Matthew Payne's Books

Olympic Dreams

The Impact of Mega-events on Local Politics

By: Matthew Burbank,Gregory Andranovich,Charles H. Heying

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Olympic Dreams

The Impact of Mega-events on Local Politics

By: Matthew Burbank,Gregory Andranovich,Charles H. Heying

What drives cities to pursue large-scale events like the Olympic games? Investigating local politics in three U.S. cities-Los Angeles, Atlanta, and Salt Lake City-as they vied for the role of Olympic host, this book provides a narrative of the evolving political economy of modern megaevents.

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220

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Lynne Rienner Publishers

Published Date

ISBN 10

1555879918

ISBN 13

9781555879914

Subjectivity and Irreligion

Atheism and Agnosticism in Kant, Schopenhauer and Nietzsche

By: Matthew Alun Ray

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Subjectivity and Irreligion

Atheism and Agnosticism in Kant, Schopenhauer and Nietzsche

By: Matthew Alun Ray

This book asks specific philosophical questions about the underlying structure of Kant, Schopenhauer and Nietzsche's thoughts on atheism and agnosticism; thoughts that represent one of the most concerted attacks on monotheistic religion in modern philosophy. Yet commentators interested in philosophical atheism have ignored frequently this tradition. Matthew Ray concludes that Kant's moral theology is largely undersupported; Schopenhauer's metaphysical and ethical atheism is flawed in several areas; and Nietzsche's naturalistic attack on Christianity is only partially successful. Taking a critical stance toward the atheistic orthodoxy in modern philosophy, Ray argues that the question of God's existence remains characteristically unresolved in post-Kantian philosophy.

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229

Publisher

Routledge

Published Date

ISBN 10

1351897101

ISBN 13

9781351897105

Lost Tribes Found

Israelite Indians and Religious Nationalism in Early America

By: Matthew W. Dougherty

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Lost Tribes Found

Israelite Indians and Religious Nationalism in Early America

By: Matthew W. Dougherty

The belief that Native Americans might belong to the fabled “lost tribes of Israel”—Israelites driven from their homeland around 740 BCE—took hold among Anglo-Americans and Indigenous peoples in the United States during its first half century. In Lost Tribes Found, Matthew W. Dougherty explores what this idea can tell us about religious nationalism in early America. Some white Protestants, Mormons, American Jews, and Indigenous people constructed nationalist narratives around the then-popular idea of “Israelite Indians.” Although these were minority viewpoints, they reveal that the story of religion and nationalism in the early United States was more complicated and wide-ranging than studies of American “chosen-ness” or “manifest destiny” suggest. Telling stories about Israelite Indians, Dougherty argues, allowed members of specific communities to understand the expanding United States, to envision its transformation, and to propose competing forms of sovereignty. In these stories both settler and Indigenous intellectuals found biblical explanations for the American empire and its stark racial hierarchy. Lost Tribes Found goes beyond the legal and political structure of the nineteenth-century U.S. empire. In showing how the trope of the Israelite Indian appealed to the emotions that bound together both nations and religious groups, the book adds a new dimension and complexity to our understanding of the history and underlying narratives of early America.

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247

Publisher

University of Oklahoma Press

Published Date

ISBN 10

0806178183

ISBN 13

9780806178189

The Recovery of Unconscious Memories

Hypermnesia and Reminiscence

By: Matthew Hugh Erdelyi

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The Recovery of Unconscious Memories

Hypermnesia and Reminiscence

By: Matthew Hugh Erdelyi

The question of memory recovery is now more important than ever with the controversy over delayed recall and false memory having spilled over from psychology to the courts and the public media. The Recovery of Unconscious Memories provides a comprehensive scientific treatment of a century of research that integrates for the first time the findings of the clinic and the laboratory. Included are authoritative treatments of hypnotic hypermnesia, free association and forced recall, the recovery of subliminal stimuli in dreams and fantasy, electrical recall, recovery of sensory-motor skills (also symptoms or "sick skills"), and modern mathematical decision theory analyses of true and false memories. Erdelyi's own ground-breaking research is presented, including his recent discovery of striking memory recoveries in long-delayed recall probes administered months after last testing. In a technical appendix, Erdelyi unveils for the first time a methodological solution to the problem of response bias in narrative recall.

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276

Publisher

University of Chicago Press

Published Date

ISBN 10

0226216616

ISBN 13

9780226216614

A Road to Nowhere

The Idea of Progress and Its Critics

By: Matthew W. Slaboch

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A Road to Nowhere

The Idea of Progress and Its Critics

By: Matthew W. Slaboch

Matthew W. Slaboch examines the work of German philosophers Arthur Schopenhauer and Oswald Spengler, Russian novelists Leo Tolstoy and Aleksandr Solzhenitsyn, and American historians Henry Adams and Christopher Lasch—rare skeptics of the idea of progress who have much to offer political theory, a field dominated by historical optimists.

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208

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812249801

ISBN 13

9780812249804

Mission Manifest

American Evangelicals and Iran in the Twentieth Century

By: Matthew K. Shannon

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Mission Manifest

American Evangelicals and Iran in the Twentieth Century

By: Matthew K. Shannon

In Mission Manifest, Matthew Shannon argues that American evangelicals were central to American-Iranian relations during the decades leading up to the 1979 revolution. These Presbyterian missionaries and other Americans with ideals worked with US government officials, nongovernmental organizations, and their Iranian counterparts as cultural and political brokers—the living sinews of a binational relationship during the Second World War and early Cold War. As US global hegemony peaked between the 1940s and the 1960s, the religious authority of the Presbyterian Mission merged with the material power of the American state to infuse US foreign relations with the messianic ideals of Christian evangelicalism. In Tehran, the missions of American evangelicals became manifest in the realms of religion, development programs, international education, and cultural associations. Americans who lived in Iran also returned to the United States to inform the growth of the national security state, higher education, and evangelical culture. The literal and figurative missions of American evangelicals in late Pahlavi Iran had consequences for the binational relationship, the global evangelical movement, and individual Americans and Iranians. Mission Manifest offers a history of living, breathing people who shared personal, professional, and political aims in Iran at the height of American global power.

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193

Publisher

Cornell University Press

Published Date

ISBN 10

1501775960

ISBN 13

9781501775963

The Iranian Expanse

Transforming Royal Identity through Architecture, Landscape, and the Built Environment, 550 BCE–642 CE

By: Matthew P. Canepa

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The Iranian Expanse

Transforming Royal Identity through Architecture, Landscape, and the Built Environment, 550 BCE–642 CE

By: Matthew P. Canepa

The Iranian Expanse explores how kings in Persia and the ancient Iranian world utilized the built and natural environment to form and contest Iranian cultural memory, royal identity, and sacred cosmologies. Investigating over a thousand years of history, from the Achaemenid period to the arrival of Islam, The Iranian Expanse argues that Iranian identities were built and shaped not by royal discourse alone, but by strategic changes to Western Asia’s cities, sanctuaries, palaces, and landscapes. The Iranian Expanse critically examines the construction of a new Iranian royal identity and empire, which subsumed and subordinated all previous traditions, including those of Mesopotamia, Egypt, and Anatolia. It then delves into the startling innovations that emerged after Alexander under the Seleucids, Arsacids, Kushans, Sasanians, and the Perso-Macedonian dynasties of Anatolia and the Caucasus, a previously understudied and misunderstood period. Matthew P. Canepa elucidates the many ruptures and renovations that produced a new royal culture that deeply influenced not only early Islam, but also the wider Persianate world of the Il-Khans, Safavids, Timurids, Ottomans, and Mughals.

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510

Publisher

University of California Press

Published Date

ISBN 10

0520379209

ISBN 13

9780520379206

Staging Islam in England

Drama and Culture, 1640-1685

By: Matthew Birchwood

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Staging Islam in England

Drama and Culture, 1640-1685

By: Matthew Birchwood

Exploration of the ways in which Islam manifested itself in the writings of the seventeenth century.

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222

Publisher

DS Brewer

Published Date

ISBN 10

1843841274

ISBN 13

9781843841272

Opening Day in Milwaukee

The Brewers' Season Starters, 1970-2022

By: Matthew J. Prigge

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Opening Day in Milwaukee

The Brewers' Season Starters, 1970-2022

By: Matthew J. Prigge

Opening day in Milwaukee is an event like no other in baseball--all the pomp and reverence for the return of the season, with a tailgate party like only Brewers fans know how to throw. Each opener creates treasured memories, like Hank Aaron's return to Milwaukee, Sixto Lezcano's walk-off grand slam, the momentous opening of Miller Park, Lorenzo Cain's game-saving grab or the debuts of a couple of kids named Yount and Molitor. Chronicling a half-century of baseball lore, this book relives 53 home openers and the traditions, oddball characters, unlikely heroes and Hall of Fame legends they featured.

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Page Count

270

Publisher

McFarland

Published Date

ISBN 10

1476648638

ISBN 13

9781476648637

Why Busing Failed

Race, Media, and the National Resistance to School Desegregation

By: Matthew F. Delmont

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Why Busing Failed

Race, Media, and the National Resistance to School Desegregation

By: Matthew F. Delmont

Busing, in which students were transported by school buses to achieve court ordered or voluntary school desegregation, became one of the nation's most controversial civil rights issues in the decades after Brown v. Board of Education (1954). Examining battles over school desegregation in cities like Boston, Chicago, New York, and Pontiac, Why Busing Failed shows how school officials, politicians, courts, and the news media valued the desires of white parents more than the rights of black students, and how antibusing parents and politicians borrowed media strategies from the civil rights movement to thwart busing for school desegregation. This national history of busing brings together well-known political figures such as Richard Nixon and Chicago Mayor Richard J. Daley, with less well known figures like Boston civil rights activist Ruth Batson, Florida Governor Claude Kirk, Pontiac housewife and antibusing activist Irene McCabe, and Clay Smothers (the self-proclaimed "most conservative black man in America"). This book shows that shows that "busing" failed to more fully desegregate public schools because school officials, politicians, courts, and the news media valued the desires of white parents more than the rights of black students"--Provided by publisher.

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298

Publisher

Univ of California Press

Published Date

ISBN 10

0520284240

ISBN 13

9780520284241

Cybermarketing

By: Pauline Bickerton,Matthew Bickerton,Upkar Pardesi

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Cybermarketing

By: Pauline Bickerton,Matthew Bickerton,Upkar Pardesi

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

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373

Publisher

Taylor & Francis

Published Date

ISBN 10

1136412212

ISBN 13

9781136412219

Owen on the Christian Life

Living for the Glory of God in Christ

By: Matthew Barrett,Michael A. G. Haykin

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Owen on the Christian Life

Living for the Glory of God in Christ

By: Matthew Barrett,Michael A. G. Haykin

John Owen is widely hailed as one of the greatest theologians of all time. His many works—especially those encouraging Christians in their struggle against sin—continue to speak powerfully to readers today, offering much-needed spiritual guidance for following Christ and resisting temptation day in and day out. Starting with an overview of Owen’s life, ministry, and historical context, Michael Haykin and Matthew Barrett introduce readers to the pillars of Owen’s spiritual life. From exploring his understanding of believers’ fellowship with the triune God to highlighting his teaching on justification, this study invites us to learn about the Christian life from the greatest of the English Puritans. Part of the Theologians on the Christian Life series.

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254

Publisher

Crossway

Published Date

ISBN 10

1433537311

ISBN 13

9781433537318

La Follette’s Autobiography

A Personal Narrative of Political Experiences

By: Robert M. La Follette,Matthew Rothschild

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La Follette’s Autobiography

A Personal Narrative of Political Experiences

By: Robert M. La Follette,Matthew Rothschild

Written in lucid, vigorous prose, La Follette's Autobiography is the famous Wisconsin senator's own account of his political life and philosophy. Both memoir and a history of the Progressive cause in the United States, it charts La Follette's formative years in politics, his attempts to abolish entrenched, ruthless state and corporate influences, and his embattled efforts to advance Progressive policies as Wisconsin governor and U.S. senator. With a new foreword by Matthew Rothschild, editor of The Progressive—the magazine that La Follette himself founded—the Autobiography remains a powerful reminder of the legacies of Progressivism and reform and the enduring voice of the man who fought for them.

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362

Publisher

University of Wisconsin Pres

Published Date

ISBN 10

0299297144

ISBN 13

9780299297145

Sport and the Media

By: Matthew Nicholson

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Sport and the Media

By: Matthew Nicholson

Sport and the Media: managing the sport-media nexus is a unique text which combines an analysis of the sport media industry with practical sport media management skills. The book is designed to equip students within sport management and related courses who need to understand the nature and scope of the sport media nexus, as well as develop the skills to manage the media promotion and coverage of sport organisations. This books covers topics including: Historical development of sport and the media Current commercial and contextual relationships between the media and sport industries How audiences and advertisers drive the media coverage of sport Ways in which the media industry generally and the sport industry more specifically are structured to produce content/news/products How the media represents sport in order to sell it This book will help students to acquire a working knowledge of sport-related media that will help their studies and their progression towards a career in this sector. It is also a useful guide for teachers of the subject and practioners already working in the industry.

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Page Count

231

Publisher

Routledge

Published Date

ISBN 10

113636496X

ISBN 13

9781136364969

Jews in America

The First 500 Years

By: Matthew B. Schwartz

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Jews in America

The First 500 Years

By: Matthew B. Schwartz

Using a readable question-and-answer format, Jews in America: The First 500 Years presents the activities of Jews in America since the beginnings of European settlement. It tells something of the story of how Jews came to the “golden land” and what they have done here—men and women, scientists and athletes, soldiers and merchants, settlers and scholars. It is indeed a remarkable story.

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309

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1532644116

ISBN 13

9781532644115

Godly Reformers and Their Opponents in Early Modern England

Religion in Norwich, C.1560-1643

By: Matthew Reynolds

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Godly Reformers and Their Opponents in Early Modern England

Religion in Norwich, C.1560-1643

By: Matthew Reynolds

Close examination of the divided religious life of Norwich in the late sixteenth and early seventeenth centuries, with wider implications for the country as a whole.

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336

Publisher

Boydell Press

Published Date

ISBN 10

184383149X

ISBN 13

9781843831495

A Handbook for Genealogy United States Edition

By: Matthew C. F. Wander

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A Handbook for Genealogy United States Edition

By: Matthew C. F. Wander

The Handbook for Genealogists provides genealogists at every level with the tools they need to find they ancestors, including: 1.A complete gazetteer of cities, towns, villages, boroughs, and CDPs (census designated places) in the United States. 2.A timeline of historical events to provide context for the times in which your ancestors lived. 3.Demographic tables, including rates of immigrant return. 4.Full color maps of population densities, railroads, shipping routes, tribal lands, voting detracts, and more. 5.Dates for when states took over collecting vital records from churches. 6.Tables that help the genealogist determine maternal and paternal ages based on the ages of their children. 7.Complete origin information for every county in the United States. Genealogy isn't just the search for your ancestors, it's family history. The Handbook for Genealogy will provide you with the tools to write your family's story.

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Page Count

689

Publisher

Lulu.com

Published Date

ISBN 10

131220172X

ISBN 13

9781312201729

Race Work

The Rise of Civil Rights in the Urban West

By: Matthew C. Whitaker

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Race Work

The Rise of Civil Rights in the Urban West

By: Matthew C. Whitaker

Nearly sixty years ago, Lincoln and Eleanor Ragsdale descended upon the isolated, somewhat desolate, and entirely segregated city of Phoenix, Arizona, in search of freedom and opportunity?a move that would ultimately transform an entire city and, arguably, the nation. Race Work tells the story of this remarkable pair, two of the most influential black activists of the post?World War II American West, and through their story, supplies a missing chapter in the history of the civil rights movement, American race relations, African Americans, and the American West. ø Matthew C. Whitaker explores the Ragsdales? family history and how their familial traditions of entrepreneurship, professionalism, activism, and ?race work? helped form their activist identity and placed them in a position to help desegregate Phoenix. His work, the first sustained account of white supremacy and black resistance in Phoenix, also uses the lives of the Ragsdales to examine themes of domination, resistance, interracial coalition building, race, gender, and place against the backdrop of the civil rights and post?civil rights eras. An absorbing biography that provides insight into African Americans? quest for freedom, Race Work reveals the lives of the Ragsdales as powerful symbols of black leadership who illuminate the problems and progress in African American history, American Western history, and American history during the post?World War II era.

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Page Count

420

Publisher

U of Nebraska Press

Published Date

ISBN 10

080326027X

ISBN 13

9780803260276

The Batman Files

By: Matthew Manning

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The Batman Files

By: Matthew Manning

The Batman Files" begins with Wayne's childhood drawings and continues along a time line of significant events in Batman's life. Completely outlining Batman's war on crime, "The Batman Files" includes in-depth computer files, news articles, crime scene photos, blueprints, schematics, and actual maps of Gotham City.

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310

Publisher

Andrews McMeel Publishing

Published Date

ISBN 10

1449408222

ISBN 13

9781449408220

Golf Wisdom from the Legends

Fairways of Life

By: Matthew E. Adams

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Golf Wisdom from the Legends

Fairways of Life

By: Matthew E. Adams

”Focus not on the commotion around you, but on the opportunity ahead of you.” -- Arnold Palmer. Most people live their lives chained to the oars of a life of their own choosing, whether defined by one’s job, relationships, self-image or even their golf game. More often than not, the biggest obstacles one faces in life are those that we ourselves have placed in our own path. In the words of golf’s great champions, there is undeniable wisdom, focus, passion and depth of purpose that goes well beyond the confines of the golf course. "Golf Wisdom From the Legends" celebrates these universal truths and messages of empowerment that will appeal to golfers and non-golfers alike.

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Page Count

157

Publisher

Morgan James Publishing

Published Date

ISBN 10

1600378668

ISBN 13

9781600378669

The Trial of Indie Caloo

By: Matthew Nies

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The Trial of Indie Caloo

By: Matthew Nies

Notorious outlaw Indie Caloo’s revenge plans for his mutinous gang find unexpected resolutions as he tries to stay a step ahead of the law, including his ex-fiance and an ex-slave-turned-lawman in pursuit of true justice.

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183

Publisher

Wipf and Stock Publishers

Published Date

ISBN 13

9798385223176

Sports Marketing

A Strategic Perspective

By: Matthew D. Shank,Mark R. Lyberger

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Sports Marketing

A Strategic Perspective

By: Matthew D. Shank,Mark R. Lyberger

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.

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809

Publisher

Taylor & Francis

Published Date

ISBN 10

0429641338

ISBN 13

9780429641336

Macroanalysis

Digital Methods and Literary History

By: Matthew L. Jockers

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Macroanalysis

Digital Methods and Literary History

By: Matthew L. Jockers

In this volume, Matthew L. Jockers introduces readers to large-scale literary computing and the revolutionary potential of macroanalysis--a new approach to the study of the literary record designed for probing the digital-textual world as it exists today, in digital form and in large quantities. Using computational analysis to retrieve key words, phrases, and linguistic patterns across thousands of texts in digital libraries, researchers can draw conclusions based on quantifiable evidence regarding how literary trends are employed over time, across periods, within regions, or within demographic groups, as well as how cultural, historical, and societal linkages may bind individual authors, texts, and genres into an aggregate literary culture. Moving beyond the limitations of literary interpretation based on the "close-reading" of individual works, Jockers describes how this new method of studying large collections of digital material can help us to better understand and contextualize the individual works within those collections.

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211

Publisher

University of Illinois Press

Published Date

ISBN 10

025209476X

ISBN 13

9780252094767

The Material Culture of English Rural Households c. 1250–1600

By: Ben Jervis,Chris Briggs,Alice Forward,Tomasz Gromelski,Matthew Tompkins

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The Material Culture of English Rural Households c. 1250–1600

By: Ben Jervis,Chris Briggs,Alice Forward,Tomasz Gromelski,Matthew Tompkins

This book presents a synthesis and analysis of the possessions of non-elite rural households in medieval England. Drawing on the results of the Leverhulme Trust funded project ‘Living Standards and Material Culture in English Rural Households, 1300-1600’, it represents the first national-scale interdisciplinary analysis of non-elite consumption in the later Middle Ages. The research is situated within debates around rising living standards in the period following the Black Death, the commercialisation of the English economy and the timing of a ‘revolution’ in consumer behaviour. Its novelty derives from its focus on non-elite rural households. Whilst there has been considerable work on the possessions of the great households and those living in larger towns, researchers have struggled to identify appropriate sources for understanding the possessions of those living in the countryside, even though they account for the majority of England’s population at this time. This book will address the gap in understanding. The study combines 3 sources of data to address 2 questions: what goods did medieval households own, and what influenced their consumption habits? The first is archaeological evidence, comprising 14,706 objects recovered from archaeological excavations. The book synthesises this data, much of which is unpublished and therefore inaccessible to researchers. The second dataset derives from lists of the seized goods of felons, outlaws and suicides collated by the Escheator, a royal official, in the 14th and 15th centuries. The work of the Escheator is not well understood, but these lists, relating to some of the poorest people in medieval society (for whom traditional sources such as wills and probate inventories do not exist), provide new insights into the living standards of rural households. The lists typically detail and value the possessions of a household, meaning that it is possible to present a quantitative analysis of non-elite consumption for the first time. The final dataset draws on equivalent lists generated by the Coroner for the 16th century. An interdisciplinary approach is essential, as many objects identified archaeologically do not occur in the written records, and goods such as textiles do not survive in the ground. Drawing these sources together therefore allows the presentation of a more comprehensive analysis of the possessions of medieval households. The introduction lays out the research context in a manner accessible to historians and archaeologists who may not be familiar with work in each other’s disciplines. This is followed by a brief summary of the research methodology and the sources underpinning the research. The next 5 chapters focus on addressing the question of what medieval households owned, discussing the evidence for kitchen equipment, tableware, furniture, clothing and personal items. The following 3 chapters discuss household economy, considering the evidence for the production of goods, variation in consumption between town and country and variation in accordance with wealth, firstly through the consideration of these themes at the national scale and secondly through a regional case study focussed on Wiltshire, which has particularly rich archaeological and documentary sources. The volume closes with a concluding chapter which places the research back into its wider context.

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520

Publisher

Cardiff University Press

Published Date

ISBN 10

1911653482

ISBN 13

9781911653486

Criminal Procedure

By: Matthew Lippman

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Criminal Procedure

By: Matthew Lippman

This contemporary, comprehensive, case-driven textbook from award-winning teacher Matthew Lippman covers the constitutional foundation of criminal procedure and includes numerous cases selected for their appeal to today’s students. Organized around the challenge of striking a balance between rights and liberties, Criminal Procedure, Third Edition emphasizes diversity and its impact on how laws are enforced. Built-in learning aids, including You Decide scenarios, Legal Equations, and Criminal Procedure in the News features, engage students and help them master key concepts. Fully updated throughout, the Third Edition includes today’s most recent legal developments and decisions.

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1472

Publisher

SAGE Publications

Published Date

ISBN 10

1506306489

ISBN 13

9781506306483

Direct Marketing in Practice

By: Matthew Housden,Brian Thomas

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Direct Marketing in Practice

By: Matthew Housden,Brian Thomas

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

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356

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Taylor & Francis

Published Date

ISBN 10

1136409971

ISBN 13

9781136409974

Superlative

The Biology of Extremes

By: MATTHEW D. LAPLANTE

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Superlative

The Biology of Extremes

By: MATTHEW D. LAPLANTE

2019 Foreword Indie Silver Award Winner for Science Welcome to the biggest, fastest, deadliest science book you'll ever read. The world's largest land mammal could help us end cancer. The fastest bird is showing us how to solve a century-old engineering mystery. The oldest tree is giving us insights into climate change. The loudest whale is offering clues about the impact of solar storms. For a long time, scientists ignored superlative life forms as outliers. Increasingly, though, researchers are coming to see great value in studying plants and animals that exist on the outermost edges of the bell curve. As it turns out, there's a lot of value in paying close attention to the "oddballs" nature has to offer. Go for a swim with a ghost shark, the slowest-evolving creature known to humankind, which is teaching us new ways to think about immunity. Get to know the axolotl, which has the longest-known genome and may hold the secret to cellular regeneration. Learn about Monorhaphis chuni, the oldest discovered animal, which is providing insights into the connection between our terrestrial and aquatic worlds. Superlative is the story of extreme evolution, and what we can learn from it about ourselves, our planet, and the cosmos. It's a tale of crazy-fast cheetahs and super-strong beetles, of microbacteria and enormous plants, of whip-smart dolphins and killer snakes. This book will inspire you to change the way you think about the world and your relationship to everything in it.

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284

Publisher

BenBella Books

Published Date

ISBN 10

1948836211

ISBN 13

9781948836210

The Militarization and Weaponization of Space

By: Matthew Mowthorpe

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The Militarization and Weaponization of Space

By: Matthew Mowthorpe

The militarization of space began as a rivalry between the United States and the Soviet Union and grew to enormous proportions during the height of the Cold War. Satellite reconnaissance, navigation and weapons guidance, and electronic intelligence comprise only a few of the efforts taken to militarize and dominate space. Today as the prominence of information technology, computing, and telecommunications advances, so does the concept of space as a battlefield. In The Militarization and Weaponization of Space, Matthew Mowthorpe diligently analyzes the military space policies of the United States, the Soviet Union/Russia, and the People's Republic of China from the Cold War period to the present day. Mowthorpe focuses on the development of the ballistic missile defense and other anti-satellite systems and aptly assesses to what degree space will become armed. This work cogently addresses an issue of increasing urgency to scholars of international politics.

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272

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Lexington Books

Published Date

ISBN 10

0739107135

ISBN 13

9780739107133

Thanks for Nothing

The Economics of Single Motherhood Since 1980

By: Nicholas H. Wolfinger,Matthew McKeever

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Thanks for Nothing

The Economics of Single Motherhood Since 1980

By: Nicholas H. Wolfinger,Matthew McKeever

Single mothers face unique economic challenges, which have persisted despite women's gains in higher education and the workplace. Drawing on forty years of data from two national surveys, Nicholas H. Wolfinger and Matthew McKeever explore the contradictions that lie at the heart of single motherhood. They find that some single mothers are doing better even as others have fallen through the cracks. Providing an in-depth look into the economics of single motherhood, Thanks for Nothing offers the most detailed statistical portrait of single mothers to date and, importantly, provides concrete suggestions for how policymakers should respond to persisting inequalities among mothers.

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273

Publisher

Oxford University Press

Published Date

ISBN 10

0199324328

ISBN 13

9780199324323

Taxol

Science and Applications

By: Matthew Suffness

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Taxol

Science and Applications

By: Matthew Suffness

This volume brings together all aspects of TAXOL® research, development, and clinical use. It provides comprehensive knowledge of the compound and a perspective of the complex interrelationships needed for its development and production. Each chapter is written by an authority in the field. Chapters are carefully coordinated to maximize information on key topics while avoiding overlap and duplication. Previously unpublished material is presented along with thorough reviews of each topic.

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437

Publisher

CRC Press

Published Date

ISBN 10

0429612427

ISBN 13

9780429612428

Woods on Road Traffic Offences

By: Oisín Clarke,Matthew Kenny,Mark O’Sullivan

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Woods on Road Traffic Offences

By: Oisín Clarke,Matthew Kenny,Mark O’Sullivan

Road Traffic Offences are by far the most prosecuted type of criminal offence in the Courts of Ireland. Woods on Road Traffic Offences provides a single of point of reference for road traffic law, covering the investigation, prosecution and the hearing of offence cases. The book covers a wide range of topics including detecting traffic violations, careless driving, parking and obstruction offences, and lighting of vehicles. These are set out in a straightforward and helpful manner. The statutory provision is set out along with the potential penalties and possible defences. This new edition has been extensively revised and rewritten. In particular this new edition has been updated to include: - The enactment of Road Traffic act 2010 which substantially overhauls the landscape on driving offences. - New EU rules for maximum daily and fortnightly driving times, as well as daily and weekly minimum rest periods for all drivers of road haulage and passenger transport vehicles. - Legislative changes in the area of Public Service Vehicles - Considerable amendments to the Finance Acts as they relate to Road Traffic Offences The relevant cases, legislation and Acts covered include: - European Union (Road Transport) (Working Conditions and Road Safety) Regulations 2017 - Road Traffic Act 2014 - Taxi Regulation Act 2013 - Road Traffic Act 2010 - Public Transport Regulation Act 2009 - Roads Act 2007 - Waste Management (Amendment) Act 2001 Oisín Clarke BL is a practising barrister specialising in criminal law and road traffic offences. Oisín has considerable experience in defending intoxicated driving offences and a large part of his practice comprises the defence of criminal cases at both trial and appellate level. He also specialises in judicial review in which he appears for both State parties and private citizens. Oisín has also written and lectured extensively on road traffic legislation and offences. Matthew Kenny is the co-founder of O'Sullivan Kenny Solicitors, a Road Traffic Specialist Solicitors Practice in Dublin. He has worked extensively in the trial department, and so he has wide experience of all aspects of criminal defence matters. He has a particular interest in Road Traffic cases, and wrote a CPD guide to Road Traffic Law for a major on-line education provider. Mark O'Sullivan is a partner with O'Sullivan Kenny Solicitors, a firm specialising in criminal defence, road traffic law and related areas. Mark has represented clients in the District Court; The Circuit Court; The Central Criminal Court; The Court of Criminal Appeal and the Supreme Court. He appears daily in the District Court where he represents clients charged with all criminal and road traffic offences. Mark is a volunteer with the Free Legal Advice Centre (FLAC) with whom he has been working with since 2014.

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1150

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1784512079

ISBN 13

9781784512071

Constructing a Theology of Prayer

Andrew Fuller’s (1754–1815) Belief and Practice of Prayer

By: Matthew C. Bryant

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Constructing a Theology of Prayer

Andrew Fuller’s (1754–1815) Belief and Practice of Prayer

By: Matthew C. Bryant

Constructing a Theology of Prayer: Andrew Fuller's (1754-1815) Belief and Practice of Prayer fills a lacuna in Fuller studies. Bryant's work is the first full treatment of Fuller's theology of prayer, demonstrating the vitality of prayer for Fuller's ministry and theological reflection. Bryant constructs Fuller's theology of prayer through a systematic analysis of six major doctrines: the doctrine of God, the Son, the Spirit, Humanity, the Church, and Last Things. Each chapter explores both how Fuller's doctrine influences his belief and practice of prayer, and how belief and practice of prayer influence doctrine. The study convincingly demonstrates how each major doctrine finds prayer as its corollary. As Fuller states, "Holy practice has a necessary dependence on sacred principle.

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145

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1725276402

ISBN 13

9781725276406

Book's by Matthew Payne

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