Max Lenderman's Books

Experience the Message

How Experiential Marketing Is Changing the Brand World

By: Max Lenderman

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Experience the Message

How Experiential Marketing Is Changing the Brand World

By: Max Lenderman

Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.

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Page Count

331

Publisher

McClelland & Stewart

Published Date

ISBN 10

1551991691

ISBN 13

9781551991696

Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

By: Max Lenderman

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Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

By: Max Lenderman

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “visual pollution.” In the hyper-developing “BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand. Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

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Page Count

328

Publisher

HarperCollins Canada

Published Date

ISBN 10

1554689511

ISBN 13

9781554689514

The Queen's Gambit Accepted

A Modern Counterattack in an Ancient Opening

By: Max Dlugy

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The Queen's Gambit Accepted

A Modern Counterattack in an Ancient Opening

By: Max Dlugy

Forging New Paths in an Ancient Opening – Second Edition The Queen’s Gambit Accepted is one of the oldest known openings in chess. It was first mentioned in chess literature in the late 15th century. Over 500 years later, American Grandmaster Max Dlugy demonstrates in this groundbreaking work that the QGA is still a fighting, uncompromising opening that allows Black to play for a win from the very first move. But his comprehensive coverage is something players who face the QGA with White will also want to study. Dlugy not only carefully maps out Black’s best strategy, but also gives ample consideration to how White should play. The positions analyzed are a blend of the tactical elements and the key positional considerations such as space, time and pawn structure to be assessed when choosing your lines. This book will teach you not just the QGA, but chess strategy in general. It will teach you how to play solid yet lively positions and allow you to take something away from Maxim Dlugy’s classical style and lucid explanations. If you want to improve your chess while learning a reliable opening with Black, you are now reading the book you need. – From the Foreword by GM Alex Fishbein Max Dlugy has great experience with the QGA, having played it successfully for over 40 years. In this book, he presents new analysis in established lines and rehabilitates many variations, turning existing theory on its head. Whether you play White or Black, this creative, cutting-edge treatment of the Queen’s Gambit Accepted will be indispensable. This revised, expanded second edition has an additional 40 pages of new material and analysis.

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Page Count

522

Publisher

SCB Distributors

Published Date

ISBN 10

1949859967

ISBN 13

9781949859966

Brand New World

How India, China, Russia and Brazil are Reshaping Business

By: Max Lenderman

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Brand New World

How India, China, Russia and Brazil are Reshaping Business

By: Max Lenderman

About the Book : To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards Russia. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand of clothing. The largest city in South America bans all billboards, posters, and signs in a fight against visual pollution. In the hyper-developing BRIC countries Brazil, Russia, India and China marketing is taking on incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.Brisk, fascinating, and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing.

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Age

Page Count

264

Published Date

ISBN 10

8184951329

ISBN 13

9788184951325

Book's by Max Lenderman

Experience the Message

Experience the Message

Brand New World

Brand New World

The Queen's Gambit Accepted

The Queen's Gambit Accepted

Brand New World

Brand New World

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