Thesis (M.A.) from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1, University of applied sciences (IMC Fachhochschule Krems / Inhollland University), course: Export Management / International Business & Management, language: English, abstract: Der internationale Handel mit Lizenzrechten wird seit langem durch US-amerikanische Medienunternehmen kontrolliert. Diese Dominanz und das damit einhergehende, stetig größer werdende Handelsbilanzdefizit der EU bereitet einigen Beobachtern große Sorge. Die Vormachtstellung von US-amerikanischen Programmen birgt offensichtliche kulturelle Konsequenzen, als Fernsehen und Film eine große soziale Bedeutung für die Kultur, die Förderung der Staatszugehörigkeit und der Selbstbestimmung eines Landes haben. Nichtsdestotrotz existiert bis zum jetzigen Zeitpunkt keine effiziente Strategie, um eine erfolgreiche europäische Programmindustrie aufzubauen. Eine derartige Entwicklung muss in erster Linie grundlegende Prinzipien und Ziele definieren. Zum jetzigen Zeitpunkt gibt es weltweit nur das Geschäftsmodell Hollywoods für Filme und Serien, das weltweit akzeptiert und erfolgreich ist. Es stellt sich daher die Frage, inwiefern sich eine europäische Programmindustrie von diesem globalen Standard unterscheiden kann, um sich einerseits abzugrenzen, sich jedoch andererseits auch nicht ins Abseits zu stellen. Das inhaltliche Ziel künftiger Produktionen muss sein, europäische Werte und Traditionen zu behandeln und gleichzeitig eine gewisse Universalität zu vermitteln. Diese Diplomarbeit untersucht den Status Quo der europäischen Programmindustrie und analysiert die Vormachtstellung Hollywoods mithilfe von MICHAEL E. PORTERS „Competitive Advantage“ Konzept. Darüber hinaus wird die Nachhaltigkeit der aufgezeigten Wettbewerbsvorteile bewertet. Von diesen Umständen ausgehend werden die Anforderungen für international verwertbare europäische Filme und Serien aufgezeigt: der Fokus auf ein internationales Publikum, ein universeller Inhalt, und ein Produktionsstandard der dem US-amerikanischen zumindest gleichkommt. Hinsichtlich der Universalität des Inhalts muss jedoch auch immer eine Balance mit der Authentizität gegeben sein. Professionelle Drehbuchentwicklung wird daher ein wesentlicher Erfolgsfaktor sein. Die Umsetzung all dieser Kriterien wird in Verbindung mit den Wettbewerbsvorteilen Europas Produktionen kreieren, die zwar den US-amerikanischen nicht gänzlich unähnlich sind und der Kategorie des „Mainstream“ zugeordnet werden müssen, sie werden aber dennoch europäischen Charakter haben. Die Filme und Serien werden die europäische Gesellschaft widerspiegeln, genauso wie Hollywood den „American Way of Life“ reflektiert.
Nanostructured metals with maximal grain or twin sizes of less than 100 nm have advanced properties like increased strength.As beneficial as these microstructures can be for the strength of materials, they are not infinitely stable. During mechanical loading these metals tend to coarsen and lose their beneficial structure. Besides electron microscopic analysis of fatigued samples, in situ cycling tests were conducted in order to observe structural degradation during mechanical loading.
The Egyptian language, with its written documentation spreading from the Early Bronze Age (Ancient Egyptian) to Christian times (Coptic), has rarely been the object of typological studies, grammatical analysis mainly serving philological purposes. This volume offers now a detailed analysis and a diachronic discussion of the non-verbal patterns of the Egyptian language, from the Pyramid Texts (Earlier Egyptian) to Coptic (Later Egyptian), based on an extensive use of data, especially for later phases. By providing a narrative contextualisation and a linguistic glossing of all examples, it addresses the needs not only of students of Egyptian and Coptic, but also of a linguistic readership. After an introduction into the basic typological features of Egyptian, the main book chapters address morphology, syntax, semantics and pragmatics of the three non-verbal sentence types documented throughout the history of this language: the adverbial sentence, the nominal sentence and the adjectival sentence. These patterns also appear in a variety of clausal environments and can be embedded in verbal constructions. This book provides an ideal introduction into the study of Egyptian historical grammar and an indispensable companion for philological reading.
Glass offers a wide variety of possible applications for the realization of even the most ambitious designs in architecture, and in the past two decades it has experienced an unparalleled burst of innovation. For planners, this means working constantly with this high-performance material. In compact and appealing form, the completely revised Glass Construction Manual presents the current state of the art on planning and building with glass, from the history through the technical foundations all the way to the most innovative applications. Astonishing perspectives on thermal insulation and solar protection and the addition of thoughtfully selected new practical examples round off this comprehensive reference work.
As an integral part of end-to-end process integration, this book provides both experienced and new SAP XI developers with a detailed overview of the functions and usage options of the SAP Exchange Infrastructure. First, readers learn about the central challenges and problems involved with business information systems integration and uncover the extensive options and functions provided by SAP XI to resolve these issues - with a special emphasis on the importance of SAP XI in ESA scenarios. Then follow the authors as they take you deep into the system with a series of practical exercises for the development and configuration of mappings, adapters, and proxies: RFC-to-File, File-to-IDoc, ABAP-Proxy-to-SOAP, and Business Process Management. Each exercise is rounded off by a description of relevant monitoring aspects. A step-by-step introduction to all the individual interface technologies used, which are then combined in a comprehensive case study - part of which is devoted to SAP's BPM Technology - makes this book an invaluable resource. Save time and avoid costly errors in your daily work using the detailed instructions on how best to handle necessary development and configuration objects of SAP XI, plus much more.
By analyzing the growth and regulation of shadow banking activities by large banks in Western Europe and the US, this book illuminates how the evolution of finance, driven by structural pressures and financial innovations, is crucially mediated through state-finance interactions on the meaning of rules and the need to comply.
This study examines the cultural and literary significance of the hotel as a setting of choice in German/Austrian literature between 1890 and 1945."--BOOK JACKET.
With the transfer of ever more tasks and competences to the European level the EU’s administration has become increasingly complex, with ‘agencification’ as the most visible sign of this differentiation. This book offers a much-needed analytical overview of the field, with the aim of improving our understanding of administration at the European level, and indeed of improving the administration itself.
This book is for system engineers and administrators who have a fundamental understanding of information management systems and infrastructure. It helps if you've already played around with Chef; however, this book covers all the important topics you will need to know. If you don't want to dig through a whole book before you can get started, this book is for you, as it features a set of independent recipes you can try out immediately.
Designed to provide English readers of German literature the opportunity to familiarize themselves with both the established canon and newly emerging literatures that reflect the concerns of women and ethnic minorities, the Encyclopedia of German Literature includes more than 500 entries on writers, individual work, and topics essential to an understanding of this rich literary tradition. Drawing on the expertise of an international group of experts, the essays in the encyclopedia reflect developments of the latest scholarship in German literature, culture, and history and society. In addition to the essays, author entries include biographies and works lists; and works entries provide information about first editions, selected critical editions, and English-language translations. All entries conclude with a list of further readings.
Masters: Earthenware reveals the tremendous imagination, innovation, and technical facility that today’s artists bring to the oldest ceramic medium. Curated by Matthias Ostermann, a celebrated ceramist in his own right, this stunning volume gives each featured artist a mini-retrospective of approximately eight pages that showcase 12–14 of his or her best works. Illuminating comments from the creators accompany the images, outlining their development and artistic philosophy.
Matthias Vogel challenges the belief, dominant in contemporary philosophy, that reason is determined solely by our discursive, linguistic abilities as communicative beings. In his view, the medium of language is not the only force of reason. Music, art, and other nonlinguistic forms of communication and understanding are also significant. Introducing an expansive theory of mind that accounts for highly sophisticated, penetrative media, Vogel advances a novel conception of rationality while freeing philosophy from its exclusive attachment to linguistics. Vogel's media of reason treats all kinds of understanding and thought, propositional and nonpropositional, as important to the processes and production of knowledge and thinking. By developing an account of rationality grounded in a new conception of media, he raises the profile of the prelinguistic and nonlinguistic dimensions of rationality and advances the Enlightenment project, buffering it against the postmodern critique that the movement fails to appreciate aesthetic experience. Guided by the work of Jürgen Habermas, Donald Davidson, and a range of media theorists, including Marshall McLuhan, Vogel rebuilds, if he does not remake, the relationship among various forms of media—books, movies, newspapers, the Internet, and television—while offering an original and exciting contribution to media theory.
The Ceramic Narrative is an exploration of past and present ceramic iconography concerned with the depiction of narratives, or with images meant to be thought-provoking, beyond the merely decorative. The book is beautifully illustrated with an extensive variety of work from history and the present day, showing how many contemporary artists continue this tradition with modern interpretations. Examining ancient Greece, the ceramic imagery of the Maya culture, the ceramics of China, Persia, and Japan, European tin-glaze traditions, and the narrative imagery appearing on later European porcelains, Matthias Ostermann attempts wherever possible not only to present ceramic narratives in their cultural and historical contexts but also to refer to some of the older myths and sources that may have served as inspiration. Applied arts writer David Whiting contributes an essay on the development of ceramic narratives in the twentieth century, while illustrations present the work of more than 75 contemporary international ceramic artists who explore narrative in distinctive and different ways. These include the exploration of mythologies and existing stories; personal visions, private stories and memory; the human figure, relationships and identity; political and social commentary; and finally, the ceramic object itself, seen as message and metaphor. This book will serve as a beginning for further study of this fascinating and little-explored subject and as a celebration of the work of all ceramic artists whose passion is the ceramic narrative.
A three-part investigation on the origins and evolving roles that Islamic law and international humanitarian law have played in regulating conflict and violence, War and Law in the Islamic World brings to light legal and policy complexities that plague modern-day armed conflict in the region.
‘The ugly duckling is a swan.’ Thus ends the fairy tale of The Ugly Duckling by Hans Christian Andersen. However, until that beautiful day when it met its fellow swans, the little bird had to go through some tough times. And the ugly duckling is not the only protagonist that faced difficult moments before seeing a happy ending. There are countless fairy tales such as ‘Cinderella’ and ‘Haensel and Gretel’, just to name a few. ‘Rags-to-riches plots’ have been used by leaders and societies at all times throughout history to recount their own stories. Interestingly, turnaround stories have gained more and more ‘scientific interest’, also in ‘marketing’, ‘entrepreneurship’, and, most recently, even as a ‘leadership tool’. Apparently, we seem to like protagonists which successfully make their way through troubled times. But why? Is it because they might inspire or encourage us and give us hope for a good ending? Or is there anything else we can learn from the ugly duckling, Cinderella, and their fellow protagonists? To that end, the four short essays in the present book examine foundations, features, and actual applications of turnaround stories in various areas. The central aim of all of this is that turnaround stories may give entrepreneurs and leaders hope but also advice so that they, after all kinds of challenges and crises in their own lives, may eventually come to experience that the ‘ugly duckling is a swan.’
This book originates from the First International Workshop on Computational Autonomy -Potential, Risks, Solutions, AUTONOMY 2003, held in Melbourne, Australia in July 2003 as part of AAMAS 2003. In addition to 7 revised selected workshop papers, the volume editors solicited 14 invited papers by leading researchers in the area. The workshop papers and the invited papers present a comprehensive and coherent survey of the state of the art of research on autonomy, capturing various theories of autonomy, perspectives on autonomy in different kinds of agent-based systems, and practical approaches to dealing with agent autonomy.
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