Matthew Housden's Books

CIM Coursebook 08/09 Marketing Information and Research

By: Matthew Housden

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CIM Coursebook 08/09 Marketing Information and Research

By: Matthew Housden

‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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220

Publisher

Routledge

Published Date

ISBN 10

1136442537

ISBN 13

9781136442537

Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

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Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

This practical introduction to marketing research covers the range of marketing research techniques. It describes how each stage in the research process is carried out with an appreciation of their strengths and weaknesses.

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392

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Routledge

Published Date

ISBN 10

0750654538

ISBN 13

9780750654531

Direct Marketing in Practice

By: Matthew Housden,Brian Thomas

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Direct Marketing in Practice

By: Matthew Housden,Brian Thomas

Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

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360

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Routledge

Published Date

ISBN 10

113640998X

ISBN 13

9781136409981

Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

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Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

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632

Publisher

A&C Black

Published Date

ISBN 10

1408134365

ISBN 13

9781408134368

Marketing Research and Information

By: Matthew Housden

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Marketing Research and Information

By: Matthew Housden

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Research and Information module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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390

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Routledge

Published Date

ISBN 10

0750685530

ISBN 13

9780750685535

Marketing Research and Information 2006-2007

By: Matthew Housden

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Marketing Research and Information 2006-2007

By: Matthew Housden

Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Fully endorsed by CIM and independently reviewed * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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390

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Routledge

Published Date

ISBN 10

0750680091

ISBN 13

9780750680097

CIM Coursebook: Project Management in Marketing

By: Elwyn Cox,Matthew Housden,Lynn Parkinson

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CIM Coursebook: Project Management in Marketing

By: Elwyn Cox,Matthew Housden,Lynn Parkinson

Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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247

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Routledge

Published Date

ISBN 10

1136442103

ISBN 13

9781136442100

CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

¿Butterworth-Heinemann¿s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.¿ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ¿Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.¿ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann¿s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. ¿The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). ¿Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. ¿Past examination papers and examiners¿ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. ¿Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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272

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Routledge

Published Date

ISBN 10

0750689625

ISBN 13

9780750689625

CIM Coursebook 07/08 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 07/08 Marketing Research and Information

By: Matthew Housden

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390

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Routledge

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ISBN 10

1136419985

ISBN 13

9781136419980

CIM Coursebook 05/06 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 05/06 Marketing Research and Information

By: Matthew Housden

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

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355

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Routledge

Published Date

ISBN 10

1136421327

ISBN 13

9781136421327

CIM Coursebook Marketing Information and Research

By: Matthew Housden

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CIM Coursebook Marketing Information and Research

By: Matthew Housden

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290

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Routledge

Published Date

ISBN 10

1136442596

ISBN 13

9781136442599

CIM Coursebook 06/07 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 06/07 Marketing Research and Information

By: Matthew Housden

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings

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Page Count

389

Publisher

Routledge

Published Date

ISBN 10

1136420622

ISBN 13

9781136420627

Cybermarketing

By: Pauline Bickerton,Matthew Bickerton,Upkar Pardesi

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Cybermarketing

By: Pauline Bickerton,Matthew Bickerton,Upkar Pardesi

Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

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373

Publisher

Taylor & Francis

Published Date

ISBN 10

1136412212

ISBN 13

9781136412219

How To Create Societies for Human Wellbeing

Through Public Policy and Social Change

By: Matthew Fisher

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How To Create Societies for Human Wellbeing

Through Public Policy and Social Change

By: Matthew Fisher

Wellbeing is a hot topic: governments, psychologists and a thousand self-appointed ‘experts’ all claim to promote it and yet our societies are experiencing record levels of mental distress and ill-health. Why? Matthew Fisher presents a compelling new perspective on psychological wellbeing informed by evidence on human stress responses. He shows how our mental health is shaped by the social and cultural conditions in which we all live. Developing arguments and strategies for a society truly committed to wellbeing, this book offers new ways to understand the problems facing modern societies and ways to respond through political and social change.

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168

Publisher

Policy Press

Published Date

ISBN 10

1447369475

ISBN 13

9781447369479

Critical Social Psychology

An Introduction

By: Brendan Gough,Majella McFadden,Matthew McDonald

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Critical Social Psychology

An Introduction

By: Brendan Gough,Majella McFadden,Matthew McDonald

What can critical social psychology teach us about our sense of identity? How have psychosocial and feminist approaches challenged our understanding of subjectivity? Where is this complex and fast-moving field heading? This new edition of Critical Social Psychology addresses these questions and more, providing important insight into social psychology. Thoroughly updated and revised, it clearly outlines approaches such as social constructionism and psychoanalysis, and explains how these ideas can illuminate topics like social influence and prejudice. The second edition of Critical Social Psychology: - Includes two new chapters on applied health psychology and applied work psychology - Uses 'critical thinking boxes' to demonstrate the practical application of theory and debates, helping you engage with the different ideas - Contains revised content including an expanded section on research methods, as well as enhanced coverage of action research and critical narrative approaches Guiding you through the key topics in social psychology and mapping the critical approaches onto each concept, Critical Social Psychology is essential reading for students of both psychology and other social sciences.

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Page Count

457

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350312568

ISBN 13

9781350312562

Local Authority?

How to Develop Leadership for Better Public Services

By: Danny Chesterman,Matthew Horne

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Local Authority?

How to Develop Leadership for Better Public Services

By: Danny Chesterman,Matthew Horne

Argues that partnership working will only succeed if public service partnerships become more 'citizen-centric', which can only be achieved by local leadership and real dialogue." - cover.

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Demos

Published Date

ISBN 10

1841800546

ISBN 13

9781841800547

Virtually Free Marketing

By: Philip R. Holden,Matthew Housden

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Virtually Free Marketing

By: Philip R. Holden,Matthew Housden

For many small organisations, marketing can seem like something only for the 'big boys' and the Internet a foreign country. There is a lot you can do, however, to spread the word online about your products and services without spending a fortune in the process. Fully updated for this second edition and packed with fresh insights, Virtually Free Marketing takes readers step-by-step through marketing and selling their own products and services effectively and inexpensively on key sites such as Facebook and Twitter, covering essential issues such as using online sources and tools to find new markets; getting found online...and finding customers there; making the most of social media; and ads, apps and virtually free productAccessible, practical and very effective, Virtually Free Marketing is a must-read whether you're running a small company, club, non-profit organisation or social enterprise.

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Page Count

256

Publisher

A&C Black Business Information & Development

Published Date

ISBN 10

1408155729

ISBN 13

9781408155721

RHS Nation in Bloom

Celebrating the People, Plants and Places of the Royal Horticultural Society

By: Matthew Biggs

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RHS Nation in Bloom

Celebrating the People, Plants and Places of the Royal Horticultural Society

By: Matthew Biggs

Never has the work of the Royal Horticultural Society been more important or more far reaching.' Foreword by Alan Titchmarsh The RHS is the world's largest gardening charity but what it does and why is little understood and rarely celebrated. From defining new gardening trends at the Chelsea Flower Show, to ranking the best dahlias to grow at the Wisley trial grounds, to inspiring communities with Britain in Bloom, educating children to grow and eat their veg through the Campaign for School Gardening, the RHS works tirelessly to improve the gardener's lot. With the use of evocative archive images and contemporary photos by award-winning Jason Ingram, this beautiful book explores the past, present and future of this most influential organisation by listening to the voices of those working today. From the thousands of volunteers in the society's five unique gardens (Wisley in Surrey, Rosemoor in Devon, Hyde Hall in Essex, Harlow Carr in Yorkshire and new addition Bridgewater in Salford), to the one million visitors to its inspirational flower shows (including Chelsea, Hampton Court, Tatton Park, Cardiff, Wisley and Chatsworth); the society gives meaning to more than 475,000 members, millions of television viewers and visitors from around the world. The RHS is the best of gardening, and this book presents the best of the RHS. Behind the scenes, access all areas, this book will give lasting pleasure to anyone who enjoys their garden.

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256

Publisher

White Lion Publishing

Published Date

ISBN 10

0711241791

ISBN 13

9780711241794

Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

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Direct and Digital Marketing in Practice

By: Brian Thomas,Matthew Housden

Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.

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531

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1472939077

ISBN 13

9781472939074

Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

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Marketing Research for Managers

By: Sunny Crouch,Matthew Housden

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

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392

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Routledge

Published Date

ISBN 10

1136379673

ISBN 13

9781136379673

Principles of Direct, Database and Digital Marketing

By: Alan Tapp,Ian Whitten,Matthew Housden

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Principles of Direct, Database and Digital Marketing

By: Alan Tapp,Ian Whitten,Matthew Housden

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp’s successful text has long been a leading authority on direct marketing, and for this edition he is joined by Ian Whitten and Matthew Housden. The authors all bring great expertise across direct, database and digital marketing to provide comprehensive, compelling coverage of the key theory and debates of the fields. The 5th edition includes comprehensive coverage of all recent developments in digital marketing, including analysis of the seemingly relentless rise of Facebook, Twitter and other forms of social media. It has a range of thoroughly updated case studies covering companies and organisations from sports teams to car manufacturers and non-profits and contains a new chapter on Data Protection legislation and its impact on marketers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

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576

Publisher

Pearson Higher Ed

Published Date

ISBN 10

0273756524

ISBN 13

9780273756521

Marketing Research and Information

By: Matthew Housden

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Marketing Research and Information

By: Matthew Housden

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390

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Routledge

Published Date

ISBN 10

0750685530

ISBN 13

9780750685535

Market Information and Research

By: Matthew Housden

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Market Information and Research

By: Matthew Housden

Crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus this coursebook is user-friendly, interactive and relevant. Contains past examination papers and examiners' reports.

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Page Count

290

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Routledge

Published Date

ISBN 10

0080966616

ISBN 13

9780080966618

CIM Coursebook 05/06 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 05/06 Marketing Research and Information

By: Matthew Housden

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355

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Routledge

Published Date

ISBN 10

1136421327

ISBN 13

9781136421327

Direct Marketing in Practice

By: Brian Thomas,Matthew Housden

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Direct Marketing in Practice

By: Brian Thomas,Matthew Housden

With over 700 direct marketing campaigns to his credit, Brian Thomas is one of the most experienced direct marketers in Europe. With this book, he offers a practical DIY manual for those wishing to get to grips with direct marketing techniques.

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356

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Routledge

Published Date

ISBN 10

0750624280

ISBN 13

9780750624282

CIM Coursebook 06/07 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 06/07 Marketing Research and Information

By: Matthew Housden

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389

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Routledge

Published Date

ISBN 10

1136420622

ISBN 13

9781136420627

CIM Coursebook 07/08 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 07/08 Marketing Research and Information

By: Matthew Housden

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390

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Routledge

Published Date

ISBN 10

1136419985

ISBN 13

9781136419980

CIM Coursebook: Project Management in Marketing

By: Elwyn Cox,Matthew Housden,Lynn Parkinson

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CIM Coursebook: Project Management in Marketing

By: Elwyn Cox,Matthew Housden,Lynn Parkinson

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. -The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). -Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. -Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. -Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

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247

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Routledge

Published Date

ISBN 10

1856177157

ISBN 13

9781856177153

CIM Coursebook 08/09 Marketing Information and Research

By: Matthew Housden

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CIM Coursebook 08/09 Marketing Information and Research

By: Matthew Housden

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Page Count

221

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Routledge

Published Date

ISBN 10

1136442529

ISBN 13

9781136442520

CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

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272

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Routledge

Published Date

ISBN 10

0750689625

ISBN 13

9780750689625

CIM Coursebook Marketing Information and Research

By: Matthew Housden

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CIM Coursebook Marketing Information and Research

By: Matthew Housden

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Page Count

290

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Routledge

Published Date

ISBN 10

1136442596

ISBN 13

9781136442599

CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

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CIM Coursebook 08/09 Marketing Research and Information

By: Matthew Housden

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272

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Routledge

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ISBN 10

1136419772

ISBN 13

9781136419775

Marketing Research and Information, 2003-2004

By: Matthew Housden

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Marketing Research and Information, 2003-2004

By: Matthew Housden

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * New coursebook written specifically for the Marketing Research and Information module of the 2003-2004 syllabus * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

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278

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Routledge

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ISBN 10

0750659610

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9780750659611

Fulfilling the Law and the Prophets

The Prophetic Vocation of Jesus in the Gospel of Matthew

By: Matthew Anslow

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Fulfilling the Law and the Prophets

The Prophetic Vocation of Jesus in the Gospel of Matthew

By: Matthew Anslow

Matthew’s Gospel makes mention of prophets and prophecy more than any other canonical Gospel. Yet its perspective on prophecy has generally been neglected within biblical scholarship when, in fact, Jesus’ prophetic vocation is a central christological theme for Matthew. This new study by Matthew Anslow seeks to draw attention to this underdeveloped focus within Matthean studies. The central claim of the book is that in Matthew’s Gospel, Jesus’ prophetic vocation is presented as a multi-faceted phenomenon, drawing on several prophetic traditions. Like biblical and popular prophets before him, Jesus is depicted by Matthew as calling Israel back to covenantal faithfulness, thereby providing guidance for the identity, theology, and communal life of God’s people.

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393

Publisher

Wipf and Stock Publishers

Published Date

ISBN 10

1666731196

ISBN 13

9781666731194

Book's by Matthew Housden

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