This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
The importance of student assessment, particularly for summative purposes, has increased greatly over the past thirty years. At the same time, emphasis on including all students in assessment programs has also increased. Assessment programs, whether they are large-scale, district-based, or teacher developed, have traditionally attempted to assess students using a single instrument administered to students under the same conditions. Educators and test developers, however, are increasingly acknowledging that this practice does not result in valid information, inferences, and decisions for all students. This problem is particularly true for students in the margins, whose characteristics and needs differ from what the public thinks of as the general population of students. Increasingly, educators, educational leaders, and test developers are seeking strategies, techniques, policies, and guidelines for assessing students for whom standard assessment instruments do not function well. Whether used for high-stakes decisions or classroom-based formative decisions, the most critical element of any educational assessment is validity. Developing and administering assessment instruments that provide valid measures and allow for valid inferences and decisions for all groups of students presents a major challenge for today’s assessment programs. Over the past few decades, several national policies have sparked research and development efforts that aim to increase test validity for students in the margins. This book explores recent developments and efforts in three important areas. The first section focuses on strategies for improving test validity through the provision of test accommodations. The second section focuses on alternate and modified assessments. Federal policies now allow testing programs to develop and administer alternate assessments for students who have not been exposed to grade-level content, and thus are not expected to demonstrate proficiency on grade-level assessments. A separate policy allows testing programs to develop modified assessments that will provided more useful information about achievement for a small percentage of students who are exposed to grade-level content but for whom the standard form of the grade-level test does not provide a valid measure of achievement. These policies are complex and can be confusing for educators who are not familiar with their details. The chapters in the second section unpack these policies and explore the implications these policies have for test design. The third and final section of the book examines how principles of Universal Design can be applied to improve test validity for all students. Collectively, this volume presents a comprehensive examination of the several issues that present challenges for assessing the achievement of all students. While our understanding of how to overcome these challenges continues to evolve, the lessons, strategies, and avenues for future research explored in this book empower educators, test developers, and testing programs with a deeper understanding of how we can improve assessments for students in the margins.
The Chronology and Calendar of Documents relating to the London Book Trade 1641-1700 presents abstracts of documents relating to the book trade and book production between 1641 and 1700. It brings together in one sequence edited abstracts of entries referring to named books, printers, and booksellers selected from the manuscripts of the Stationers' Company Court Books; all references to printing, publishing, bookselling, and the book trade occurring in major historical printed sources (Calendar of State Papers Domestic; the Journals of the Houses of Lords and Commons; Reports of the Royal Commission on Historical Manuscripts) ; and entries for contemporary pamphlets. The labour records of the printing and bookselling trades probably represent the fullest account of any work force in early modern England and the printed products of the trade survive in such great numbers that they enable us to examine them for evidence not only of who made and sold them but also of how they were made. These volumes constitute a reference work of importance not only for literature specialists, bibliographers, and historians of book production but also for economic, social, and political historians. Not only do they bring together records from a variety of separate printed sources, thereby making explicit their interconnections, but also they make accessible some less well-known manuscript sources, notably from the Stationers' Company archives. Most importantly the Chronology and Calendar extends the earlier work of Arber, Greg, and Jackson on the earlier seventeenth century. As a chronological sequence the volumes meet the need for a preliminary narrative history of the trade in the later seventeenth century; and the provision of title, name, and topic indexes renders this an indispensable reference tool for research into the social, political, and economic contexts of the book trade, its personnel, and its printed output.
The Chronology and Calendar of Documents relating to the London Book Trade 1641-1700 presents abstracts of documents relating to the book trade and book production between 1641 and 1700. It brings together in one sequence edited abstracts of entries referring to named books, printers, and booksellers selected from the manuscripts of the Stationers' Company Court Books; all references to printing, publishing, bookselling, and the book trade occurring in major historical printed sources (Calendar of State Papers Domestic; the Journals of the Houses of Lords and Commons; Reports of the Royal Commission on Historical Manuscripts) ; and entries for contemporary pamphlets. The labour records of the printing and bookselling trades probably represent the fullest account of any work force in early modern England and the printed products of the trade survive in such great numbers that they enable us to examine them for evidence not only of who made and sold them but also of how they were made. These volumes constitute a reference work of importance not only for literature specialists, bibliographers, and historians of book production but also for economic, social, and political historians. Not only do they bring together records from a variety of separate printed sources, thereby making explicit their interconnections, but also they make accessible some less well-known manuscript sources, notably from the Stationers' Company archives. Most importantly the Chronology and Calendar extends the earlier work of Arber, Greg, and Jackson on the earlier seventeenth century. As a chronological sequence the volumes meet the need for a preliminary narrative history of the trade in the later seventeenth century; and the provision of title, name, and topic indexes renders this an indispensable reference tool for research into the social, political, and economic contexts of the book trade, its personnel, and its printed output.
Teaches you how to build a portfolio and shows the potential benefits of the portfolio process. Qualitative research, which is essentially what portfolios lead to, is beneficial for teachers because it helps them reflect on what actually happens in their classrooms. I can′t think of a more powerful tool for learning and growth." —Erin Powers, English Teacher, Paul Revere Charter Middle School, Los Angeles, CA Create a digital portfolio that effectively communicates your professional values, goals, and achievements! Digital technology offers powerful tools to educators who wish to develop electronic portfolios to foster and enrich their professional learning. Digital Portfolios, Second Edition, written by experts in the field, explores the latest methods and techniques for creating electronic portfolios. In this revised edition, Elizabeth Hartnell–Young and Maureen Morriss demonstrate how teachers, principals, and professors of education can develop high–quality portfolios that reflect personal vision, record professional growth, and celebrate accomplishments. The authors present a comprehensive framework for portfolio development, from determining the audience and selecting material from a personal archive, to defining, producing, and sharing your digital portfolio. This timely resource offers ten easy–to–follow steps and: Provides the "why" for creating digital portfolios Emphasizes the importance of reflection as part of the process Presents tips and strategies for using digital technology Includes guidelines for evaluating portfolios Whether you are a novice teacher or a veteran educator, this practical handbook is your comprehensive guide to digital portfolio development.
Life the Lipman way is always unexpected, and the hilarious and witty way in which she recalls her adventures and misadventures has made her a bestselling author and national treasure. Past-it Notes is the ultimate Maureen Lipman collection, drawing on choice material from her six previous books (re-visited and re-worked) laced with a heady dose of extremely funny new autobiographical material. Past-it Notes is packed with beguiling showbiz anecdotes, wonderful stories, eccentric characters, bizarre situations and memorable encounters Ð recalled and recorded with gusto and relish, including affectionate recollections of her late husband, the playwright Jack Rosenthal, and of her mother and Muse, the inimitable Zelma. From entertaining the neighbours at the age of four with impressions of Alma Cogan to entertaining the nation on TV, from struggling with her laptop to film-roles and award-winning stage triumphs as diverse as The Pianist and Oklahoma Ð and not forgetting her iconic creation Beattie, star of thirty five British Telecom commercials Ð Maureen combines stories of her whirlwind professional life, and confessions of the chaos that often threatens to engulf her personal life, with a style and wit that is utterly and uniquely her own. Ô Thank the Lord for Maureen LipmanÉ she is fast becoming a national treasure. She has a lightness of touch that glides over the poignant and the hilarious with elegance and gives voice to a generation that is increasingly and lamentably overlooked.Õ Sunday Express Born in Hull, actress Maureen Lipman has written six best-selling books, the most recent being Lip Reading. She has won numerous awards for her television and theatrical work including the Laurence Olivier and Variety Club of Great Britain Awards.
This third book in the Prevention Practice Kit introduces the topics of social justice and cultural relevance in prevention practice - an increasingly important trend in the 21st century. Covering a wide range of research in this field, the authors skillfully help the readers understand, design, and implement social justice-driven, culturally relevant prevention efforts.
Contends that accessing and browsing information and communication are multidimensional and consequential aspects of the information user's entire experience and of general human behaviour. Focuses on the "information seeking" process of library or internet users, in consumer and audience research, and elsewhere. Examines the taxonomy of browsing and presents a model of the browsing process.
When Hitler unleashed a fierce barrage of weapons on the defiant capital of the United Kingdom and England, London's resilient citizens were undaunted. With colorful detail and rich insight, historian Maureen Waller takes readers through London in the last year of war. She reveals the magnificence of human spirit that carried a besieged people through agonizing travails and the long, giddy transformation the metropolis made as it passed through battle, to celebration, and back to life as usual."--Page 4 of cover
Learn best practices and evidence-based guidelines for assessing and managing pain! Assessment and Multimodal Management of Pain: An Integrative Approach describes how to provide effective management of pain through the use of multiple medications and techniques, including both pharmacologic and non-pharmacologic treatment regimens. A holistic approach provides an in-depth understanding of pain and includes practical assessment tools along with coverage of opioid and non-opioid analgesics, interventional and herbal approaches to pain, and much more. Written by experts Maureen F. Cooney and Ann Quinlan-Colwell, this reference is a complete, step-by-step guide to contemporary pain assessment and management. - Evidence-based, practical guidance helps students learn to plan and implement pain management, and aligns with current guidelines and best practices. - Comprehensive information on the pharmacologic management of pain includes nonopioid analgesics, opioid analgesics, and co-analgesics, including dose titration, routes of administration, and prevention of side effects. - UNIQUE! Multimodal approach for pain management is explored throughout the book, as it affects assessment, the physiologic experience, and the culturally determined expression, acknowledgement, and management of pain. - UNIQUE! Holistic, integrative approach includes thorough coverage of pain management with non-pharmacologic methods. - Clinical scenarios are cited to illustrate key points. - Equivalent analgesic action for common pain medications provides readers with useful guidance relating to medication selection. - Pain-rating scales in over 20 languages are included in the appendix for improved patient/clinician communication and accurate pain assessment. - UNIQUE! Authors Maureen F. Cooney and Ann Quinlan-Colwell are two of the foremost authorities in multimodal pain assessment and management. - Sample forms, guidelines, protocols, and other hands-on tools are included, and may be reproduced for use in the classroom or clinical setting.
This inspiring book shows how K–12 teachers, literacy specialists and coaches, and school- and district-level administrators can work together to make needed instructional improvements while fostering a lifelong love of reading and writing. The book presents collaborative leadership strategies and research-based best practices for creating joyful, effective learning environments. It includes ways to evaluate and recalibrate literacy programs for sustainable change, provide students with a wide variety of engaging reading opportunities, meet the needs of English learners and adolescent learners, partner with families, and enhance professional learning and development. Teacher-friendly features include practical tips and "Stop, Think, and Take Action" sections in each chapter. Several reproducible forms can be downloaded and printed in a convenient 8 1/2" x 11" size.
Written by a collection of experts in the field, this important new text provides a critical and constructive analysis of the ways in which service users and carers engage with health and social care services. Covering topics such as the importance of terminology, wellbeing and resilience and the notion of tokenism, and enhanced by a wealth of first-hand experiences and creative work by a range of service users and carers, the text examines how different forms of collaboration, participation and involvement (or lack of it) have contributed, and continue to contribute, to service development and the expansion of participant movements. With a strong focus on retrospective as well as prospective analysis, it encourages the reader to learn from both historical and current developments in service user and carer involvement in order to anticipate and inform future directions. This engaging and inspiring text is key reading for students on undergraduate and postgraduate social work programmes, as well as practitioners looking for a fresh new perspective.
Through observations in three intensive care units, this book draws on the reality of practice to explore how nurses and doctors work in intensive care settings. It examines: · the power held by the competing knowledge bases · the roles of the different professions · the decision-making process · the sources of conflict · the need for change. Drawing together sociological theories and clinical practice, Power and Conflict Between Doctors and Nurses explores the role of nurses in delivering contemporary health care. It makes a strong case for interdisciplinary working and is particularly timely when health care policy is challenging work boundaries in health care.
Wilma Rudolph was born black in Jim Crow Tennessee. The twentieth of 22 children, she spent most of her childhood in bed suffering from whooping cough, scarlet fever, and pneumonia. She lost the use of her left leg due to polio and wore leg braces. With dedication and hard work, she became a gifted runner, earning a track and field scholarship to Tennessee State. In 1960, she became the first American woman to win three gold medals in a single Olympic Games. Her underdog story made her into a media darling, and she was the subject of countless articles, a television movie, children’s books, biographies, and she even featured on a U.S. postage stamp. In this work, Smith and Liberti consider not only Rudolph’s achievements, but also the ways in which those achievements are interpreted and presented as historical fact. Theories of gender, race, class, and disability collide in the story of Wilma Rudolph, and Smith and Liberti examine this collision in an effort to more fully understand how history is shaped by the cultural concerns of the present. In doing so, the authors engage with the metanarratives which define the American experience and encourage more complex and nuanced interrogations of contemporary heroic legacy.
This innovative textbook uses a problem-based learning (PBL) approach to cover content that is most common to child branch nursing courses. The evidence-based PBL 'triggers' are grounded in the reality of everyday contemporary nursing practice, and readers are engaged in an active learning process in order to develop key skills for clinical practice and life long learning. The book features individual chapters focusing on the different care environments that student nurses experience when caring for children, young people and families within health and social care. It is not necessary for readers to be undertaking a PBL structured course in order to use, and benefit from, this text.
In this helpful new book, John Dacey, Gian Criscitiello, and Maureen Devlin show you how to seamlessly infuse social and emotional learning into your curriculum. With the growing emphasis on student assessment and learning outcomes, many teachers find they lack the time and the encouragement to begin implementing SEL techniques into their instruction. This book offers a solution in the form of practical lesson plans for grades 3–5 in ELA, math, social studies, and science—all of which can be implemented without tedious preparation and all of which are designed to boost creativity, cooperation, concentration, and critical thinking. Your students will learn how to... Evaluate the costs and benefits of their decision-making; Connect daily choices to an overarching sense of purpose; Judge independently and pursue self-awareness; Assess, harness, and transform emotions as a strategic resource; Gain energy from personal values and commitments; and Practice mindfulness and think positively. Each chapter contains a number of reproducible tools that can be photocopied from the book or downloaded as eResources from the book product page at www.routledge.com/9781138632066.
This innovative book helps K–6 teachers infuse the entire school day with research-based literacy best practices. Classroom-tested strategies are presented for planning and implementing each component of the "exemplary literacy day"--vocabulary and word study sessions, literacy work stations, differentiated guided reading groups, reading and writing workshops, and interdisciplinary projects. Teachers get tips for organizing a print-rich classroom, supporting students' social–emotional well-being, and using assessment to guide instruction. User-friendly features include vivid vignettes, classroom management tips, questions for discussion and reflection, and 15 reproducible forms, checklists, and lesson templates. Purchasers get access to a Web page where they can download and print the reproducible materials in a convenient 8 1/2" x 11" size. Note: this book is a contemporary follow-up to Morrow's influential earlier title Organizing and Managing the Language Arts Block.
There are several good reasons why savvy gardeners cherish native plants in their landscapes. In this book, Coastal Maine Botanical Gardens executive director Maureen Heffernan provides information and inspiration for gardeners about how to choose the best plants for a variety of locations and provides tips on how to cope with challenging conditions. Heffernan discusses flowering perennials, foliage plants, grasses, ground covers, shrubs, and trees, and she provides sample garden plans designed by experts.
Pediatrics: Rehabilitation Medicine Quick Reference presents 111 alphabetically arranged topics covering all major concerns in pediatric rehabilitation. Organized in three sections, the first part reviews diagnostic considerations and testing while the final section highlights special considerations such as aging with pediatric-onset disability and polytrauma. The bulk of the book catalogs the diverse diseases, injuries, complications and other problems commonly seen by practitioners who work to restore function to children with disabilities and offers a quick reference guide to providing high-quality clinical care. Every entry is standardized for quick look-up in the office or clinic, and features description, etiology, risk factors, clinical features, natural history, diagnosis, red flags, treatment, prognosis, helpful hints and suggested readings. Edited by Ralph Buschbacher, MD, the Rehabilitation Medicine Quick Reference series is designed for the busy practitioner. The texts provide quick answers when diagnosing and treating common or more complex rehabilitation issues. All volumes in the series present the listed conditions in a read at-a-glance format with consistent headings for easy access to key information. Every entry is standardized for quick look-up in the office or clinic, and features description, etiology, risk factors, clinical features, natural history, diagnosis, red flags, treatment, prognosis, helpful hints, and suggested readings.All Rehabilitation Medicine Quick Referencetitles offer: Consistent Approach and Organization: at-a-glance outline format allows readers to find the facts quickly Concise Coverage: of must-know information broken down into easy-to-locate topics Fast Answers to Clinical Questions: diagnostic and management criteria for problems commonly encountered in daily practice Hands-on Practical Guidance: for all types of interventions and therapies Multi-Specialty Perspective: ensures that issues of relevance to all rehabilitation team members are addressed
Maureen Harris has written an early childhood music program that is easily incorporated into the classroom routine. Written for the early childhood educator-experienced or trainee, musician or nonmusician_this book describes a music-enriched environment for teaching the whole child. Now educators can put research into practice and benefit from the wealth of knowledge and research acquired over the centuries on the power of music. With easy-to-follow lesson plans, sing-along CDs (sung in a suitable pitch for the young child), and supporting literature, educators can gain musical confidence as they explore research on child development, learn how to create a music-enriched environment and build musical confidence, see a curriculum time-frame, and follow lesson plans with ideas for further musical creativity and exploration. In addition, the multicultural section shows how to set up an early childhood music setting that maximizes the benefits of a variety of cultural values and practices. As you read this book you will begin to see music as a biological human need, an incredible vehicle for enhancing intelligence, and a means to connecting and uniting people around the world.
An acknowledged challenge for humanitarian democratic education is its perceived lack of philosophical and theoretical foundation, often resulting in peripheral academic status and reduced prestige. A rich philosophical and theoretical tradition does however exist. This book synthesises crucial concepts from Critical Realism, Critical Social Theory, Critical Discourse Studies, neuro-, psycho-, socio- and cognitive-linguistic research, to provide critical global educators with a Cultural Historical Activity Theory (CHAT) framework for self- and negotiated evaluation. Empirical research spanning six years, involving over 500 international teachers, teacher educators, NGO and DEC administrators and academics, traces the personal and professional development of the critical global educator. Analyses of surveys, focus groups and interviews reveal factors which determine development, translating personal transformative learning to professional transaction and transformational political efficacy. Eight recommendations call for urgent conceptual deconstruction, expansion and redefinition, mainstreaming Global Citizenship Education as Sustainable Development. In an increasingly heteroglossic world, this book argues for relevance, for Critical Discourse Studies, if educators mediating and modelling diverse emergent disciplines are to honestly and effectively engage a learner’s consciousness. The Critical Global Educator will appeal to researchers, academics and postgraduate students in the fields of citizenship, development, global education, sustainability, social justice, human rights and professional development.
Behavioral medicine has now matured as a field to the point where all recognize that different populations are presented with different issues. Psychological reactions and patterns affect the health and well-being of children, as well as adults, and numerous standardized instruments for the assessment of a variety of areas of children's functioning are currently available. Yet, it can be difficult for practitioners and researchers searching through general compendia of resources for child assessment--which are frequently focused on general techniques rather than specific instruments--to identify the optimal ones to meet their particular needs and to choose among them. This practical and comprehensive reference guide is the first to sort, present, and review all the measures that can be used to evaluate the behavioral, cognitive, and emotional aspects of children's health. It organizes the measures under eight general headings, such as quality of life, adherence, pain management, and patient satisfaction. Each chapter begins with a leading authority's overview of the underlying theoretical construct and any concerns about how to measure it. Descriptions and reviews of relevant instruments follow; these include information on administration, scoring, psychometric properties, and ordering, as well as comments by the instruments' developers. Assessing Children's Well-Being: A Handbook of Measures will be welcomed by all those professionals and scientists who seek to assess and effectively address the complex interactions between physical health and mental health in children.
Q&A Evidence offers a lifeline to students revising for exams. It provides clear guidance from experienced examiners on how best to tackle exam questions, and gives students the opportunity to practise their exam technique and assess their progress.
Designed for the busy practitioner, Pediatrics presents 110 alphabetically arranged topics covering all major concerns in pediatric rehabilitation. The book catalogs the diverse diseases, injuries, complications and other problems commonly seen by practitioners who work to restore function to children with disabilities, and offers a quick reference guide to providing high-quality clinical care.
The "Fresh Air" book critic investigates the enduring power of The Great Gatsby -- "The Great American Novel we all think we've read, but really haven't." Conceived nearly a century ago by a man who died believing himself a failure, it's now a revered classic and a rite of passage in the reading lives of millions. But how well do we really know The Great Gatsby? As Maureen Corrigan, Gatsby lover extraordinaire, points out, while Fitzgerald's masterpiece may be one of the most popular novels in America, many of us first read it when we were too young to fully comprehend its power. Offering a fresh perspective on what makes Gatsby great -- and utterly unusual -- So We Read On takes us into archives, high school classrooms, and even out onto the Long Island Sound to explore the novel's hidden depths, a journey whose revelations include Gatsby 's surprising debt to hard-boiled crime fiction, its rocky path to recognition as a "classic," and its profound commentaries on the national themes of race, class, and gender. With rigor, wit, and infectious enthusiasm, Corrigan inspires us to re-experience the greatness of Gatsby and cuts to the heart of why we are, as a culture, "borne back ceaselessly" into its thrall. Along the way, she spins a new and fascinating story of her own.
This is an illustrated guide to trapping, identifying and quantifying airborne biological particles such as fungus, plant spores and pollen. Including a comprehensive review of what is in the air and detailing the historical development of theories leading to modern aerobiology, the book explains the fundamental processes behind airborne dispersal and techniques used to sample, identify and quantify biological particles. Includes photographs and 9 colour reproductions of paintings of airborne particles.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.