Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis
This minibook takes you through the process of positioning yourself in the web design market, identifying some potential client, writing a brilliant proposal and winning your first contract. Also included is a sample proposal in Microsoft Word 2007 format (and also as a PDF) for you to edit and adapt to use as you wish! As a web developer, I've been following this process for the last four years, and it always goes down brilliantly with potential clients, and I'm now sharing an easy-to-follow process designed for newbies in the market!
Born in a blizzard, Les Leong is adopted into a Chinese-Australian family. He grows up in the declining gold town of Kiandra in the NSW Snowy Mountains and lives through a time in Australia now long past. Les lives the life of a bushman among a captivating array of characters. He has adventures - and misadventures - in the city too. As Les ages, he learns what Australia and the high country really mean, and pursues a quest for understanding bequeathed by Aboriginal forebears. Seeing Through Snow is a captivating blend of imagination and history.
Grand, wild and windswept, the Australian Alps have played a big part in forging the identity of our nation. Rugged Beyond Imagination examines the lesser-known northern Alps, defined by the NamadgiTidbinbilla region of the Australian Capital Territory, and pursues its historical links with Kosciuszko National Park.
Polymer demand varies considerably for different digestion processes as well as the same digestion processes at different locations and the reasons for these differences are not known. The objectives of this research were to develop a mechanistic understanding for these differences. The differences were hypothesized to depend on both the amount of charge in a sludge sample and the characteristics of the polymer. The first phase of the research was aimed at establishing the component of the sludge that creates the polymer demand and the second phase was aimed at understanding the interactions of polymers with the components of sludge. A number of samples were collected and analyzed for factors affecting polymer demand. The samples incluced MLSS, RAS, conventional aerobically and anaerobically digested, thermophilic anaerobically digested, temperature phased anaerobically digested, and an auto-thermal aerobically digested sample. Results from the first phase showed a good linear correlation between the optimum polymer dose (OPD) and biocolloid concentration as measured by soluble protein and polysaccharide concentration. In other words, these small particles (less than 4.2 mm created a significant portion of the polymer demand, especially for digested sludges. Conditioning samples with different polymers (varying charge density and configuration, linear, branched and hydrophobic) showed that the key characteristic in determining OPD is the charge density of the polymer. The shear associated with several full-scale dewatering devices was measured and quantified using the unitless Gt term. In addition, several field trials were performed to show the impact of Fe addition on polymer demand as well as methods to reduce the shear associated with high solids centrifuges.
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