Mauro F. Guillen's Books

2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

By: Mauro F. Guillén

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2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

By: Mauro F. Guillén

AN INTERNATIONAL BESTSELLER Wall Street Journal Bestseller A Porchlight Book Bestseller Financial Times Best Books of 2020 Yahoo Finance Favorite Business Books of 2020 JP Morgan NextList 2021 selection "Bold, provocative...illuminates why we’re having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.” —ADAM GRANT The world is changing drastically before our eyes—will you be prepared for what comes next? A groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how COVID-19 will amplify and accelerate each of these changes. Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to "play the game," and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure. That world—and those rules—are over. By 2030, a new reality will take hold, and before you know it: - There will be more grandparents than grandchildren - The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined - The global economy will be driven by the non-Western consumer for the first time in modern history - There will be more global wealth owned by women than men - There will be more robots than workers - There will be more computers than human brains - There will be more currencies than countries All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway—and their impacts—is to think laterally. That is, using “peripheral vision,” or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend—climate-change or the rise of illiberal regimes, for example—Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point—2030—that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of “lateral thinking,” thereby revolutionizing the way you think about cataclysmic change and its consequences.

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185

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St. Martin's Press

Published Date

ISBN 10

1250268184

ISBN 13

9781250268181

The Architecture of Collapse

The Global System in the 21st Century

By: Mauro F. Guillén

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The Architecture of Collapse

The Global System in the 21st Century

By: Mauro F. Guillén

Using a variety of economic, financial, and political indicators, this book demonstrates that the global system has become an 'architecture of collapse'. The global financial crisis of 2008, the bilateral relationship between the U.S. and China, and the European sovereign debt crisis illustrate the causes and the consequences of global instability

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235

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Oxford University Press, USA

Published Date

ISBN 10

0199683603

ISBN 13

9780199683604

The Limits of Convergence

Globalization and Organizational Change in Argentina, South Korea, and Spain

By: Mauro F. Guillén

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The Limits of Convergence

Globalization and Organizational Change in Argentina, South Korea, and Spain

By: Mauro F. Guillén

This book challenges the widely accepted notion that globalization encourages economic convergence--and, by extension, cultural homogenization--across national borders. A systematic comparison of organizational change in Argentina, South Korea, and Spain since 1950 finds that global competition forces countries to exploit their distinctive strengths, resulting in unique development trajectories. Analyzing the social, political, and economic conditions underpinning the rise of various organizational forms, Guillén shows that business groups, small enterprises, and foreign multinationals play different economic roles depending on a country's path to development. Business groups thrive when there is foreign-trade and investment protectionism and are best suited to undertake large-scale, capital-intensive activities such as automobile assembly and construction. Their growth and diversification come at the expense of smaller firms and foreign multinationals. In contrast, small and medium enterprises are best fitted to compete in knowledge-intensive activities such as component manufacturing and branded consumer goods. They prosper in the absence of restrictions on export-oriented multinationals. The book ends on an optimistic note by presenting evidence that it is possible--though not easy--for countries to break through the glass ceiling separating poor from rich. It concludes that globalization encourages economic diversity and that democracy is the form of government best suited to deal with globalization's contingencies. Against those who contend that the transition to markets must come before the transition to ballots, Guillén argues that democratization can and should precede economic modernization. This is applied economic sociology at its best--broad, topical, full of interesting political implications, and critical of the conventional wisdom.

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299

Publisher

Princeton University Press

Published Date

ISBN 10

1400824206

ISBN 13

9781400824205

Building a Global Bank

The Transformation of Banco Santander

By: Mauro F. Guillén,Adrian Tschoegl

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Building a Global Bank

The Transformation of Banco Santander

By: Mauro F. Guillén,Adrian Tschoegl

In 2004, Spain's Banco Santander purchased Britain's Abbey National Bank in a deal valued at fifteen billion dollars--an acquisition that made Santander one of the ten largest financial institutions in the world. Here, Mauro Guillén and Adrian Tschoegl tackle the question of how this once-sleepy, family-run provincial bank in a developing economy transformed itself into a financial-services group with more than sixty-six million customers on three continents. Founded 150 years ago in the Spanish port city of the same name, Santander is the only large bank in the world where three successive generations of one family have led top management and the board of directors. But Santander is fully modern. Drawing on rich data and in-depth interviews with family members and managers, Guillén and Tschoegl reveal how strategic decisions by the family and complex political, social, technological, and economic forces drove Santander's unprecedented rise to global prominence. The authors place the bank in this competitive milieu, comparing it with its rivals in Europe and America, and showing how Santander, faced with growing competition in Spain and Europe, sought growth opportunities in Latin America and elsewhere. They also address the complexities of managerial succession and family leadership, and weigh the implications of Santander's stellar rise for the consolidation of European banking. Building a Global Bank tells the fascinating story behind this powerful corporation's remarkable transformation--and of the family behind it.

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278

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Princeton University Press

Published Date

ISBN 10

1400828333

ISBN 13

9781400828333

The Taylorized Beauty of the Mechanical

Scientific Management and the Rise of Modernist Architecture

By: Mauro F. Guillén

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The Taylorized Beauty of the Mechanical

Scientific Management and the Rise of Modernist Architecture

By: Mauro F. Guillén

The dream of scientific management was a rationalized machine world where life would approach the perfection of an assembly line. But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In The Taylorized Beauty of the Mechanical, Mauro Guillén recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture. Modernist architecture's pioneers, Guillén shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. Taylor and Ford had a signal influence on Bauhaus founder Walter Gropius and on Le Corbusier and his Towards a New Architecture, the most important manifesto of modernist architecture. Architects were so enamored with the ideas of scientific management that they adopted them even when there was no functional advantage to do so. Not a traditional architectural history but rather a sociological study of the profession of architecture during its early modernist period, The Taylorized Beauty of the Mechanical provides a new understanding of the degree to which modernist architecture emerged from a tradition of engineering and industrial management.

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226

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Princeton University Press

Published Date

ISBN 10

0691221537

ISBN 13

9780691221533

Models of Management

Work, Authority, and Organization in a Comparative Perspective

By: Mauro F. Guillén

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Models of Management

Work, Authority, and Organization in a Comparative Perspective

By: Mauro F. Guillén

This work explores differing historical patterns in the adoption of the three major models of organizational management: scientific management; human relations; and structural analysis. The author takes a fresh look at how managers have used these models in four countries during the 20th century.

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439

Publisher

University of Chicago Press

Published Date

ISBN 10

0226310361

ISBN 13

9780226310367

The Architecture of Collapse

The Global System in the 21st Century

By: Mauro F. Guillén

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The Architecture of Collapse

The Global System in the 21st Century

By: Mauro F. Guillén

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235

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Oxford University Press, USA

Published Date

ISBN 10

0199683603

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9780199683604

Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros

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Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros

The second edition of this popular book offers an accessible yet sophisticated analysis of the game-changing events and trends that are transforming the world beyond recognition. For the first time in human history, more people live in cities than in the countryside, and greater numbers suffer from obesity than from hunger. During the next few decades, India will become the biggest country in terms of population, China the largest in output, and the United States the richest among the major economies on a per capita income basis. Food and water shortages will likely become humankind's most important challenges. With four new chapters on the rise of the global middle class, the transformative power of technology, institutions and the entrepreneurial spirit, and the trials and tribulations of the financial system, this book provides a thorough introduction to the challenges facing business and society in the twenty-first century.

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235

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Cambridge University Press

Published Date

ISBN 10

1316558843

ISBN 13

9781316558843

The Perennials

The Megatrends Creating a Postgenerational Society

By: Mauro F. Guillén

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The Perennials

The Megatrends Creating a Postgenerational Society

By: Mauro F. Guillén

Get the best from accelerating social change with the new book from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling the book "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "A must read" (Mohammed A. El-Erian). In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.

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156

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St. Martin's Press

Published Date

ISBN 10

1250281350

ISBN 13

9781250281357

The Platform Paradox

How Digital Businesses Succeed in an Ever-Changing Global Marketplace

By: Mauro F. Guillén

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The Platform Paradox

How Digital Businesses Succeed in an Ever-Changing Global Marketplace

By: Mauro F. Guillén

In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.

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104

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

1613631510

ISBN 13

9781613631515

New Era in Banking

The Landscape After the Battle

By: Angel Berges,Mauro F. Guillen,Juan Pedro Moreno,Emilio Ontiveros

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New Era in Banking

The Landscape After the Battle

By: Angel Berges,Mauro F. Guillen,Juan Pedro Moreno,Emilio Ontiveros

The financial crisis that began in 2007 triggered a break with banking practices of the past. Even as the crisis occurred, a broader set of economic, geopolitical, and technological forces were already reshaping the financial industry's transition from the twentieth to the twenty-first century. While these changes in the financial and global climate have led to a major overhaul of banking regulations and increased scrutiny of banks, they have also revealed opportunities for the development of a banking sector fit for the future. A New Era in Banking: The Landscape After the Battle identifies the main drivers of change at the heart of this wholesale transformation of the financial services industry. It examines the complex challenge for financial institutions to de-risk business models, reconnect with customers, and approach stakeholder value creation. Untangling the severe mutations that have taken place in the banking sector, A New Era in Banking, contextualizes these changes within larger trends that extend beyond the confines of the financial crisis. Banks are more vulnerable than ever to the crosscurrents of economic, demographic, regulatory, and technological change. However, by discussing how banks can operate as flexible, technology-enabled information businesses, A New Era in Banking advocates financial practices based not only on survival, but innovation.

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183

Publisher

Routledge

Published Date

ISBN 10

1351861050

ISBN 13

9781351861052

The AIDS Disaster

The Failure of Organizations in New York and the Nation

By: Charles Perrow,Mauro F. Guillén

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The AIDS Disaster

The Failure of Organizations in New York and the Nation

By: Charles Perrow,Mauro F. Guillén

Outlines how government and private organizations have inadequately addressed the AIDS issue because of the attitude of society toward the population groups most affected by the disease

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224

Publisher

Yale University Press

Published Date

ISBN 10

0300048807

ISBN 13

9780300048803

2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

By: Mauro F. Guillén

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2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

By: Mauro F. Guillén

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185

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St. Martin's Press

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ISBN 10

1250268184

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9781250268181

Rude Awakening

Threats to the Global Liberal Order

By: Mauro F. Guillén

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Rude Awakening

Threats to the Global Liberal Order

By: Mauro F. Guillén

In the wake of World War II, a number of institutions designed to promote a liberal global economic and geopolitical order were established—the International Monetary Fund, the General Agreement on Tariffs and Trade (forerunner of the World Trade Organization), and the World Bank in the economic sphere, and the United Nations in the geopolitical realm. Although these organizations were far from perfect, their actions promoted rising living standards and political freedoms for all. Liberalism thus reengineered represented a fundamental bet on the supremacy of democracy and the market economy, and spurred the transformation of North America, Western Europe, and Japan into prosperous societies, each with a large and vibrant middle class and a social safety net. Now, however, this liberal geopolitical and economic order is under attack. The free movement of goods, services, money, people, and information that once formed the recipe for progress under liberalism is blamed by many for rising inequality, mass migrations, and the declining legitimacy of political parties, as well as the fragmentation of global superpower relations. Nationalism, xenophobia, and populism continue to advance at the right and left ends of the political spectrum, eroding the moderate middle ground. In Rude Awakening, Mauro F. Guillén argues for an improved international arrangement to provide for stability and prosperity. He offers key considerations that a reinvented global liberal order must address—from finding a balance between markets and governments to confronting present realities, such as rapid technological change and social inequality, to recognizing that Europe and the United States can no longer attempt by themselves to steer the global economy. Rude Awakening affirms the potential of liberalism still to provide a flexible framework for governments, businesses, workers, and citizens to explore and make necessary compromises and coalitions for a better future.

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164

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University of Pennsylvania Press

Published Date

ISBN 10

081229534X

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9780812295344

Emerging Markets Rule: Growth Strategies of the New Global Giants

By: Mauro F. Guillen,Esteban Garcia-Canal

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Emerging Markets Rule: Growth Strategies of the New Global Giants

By: Mauro F. Guillen,Esteban Garcia-Canal

SEIZE THE ADVANTAGE IN THE GLOBAL WAR FOR MARKET SHARE Winner of the 2013 Small Business Book Award - Top 10 Overall The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include personal computers, IT services, mining, wind turbines, and cement. The balance of power in the global economy is shifting. Are you in a position to compete with the most energetic, imaginative companies on the planet? In Emerging Markets Rule, two experts on the global shift in economic hegemony explain what is happening, why it is happening--and how you can prevent it from happening to you. The authors provide an action plan based on leaner, more operationally proficient ways for maintaining the competitive advantage based on seven new axioms of global competitiveness: Execute, strategize, and execute again Cater to the niches Scale to win Embrace chaos Acquire smart Expand with abandon No sacred cows! Emerging market multinationals are here to stay; they're not going to go away, even when the global economy rights itself. "What began as a necessity--a kind of guerilla-business warfare against the corporate superpowers--has now evolved into best practices and is on its way to becoming what everyone needs to know," the authors write. "Simply put, down is up. The weak have become strong." You need to learn these new "best practices" now because tomorrow will be too late. Emerging Markets Rule is your road map for business success in the increasingly competitive, chaotic global markets. "Emerging-market multinationals have reshaped global competition. Using well-articulated views duly substantiated with facts, this book explains why and how they have become formidable players in both high-technology and traditional industries. This book is a worthy read for businesses and individuals alike seeking to comprehend the phenomenon of the emerging market multinational." -- S. D. Shibulal, CEO and Managing Director , Infosys "This book shows the strength and potential of companies that stand out in emerging markets, reaffirming entrepreneurship, innovation, and sustainability as fundamental factors for the outbreak of global competitors." -- Alessandro Carlucci , CEO, Natura Cosmeticos "The authors have touched on an important idea that emerging market growth can often be tapped by companies located in those markets. This is an essential book leading us to identify the niche markets and strategies for those emerging markets. A must for all international companies with growth ambitions." -- Leonard A. Lauder, Chairman Emeritus, The Estee Lauder Companies "A must-read for any company on its way to becoming a global one. You will learn from companies that have developed unique ways of competing in tough markets such as China and India." -- Jorge Zarate , China General Manager, Grupo Bimbo

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209

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071798129

ISBN 13

9780071798129

Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros Baeza

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Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros Baeza

This book offers an accessible, yet sophisticated analysis of major global turning points and future scenarios with an emphasis on actionable issues.

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235

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Cambridge University Press

Published Date

ISBN 10

110713868X

ISBN 13

9781107138681

The Rise of Spanish Multinationals

European Business in the Global Economy

By: Mauro Guillén

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The Rise of Spanish Multinationals

European Business in the Global Economy

By: Mauro Guillén

A 2005 analysis of both the causes and consequences of the international expansion of Spanish multinational firms.

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304

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Cambridge University Press

Published Date

ISBN 10

0521847214

ISBN 13

9780521847216

The Perennials

Unleashing the Power of our Postgenerational Society

By: Mauro Guillen

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The Perennials

Unleashing the Power of our Postgenerational Society

By: Mauro Guillen

Will open your mind to your own future and show you a new world of adventure.' - ARTHUR C. BROOKS For the first time in human history, eight defined generations live together side by side, from Alphas to the Greatest Generation by way of Boomers, Xennials, Millennials and more. However, these definitions have so often been used to pigeonhole us into rigid categories, all underpinned by the restrictive 'four stages of life' model - of play, study, work, retirement. This means that potential is left untapped on a societal level; also individuals are tied into a trajectory that minimises opportunity and fulfilment. In The Perennials, Mauro Guillén unpacks the megatrends - such as increasing longevity and the explosion of technology, among others - that are transforming life as we know it. How, within this milieu, a new group of 'perennials' must emerge: individuals who cannot be so easily defined by the pervasive metrics of age and experience or by simple inter-generational conflict. These post-generational perennials offer the promise of liberating us from the constraints of the accepted four stages of life model, therefore allowing everyone the chance of living a much more rewarding and fulfilling life. Guillén proceeds to unveil how this revolution will impact young people just entering the world of work, as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies how we can usher in a new era of innovation in almost every facet of life and work - powered by the perennials.

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270

Publisher

Heligo Books

Published Date

ISBN 10

1788706668

ISBN 13

9781788706667

The Perennials

The Megatrends Creating a Postgenerational Society

By: Mauro F. Guillén

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The Perennials

The Megatrends Creating a Postgenerational Society

By: Mauro F. Guillén

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156

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St. Martin's Press

Published Date

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1250281350

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9781250281357

The Taylorized Beauty of the Mechanical

Scientific Management and the Rise of Modernist Architecture

By: Mauro F. Guillén

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The Taylorized Beauty of the Mechanical

Scientific Management and the Rise of Modernist Architecture

By: Mauro F. Guillén

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226

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Princeton University Press

Published Date

ISBN 10

0691221537

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9780691221533

Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros

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Global Turning Points

The Challenges for Business and Society in the 21st Century

By: Mauro F. Guillén,Emilio Ontiveros

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235

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Cambridge University Press

Published Date

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1316558843

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9781316558843

Rude Awakening

Threats to the Global Liberal Order

By: Mauro F. Guillén

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Rude Awakening

Threats to the Global Liberal Order

By: Mauro F. Guillén

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164

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University of Pennsylvania Press

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081229534X

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9780812295344

Models of Management

Work, Authority, and Organization in a Comparative Perspective

By: Mauro F. Guillén

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Models of Management

Work, Authority, and Organization in a Comparative Perspective

By: Mauro F. Guillén

In this book, Mauro F. Guillén explores differing historical patterns in the adoption of the three major models of organizational management: scientific management, human relations, and structural analysis. Moving beyond Reinhard Bendix's classic Work and Authority, Models of Management takes a fresh look at how managers have used these models in four countries during the twentieth century. Guillén's study of two liberal-democratic societies (the United States and Great Britain) and two corporatist societies (Germany and Spain) reveals significant differences in the way managerial elites and firms have adopted the three models. His data show that ideas themselves—independent of material interests and technology—can cause organizational change. Throughout the book, contrasts between modernist-technocratic and liberal-humanist mentalities, as well as between Protestant and Catholic religious backgrounds, emerge as decisive factors in determining managerial ideology and practice. In addition to analyzing management methods in organizations, Guillén explores larger issues: the interaction among managerial, government, and labor elites; the impact of the state and the professions on managerial behavior; and the role that managers play in modern societies.

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438

Publisher

University of Chicago Press

Published Date

ISBN 10

0226310361

ISBN 13

9780226310367

The Limits of Convergence

Globalization and Organizational Change in Argentina, South Korea, and Spain

By: Mauro F. Guillén

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The Limits of Convergence

Globalization and Organizational Change in Argentina, South Korea, and Spain

By: Mauro F. Guillén

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299

Publisher

Princeton University Press

Published Date

ISBN 10

1400824206

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9781400824205

Global Turning Points

Understanding the Challenges for Business in the 21st Century

By: Mauro F. Guillén

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Global Turning Points

Understanding the Challenges for Business in the 21st Century

By: Mauro F. Guillén

The twenty-first century is replete with uncertainty and complexity: game-changing events and trends are transforming the world beyond recognition. For the first time in human history more people live in cities than in the countryside and greater numbers suffer from obesity than from hunger. Emerging economies now represent half of the global economy and during the next few decades India will be the biggest country in terms of population, China the largest in output and the United States the richest among the major economies on a per capita income basis. Food and water shortages will likely become humankind's most important challenge. In this accessible introduction, Mauro Guillen and Emilio Ontiveros deploy the tools of economics, sociology and political science to provide an analytical perspective on both the problems and opportunities facing business in the modern world"--

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182

Published Date

ISBN 10

1139569287

ISBN 13

9781139569286

2030

Cum vor afecta și vor remodela viitorul actualele tendințe majore

By: Mauro F. Guillén

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2030

Cum vor afecta și vor remodela viitorul actualele tendințe majore

By: Mauro F. Guillén

Lumea se schimbă dramatic în fața ochilor noștri – ești pregătit pentru ce urmează? O analiză revelatoare realizată de unul dintre cei mai importanți experți în tendințe globale, care include și o notă despre modul în care pandemia de COVID-19 va amplifica și accelera fiecare schimbare. Potrivit lui Mauro F. Guillén, singura posibilitate reală de a înțelege transformările – și impactul lor – este să gândim lateral, să abordăm problemele creativ și din perspective noi. În loc să ne concentrăm pe o singură tendință – de pildă, schimbările climatice sau ascensiunea regimurilor nonliberale –, autorul ne încurajează să ne gândim la interacțiunea dinamică dintre aceste forțe care converg într-un punct critic unic – 2030 –, punctul din care nu ne mai putem întoarce. 2030 este un ghid remarcabil al schimbărilor care urmează și un exercițiu al puterii „gândirii laterale“, revoluționând modul în care privim schimbările cataclismice și consecințele lor. „De prea mult timp, modul în care publicul înțelege științele sociale a fost dominat de economiști și de psihologi. Știm multe despre ce se întâmplă cu dolarul și cu simțurile noastre, dar suntem surprinzător de neștiutori în privința modului în care structurile sociale transformă lumea din jur. Mauro Guillén, un sociolog genial, schimbă acest lucru. Cartea sa îndrăzneață și provocatoare explică de ce avem mai puțini copii, de ce clasa de mijloc stagnează și de ce noi puteri sunt în ascensiune.“ ADAM GRANT, autor al bestsellerului Originalii MAURO F. GUILLÉN este unul dintre cei mai originali gânditori de la Wharton School. Expert în tendințele pieței globale, este un căutat orator și consultant. Combină pregătirea ca sociolog la Yale cu experiența de economist în țara nativă, Spania, pentru a identifica și a cuantifica, deopotrivă, cele mai promițătoare oportunități aflate la intersecția progreselor în demografie, în economie și în tehnologie. Cursurile sale online Coursera au avut peste 100 000 de participanți din toată lumea. Printre cărțile sale se numără The Architecture of Collapse, Global Turning Points și Emerging Markets Rule.

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271

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Grup Editorial Litera

Published Date

ISBN 10

6063370390

ISBN 13

9786063370397

Book's by Mauro F. Guillen

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