined space. The book unravels uncertainties and anxieties about identity among youth, women, and men through in-depth interviews. It also examines a reassertion of cultural tropes that portray identity in marked and vexed ways. The book brings a mutual recognition and acceptance of diversity, or its lack, in a European nation. It stands out for its nuanced ethnographic detail, its attention to the voices of youth and women, and exploration of their relationship with the host community. The book, therefore, is a must-read for everybody interested in a better understanding of migration and the culture of migration in different countries.

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Page Count

156

Publisher

Springer Nature

Published Date

ISBN 10

9819955815

ISBN 13

9789819955817

Unravelling Supply Chain Networks of Fisheries in India

The Transformation of Retail

By: Meenakshi Rajeev,Supriya Bhandarkar

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Unravelling Supply Chain Networks of Fisheries in India

The Transformation of Retail

By: Meenakshi Rajeev,Supriya Bhandarkar

This book on the fisheries sector in India, through primary surveys as well as secondary literature, brings out various nuances of the sector and its trade opportunities, the complexities surrounding the supply chain of fish, as well as the evolution of its marketing channels. A distinctive feature of this book is that it carries out a comprehensive mapping of the fisheries supply chain, by taking into account both marine and freshwater fish. It identifies various players, especially traders who take part in the product flow, irrespective of the impact each of them has on the value provided to the end customer. While members of the supply chain include all individuals or organisations between whom interaction takes place, directly or indirectly from the point of production to consumption, this study also distinguishes between primary and peripheral members to make a complex network more manageable. Moreover, the book provides a comprehensive analysis of the emerging marketing channels- both organised and unorganised- in this highly perishable food segment. It provides important insights into the current scenario, focusing on the emergence of newer forms of marketing such as multinationals and e-retailing, while highlighting how traditional forms such as ‘mom-and-pop’ shops have continued to sustain, despite the challenges they face. The findings from India are also compared to global experiences of other fish producing and exporting countries such as Bangladesh, Indonesia, and Thailand to offer a comparison of the differences and similarities in the supply chains of various countries. The book provides important takeaways for researchers and PhD scholars working in the area of fisheries as well as supply chains. Since this book is based on field visits to different parts of the country it brings out the ground realities along with interesting insights and important policy implications for the sector, and should, therefore, appeal to policymakers as well.

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Page Count

138

Publisher

Springer Nature

Published Date

ISBN 10

9811676038

ISBN 13

9789811676031

Culture and Oral Health

By: Meenakshi Chopra,Charu Mohan Marya,Ruchi Nagpal

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Culture and Oral Health

By: Meenakshi Chopra,Charu Mohan Marya,Ruchi Nagpal

Document from the year 2015 in the subject Medicine - Dentistry, , course: MDS, language: English, abstract: Culture plays an important role in human societies. It lays down norms of behavior and provides mechanisms which secure for an individual, his personal and social survival. Culture includes everything which one generation can tell, convey or hand down to the next. Culture has three parts. It is an experience that is learned, shared and transmitted. Acculturation refers to culture contact. There are various ways by which the acculturation can occur, like in the way of trade and commerce, industrialization, propagation of religion, education and conquest to name some. Every culture has its own customs which may have significant influence on health and oral health. The increased incidence of lung cancer because smoking, cirrhosis because of alcoholism in many developed countries, the surge in the incidence of oral cancer in India due to pan chewing habits are some classical examples to demonstrate the influence of culture on health and oral health. It is now fairly established that the cultural factors are deeply involved in the whole way of life, like in the matters of nutrition, immunization, personal hygiene, family planning, child rearing, seeking early medical care, disposal of solid wastes and human excreta etc. All cultural practices are not harmful. Every human has the culturally ingrained habit of cleaning or brushing the teeth early in the morning. The use of soap for personal hygiene, oil massaging, exposure of the new born to sunlight etc are some cultural practices that needs to be encouraged. The inclination to get into the habits of smoking, alcoholism, drug addiction in the name of civilization among the younger generation needs to be countered at the earliest, otherwise, it may have a huge deleterious impact on the health status of the generation to come. Keeping in mind, the very significant role, the culture plays on health and oral health, this topic of library dissertation is taken up to review the available literature on effects of key cultural factors on health and oral health.

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Page Count

116

Publisher

GRIN Verlag

Published Date

ISBN 10

3656936986

ISBN 13

9783656936985

Hindi Cinema and Pakistan

Screening the Idea and the Reality

By: Meenakshi Bharat

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Hindi Cinema and Pakistan

Screening the Idea and the Reality

By: Meenakshi Bharat

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Page Count

175

Publisher

Taylor & Francis

Published Date

ISBN 10

1040118119

ISBN 13

9781040118115

J. Krishnamurti

Educator for Peace

By: Meenakshi Thapan

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J. Krishnamurti

Educator for Peace

By: Meenakshi Thapan

Teacher, thinker, writer, and speaker, J. Krishnamurti (1895–1986) was an Indian educationist, spiritual leader, and key figure in world philosophy. He raised significant questions about the state of the world, about our tendency to remain passive, conditioned, and in a state of overwhelming confusion about how we relate to the world. Through talks and writings spread over many decades and geographical locations, he articulated an unconditioned, reflective approach which emphasised self-inquiry. This volume provides an understanding of Krishnamurti’s views on the human predicament in a disintegrating world, marked by conflict, divisions, wars, and climate change. It also examines his educational thought and its enormous potential for change. Krishnamurti argued that our minds are so conditioned that we are unable to look, listen, or learn without our prior knowledge that foregrounds the role of memory and time. He highlighted the need to work with young children, with a special focus on the school as the centrepiece of his perception for psychological development and educational excellence. It is within an educational setting that Krishnamurti hoped that the seeds for individual and social change will be catalysed. An introspective look at the life and legacy of an eminent twentieth century thinker, this volume will be of great interest to students and researchers of philosophy, education, religion and spirituality, South Asia studies, modern history, and the social sciences.

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Taylor & Francis

Published Date

ISBN 10

100058965X

ISBN 13

9781000589658

Book's by Meenakshi Chopra

Hindi Cinema and Pakistan

Hindi Cinema and Pakistan

Living the Body

Living the Body

Marketing Management, 2nd Edition

Marketing Management, 2nd Edition

THE INDIA THEY SAW (VOL-3)

THE INDIA THEY SAW (VOL-3)

Under the Spell of Bacchus

Under the Spell of Bacchus

Shooting Terror

Shooting Terror

Work, Family and Integration

Work, Family and Integration

Unravelling Supply Chain Networks of Fisheries in India

Unravelling Supply Chain Networks of Fisheries in India

Culture and Oral Health

Culture and Oral Health

Hindi Cinema and Pakistan

Hindi Cinema and Pakistan

J. Krishnamurti

J. Krishnamurti

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