McQuarrie House Publishing's Books

The New Consumer Online

A Sociology of Taste, Audience, and Publics

By: Edward F. McQuarrie

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The New Consumer Online

A Sociology of Taste, Audience, and Publics

By: Edward F. McQuarrie

It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.

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Page Count

368

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1784716006

ISBN 13

9781784716004

Change Your Dam Thinking

By: Gray McQuarrie

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Change Your Dam Thinking

By: Gray McQuarrie

Each chapter in this book consists of stories. There is a moral to all of these stories: you will grow as a flow thinker and you will be damned as a dam thinker. The choice is yours. What is DAM thinking? The book presents five dams, for example the ego dam stops the flow of productivity. How? If there is a serious problem and you fail to ask for help, what is stopping you? Ego. What does that block? Production. Why is this important? Companies with DAM thinking suffer from stagnation, pollution, and pressure. Nothing much matters in a DAM thinking company, because not much gets done. Companies that FLOW and GROW deliver their product and service with velocity and quality. But more than that a FLOW thinking company develops market disruptive methods and technologies that emerge from the collective intelligence of the work force. Flow companies are all about Velocity, Quality, and Emergence. Flow companies are all about people. Work is social. People's behaviors lead business results. People's behavior is governed by their thinking. This book will show you how to find and develop something called complex solutions and show you how you can develop your own unique complex plan; your own unique business improvement system. Companies that understand these three statements that 1) work is social, 2) our behaviors lead results, and 3) behaviors are governed by our thinking don't just perform well, they completely dominate the markets they serve. This book not only provides understanding, but detail on how you can move forward and design your own company that flows and grows.

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Page Count

241

Publisher

Bound Publishing

Published Date

ISBN 10

0986723304

ISBN 13

9780986723308

Visual Branding

A Rhetorical and Historical Analysis

By: Edward F. McQuarrie,Barbara J. Phillips

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Visual Branding

A Rhetorical and Historical Analysis

By: Edward F. McQuarrie,Barbara J. Phillips

Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhetorical framework that explains what that device can accomplish for the brand. It lays out the available possibilities for constructing logos and distinguishes basic types along with examples of their use and evolution over time.

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Page Count

281

Publisher

Edward Elgar Publishing

Published Date

ISBN 10

1785365428

ISBN 13

9781785365423

Customer Visits: Building a Better Market Focus

Building a Better Market Focus

By: Edward F. McQuarrie

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Customer Visits: Building a Better Market Focus

Building a Better Market Focus

By: Edward F. McQuarrie

Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews.Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

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Page Count

232

Publisher

Routledge

Published Date

ISBN 10

1317473485

ISBN 13

9781317473480

Regression And Time Series Model Selection

By: Allan D R Mcquarrie,Chih-ling Tsai

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Regression And Time Series Model Selection

By: Allan D R Mcquarrie,Chih-ling Tsai

This important book describes procedures for selecting a model from a large set of competing statistical models. It includes model selection techniques for univariate and multivariate regression models, univariate and multivariate autoregressive models, nonparametric (including wavelets) and semiparametric regression models, and quasi-likelihood and robust regression models. Information-based model selection criteria are discussed, and small sample and asymptotic properties are presented. The book also provides examples and large scale simulation studies comparing the performances of information-based model selection criteria, bootstrapping, and cross-validation selection methods over a wide range of models.

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Page Count

479

Publisher

World Scientific

Published Date

ISBN 10

9814497045

ISBN 13

9789814497046

Book's by McQuarrie House Publishing

The New Consumer Online

The New Consumer Online

Change Your Dam Thinking

Change Your Dam Thinking

Visual Branding

Visual Branding

Customer Visits: Building a Better Market Focus

Customer Visits: Building a Better Market Focus

Regression And Time Series Model Selection

Regression And Time Series Model Selection

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