The Jerry Sandusky case had little to do with football and everything to do with the insidious danger that comes from those we willingly hand our children over to because we trust them. In this unflinching memoir Matthew Sandusky reveals the silent victimization that continues across this country and around the world, not by "stranger danger" but by those we admire, know and trust.
From cities with old-world charm to endless family adventures in the great outdoors, experience the best of the Buckeye State with Moon Ohio. Inside you'll find: Strategic, flexible itineraries for thrill-seekers, outdoor adventurers, families, and more Unique experiences and fun highlights: Wander Columbus’s trendy neighborhoods on foot or escape to quiet Amish Country. Feel a rush of adrenaline at the famous Cedar Point amusement park, hit the Rock and Roll Hall of Fame, or spend a day at the zoo with the whole family. Kick back at a brewery (or stay at the world’s first craft beer hotel!) and chow down on authentic German food The best outdoor adventures: Hike to stunning waterfalls in Cuyahoga Valley National Park, explore hidden caves, or head to the Lake Erie Islands for a quintessential summer camping trip Expert advice from Columbus local Matthew Caracciolo on when to go, how to get around, and where to stay Helpful resources on Covid and traveling to Ohio Full-color photos and detailed maps throughout Thorough information on the landscape, climate, wildlife, and history With Moon's local insight and practical tips, you can experience the best of Ohio. Exploring more of the Midwest? Try Moon Michigan or Moon Wisconsin. About Moon Travel Guides: Moon was founded in 1973 to empower independent, active, and conscious travel. We prioritize local businesses, outdoor recreation, and traveling strategically and sustainably. Moon Travel Guides are written by local, expert authors with great stories to tell—and they can't wait to share their favorite places with you. For more inspiration, follow @moonguides on social media.
This is a story of two soldiers, one in the present and one in the past. The present day soldier, Major Sam Call, is at the end of his once promising career, and Sergeant Jonathan Simon, who was a Sergeant in administration during WWII. Sam was a career minded soldier of honor and integrity, but by openly fighting the system he ended his career. His last assignment is preparing the soon to close Fort Sheridan for turnover to civilian authorities. In doing so he finds a diary and some financial data, and then discovers an unlikely plot involving German POWs and American Officers. Once again Sam is forced to act, and he enlists his best friend to help unravel the mystery.
Even as the 250th anniversary of its outbreak approaches, the Seven Years' War (otherwise known as the French and Indian War) is still not wholly understood. Most accounts tell the story as a military struggle between British and French forces, with shifting alliances of Indians, culminating in the British conquest of Canada. Scholarly and popular works alike, including James Fennimore Cooper's Last of the Mohicans, focus on the action in the Hudson River Valley and the St. Lawrence Seaway. Matthew C. Ward tells the compelling story of the war from the point of view of the region where it actually began, and whose people felt the devastating effects of war most keenly-the backcountry communities of Virginia and Pennsylvania. Previous wars in North America had been fought largely on the New England and New York frontiers. But on May 28, 1754, when a young George Washington commanded the first shot fired in western Pennsylvania, fighting spread for the first time to Virginia and Pennsylvania. Ward's original research reveals that on the eve of the Seven Years' War the communities of these colonies were isolated, economically weak, and culturally diverse. He shows in riveting detail how, despite the British empire's triumph, the war brought social chaos, sickness, hunger, punishment, and violence, to the backcountry, much of it at the hands of Indian warriors.Ward's fresh analysis reveals that Indian raids were not random skirmishes, but part of an organized strategy that included psychological warfare designed to make settlers flee Indian territories. It was the awesome effectiveness of this "guerilla" warfare, Ward argues, that led to the most enduring legacies of the war: Indian-hating and an armed population of colonial settlers, distrustful of the British empire that couldn't protect them. Understanding the horrors of the Seven Years' War as experienced in the backwoods thus provides unique insights into the origins of the American republic.
Forensic Psychology provides students with an in-depth and insightful introduction to the clinical practice of forensic psychology. Incorporating two main themes, scope of practice and therapeutic jurisprudence, the text focuses on empirically supported clinical practice and exposes students to case and statutory laws necessary in the practice of forensic psychology. The text utilizes real world examples that help students understand the practical applications of forensic psychology. It encourages an understanding of the law as a living and breathing entity, examining its ability to be therapeutic or anti-therapeutic to the people impacted by it. Accessible and user-friendly, this text provides students with a thorough introduction to the field.
The Executioner's Toll, 2010 is a meticulous examination of every execution (and the details surrounding the execution) carried out in a single year--and a thought-provoking exploration into the minds of 46 killers as each plays the role of predator, quarry and condemned. The unsettling narratives begin with a murder on May 26, 1993, and end with an execution on December 16, 2010. The book chronicles 63 murders, 44 trials, countless appeals, two suicide attempts, 41 last meals, 33 final statements and 46 executions. The Executioner's Toll, 2010 could have covered any year in the modern era of the death penalty, but had to cover one complete year, in order to provide a true picture of the death penalty, executions and the anguish of victims. This book presents the compelling stories, accounts often neglected in the mainstream media. Every person facing the executioner has a story, every killing is as unique as it is devastating.
Many readers drawn into the heroic tales of J. R. R. Tolkien's imaginary world of Middle-earth have given little conscious thought to the importance of the land itself in his stories or to the vital roles played by the flora and fauna of that land. As a result, The Hobbit, The Lord of the Rings, and The Silmarillion are rarely considered to be works of environmental literature or mentioned together with such authors as John Muir, Rachel Carson, or Aldo Leopold. Tolkien's works do not express an activist agenda; instead, his environmentalism is expressed in the form of literary fiction. Nonetheless, Tolkien's vision of nature is as passionate and has had as profound an influence on his readers as that of many contemporary environmental writers. The burgeoning field of agrarianism provides new insights into Tolkien's view of the natural world and environmental responsibility. In Ents, Elves, and Eriador, Matthew Dickerson and Jonathan Evans show how Tolkien anticipated some of the tenets of modern environmentalism in the imagined world of Middle-earth and the races with which it is peopled. The philosophical foundations that define Tolkien's environmentalism, as well as the practical outworking of these philosophies, are found throughout his work. Agrarianism is evident in the pastoral lifestyle and sustainable agriculture of the Hobbits, as they harmoniously cultivate the land for food and goods. The Elves practice aesthetic, sustainable horticulture as they shape their forest environs into an elaborate garden. To complete Tolkien's vision, the Ents of Fangorn Forest represent what Dickerson and Evans label feraculture, which seeks to preserve wilderness in its natural form. Unlike the Entwives, who are described as cultivating food in tame gardens, the Ents risk eventual extinction for their beliefs. These ecological philosophies reflect an aspect of Christian stewardship rooted in Tolkien's Catholic faith. Dickerson and Evans define it as "stewardship of the kind modeled by Gandalf," a stewardship that nurtures the land rather than exploiting its life-sustaining capacities to the point of exhaustion. Gandalfian stewardship is at odds with the forces of greed exemplified by Sauron and Saruman, who, with their lust for power, ruin the land they inhabit, serving as a dire warning of what comes to pass when stewardly care is corrupted or ignored. Dickerson and Evans examine Tolkien's major works as well as his lesser-known stories and essays, comparing his writing to that of the most important naturalists of the past century. A vital contribution to environmental literature and an essential addition to Tolkien scholarship, Ents, Elves, and Eriador offers both Tolkien fans and environmentalists an understanding of Middle-earth that has profound implications for environmental stewardship in the present and the future of our own world.
Where did SARS come from? Have we inherited genes from Neanderthals? How do plants use their internal clock? The genomic revolution in biology enables us to answer such questions. But the revolution would have been impossible without the support of powerful computational and statistical methods that enable us to exploit genomic data. Many universities are introducing courses to train the next generation of bioinformaticians: biologists fluent in mathematics and computer science, and data analysts familiar with biology. This readable and entertaining book, based on successful taught courses, provides a roadmap to navigate entry to this field. It guides the reader through key achievements of bioinformatics, using a hands-on approach. Statistical sequence analysis, sequence alignment, hidden Markov models, gene and motif finding and more, are introduced in a rigorous yet accessible way. A companion website provides the reader with Matlab-related software tools for reproducing the steps demonstrated in the book.
Alphabetically arranged and crossreferenced entries provide background information on major American painters, sculptors, printmakers, and photographers, plus important topics and movements central to American art from the sixteenth century to the present.
After Joseph Smith and Brigham Young, Parley P. Pratt was the most influential figure in early Mormon history and culture. Missionary, pamphleteer, theologian, historian, and martyr, Pratt was perennially stalked by controversy--regarded, he said, "almost as an Angel by thousands and counted an Imposter by tens of thousands."Tracing the life of this colorful figure from his hardscrabble origins in upstate New York to his murder in 1857, Terryl Givens and Matthew Grow explore the crucial role Pratt played in the formation and expansion of early Mormonism. One of countless ministers inspired by the antebellum revival movement known as the Second Great Awakening, Pratt joined the Mormons in 1830 at the age of twenty three and five years later became a member of the newly formed Quorum of the Twelve Apostles, which vaulted him to the forefront of church leadership for the rest of his life. Pratt's missionary work--reaching from Canada to England, from Chile to California--won hundreds of followers, but even more important were his voluminous writings. Through books, newspaper articles, pamphlets, poetry, fiction, and autobiography, Pratt spread the Latter-day Saint message, battled the many who reviled it, and delineated its theology in ways that still shape Mormon thought.Drawing on letters, journals, and other rich archival sources, Givens and Grow examine not only Pratt's writings but also his complex personal life. A polygamist who married a dozen times and fathered thirty children, Pratt took immense joy in his family circle even as his devotion to Mormonism led to long absences that put heavy strains on those he loved. It was during one such absence, a mission trip to the East, that the estranged husband of his twelfth wife shot and killed him--a shocking conclusion to a life that never lacked in drama.
Visionary theologian and award-winning author Matthew Fox challenges traditional perceptions of good and evil by offering a new theology that lays the groundwork for a more enlightened treatment of ourselves, one another, and all of nature. In this revised edition with a luminous foreword by Deepak Chopra and a new preface that brings the book up to date with the cataclysmic events of the new millennium, Fox illustrates how, contrary to mainstream church doctrine, flesh is the grounding of spirit. Fox argues that our culture has concentrated far too much on transgressions of the flesh while failing to take into account its sacredness. Artfully weaving together the wisdom of East and West, he considers Thomas Aquinas's definition of sin as "misdirected love" and applies parallels between the Eastern teachings of the seven chakras and the Western teachings of the seven capital sins. Fox explains how the chakras teach us to direct the love-energies we all possess and proposes seven positive precepts for living a full and spirited life. He invites us to change the way we think about sin and asserts that we can combat and transform evil through love, generosity, letting go, and creativity. Crafting a blueprint for social change, Sins of the Spirit, Blessings of the Flesh points the way toward a deeper and more compassionate way to live while eloquently revealing the means to confront evil both within and without.
Susan Lucci, Al Gore, and the Buffalo Bills all received top billing by coming in second. But that's not normally the case--most runners-up dwell in obscurity. Finally, there's a book that celebrates the many unsung qualities of those who faltered on their way to the top! Inside, you'll discover little-known second-acts with entries that highlight their worthy achievements, such as: The second highest homerun hitter The second man to set foot on the moon The second most dangerous animal in the world The second-largest car rental chain (whose motto is fitting: "We try harder") With more than 200 accounts of almost-claims-to-fame, this book leaves trivia junkies of all ages feeling like they won a gold medal--not a booby prize.
A free region deeply influenced by southern mores, the Lower Middle West represented a true cultural and political median in Civil War–era America. Here grew a Unionism steeped in the mythology of the Loyal West--a myth rooted in regional and racial animosities and the belief that westerners had won the war. Matthew E. Stanley's intimate study explores the Civil War, Reconstruction, and sectional reunion in this bellwether region. Using the lives of area soldiers and officers as a lens, Stanley reveals a place and a strain of collective memory that was anti-rebel, anti-eastern, and anti-black in its attitudes--one that came to be at the forefront of the northern retreat from Reconstruction and toward white reunion. The Lower Middle West's embrace of black exclusion laws, origination of the Copperhead movement, backlash against liberalizing war measures, and rejection of Reconstruction were all pivotal to broader American politics. And the region's legacies of white supremacy--from racialized labor violence to sundown towns to lynching--found malignant expression nationwide, intersecting with how Loyal Westerners remembered the war. A daring challenge to traditional narratives of section and commemoration, The Loyal West taps into a powerful and fascinating wellspring of Civil War identity and memory.
Sports Law and Regulation explores both amateur and professional sports as well as issues common to both industries. A comprehensive collection of cases and materials provides balanced perspective and flexible coverage, while the organization provides instructors the flexibility to cover selected sections or chapters for a separate course in either Amateur Sports Law or Professional Sports Law. The fifth edition includes recent landmark sports precedents, cases, and articles. Materials examining internal governance issues of the MLB, the World Anti-doping Code applying to sports doping, the NCAA infractions process, and concussions and brain trauma have also been included in the updated edition. Sports Law and Regulation contains the appropriate amount of introductory and explanatory materials, notes, and questions to facilitate students’ understanding as well as hypothetical problems for applying new knowledge. New to the 5th Edition: New problems on sports intellectual property Recent antitrust cases challenging NCAA student-athlete eligibility rules Excerpts from recent law review articles by former MLB commissioner Bud Selig regarding MLB internal governance issues New CAS cases applying World Anti-doping Code to sports doping Landmark Castor Semenya CAS award Recent cases regarding National Governing Body (NGB) legal duty to protect athletes from sexual abuse and U.S. Safe Sport legislation Updates on tort liability of NGB for failure to have appropriate return to play protocol after athlete concussion: Mayall v USA Water Polo, Inc. Updates on the legal challenges to the use of Native American mascots in sports Professors and students will benefit from: Landmark historical cases and significant recent cases that reflect the current law regulating the sports industry Notes and Questions that suggest philosophical, sociological, psychological, and economic policy issues and themes Flexible organization supports different teaching objectives, ranging from a focus on amateur sports through to professional sports law Skill-building exercises in client counseling, negotiation, and contract drafting Teaching materials include: Teacher’s Manual Semi-annual online supplement
As the "Giant of Africa" Nigeria is home to about twenty percent of the population of Sub-Saharan Africa, serves as Africa's largest producer of oil and natural gas, comprises Africa's largest economy, and represents the cultural center of African literature, film, and music. Yet the country is plagued by problems that keep it from realizing its potential as a world power. Boko Haram, a radical Islamist insurrection centered in the northeast of the country, is an ongoing security challenge, as is the continuous unrest in the Niger Delta, the heartland of Nigeria's petroleum wealth. There is also persistent violence associated with land and water use, ethnicity, and religion. In Nigeria: What Everyone Needs to Know®, John Campbell and Matthew Page provide a rich contemporary overview of this crucial African country. Delving into Nigeria's recent history, politics, and culture, this volume tackles essential questions related to widening inequality, the historic 2015 presidential election, the persistent security threat of Boko Haram, rampant government corruption, human rights concerns, and the continual conflicts that arise in a country that is roughly half Christian and half Muslim. With its continent-wide influence in a host of areas, Nigeria's success as a democracy is in the fundamental interest of its African neighbors, the United States, and the international community. This book will provide interested readers with an accessible, one-of-a-kind overview of the country.
Look into the eyes of these soldiers and see the faces of those who dared to stare into the face of Death. The Battle of Fredericksburg, fought December 11-15, 1862, is often remembered for the seemingly futile attacks by the Army of the Potomac against dug in Confederates on Marye's Heights. Less well understood is the fighting south of the heights on what has become known as Slaughter Pen Farm. In this work the images of thirty Union soldiers are published for the first time. They give a face and history to those men who struggled across that bloody landscape, as well as to those that charged up the slope of Marye's Heights into Confederate fire. Authors Matthew Borders and Joseph Stahl introduce you to these men, their stories and their sacrifice on the bullet swept battlefield of Fredericksburg.
“Provocative…terrific stories” (The New Yorker) of the people who transformed sports—in the span of a single generation—from a job that required even top athletes to work in the off-season to make ends meet into a massive global business. It started, as most business deals do, with a handshake. In 1960, a Cleveland lawyer named Mark McCormack convinced a golfer named Arnold Palmer to sign with him. McCormack simply believed that the best athletes had more commercial value than they were being paid for—and he was right. Within a few years, he raised Palmer’s annual income from $5,000 to $500,000, and forever changed the landscape of the sports industry, transforming it from a form of entertainment to a profitable and fully functioning system of its own. “A remarkable saga…filled with insights not only into sports, but also into human nature” (The Dallas Morning News), Players features landmark moments, including the multiyear battle to free Palmer from a bad deal with the Wilson Sporting Goods Company; the 1973 Wimbledon boycott, when eighty-one of the top tennis players in the world protested the suspension of Nikola Pilic; baseball pitcher Catfish Hunter’s battle to become MLB’s first free agent; and how NFL executives transformed pro football from a commercial dud to the greatest show on earth. “An entertaining, illuminating read” (New York Journal of Books), Players is a riveting, fly-on-the-wall account of the rise and creation of the modern sports world, and the people who made it happen. “No part of the media and entertainment industry has seen a more substantial economic transformation than sports….A half-century tour spanning a variety of widely recognized and lesser-known sports figures and competitions that have played roles in the industry’s development….Players could not be more timely” (The New York Times).
How might the life and work of Christian writer G. K. Chesterton shed light on our understanding of North American Indigenous art and history? In these discerning reflections, art historian Matthew Milliner appeals to Chesterton's life and work in order to understand and appreciate both Indigenous art and the complex, often tragic history of First Nations peoples.
Cheaper than therapy is the true story of a naive, sheltered young man from the northern suburbs of Detroit. The young man bobs and weaves his way through high school, and decides to go to college with all the forthought that goes into buying a candy bar at Walmart. Follow the author through those heady days of high school, including the first car, the first job, and a round or two with old John Barleycorn. His spur of the moment decision to go to college, finds him getting in over his head in the shark infested waters of academia, with some humorous misadventures along the way. During his college years he lands a job at a summer camp that changes his life forever. Follow him on a journey that takes him back to that very same camp, to have closure for an accident on a fateful day in July 1981. Cheaper than therapy is a labor of love. It is the author's baby, which took 25 years to deliver.
Congratulations on your new computer. Now, if you only knew how to set it up and use it, things would be perfect. But the standard manual is less than helpful, with techie terms that give you a headache and complicated diagrams that leave you confused. What should you do? Help is at your fingertips with the real answers to the real questions a beginner asks--in plain English, from how to start up to writing a letter, checking spelling, getting connected to and using the Internet, sending e-mail, doing some e-finance, planning your trip online, to having some fun and games with great software. As you explore the World Wide Web, take along this complete introduction to your PC: it's the ideal travel companion.
Fundamentals of Vacuum Science and System Design for High and Ultra-High Vacuum, Volume 1: Introduction to Vacuum and Systems details the important practical considerations in design of vacuum systems for various vacuum deposition technologies. Topics covered include: Introduction to vaccum and end uses, molecular density in vacuum, molecular flow in various vacuum regimes, characteristics of gas composition at various molecular densities, general principles of gas-solid interactions, vacuum pump technology, pressure sensors, leak detection and the impact of fundamental design decisions and operating practices on vacuum system performance. The introductory sections are designed to introduce the reader to basic concepts in vacuum technology. More detailed sections provide fundamental descriptions of basic vacuum pumps and pumping mechanisms in current practice and provides insight into the various pros and cons for each approach. System design, assembly, maintenance, and trouble-shooting are reviewed in detail. This volume also describes a wide range of pressure measurement approaches, and includes several key characterization techniques, example applications on systems for rough vacuum, high vacuum and ultra-high vacuum, as well as trade-offs in system design, allowing for the reader to develop an understanding of all the elements required for a successfully designed, assembled, and operating system. - Covers vacuum pump technology, taking a system from atmosphere down to high or ultra-high vacuum - Discusses the fundamental descriptions of vacuum pumps and pumping mechanisms in current practice and provides insight into the various pros and cons for each approach - Provides an overview of practical vacuum system operating techniques that will ensure optimal performance and troubleshooting methods to identify system deficiencies
For western colonists in the early American backcountry, disputes often ended in bloodshed and death. Making the Frontier Man examines early life and the origins of lawless behavior in Pennsylvania, Virginia, Kentucky, and Ohio from 1750 to 1815. It provides a key to understanding why the trans-Appalachian West was prone to violent struggles, especially between white men. Traumatic experiences of the Revolution and the Forty Years War legitimized killing as a means of self-defense—of property, reputation, and rights—transferring power from the county courts to the ordinary citizen. Backcountry men waged war against American Indians in state-sponsored militias as they worked to establish farms and seize property in the West. And white neighbors declared war on each other, often taking extreme measures to resolve petty disputes that ended with infamous family feuds. Making the Frontier Man focuses on these experiences of western expansion and how they influenced American culture and society, specifically the nature of western manhood, which radically transformed in the North American environment. In search of independence and improvement, the new American man was also destitute, frustrated by the economic and political power of his elite counterparts, and undermined by failure. He was aggressive, misogynistic, racist, and violent, and looked to reclaim his dominance and masculinity by any means necessary.
From a Pulitzer Prize finalist, a pathbreaking history of the Civil War centered on a regiment of immigrants and their brutal experience of the conflict. The Civil War ended more than 150 years ago, yet our nation remains fiercely divided over its enduring legacies. In A Thousand May Fall, Pulitzer Prize finalist Brian Matthew Jordan returns us to the war itself, bringing us closer than perhaps any prior historian to the chaos of battle and the trials of military life. Creating an intimate, absorbing chronicle from the ordinary soldier’s perspective, he allows us to see the Civil War anew—and through unexpected eyes. At the heart of Jordan’s vital account is the 107th Ohio Volunteer Infantry, which was at once representative and exceptional. Its ranks weathered the human ordeal of war in painstakingly routine ways, fighting in two defining battles, Chancellorsville and Gettysburg, each time in the thick of the killing. But the men of the 107th were not lauded as heroes for their bravery and their suffering. Most of them were ethnic Germans, set apart by language and identity, and their loyalties were regularly questioned by a nativist Northern press. We so often assume that the Civil War was a uniquely American conflict, yet Jordan emphasizes the forgotten contributions made by immigrants to the Union cause. An incredible one quarter of the Union army was foreign born, he shows, with 200,000 native Germans alone fighting to save their adopted homeland and prove their patriotism. In the course of its service, the 107th Ohio was decimated five times over, and although one of its members earned the Medal of Honor for his daring performance in a skirmish in South Carolina, few others achieved any lasting distinction. Reclaiming these men for posterity, Jordan reveals that even as they endured the horrible extremes of war, the Ohioans contemplated the deeper meanings of the conflict at every turn—from personal questions of citizenship and belonging to the overriding matter of slavery and emancipation. Based on prodigious new research, including diaries, letters, and unpublished memoirs, A Thousand May Fall is a pioneering, revelatory history that restores the common man and the immigrant striver to the center of the Civil War. In our age of fractured politics and emboldened nativism, Jordan forces us to confront the wrenching human realities, and often-forgotten stakes, of the bloodiest episode in our nation’s history.
Finalist for the Pulitzer Prize in History Winner of the Gov. John Andrew Award (Union Club of Boston) An acclaimed, groundbreaking, and “powerful exploration” (Washington Post) of the fate of Union veterans, who won the war but couldn’t bear the peace. For well over a century, traditional Civil War histories have concluded in 1865, with a bitterly won peace and Union soldiers returning triumphantly home. In a landmark work that challenges sterilized portraits accepted for generations, Civil War historian Brian Matthew Jordan creates an entirely new narrative. These veterans— tending rotting wounds, battling alcoholism, campaigning for paltry pensions— tragically realized that they stood as unwelcome reminders to a new America eager to heal, forget, and embrace the freewheeling bounty of the Gilded Age. Mining previously untapped archives, Jordan uncovers anguished letters and diaries, essays by amputees, and gruesome medical reports, all deeply revealing of the American psyche. In the model of twenty-first-century histories like Drew Gilpin Faust’s This Republic of Suffering or Maya Jasanoff ’s Liberty’s Exiles that illuminate the plight of the common man, Marching Home makes almost unbearably personal the rage and regret of Union veterans. Their untold stories are critically relevant today.
Beyond Red State and Blue State: Electoral Gaps in the 21st Century American Electorate explores the many demographic gaps that exist within the American electorate. This book is designed to explore the most important voting gaps in American politics today. It shows that twenty-first-century Americans are divided on a wide range of political fronts that go far beyond the somewhat simplistic red state, blue state rubric that has become so popular in American political discourse. Reality is far more complex. The authors capture and explain this complexity through a collection of chapters by leading scholars of a range of voting gaps, including racial/ethnic gaps, the marriage gap, the worship attendance gap, the income/class gap, the rural/urban gap, the gender gap, and the generation gap. Also included is a chapter by a leading political pollster and strategist, Anna Greenberg, on how campaigns use information about voting gaps.
The tough Spartan soldier is one of the most enduring images from antiquity. Yet Spartans too fell in battle – so how did ancient Sparta memorialise its wars and war dead? From the poet Tyrtaeus inspiring soldiers with rousing verse in the seventh century BCE to inscriptions celebrating the 300's last stand at Thermopylae, and from Spartan imperialists posing as liberators during the Peloponnesian War to the modern reception of the Spartan as a brave warrior defending the “West”, Sparta has had an outsized role in how warfare is framed and remembered. This image has also been distorted by the Spartans themselves and their later interpreters. While debates continue to rage about the appropriateness of monuments to supposed war heroes in our civic squares, this authoritative and engaging book suggests that how the Spartans commemorated their military past, and how this shaped their military future, has perhaps never been more pertinent.
Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
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