Matt Blumberg's Books

Startup CEO

A Field Guide to Scaling Up Your Business

By: Matt Blumberg

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Startup CEO

A Field Guide to Scaling Up Your Business

By: Matt Blumberg

A definitive book for any CEO—first time or otherwise—of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't—and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce—because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent Examines how a CEO must align available resources with the company's strategy in order to ensure success Addresses what it takes to master the "How" of being a CEO—from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

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Page Count

260

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118683153

ISBN 13

9781118683156

Startup CEO

A Field Guide to Scaling Up Your Business (Techstars)

By: Matt Blumberg

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Startup CEO

A Field Guide to Scaling Up Your Business (Techstars)

By: Matt Blumberg

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

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Page Count

480

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119723779

ISBN 13

9781119723776

Startup CXO

A Field Guide to Scaling Up Your Company's Critical Functions and Teams

By: Matt Blumberg

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Startup CXO

A Field Guide to Scaling Up Your Company's Critical Functions and Teams

By: Matt Blumberg

One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges—they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn’t work, and they share their lessons learned in Startup CXO. Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads. CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO. Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives. Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." —Scott Dorsey, Managing Partner, High Alpha

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Page Count

649

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119772575

ISBN 13

9781119772576

The Racket

A Rogue Reporter vs the Masters of the Universe

By: Matt Kennard

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The Racket

A Rogue Reporter vs the Masters of the Universe

By: Matt Kennard

Kennard reports with devastating precision.' Naomi Klein While working at the Financial Times, investigative journalist Matt Kennard uncovered a scam - a deception and rip-off of immense proportions. From slanging matches with Henry Kissinger to afternoon coffees with the man who captured Che Guevara, Kennard's unbridled access over four years to the crème de la crème of the global elite left him with only one conclusion: the world as we know it is run by a squad of cigar-smoking men with big guns, big cash and a reach much too close to home. But, through encounters with high-profile opponents of the racket, such as Thom Yorke, Damon Albarn, Gael García Bernal and others, Kennard shows that human decency remains. Now it's time for the world's citizens to also uncover the racket.

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417

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

178032989X

ISBN 13

9781780329895

Triumph of a Time Lord

Regenerating Doctor Who in the Twenty-first Century

By: Matt Hills

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Triumph of a Time Lord

Regenerating Doctor Who in the Twenty-first Century

By: Matt Hills

Before Saturday March 26th 2005, "Doctor Who" had been off the air as a regular, new TV series for more than fifteen years; until a production team led by Russell T. Davies re-imagined the programme so successfully, so triumphantly, that it's become an instant Christmas tradition, a BAFTA winner, an international 'superbrand' and a number one rated show. It's even been credited with reinventing family TV. This is the first full-length book to explore the 'new Who' phenomenon through to the casting of Matt Smith as the new Doctor. It explores "Doctor Who" through contemporary debates in TV Studies about quality TV and how can we define TV series as both 'cult' and 'mainstream'. Further, the book challenges assumptions in focusing on the importance of breath-taking, dramatic moments along with narrative structures, and in analysing the significance of Murray Gold's music as well as the series' visual representations. Matt Hills is a lifelong "Who" fan and he also considers the role of fandom in the show's return. He investigates too the multi-generic identity, the monster-led format, and the time-travelling brand of BBC Wales' 'Doctor Who'. In the twenty-first century, TV is changing, but the last of the Time Lords has been more than ready: he's been fantastic.

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272

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Bloomsbury Publishing

Published Date

ISBN 10

0857717537

ISBN 13

9780857717535

Lobbying Hitler

Industrial Associations between Democracy and Dictatorship

By: Matt Bera

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Lobbying Hitler

Industrial Associations between Democracy and Dictatorship

By: Matt Bera

From 1933 onward, Nazi Germany undertook massive and unprecedented industrial integration, submitting an entire economic sector to direct state oversight. This innovative study explores how German professionals navigated this complex landscape through the divergent careers of business managers in two of the era’s most important trade organizations. While Jakob Reichert of the iron and steel industry unexpectedly resisted state control and was eventually driven to suicide, Karl Lange of the machine builders’ association achieved security for himself and his industry by submitting to the Nazi regime. Both men’s stories illuminate the options available to industrialists under the Third Reich, as well as the real priorities set by the industries they served.

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260

Publisher

Berghahn Books

Published Date

ISBN 10

1785330667

ISBN 13

9781785330667

The Human Lineage

By: Matt Cartmill,Fred H. Smith

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The Human Lineage

By: Matt Cartmill,Fred H. Smith

The newly revised and thoroughly updated standard source for mastering the human fossil record. This new edition of The Human Lineage is the best and most current guide to the morphological, geological, paleontological, and archeological evidence for the story of human evolution. This comprehensive textbook presents the history, methods, and issues of paleoanthropology through detailed analyses of the major fossils of interest to practicing scientists in the field. It will help both advanced students and practicing professionals to become involved with the lively scholarly debates that mark the field of human-origins research. Its clear and engaging chapters contain concise explanatory text and hundreds of high-quality illustrations. This thoroughly revised second edition reflects the most recent fossil discoveries and scientific analyses, offering new sections on the locomotor adaptations of Miocene hominoids, the taxonomic distinctiveness of Homo heidelbergensis, the Burtele foot, Ardipithecus, and Neandertal genomics. Updated and expanded chapters offer fresh insights on topics such as the origins of bipedality and the anatomy and evolution of early mammals and primates. Written and illustrated by established leaders in the field, The Human Lineage: Provides the background needed to study human evolution, including dating techniques, mechanics of evolution, and primate adaptations Covers the major stages in human evolution with emphasis on important fossils and their implications Offers a balanced critical assessment of conflicting ideas about key events in human evolution Includes an extensive bibliography and appendices on biological nomenclature and craniometrics Covering the entire story of human evolution from its Precambrian beginnings to the emergence of modern humanity, The Human Lineage is indispensable reading for all advanced students of biological anthropology.

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1834

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119086876

ISBN 13

9781119086871

Prince

The Man and His Music

By: Matt Thorne

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Prince

The Man and His Music

By: Matt Thorne

The newest, most updated book on Prince available today—now updated with information about the afterlife of his work following his untimely death. Famously reticent and perennially controversial, Prince was one of the few music superstars who remained, largely, an enigma—even up to his premature death on April 21, 2016. A fixture of the pop canon, Prince is widely held to be the greatest musician of his generation and will undoubtedly remain an inspiring and singular talent. This revised and updated second edition of this meticulously researched biography is the most comprehensive work on Prince yet published. Unlike other Prince books, this one eschews speculation into the artist's highly guarded private life and instead focuses deep and sustained attention exactly where it should be: on his work. Acclaimed British novelist and critic Matt Thorne draws on years of research and dozens of interviews with Prince's intimate associates (many of whom have never spoken on record before) to examine every phase of the musician's 35-year career, including nearly every song—released and unreleased—that Prince has recorded. Originally released in the UK in 2012, this revised and updated second US edition of Prince includes updated content regarding work released and made available after the artist’s death.. This astonishingly rich, almost encyclopedic biography is a must-have for any serious fan of Prince.

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412

Publisher

Agate Publishing

Published Date

ISBN 10

1572848766

ISBN 13

9781572848764

The Endurance Diet

Discover the 5 Core Habits of the World's Greatest Athletes to Look, Feel, and Perform Better

By: Matt Fitzgerald

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The Endurance Diet

Discover the 5 Core Habits of the World's Greatest Athletes to Look, Feel, and Perform Better

By: Matt Fitzgerald

Sports Nutritionist Matt Fitzgerald has spent nearly twenty years studying the diets of top professional endurance athletes, who are among the fittest and healthiest people in the world. As a result, he has identified five core habits-most of which are contrary to what popular diets advise-that are essential to maximizing workout benefits. The Endurance Diet shares key strategies for optimal health and performance: eat everything, eat quality, eat carbohydrate, eat enough, and eat individually. Whether you want to lose weight, win a race, or look a little more like an elite athlete, this plan is for you. "I am always amazed at how much I learn from Matt Fitzgerald's books." -- Shalane Flanagan, Olympic bronze medalist

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293

Publisher

Da Capo Lifelong Books

Published Date

ISBN 10

0738218987

ISBN 13

9780738218984

TV (The Book)

Two Experts Pick the Greatest American Shows of All Time

By: Alan Sepinwall,Matt Zoller Seitz

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TV (The Book)

Two Experts Pick the Greatest American Shows of All Time

By: Alan Sepinwall,Matt Zoller Seitz

Is The Wire better than Breaking Bad? Is Cheers better than Seinfeld? What's the best high school show ever made? Why did Moonlighting really fall apart? Was the Arrested Development Netflix season brilliant or terrible? For twenty years-since they shared a TV column at Tony Soprano's hometown newspaper-critics Alan Sepinwall and Matt Zoller Seitz have been debating these questions and many more, but it all ultimately boils down to this: What's the greatest TV show ever? That debate reaches an epic conclusion in TV (THE BOOK). Sepinwall and Seitz have identified and ranked the 100 greatest scripted shows in American TV history. Using a complex, obsessively all-encompassing scoring system, they've created a Pantheon of top TV shows, each accompanied by essays delving into what made these shows great. From vintage classics like The Twilight Zone and I Love Lucy to modern masterpieces like Mad Men and Friday Night Lights, from huge hits like All in the Family and ER to short-lived favorites like Firefly and Freaks and Geeks, TV (THE BOOK) will bring the triumphs of the small screen together in one amazing compendium. Sepinwall and Seitz's argument has ended. Now it's time for yours to begin!

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456

Publisher

Hachette+ORM

Published Date

ISBN 10

1455588202

ISBN 13

9781455588206

Delinquency in Society

By: Robert M. Regoli,John D. Hewitt,Matt DeLisi

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Delinquency in Society

By: Robert M. Regoli,John D. Hewitt,Matt DeLisi

A Thoroughly Revised and Updated Ninth Edition of the Leading Text in the FieldDelinquency in Society is a balanced and up-to-date examination of the historical, social, and theoretical contexts of delinquency. A comprehensive and systematic overview of juvenile delinquency, criminal behavior, and status-offending youths, the text includes an overview of critical theories on delinquency and juvenile crime as well as a review of historical and institutional responses to delinquency. Clear, accessible language, a student-friendly approach, and fully updated research make the text suitable for students in undergraduate and graduate criminology and sociology programs. The text's focus on interdisciplinary analysis encourages student critical thinking and connection-building.The revised and updated ninth edition includes new sections on gender and violence, biological and biosocial theories of violence, gang violence, and an expanded discussion of bullying in schools, zero-tolerance policies, and reducing school risk factors for bullying. The ninth edition incorporates the most current statistics and research and includes case studies and discussion questions to prompt student engagement and self-directed study. Long considered the best and most accessible text available on delinquency, Delinquency in Society is the most thoroughly and accurately researched delinquency text on the market and is a superb reference for students at all stages of their academic careers.The revised and updated ninth edition includes:* A full ancillary suite of instructor support materials, including PowerPoint lecture outlines, an Image Bank, and a Test Bank* Full student access to the companion website, which features a variety of interactive and engaging study tools (included in the price of a new print textbook) * A balanced, apolitical approach that prompts student engagement, discussion, and critical thinking* The most current research across multiple related fields, including psychology, psychiatry, and public health* New, up-to-date content, including new box features throughout that provide further insight into contemporary issues* A student-friendly approach designed to engage students and encourage exploration and self-directed study

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Page Count

553

Publisher

Jones & Bartlett Publishers

Published Date

ISBN 10

1449645496

ISBN 13

9781449645496

What Next, Chicago?

Notes of a Pissed-Off Native Son

By: Matt Rosenberg

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What Next, Chicago?

Notes of a Pissed-Off Native Son

By: Matt Rosenberg

Our nation’s big cities are broken. Urban progressive government badly undermines those it claims to lift up. Matt Rosenberg lived in Chicago for thirty years, and came back to live there again amidst the turmoil of 2020. What Next, Chicago? Notes of a Pissed-Off Native Son exposes the roots of Chicago’s violent crime, failing courts and schools, rotten finances, and ongoing Black exodus, and proposes a rescue plan for this emblematic American city. “What has happened to Chicago? That’s Matt Rosenberg’s question, and mine as well. His loving tribute to our hometown is a moving, sensitive, humane, and trenchant critical assessment. Read it and weep.” —Glenn C. Loury, Professor of the Social Sciences at Brown University, and author of One By One from the Inside Out: Essays and Reviews on Race and Responsibility in America “Matt Rosenberg writes about the Chicago Way in the Chicago Style of a Mike Royko…. It’s a coherent, honest, and balanced tour of the city’s perpetual corruption, unsafe streets, gawd-awful schools, ghost neighborhoods, financial legerdemain, and the false Unified Theory of Systemic Racism that cloaks it all. Yet, What Next, Chicago? is no helpless, hopeless wail, but a powerful and useful roadmap for a rebirth of a once-great city, based on the voices of Black families and others who don’t need academia to know what to do. Must reading for Chicago lovers.” —Dennis Byrne, former Chicago Sun-Times editorial board member

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235

Publisher

Bombardier Books

Published Date

ISBN 10

1642939099

ISBN 13

9781642939095

Delinquency in Society

By: Robert Regoli,John Hewitt,Matt DeLisi

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Delinquency in Society

By: Robert Regoli,John Hewitt,Matt DeLisi

Delinquency in Society, Eighth Edition provides a systematic introduction to the study of juvenile delinquency, criminal behavior, and status offending youths. This text examines the theories of juvenile crimes and the social context of delinquency including the relevance of families, schools, and peer groups. Reorganized and thoroughly updated to reflect the most current trends and developments in juvenile delinquency, the Eighth Edition includes discussions of the history, institutional context, and societal reactions to delinquent behavior. Delinquency prevention programs and basic coverage of delinquency as it relates to the criminal justice system are also included to add context and support student comprehension.

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Page Count

693

Publisher

Jones & Bartlett Learning

Published Date

ISBN 10

0763764345

ISBN 13

9780763764340

Bread and Work

Social Policy and the Experience of Unemployment, 1918-39

By: Matt Perry

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Bread and Work

Social Policy and the Experience of Unemployment, 1918-39

By: Matt Perry

Between the world wars, unemployment spread throughout the industrialised world like a disease. In Bread and Work, Matt Perry places this global unemployment crisis in its proper international context. Focusing on Britain, Europe and the United States, he compares and contrasts popular attitudes and the government response toward unemployment.Looking beyond statistics and economic cycles, Perry investigates the human impact of unemployment. He uncovers the experience of being jobless from the perspective of those who lived through it, their employers and their communities. He uses oral history, memoirs, literary accounts, and newspaper articles to reveal the reality of unemployment.Perry argues that the scale of the crisis has been minimised by historians who have tended to emphasise that prolonged unemployment was the problem of the distressed fringe.Finally, Perry argues that the lessons of the 1930s have direct relevance today since the structural problems of industrial capitalism remain inherent.

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Page Count

268

Publisher

Pluto Press (UK)

Published Date

ISBN 10

0745314864

ISBN 13

9780745314860

Startup Boards

A Field Guide to Building and Leading an Effective Board of Directors

By: Brad Feld,Matt Blumberg,Mahendra Ramsinghani

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Startup Boards

A Field Guide to Building and Leading an Effective Board of Directors

By: Brad Feld,Matt Blumberg,Mahendra Ramsinghani

A comprehensive guide on creating, growing, and leveraging a board of directors written for CEOs, board members, and people seeking board roles. The first time many founders see the inside of a board room is when they step in to lead their board. But how do boards work? How should they be structured, managed, and leveraged so that startups can grow, avoid pitfalls, and get the best out of their boards? Authors Brad Feld, Mahendra Ramsinghani, and Matt Blumberg have collectively served on hundreds of startup and scaleup boards over the past 30 years, attended thousands of board meetings, encountered multiple personalities and situations, and seen the good, bad, and ugly of boards. In Startup Boards: A Field Guide to Building and Leading an Effective Board of Directors, the authors provide seasoned advice and guidance to CEOs, board members, investors, and anyone aspiring to serve on a board. This comprehensive book covers a wide range of topics with relevant tips, tactics, and best practices, including: Board fundamentals such as the board's purpose, legal characteristics, and roles and functions of board members; Creating a board including size, composition, roles of VCs and independent directors, what to look for in a director, and how to recruit directors; Compensating, onboarding, removing directors, and suggestions on building a diverse board; Preparing for and running board meetings; The board's role in transactions including selling a company, buying a company, going public, and going out of business; Advice for independent and aspiring directors. Startup Boards draws on the authors' experience and includes stories from board members, startup founders, executives, and investors. Any CEO, board member, investor, or executive interested in creating an active, involved, and engaged board should read this book—and keep it handy for reference.

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Page Count

256

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119859298

ISBN 13

9781119859291

Medicine PreTest Self-Assessment and Review, Thirteenth Edition

By: Roger Smalligan,Matt Chua,J. Rush Pierce,Robert Urban

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Medicine PreTest Self-Assessment and Review, Thirteenth Edition

By: Roger Smalligan,Matt Chua,J. Rush Pierce,Robert Urban

The closest you can get to seeing the USMLE Step 2 CK without actually taking it Medicine: PreTest Self-Assessment & Review is the perfect way to assess your knowledge of medicine/internal medicine for the USMLE Step 2 CK and shelf exams. You'll find 500 USMLE-style questions and answers that address the clerkship's core competencies along with detailed explanations of both correct and incorrect answers. All questions have been reviewed by students who recently passed the boards and completed their clerkship to ensure they match the style and difficulty level of the exam. 500 USMLE-style questions and answers Detailed explanations for right and wrong answers Targets what you really need to know for exam success Student tested and reviewed

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482

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071761497

ISBN 13

9780071761499

Clinical Malignant Hematology

By: Mikkael Sekeres,Matt Kalacyio,Brian Bolwell

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Clinical Malignant Hematology

By: Mikkael Sekeres,Matt Kalacyio,Brian Bolwell

The only comprehensive guide to the clinical management of hematologic and lymphatic cancers 4 STAR DOODY'S REVIEW! "This will be an ideal and a must-have book for anyone involved in the daily care of patients with hematologic malignancies. It would be particularly useful for physicians-in-training trying to make sense of the ever more complicated treatment plans for these patients....This is a unique book that provides easily accessible information that would be useful to almost any practicing oncologist or hematologist."--Doody's Review Service Filling an unmet need in the clinical literature, this commanding, just-in-time reference sheds light on the full spectrum of cancers in the blood, bone marrow, and lymphatic system (leukemia, lymphoma, myeloma). Clinical Malignant Hematology is edited by staff members from the renowned Taussig Cancer Center at the Cleveland Clinic, which has pioneered some of the most important clinical discoveries and treatment trends in recent years. Look inside and you'll see a consistent, unified patient management strategy in each chapter, as well as a streamlined three-section format that expertly examines ontogeny and physiology of blood cells, myeloid neoplasia, and lymphoid neoplasia. You'll also find never-before-published perspectives and precise recommendations for dosing and other critical areas that reflect the latest scholarship of this increasingly vital field. Features Full coverage of all treatment modalities --chemotherapy, monoclonal antibodies, and hematopoietic stem cell transplantation Strong background chapters that offer guidance on how to address treatment complications and other supportive care issues A detailed, regimen-based orientation in each chapter Abundance of clinical pictures and photomicrographs displaying examples of peripheral blood smears and bone marrow aspirates Uniform headings and tables in each chapter, which convey specific recommendations on the work-up, staging, diagnosis, differential diagnosis, and treatment of hematologic malignancies Nearly 200 illustrations

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1241

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071436502

ISBN 13

9780071436502

Startup CEO

A Field Guide to Scaling Up Your Business (Techstars)

By: Matt Blumberg

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Startup CEO

A Field Guide to Scaling Up Your Business (Techstars)

By: Matt Blumberg

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486

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119723663

ISBN 13

9781119723660

Startup Boards

A Field Guide to Building and Leading an Effective Board of Directors

By: Brad Feld,Matt Blumberg,Mahendra Ramsinghani

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Startup Boards

A Field Guide to Building and Leading an Effective Board of Directors

By: Brad Feld,Matt Blumberg,Mahendra Ramsinghani

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262

Publisher

John Wiley & Sons

Published Date

ISBN 10

111985928X

ISBN 13

9781119859284

Startup CXO

A Field Guide to Scaling Up Your Company's Critical Functions and Teams

By: Matt Blumberg

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Startup CXO

A Field Guide to Scaling Up Your Company's Critical Functions and Teams

By: Matt Blumberg

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640

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John Wiley & Sons

Published Date

ISBN 10

1119774063

ISBN 13

9781119774068

Sign Me Up!

A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales

By: Matt Blumberg,Tami Forman,Stephanie A. Miller

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Sign Me Up!

A Marketer's Guide to Email Newsletters That Build Relationships and Boost Sales

By: Matt Blumberg,Tami Forman,Stephanie A. Miller

Sign Me Up!" Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and services "Sign Me Up!" delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more. Use email to your advantage in the new media landscape by learning how to Write and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inbox Visit our website: www.returnpath.biz/signmeup ." the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance."-Kirkus Discoveries

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204

Publisher

iUniverse Star

Published Date

ISBN 10

0595857744

ISBN 13

9780595857746

Book's by Matt Blumberg

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