Matt Post's Books

WordPress

By: Jessica Neuman Beck,Matt Beck

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WordPress: Visual QuickStart Guide, 3E uses a visual approach to teach the essential elements of WordPress, one of the world's most popular publishing platforms. This book gives readers the tools they need to create beautiful, functional WordPress-powered sites with minimal hassle. Using plenty of screenshots and a clear, organized format, authors Jessica Neuman Beck and Matt Beck walk new users through the installation and setup process while providing valuable tips and tricks for more experienced users. With no other resource but this guide, readers can set up a fully-functional and well-designed WordPress site that takes advantage of all the features WordPress has to offer. This new, fully updated version covers all the key new and improved features of WordPress, including: using the Theme Customizer; adding custom headers and backgrounds; adding content in new ways such as posting from your desktop or mobile device, as well as importing from another WordPress blog or other blogging services; and new ways to work with media, such as editing images, using video and audio, and creating image galleries. There is also a completely new chapter on menus, which covers menu setup and adding and editing menus.

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289

Publisher

Pearson Education

Published Date

ISBN 10

032195761X

ISBN 13

9780321957610

Drupal 8: Enterprise Web Development

By: Nick Abbott,Richard Jones,Matt Glaman,Chaz Chumley

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Drupal 8: Enterprise Web Development

By: Nick Abbott,Richard Jones,Matt Glaman,Chaz Chumley

Harness the power of Drupal 8 to create enterprise-grade, highly scalable websites About This Book Build complete, complex websites with no prior knowledge of web development entirely using the intuitive Drupal user interface Ensure your sites are modern, responsive and mobile-friendly through utilizing the full features available in Drupal 8 Quickly master theme administration, custom block layouts, views, and the Twig template structure Who This Book Is For This course is suitable for web developers, designers, as well as web administrators who are keen on building modern, scalable websites using Drupal 8 and its wide range of new features What You Will Learn Set up a local “stack” development environment and install your first Drupal 8 site Find out what is available in the Drupal 8 core Integrate third-party front-end and back-end libraries with Drupal Understand the plugin system that powers many of Drupal 8's new APIs to extend its functionality Build custom block layouts with reusable and fieldable blocks Work with the new Twig PHP templating engine Develop a theme from scratch following a step-by-step project outline In Detail This Drupal 8 course takes you through the journey of building, extending, and customizing websites to build highly scalable and enterprise-ready websites. The first part—Learning Drupal 8—takes you step by step through building a Drupal 8 website. You will start with the basics, such as setting up a local “stack” development environment and installing your first Drupal 8 site, then we move on to image and media handling and extending Drupal modules. This section will help you get to grips with the modular nature of Drupal, and you'll learn how to extend it by adding new functionalities to create your new modules. After learning to develop and manage a modern and responsive website using Drupal 8, you'll start exploring different techniques to take advantage of the new Drupal 8 features. The next module—Drupal 8 Development Cookbook—is your go-to guide to experimenting with all of Drupal 8's features through helpful recipes. You will explore techniques to customize and configure the Drupal environment, create blocks and custom modules, as well as make your web apps responsive by harnessing the mobile-first feature of Drupal 8. This module will also show you how to incorporate multilingual facilities in your sites, use web services and third-party plugins with your applications from inside Drupal 8, and test and deploy your apps. In the third part—Drupal 8 Theming with Twig—you will master Drupal 8's new Twig templating engine to customize the look and feel of your website. This section will walk you through a real-world project to create a Twig theme from concept to completion while adopting best practices to implement CSS frameworks and JavaScript libraries. You will see just how quick and easy it is to create beautiful, responsive Drupal 8 websites while avoiding the common mistakes that many front-end developers make. By the end, you will have learned how to develop, manage, extend, and customize an enterprise-level website. This Learning Path combines some of the best that Packt has to offer in one complete, curated package. It includes content from the following Packt products: Learning Drupal 8 by Nick Abbott and Richard Jones Drupal 8 Development Cookbook by Matt Glaman Drupal 8 Theming with Twig by Chaz Chumley Style and approach This course offers a thorough coverage of developing, managing, extending, and designing highly scalable websites using the Drupal 8 platform. Filled with practical examples and recipes, this course is a great combination of example-driven learning complemented by interesting techniques to take advantage of the Drupal platform.

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1005

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1787281531

ISBN 13

9781787281530

Internet Marketing

An Hour a Day

By: Matt Bailey

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Internet Marketing

An Hour a Day

By: Matt Bailey

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

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601

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118087224

ISBN 13

9781118087220

WordPress

Visual QuickStart Guide

By: Matt Beck,Jessica Neuman Beck

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WordPress

Visual QuickStart Guide

By: Matt Beck,Jessica Neuman Beck

WordPress: Visual QuickStart Guide, 2E uses a visual approach to teach the essential elements of WordPress, one of the world's most popular publishing platforms. This book gives readers the tools they need to create beautiful, functional WordPress-powered sites with minimal hassle. Using plenty of screenshots and a clear, organized format, authors Jessica Neuman Beck and Matt Beck walk new users through the installation and setup process while providing valuable tips and tricks for more experienced users. With no other resource but this guide, readers can set up a fully-functional and well-designed WordPress site that takes advantage of all the features WordPress has to offer. This new, fully updated version covers all the key new features of WordPress 3, including an improved welcome screen with enhanced security and usability; internal linking to articles on one's own blog; support for individual author templates; improved menu interface allowing for changes to be made from inside the WordPress dashboard; and the new, easily customizable Default Theme, Twenty Eleven, with support for child themes and header and background adjustments. It also covers more advanced features, such as improved content management with Custom Post types, which allow WordPress theme developers to create custom content types outside of pages and posts; and integration of the WordPress Multi-User into the WordPress core so that users can create and manage hundreds of blogs.

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288

Publisher

Peachpit Press

Published Date

ISBN 10

0132826224

ISBN 13

9780132826228

Laravel: Up and Running

A Framework for Building Modern PHP Apps

By: Matt Stauffer

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Laravel: Up and Running

A Framework for Building Modern PHP Apps

By: Matt Stauffer

What sets Laravel apart from other PHP web frameworks? Speed and simplicity, for starters. This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer—a leading teacher and developer in the Laravel community—provides the definitive introduction to one of today’s most popular web frameworks. The book’s high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch. Dive into several features of this framework, including: Blade, Laravel’s powerful, custom templating tool Tools for gathering, validating, normalizing, and filtering user-provided data Laravel’s Eloquent ORM for working with the application’s databases The Illuminate request object, and its role in the application lifecycle PHPUnit, Mockery, and PHPSpec for testing your PHP code Laravel’s tools for writing JSON and RESTful APIs Interfaces for file system access, sessions, cookies, caches, and search Tools for implementing queues, jobs, events, and WebSocket event publishing Laravel’s specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

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454

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1491936045

ISBN 13

9781491936047

Real Estate Investor's Guide: Using Facebook to Generate Leads, Flip Properties & Make Money

By: Matt Andrews

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Real Estate Investor's Guide: Using Facebook to Generate Leads, Flip Properties & Make Money

By: Matt Andrews

A message from the author: These are methods that I am using right now to find qualified buyer leads for investment real estate. This blueprint is easy to understand & implement. It can be used by real estate investors, Realtors, property managers and anyone else looking to make money in real estate. If you are a Real Estate Professional who needs more buyer & seller leads, this report will teach you how to use the newest social media technology to achieve that goal. So buy this book and get started - It's almost free!!

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eBookIt.com

Published Date

ISBN 10

145661097X

ISBN 13

9781456610975

Real Estate Investor's Guide

Using Social Media To Generate Leads, Flip Properties, & Make Money

By: Matt Andrews

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Real Estate Investor's Guide

Using Social Media To Generate Leads, Flip Properties, & Make Money

By: Matt Andrews

These are the social media methods that I am using right now to find qualified buyer leads for investment real estate. This Social Media blueprint is easy to understand & implement. It can be used by real estate investors, Realtors, property managers and anyone else looking to make money in real estate.

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eBookIt.com

ISBN 10

1456634275

ISBN 13

9781456634278

Learning Drupal 6 Module Development

By: Matt Butcher

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Learning Drupal 6 Module Development

By: Matt Butcher

A practical tutorial for creating your first Drupal 6 modules with PHP.

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473

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1847194451

ISBN 13

9781847194459

Manual on the Use of Timber in Coastal and River Engineering

By: Matt Crossman,Jonathan Simm

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Manual on the Use of Timber in Coastal and River Engineering

By: Matt Crossman,Jonathan Simm

This informative manual has been designed to provide guidance on the principal issues surrounding the use of timber in coastal and river engineering. For centuries timber has traditionally been used for the construction of a wide range of coastal and river structures including: groynes, jetties, lock gates, navigation aids and riverbank protection. It is an attractive choice of construction material because it is renewable, is easy to use, repair and recycle, has a high strength/weight ratio and is visually appealing.

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356

Publisher

Thomas Telford

Published Date

ISBN 10

0727732838

ISBN 13

9780727732835

Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

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Digital Marketing Fundamentals

OMCP's Official Guide to OMCA Certification

By: Greg Jarboe,Matt Bailey,Michael Stebbins

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting and focused instruction on all the competencies tested by the OMCP exam Accessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset Perfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.

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453

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119894603

ISBN 13

9781119894605

Bootstrap Site Blueprints Volume II

By: Matt Lambert

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Bootstrap Site Blueprints Volume II

By: Matt Lambert

Maximize the potential of Bootstrap with a collection of real-world site projects for better, faster, more responsive web applications About This Book Build Bootstrap projects quickly and easily with Harp.js, Node, and Less Learn how to extend Bootstrap with the use of open source JavaScript and icon web font libraries Get acquainted with building complex social networking, wiki, and dashboard projects with Bootstrap Who This Book Is For Bootstrap Site Blueprints Volume II is geared for developers of all experience levels. It is written in a concise, easy-to-understand way. Each project follows a step-by-step process that anyone can understand. Some experience with Bootstrap beforehand would definitely be an asset but is not required. What You Will Learn Customize and extend existing Bootstrap JavaScript components Combine the Google Material Design look and feel with Bootstrap Use flexbox and other cutting-edge CSS3 techniques in Bootstrap Implement and customize open source JavaScript chart libraries in Bootstrap Optimize and implement an optimal user experience for all your projects Implement the Disqus commenting platform into your projects In Detail Bootstrap is the most popular open source project on GitHub today. With a little bit of know-how, this massively popular CSS framework can leveraged for any type of complex web application or website. Bootstrap Site Blueprints Volume II will teach you to build these types of projects in an easy-to-understand fashion. The key to any complex Bootstrap project is a strong development foundation for your project. The book will first teach you how to build a Bootstrap development environment using Harp.js, Node, and Less. In the next chapters, we'll build on this foundation by creating restaurant and mobile-first aggregator projects. Once you're warmed up, we'll move on to more complex projects such as a wiki, a new magazine, a dashboard, and finally a social networking website. Whether you are brand new to Bootstrap or a seasoned expert, this book will provide you with the skills you need to successfully create a number of popular web applications and websites. Style and approach This book takes a step-by-step approach to building each project, explained in a conversational and easy-to-follow style. We start by designing a development environment that will be used in all of the book's projects. The projects start from an easy-intermediate level and progress to advanced as the book goes on.

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329

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1785284916

ISBN 13

9781785284915

The Hotel Standards Compendium

By: Matt Shiells-Jones

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The Hotel Standards Compendium

By: Matt Shiells-Jones

The first book in the world to compile definitive basic standards for hotels. Designed as an easy-reference guide with handy tips and instructions to help every hotelier improve and maintain high standards. This title draws on guest experience, industry knowledge and standards laid down by tourist boards and hotels across the world making it probably one of the most definitive and researched titles on hospitality standards. Covering everything from toilets to teapots, driveways to dining rooms, this book is a must have companion for any hotelier.

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482

Publisher

Lulu.com

Published Date

ISBN 10

1291744983

ISBN 13

9781291744989

The History of Live Music in Britain, Volume III, 1985-2015

From Live Aid to Live Nation

By: Simon Frith,Matt Brennan,Martin Cloonan,Emma Webster

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The History of Live Music in Britain, Volume III, 1985-2015

From Live Aid to Live Nation

By: Simon Frith,Matt Brennan,Martin Cloonan,Emma Webster

To date there has been a significant gap in existing knowledge about the social history of music in Britain from 1950 to the present day. The three volumes of Live Music in Britain address this gap and do so through a unique prism—that of live music. The key theme of the books is the changing nature of the live music industry in the UK, focused upon popular music but including all musical genres. Via this focus, the books offer new insights into a number of other areas including the relationship between commercial and public funding of music; changing musical fashions and tastes; the impact of changing technologies; the changing balance of power within the music industries; the role of the state in regulating and promoting various musical activities within an increasingly globalised music economy; and the effects of demographic and other social changes on music culture. Drawing on new archival research, a wide range of academic and non- academic secondary sources, participant observation and a series of interviews with key personnel, the books have the potential to become landmark works within Popular Music Studies and broader cultural history. The third volume covers the period from Live Aid to Live Nation (1985– 2015).

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374

Publisher

Routledge

Published Date

ISBN 10

1317028805

ISBN 13

9781317028802

Laravel: Up & Running

By: Matt Stauffer

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Laravel: Up & Running

By: Matt Stauffer

What sets Laravel apart from other PHP web frameworks? Speed and simplicity, for starters. This rapid application development framework and its ecosystem of tools let you quickly build new sites and applications with clean, readable code. Fully updated to include Laravel 10, the third edition of this practical guide provides the definitive introduction to one of today's most popular web frameworks. Matt Stauffer, a leading teacher and developer in the Laravel community, delivers a high-level overview and concrete examples to help experienced PHP web developers get started with this framework right away. This updated edition covers the entirely new auth and frontend tooling and other first-party tools introduced since the second edition. Dive into features, including: Blade, Laravel's powerful custom templating tool Tools for gathering, validating, normalizing, and filtering user-provided data The Eloquent ORM for working with application databases The Illuminate request object and its role in the application lifecycle PHPUnit, Mockery, and Dusk for testing your PHP code Tools for writing JSON and RESTful APIs Interfaces for filesystem access, sessions, cookies, caches, and search Tools for implementing queues, jobs, events, and WebSocket event publishing Specialty packages including Scout, Passport, Cashier, and more

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562

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

1098153235

ISBN 13

9781098153236

The History of Live Music in Britain, Volume I: 1950-1967

From Dance Hall to the 100 Club

By: Simon Frith,Matt Brennan,Martin Cloonan,Emma Webster

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The History of Live Music in Britain, Volume I: 1950-1967

From Dance Hall to the 100 Club

By: Simon Frith,Matt Brennan,Martin Cloonan,Emma Webster

The social history of music in Britain since 1950 has long been the subject of nostalgic articles in newspapers and magazines, nostalgic programmes on radio and television and collective memories on music websites, but to date there has been no proper scholarly study. The three volumes of The History of Live Music in Britain address this gap, and do so from the unique perspective of the music promoter: the key theme is the changing nature of the live music industry. The books are focused upon popular music but cover all musical genres and the authors offer new insights into a variety of issues, including changes in musical fashions and tastes; the impact of developing technologies; the balance of power between live and recorded music businesses; the role of the state as regulator and promoter; the effects of demographic and other social changes on music culture; and the continuing importance of do-it-yourself enthusiasts. Drawing on archival research, a wide range of academic and non-academic secondary sources, participant observation and industry interviews, the books are likely to become landmark works within Popular Music Studies and broader cultural history.

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236

Publisher

Routledge

Published Date

ISBN 10

1317028872

ISBN 13

9781317028871

Beginning PHP 5.3

By: Matt Doyle

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Beginning PHP 5.3

By: Matt Doyle

This book is intended for anyone starting out with PHP programming. If you’ve previously worked in another programming language such as Java, C#, or Perl, you’ll probably pick up the concepts in the earlier chapters quickly; however, the book assumes no prior experience of programming or of building Web applications. That said, because PHP is primarily a Web technology, it will help if you have at least some knowledge of other Web technologies, particularly HTML and CSS. Many Web applications make use of a database to store data, and this book contains three chapters on working with MySQL databases. Once again, if you’re already familiar with databases in general — and MySQL in particular — you’ll be able to fly through these chapters. However, even if you’ve never touched a database before in your life, you should still be able to pick up a working knowledge by reading through these chapters.

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840

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118057341

ISBN 13

9781118057346

On The Condition of Anonymity

Unnamed Sources and the Battle for Journalism

By: Matt Carlson

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On The Condition of Anonymity

Unnamed Sources and the Battle for Journalism

By: Matt Carlson

Matt Carlson confronts the promise and perils of unnamed sources in this exhaustive analysis of controversial episodes in American journalism during the George W. Bush administration, from prewar reporting mistakes at the New York Times and Washington Post to the Valerie Plame leak case and Dan Rather's lawsuit against CBS News. Weaving a narrative thread that stretches from the uncritical post-9/11 era to the spectacle of the Scooter Libby trial, Carlson examines a tense period in American history through the lens of journalism. Revealing new insights about high-profile cases involving confidential sources, he highlights contextual and structural features of the era, including pressure from the right, scrutiny from new media and citizen journalists, and the struggles of traditional media to survive amid increased competition and decreased resources.

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218

Publisher

University of Illinois Press

Published Date

ISBN 10

0252093186

ISBN 13

9780252093180

The Evergreen Traffic Playbook

By: Matt Wolfe,Joe Fier

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The Evergreen Traffic Playbook

By: Matt Wolfe,Joe Fier

Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.

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108

Publisher

Lulu.com

Published Date

ISBN 10

0359119948

ISBN 13

9780359119943

We Were Caught Unprepared

The 2006 Hezbollah-Israeli War

By: Matt M. Matthews

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We Were Caught Unprepared

The 2006 Hezbollah-Israeli War

By: Matt M. Matthews

This is a print on demand edition of a hard to find publication. The fact that the outcome of the 2006 Hezbollah-Israeli War was, at best, a stalemate for Israel has confounded military analysts. Long considered the most professional and powerful army in the Middle East, with a history of impressive military victories against its enemies, the Israeli Defense Forces (IDF) emerged from the campaign with its enemies undefeated and its prestige tarnished. This historical analysis of the war includes an examination of IDF and Hezbollah doctrine prior to the war, as well as an overview of the operational and tactical problems encountered by the IDF during the war. The IDF ground forces were tactically unprepared and untrained to fight against a determined Hezbollah force. ¿An insightful, comprehensive examination of the war.¿ Illustrations.

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105

Publisher

DIANE Publishing

Published Date

ISBN 10

1437923046

ISBN 13

9781437923049

Principles of Psychology

Contemporary Perspectives

By: Matt Jarvis,Paul Okami

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Principles of Psychology

Contemporary Perspectives

By: Matt Jarvis,Paul Okami

Principles of Psychology: Contemporary Perspectives offers students a complete introduction to psychology. It balances contemporary approaches with classic perspectives, weaves stimulating conceptual issues throughout the text, and encourages students to think critically, creatively, and practically about the subject and how it applies to the real-world. It opens with an introduction to the study of psychology at undergraduate level and the positioning of psychology as a science (including coverage of some of its methods), before going on to look at the core domains of study typical in many European programmes and set out in the British Psychological Society guidelines. The carefully developed pedagogical scheme is focused on getting students to think critically about the subject and to engage with its methodological elements, and on demonstrating real-world relevance.Digital formats and resources Principles of Psychology: Contemporary Perspectives is supported by online resources and is available for students and institutions to purchase in a variety of formats.- The e-book is enhanced with embedded self-assessment activities and multi-media content, including animations, concept maps, and flashcards, to offer a fully immersive experience and extra learning support. www.oxfordtextbooks.co.uk/ebooks- The study tools that enhance the e-book, along with web links to guide further reading, are also available as stand-alone resources for use alongside the print book. Here, lecturers can access a Lecturer's Guide to the book, alongside downloadable PowerPoints, images, and Test Banks for use in their teaching.

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959

Published Date

ISBN 10

0198813155

ISBN 13

9780198813156

Postmodernism, Twenty-First Century Culture, and American Fiction

Establishing the Continuum

By: Matt Graham

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Postmodernism, Twenty-First Century Culture, and American Fiction

Establishing the Continuum

By: Matt Graham

Postmodernism’s ‘end’ is a complex and contentious topic. Yet, one overarching consensus emerges: the postmodern has been surpassed. This book poses a thought experiment challenging this position – what if postmodernism persists within the twenty-first century? Rather than designate a new epoch or coherent movement, this book interrogates the fragmented, contradictory, and counterintuitive endurance of postmodern aesthetics within post-Cold War America. An alternative use of postmodern aesthetics becomes possible when they are decoupled from their twentieth-century historical location. Collectively, these repetitions posit a postmodern continuum, contrasting the widely called-for succession of postmodernism via this decoupling. When postmodern aesthetics are no longer unconsciously repeated within their cultural moment, this emergent shift within a period ‘after’ postmodernism presents an alternative historical positioning and use. After their cultural vanguard, postmodern aesthetics become a confrontation of the chaotic realism of an inescapable post-Cold War capitalism, tapping into this cultural zeitgeist through literature.

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252

Publisher

Taylor & Francis

Published Date

ISBN 10

104009113X

ISBN 13

9781040091135

Salesforce.com For Dummies

By: Tom Wong,Liz Kao,Matt Kaufman

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Salesforce.com For Dummies

By: Tom Wong,Liz Kao,Matt Kaufman

Your fun and easy introduction to Salesforce.com and its latest tools The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building those relationships and managing your company?s sales, marketing, customer service, and support operations. With this accessible guide, you will learn how to organize contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Covers the latest enhancements to Salesforce.com, the world?s most popular customer relationship management software, and explains how to choose the right configuration to suit your business needs Written by Salesforce.com insiders with years of expertise in CRM services Details how to personalize your system, prospect leads, manage accounts and partners, develop contacts, track products, calculate forecasts, drive demand, utilize service and support, share insights with Chatter, enhance your online marketing, and more Close deals faster, gain real-time visibility into sales, and collaborate instantly with help from Salesforce.com For Dummies.

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432

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118825845

ISBN 13

9781118825846

Brand Failures

The Truth about the 100 Biggest Branding Mistakes of All Time

By: Matt Haig

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Brand Failures

The Truth about the 100 Biggest Branding Mistakes of All Time

By: Matt Haig

It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

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276

Publisher

Kogan Page Publishers

Published Date

ISBN 10

0749444339

ISBN 13

9780749444334

Evading EDR

The Definitive Guide to Defeating Endpoint Detection Systems.

By: Matt Hand

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Evading EDR

The Definitive Guide to Defeating Endpoint Detection Systems.

By: Matt Hand

EDR, demystified! Stay a step ahead of attackers with this comprehensive guide to understanding the attack-detection software running on Microsoft systems—and how to evade it. Nearly every enterprise uses an Endpoint Detection and Response (EDR) agent to monitor the devices on their network for signs of an attack. But that doesn't mean security defenders grasp how these systems actually work. This book demystifies EDR, taking you on a deep dive into how EDRs detect adversary activity. Chapter by chapter, you’ll learn that EDR is not a magical black box—it’s just a complex software application built around a few easy-to-understand components. The author uses his years of experience as a red team operator to investigate each of the most common sensor components, discussing their purpose, explaining their implementation, and showing the ways they collect various data points from the Microsoft operating system. In addition to covering the theory behind designing an effective EDR, each chapter also reveals documented evasion strategies for bypassing EDRs that red teamers can use in their engagements.

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314

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No Starch Press

Published Date

ISBN 10

1718503342

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9781718503342

The Quick & Easy Home DIY Manual: 324 Tips

| Easy Instructions | Save Money | Be Your Own Contractor | 324 Home Repair Guides

By: Matt Weber

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The Quick & Easy Home DIY Manual: 324 Tips

| Easy Instructions | Save Money | Be Your Own Contractor | 324 Home Repair Guides

By: Matt Weber

Extreme How-To, the enthusiast's guide to home improvement"--Cover.

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240

Publisher

Simon and Schuster

Published Date

ISBN 10

1681886588

ISBN 13

9781681886589

The Counterfeiters of Bosque Redondo

Slavery, Silver and the U.S. War Against the Navajo Nation

By: Matt Fitzsimons

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The Counterfeiters of Bosque Redondo

Slavery, Silver and the U.S. War Against the Navajo Nation

By: Matt Fitzsimons

Discover the staggeringly true story of how the first Navajo silversmiths fed and freed a nation. "Old Pounder," they called him -- the very first Navajo silversmith. Yet Herrero Delgadito's greatest legacy is measured in lives, not ounces: the scores of Navajo women and children he plucked out of slavery in 1864, the hundreds of exiles he risked everything to feed in 1865 and the thousands of people he helped lead back home in 1868. A remarkable portrait of human resilience, Delgadito's story upends conventional narratives of the West, revealing an illicit slave system that began with the Conquistadors and reached its apex under the Union Army. Even as US officials fought to end slavery in the South, they weaponized human trafficking against the Navajo Nation in New Mexico. Matt Fitzsimons traces the trajectory of the prisoners of Bosque Redondo who forged a path to freedom.

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160

Publisher

Arcadia Publishing

Published Date

ISBN 10

143967552X

ISBN 13

9781439675526

Framing Inequality

News Media, Public Opinion, and the Neoliberal Turn in U.S. Public Policy

By: Matt Guardino

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Framing Inequality

News Media, Public Opinion, and the Neoliberal Turn in U.S. Public Policy

By: Matt Guardino

Neoliberal policy approaches have swept over the American political economy in recent decades. In Framing Inequality, Matt Guardino focuses on the power of corporate news media in shaping how the public understands the pivotal policy debates of this period. Drawing on a wide range of empirical evidence from the dawn of the Reagan era into the Trump administration, he explains how profit pressures and commercial imperatives in the media have narrowed and trivialized news coverage and influenced public attitudes in the process. Guardino highlights how the political-economic structure of mainstream media operates to magnify some political messages and to mute or shut out others. He contends that news framing of policies that contribute to economic inequality has been unequal, and that this has undermined Americans' opportunities to express their views on an equal basis. Framing Inequality is a unique study that offers critical understanding of not only how neoliberalism succeeded as a political project, but also how Americans might begin to build a more democratic and egalitarian media system.

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329

Publisher

Oxford University Press

Published Date

ISBN 10

0190888202

ISBN 13

9780190888206

Writing for Journalists

By: Matt Swaine,Harriett Gilbert,Gavin Allen

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Writing for Journalists

By: Matt Swaine,Harriett Gilbert,Gavin Allen

Thoroughly revised and updated, the fourth edition of Writing for Journalists focuses on the craft of journalistic writing, offering invaluable insight on how to hook readers and keep them to the end of your article. The book offers a systematic approach to news and feature writing that starts with the basics and builds to more complex and longer pieces. The authors give the reader the tools they need to deliver engaging and authoritative writing that works across print and digital. Drawing on professional insight from writers across the industry, the book guides readers through the essential elements needed to write powerful and effective news stories, from hard news pieces to features on business, science, travel and entertainment reviews. New to this edition are hands-on writing exercises accompanying each chapter to help reinforce key points; chapters on how to build a professional profile, pitch stories and get commissioned; and a section on online writing, SEO, analytics and writing for social media. This is an essential guide for all journalism students and early-career journalists. It also has much to offer established journalists looking to develop their writing and lead editorial teams.

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248

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Routledge

Published Date

ISBN 10

1000405486

ISBN 13

9781000405484

Professional Microsoft SQL Server Analysis Services 2008 with MDX

By: Sivakumar Harinath,Robert Zare,Sethu Meenakshisundaram,Matt Carroll,Denny Guang-Yeu Lee

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Professional Microsoft SQL Server Analysis Services 2008 with MDX

By: Sivakumar Harinath,Robert Zare,Sethu Meenakshisundaram,Matt Carroll,Denny Guang-Yeu Lee

When used with the MDX query language, SQL Server Analysis Services allows developers to build full-scale database applications to support such business functions as budgeting, forecasting, and market analysis. Shows readers how to build data warehouses and multi-dimensional databases, query databases, and use Analysis Services and other components of SQL Server to provide end-to-end solutions Revised, updated, and enhanced, the book discusses new features such as improved integration with Office and Excel 2007; query performance enhancements; improvements to aggregation designer, dimension designer, cube and dimension wizards, and cell writeback; extensibility and personalization; data mining; and more

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1058

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118059573

ISBN 13

9781118059579

Unity 2018 Cookbook

Over 160 recipes to take your 2D and 3D game development to the next level, 3rd Edition

By: Matt Smith

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Unity 2018 Cookbook

Over 160 recipes to take your 2D and 3D game development to the next level, 3rd Edition

By: Matt Smith

Develop quality game components and solve common gameplay problems with various game design patterns Key Features Become proficient at traditional 2D and 3D game development Build amazing interactive interfaces with Unity's UI system Develop professional games with realistic animation and graphics, materials and cameras, and AI with Unity 2018 Book Description With the help of the Unity 2018 Cookbook, you’ll discover how to make the most of the UI system and understand how to animate both 2D and 3D characters and game scene objects using Unity's Mecanim animation toolsets. Once you’ve got to grips with the basics, you will familiarize yourself with shaders and Shader Graphs, followed by understanding the animation features to enhance your skills in building fantastic games. In addition to this, you will discover AI and navigation techniques for nonplayer character control and later explore Unity 2018’s newly added features to improve your 2D and 3D game development skills. This book provides many Unity C# gameplay scripting techniques. By the end of this book, you'll have gained comprehensive knowledge in game development with Unity 2018. What you will learn Get creative with Unity’s shaders and learn to build your own shaders with the new Shader Graph tool Create a text and image character dialog with the free Fungus Unity plugin Explore new features integrated into Unity 2018, including TextMesh Pro and ProBuilder Master Unity audio, including ducking, reverbing, and matching pitch to animation speeds Work with the new Cinemachine and timeline to intelligently control camera movements Improve ambiance through the use of lights and effects, including reflection and light probes Create stylish user interfaces with the UI system, including power bars and clock displays Who this book is for Unity 2018 Cookbook is for you if you want to explore a wide range of Unity scripting and multimedia features and find ready-to-use solutions for many game features. This book also helps programmers explore multimedia features. It is assumed that you already know basics of Unity and have some programming knowledge of C#.

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784

Publisher

Packt Publishing Ltd

Published Date

ISBN 10

1788477286

ISBN 13

9781788477284

Remarkable Plants of Texas

Uncommon Accounts of Our Common Natives

By: Matt Warnock Turner

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Remarkable Plants of Texas

Uncommon Accounts of Our Common Natives

By: Matt Warnock Turner

“No single existing publication includes the kind of information featured in this book,” a natural history of the flora of the Lone Star State (A. Michael Powell, Professor of Biology Emeritus and Director of the Herbarium, Sul Ross State University). With some 6,000 species of plants, Texas has extraordinary botanical wealth and diversity. Learning to identify plants is the first step in understanding their vital role in nature, and many field guides have been published for that purpose. But to fully appreciate how Texas’s native plants have sustained people and animals from prehistoric times to the present, you need Remarkable Plants of Texas. In this intriguing book, Matt Warnock Turner explores the little-known facts—be they archaeological, historical, material, medicinal, culinary, or cultural—behind our familiar botanical landscape. In sixty-five entries that cover over eighty of our most common native plants from trees, shrubs, and wildflowers to grasses, cacti, vines, and aquatics, he traces our vast array of connections with plants. Turner looks at how people have used plants for food, shelter, medicine, and economic subsistence; how plants have figured in the historical record and in Texas folklore; how plants nourish wildlife; and how some plants have unusual ecological or biological characteristics. Illustrated with over one hundred color photos and organized for easy reference, Remarkable Plants of Texas can function as a guide to individual species as well as an enjoyable natural history of our most fascinating native plants.

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353

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University of Texas Press

Published Date

ISBN 10

0292773714

ISBN 13

9780292773714

Vascular Surgery

By: Linda Hands,Matt Thompson

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Vascular Surgery

By: Linda Hands,Matt Thompson

Oxford Specialist Handbooks are portable, succinct, and above all reliable guides to difficult and challenging areas of surgical practice. The second edition of Vascular Surgery has been fully revised and updated to meet the needs of the vascular surgery trainee. Providing practical advice on all commonly encountered peripheral vascular problems. It focuses on surgical detail, but also carries background information on presentation and details on preoperative investigation and postoperative management. It gives relevant information for use when seeking patient consent. Each operation carries the latest OPCS code, increasingly important in recording surgical activity.

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448

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Oxford University Press

Published Date

ISBN 10

0191509817

ISBN 13

9780191509810

Owning the Secular

Religious Symbols, Culture Wars, Western Fragility

By: Matt Sheedy

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Owning the Secular

Religious Symbols, Culture Wars, Western Fragility

By: Matt Sheedy

Owning the Secular examines three case studies dealing with religious symbols and cultural identity, including two public controversies over the veil in Canada – at the federal level and in the province of Québec – and an ex-Muslim podcaster rethinking her atheist identity in the era of Donald Trump and the alt-right. Drawing on theories of discourse analysis and ideology critique, this study calls attention to an evolution in how secularism, nationalism, and multiculturalism in Euro-Western states are debated and understood as competing groups contest and rearrange the meaning of these terms. This is especially true in the digital age as online cultures have transformed how information is spread, how we imagine our communities, build alliances, and produce shared meaning. From recent attempts to prohibit religious symbols in public, to Trump’s so-called Muslim bans, to growing disenchantment with the promises of digital media, this study turns the lens how nation-states, organizations, and individuals attempt to "own" the secular to manage cultural differences, shore up group identity, and stake a claim to some version of Western values amidst the growing uncertainties of neoliberal capitalism.

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151

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Routledge

Published Date

ISBN 10

1000450309

ISBN 13

9781000450309

PHP 6 Fast & Easy Web Development

By: Julie C. Meloni,Matt Telles

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PHP 6 Fast & Easy Web Development

By: Julie C. Meloni,Matt Telles

Learn to create Web pages quickly and easily with PHP—no prior programming experience required! PHP 6 Fast & Easy Web Development provides a step-by-step, learn-by-example path to learning through easy-to-understand language and illustrations. Unlike the verbose text-only chapters found in most programming books, the Fast & Easy Web Development style appeals to users who are new to PHP, or to programming in general. The first three chapters are dedicated to getting Apache, MySQL, and PHP up and running on your Windows or Linux machine. You’ll be surprised at how simple it is, and how quickly you’ll be working. From there, you’ll learn how to create multi-part scripts, display dynamic content, work with MySQL databases, restrict access to certain pages of your site using PHP, create contact management systems, and work with XML. After completing this book, you will have a strong foundation in the basics of Web-based technologies and application design, and will be prepared to learn more advanced topics and programming methods.

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596

Publisher

Course Technology PTR

Published Date

ISBN 10

1598634712

ISBN 13

9781598634716

The History of Live Music in Britain, Volume I: 1950-1967

From Dance Hall to the 100 Club

By: Dr Matt Brennan,Ms Emma Webster,Professor Martin Cloonan,Professor Simon Frith

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The History of Live Music in Britain, Volume I: 1950-1967

From Dance Hall to the 100 Club

By: Dr Matt Brennan,Ms Emma Webster,Professor Martin Cloonan,Professor Simon Frith

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345

Publisher

Ashgate Publishing, Ltd.

Published Date

ISBN 10

1472400291

ISBN 13

9781472400291

The Wealth Singularity

How to Use Accelerating Technology to Create Wealth

By: Matt Swayne,George Ulmer

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The Wealth Singularity

How to Use Accelerating Technology to Create Wealth

By: Matt Swayne,George Ulmer

The Singularity refers to a theoretical point in time when technology becomes so ubiquitous and the ability to use this technology becomes so powerful that the universe gets saturated with intelligence. Several experts say that this technological Singularity is inevitable. The path can be read like tea leaves in the exponential gain of computing power brilliantly exposed in Moore's Law. In the Wealth Singularity, we delve into the archives of the Online Investing AI blog, which discusses new wealth trends and unconventional ways to financial freedom, and introduce you to how you can master the technology of the coming Wealth Singularity. You'll learn how to make money, save money, invest money, and spend money in this new age of Wealth accumulation. You'll learn some of the wealth-building strategies that are working right now and position yourself for new sources of prosperity.

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Online Investing AI

Published Date

ISBN 10

1449968236

ISBN 13

9781449968236

Keeping Up with the Joneses

Envy in American Consumer Society, 189-193

By: Susan J. Matt

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Keeping Up with the Joneses

Envy in American Consumer Society, 189-193

By: Susan J. Matt

A century ago many Americans condemned envy as a destructive emotion and a sin. Today few Americans expect criticism when they express envy, and some commentators maintain that the emotion drives the economy. This shift in attitude is Susan Matt's central concern. Keeping up with the Joneses: Envy in American Consumer Society, 1890-1930 examines a key transition in the meaning of envy for the American middle class. Although people certainly have experienced envy throughout history, the expansion of the consumer economy at the turn of the twentieth century dramatically reshaped the social role of the emotion. Matt looks at how different groups within the middle class—men in white-collar jobs, bourgeois women, farm families, and children—responded to the transformation in social and cultural life. Keeping Up with the Joneses traces how attitudes about envy changed as department stores, mail-order catalogs, magazines, movies, and advertising became more prevalent, and the mass production of imitation luxury goods offered middle- and working-class individuals the opportunity to emulate upper-class life. Between 1890 and 1910 moralists sought to tame envy and emulation in order to uphold a moral economy and preserve social order. They criticized the liberal-capitalist preoccupation with personal striving and advancement and praised the virtue of contentment. They admonished the bourgeoisie to be satisfied with their circumstances and cease yearning for their neighbors' possessions. After 1910 more secular commentators gained ground, repudiating the doctrine of contentment and rejecting the notion that there were divinely ordained limits on what each class should possess. They encouraged everyone to pursue the objects of desire. Envy was no longer a sin, but a valuable economic stimulant. The expansion of consumer economy fostered such institutions as department stores and advertising firms, but it also depended on a transformation in attitudes and emotional codes. Matt explores the ways gender, geography, and age shaped this transformation. Bridging the history of emotions and the history of consumerism, she uncovers the connection between changing social norms and the growth of the consumer economy.

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Page Count

233

Publisher

University of Pennsylvania Press

Published Date

ISBN 10

0812202724

ISBN 13

9780812202724

Book's by Matt Post

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